What LUPO does

Lupo Trattoria is a single-location Italian restaurant operating at 55 cours Brillier in Vienne, Isère, France, approximately 30 km south of Lyon. Founded in 2023 with 12 employees, it positions itself as an authentic Italian trattoria serving Neapolitan-style pizza with hand-kneaded, long-matured dough, fresh handmade pasta prepared daily, and antipasti sharing plates built around imported Italian ingredients such as mozzarella di Bufala and IGP charcuterie. Food is cooked in a wood-fired oven, and the restaurant is open seven days a week for lunch and dinner, including Sunday midday service and a daily Happy Aperitivo from 15h to 19h. The company serves local residents of Vienne and surrounding towns (Condrieu, Chasse-sur-Rhône, Seyssuel, Saint-Romain-en-Gal), visitors from Lyon, and group bookings for birthdays, corporate events, and private receptions.

The business operates through four revenue streams: dine-in restaurant service, takeaway (à emporter) with a 10% price discount ordered via shop.lupotrattoria.fr, pizza delivery around Vienne via an Uber Direct integration, and bespoke event catering. The technology stack is intentionally light: Zenchef powers online reservations, Uber Direct handles delivery logistics, and a Lemon&Joy-hosted loyalty programme drives repeat visits. Marketing combines organic social presence on TikTok, Instagram, Facebook, and LinkedIn with a content-driven SEO blog targeting local search queries around Vienne dining, pizza, catering, and brunch alternatives. Revenue figures are not publicly disclosed, and no external investors, parent company, or institutional ownership structure is indicated in the available material.

Name

LUPO

Legal name

Lupo Trattoria

Website

https://lupotrattoria.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Lupo Trattoria is a single-location Italian restaurant in Vienne, France (founded 2023, 12 employees) serving authentic Neapolitan pizza, fresh handmade pasta, and antipasti to local residents and Lyon-area visitors via dine-in, takeaway, delivery, and event catering.

Ownership category

akta.pro rank

Product category

Italian Restaurant / Casual Dining

NAICS

Full-Service Restaurants (722511), Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Brasseries, Bistros & Trattorias (THAFACAI)

akta.pro secondary industry

Ethnic & Regional Cuisine Restaurants (THAFACAD)

Keywords

• Italian restaurant dining
• Neapolitan pizza
• Fresh homemade pasta
• Event catering service
• Casual dining trattoria

Headquarters

HQ city

Vienne

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Dine-in restaurant service: Revenue from customers dining on-premises at 55 cours Brillier, Vienne, including antipasti, pizzas, fresh pasta, and desserts. Open 7 days a week for lunch and dinner.
2. Takeout (à emporter): Revenue from takeaway orders with a 10% discount applied to the takeout sale price.
3. Pizza delivery: Revenue from pizza delivery around Vienne via Uber Direct platform, with careful packaging to ensure quality upon arrival.
4. Catering / events: Catering services for private events, birthdays, corporate events, and receptions. Custom menus composed for group bookings. Quoted upon request.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Lupo Trattoria operates a single-location Italian restaurant in Vienne, France, serving authentic Italian cuisine built on hand-kneaded long-matured pizza dough, fresh handmade pasta, antipasti, and Italian desserts. The restaurant offers dine-in service 7 days a week for lunch and dinner, takeout with a 10% discount, pizza delivery via Uber Direct, daily Happy Hour aperitivo, and bespoke catering for private and corporate events.

Product overview

Lupo Trattoria is an Italian restaurant in Vienne, France operating as a single-location trattoria (not a platform with multiple products). The core offering is on-site dining featuring authentic Italian cuisine including Neapolitan-style pizzas with hand-kneaded, long-matured dough, house-made fresh pasta, and antipasti sharing plates. Additional services include takeaway (10% discount), pizza delivery via Uber Direct integration, event catering with Italian menus, daily Happy Hour aperitivo, and customer-facing digital tools for online ordering (shop.lupotrattoria.fr), table reservations (ZenChef), and loyalty program (zerosix.com). The restaurant positions itself as a destination for authentic Italian dining, family gatherings, and group events.

