Luxury Selling by MCR

What Luxury Selling by MCR does

Luxury Selling by MCR is a Paris-based consulting and training agency specializing in operational commercial efficiency for luxury retail brands. Founded in 2016 as a business unit within MCR Groupe, the firm targets luxury fashion, jewelry, watchmaking, and perfume houses that need to convert advisor-customer interactions into purchase decisions. Its core proposition addresses a specific operational pain point: traditional sales ceremonies and brand storytelling alone no longer close sales in luxury retail, so advisors must be trained to actively manage customer emotions and decision-making dynamics. The company is led by Francis Srun (Founder and CEO, ex-Richemont and Kering) alongside Frédéric Bonneton (Associate Director and CEO of MCR Groupe).

Name

Luxury Selling by MCR

Legal name

Luxury Selling by MCR

Website

https://luxuryselling.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Paris-based luxury retail consulting subsidiary of MCR Groupe that delivers the proprietary IMPULSE1357 emotional-selling methodology, Excellence Retail accompaniment, and certified training to luxury fashion, jewelry, watchmaking, and perfume brands internationally.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Training and Consulting Services: The company provides operational support and training for luxury retail teams, including the IMPULSE1357 methodology training, retail excellence programs, and direct advisory services for luxury brands seeking to transform their sales approach.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Luxury Selling by MCR is a consulting and training agency that provides operational support and sales methodology training for luxury retail brands. The company delivers the proprietary #IMPULSE1357 emotional selling method, Excellence Retail accompaniment programs, and certified training for luxury advisors. Services are designed to transform sales advisors into decision influencers who can drive purchase decisions through emotional engagement and refined sales ceremonies.

Product overview

Luxury Selling by MCR is a consulting agency specializing in operational commercial efficiency for luxury retail. The company offers a portfolio of services centered around its proprietary Impulse 1357 methodology—a neuroscience-based sales approach—alongside Excellence Retail accompaniment programs, professional publications, international conferences, and certified training programs. These offerings work together as an integrated ecosystem: the Impulse 1357 method serves as the core framework, while Excellence Retail, training, and publications provide complementary implementation and knowledge-sharing components for luxury brands seeking to transform their sales approach.

Differentiator

Problem solved

Functional benefit

Products and services

• IMPULSE1357 Method A proprietary sales methodology designed for luxury retail advisors, based on neuroscience research and cognitive approaches. Enables advisors to influence purchase decisions through emotional engagement and refined sales ceremonial practices.
• Excellence Retail

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• RAIN Group: Sales training firm that has authored books and built a recognized methodology (Insight Selling, Account-Based Selling) used to transform seller performance; comparable because it pairs authored thought leadership with custom training delivery, mirroring Luxury Selling's playbook.
• The Doneger Group: Long-standing fashion and lifestyle retail consulting firm serving apparel and luxury brands with merchandising and sales advisory; comparable because it operates in the same niche of advising luxury/fashion retailers on commercial performance.
• Sandler Training: Global sales training franchise built around the proprietary Sandler Selling System methodology; comparable because it sells a branded, repeatable sales methodology through certified trainers and partner offices, similar to how Luxury Selling deploys expert-praticiens.
• Wilson Learning: Global sales performance and training firm selling a proprietary methodology (e.g., HBDI, Social Styles) to transform seller behavior; comparable because it monetizes a branded sales methodology through training and consulting, just as Luxury Selling monetizes IMPULSE1357.
• ValueSelling Associates: Sales training consultancy built around the ValueSelling Framework methodology; comparable because it sells proprietary sales methodology training and coaching engagements to enterprise B2B buyers in the same professional-services motion.
• Richardson Sales Performance: Sales training and consulting firm built around the proprietary Consultative Selling architecture; comparable because it sells methodology-led sales transformation programs to enterprise clients in a similar professional-services GTM motion.

Broad incumbents

• Korn Ferry: Global organizational consulting firm with a strong Consumer and Luxury practice focused on talent, leadership, and retail organization design; comparable as an adjacent incumbent whose retail and luxury advisory work could substitute for some of Luxury Selling's mandates.
• Bain