Differentiator

Problem solved

Functional benefit

Products and services

• Dine-in restaurant service Full-service Italian dining at 55 cours Brillier, Vienne, with indoor seating and a seasonal terrace. Open 7 days a week for lunch and dinner, serving antipasti, Neapolitan-style pizzas, fresh handmade pasta, and Italian desserts. Online reservations available via Zenchef.
• Takeout (À Emporter) Takeaway service for the same Italian menu (pizzas, pasta, antipasti, desserts) ordered through shop.lupotrattoria.fr and collected in-store, with a 10% discount applied to takeaway orders.
• Pizza delivery (Livraison Pizza) Pizza delivery service around Vienne (38200) ordered via shop.lupotrattoria.fr and fulfilled through the Uber Direct delivery network, with careful packaging to preserve pizza quality during transit.
• Event catering service Italian catering for private events, birthdays, weddings, corporate seminars, and receptions. Custom menus composed for groups (recommended for 10+ guests) including antipasti, fresh pasta, pizza portions, arancini, and Italian desserts such as tiramisu and panna cotta. Quoted upon request.
• Happy Aperitivo / Happy Hour Daily Italian-style aperitivo from 3pm to 7pm featuring cocktails, sharing boards (planches à partager), and music at promotional prices.

Quantifiable outcome

• Open 7 days a week including Sunday lunch, serving both lunch and dinner services

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• ZenchefcoreTechnology or IntegrationZenchef provides the online table reservation system embedded on the Lupo website. Customers book tables via the Zenchef widget at bookings.zenchef.com. This is a core operational partnership for managing dine-in capacity.
• Uber DirectcoreChannel Partner/ Reseller/ DistributorUber Direct is used as the delivery logistics partner for pizza delivery within the Vienne area. Orders are placed via the shop.lupotrattoria.fr website and fulfilled through Uber Direct's delivery network.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Big Mamma Group: Big Mamma operates a portfolio of upscale Italian trattorias across France (Gigi, Ober Mamma, East Mamma, Popolare, etc.) with hand-made pasta, wood-fired ovens, and Italian-imported ingredients. Highly comparable to Lupo Trattoria on cuisine, format, and authenticity positioning, though at much larger scale and primarily in Paris/Lyon.
• La Pizza Cresci: Independent Neapolitan-style pizzeria chain in France focused on authentic Italian pizza with imported ingredients. Direct comp on product (Neapolitan pizza, Italian sourcing, casual full-service format) and on GTM (dine-in, takeout, delivery), operating at multi-site scale.

Broad incumbents

• Del Arte: Del Arte is France's largest chain of Italian-themed full-service restaurants with ~200 locations nationwide. Comparable business model (Italian dining, dine-in plus takeout, family-friendly) but operates as a mass-market franchise versus Lupo's independent, craft-led trattoria positioning.
• Pizza Hut France: Major national pizza QSR/delivery chain in France with dine-in and delivery. Overlaps with Lupo on pizza category, takeout/delivery channels, and local delivery market in Vienne, though positioned at the opposite end on authenticity (mass-market vs. artisanal Neapolitan).
• Domino's Pizza France: Leading pizza delivery operator in France with strong coverage of secondary towns including the Lyon corridor. Directly competes with Lupo on pizza delivery occasions and delivery-channel economics, but with a fundamentally different value proposition.
• Bistro Romain: Bistro Romain is a French Italian-themed full-service restaurant chain with multiple locations. Same dining format (Italian antipasti, pasta, pizza) and similar dine-in + takeout structure, but a chain operator rather than an artisanal trattoria — useful for benchmarking unit economics at scale.

Regional players

• Fratelli (Italian restaurants, Lyon): Independent Italian restaurant in Lyon serving pizzas, fresh pasta, and Italian dishes with dine-in and takeout. Closest format comp to Lupo Trattoria in the same regional market, and the natural substitute for Lyon-area diners considering Lupo.

Emerging players

• Marcel & Joachim (Big Mamma brand): Big Mamma's trattoria/pizzeria concept in Lyon — directly comparable to Lupo on Italian trattoria format with fresh pasta, pizza, and antipasti in a casual sit-down environment. Useful for benchmarking traffic and pricing in the Lyon metropolitan market Lupo draws from.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lupotrattoria
• LinkedInlinkedin.com/company/lupo-trattoria
• Instagraminstagram.com/lupotrattoria
• TikToktiktok.com/@lupotrattoria?_t=ZN-90tyh2xBT2w&_r=1

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUPO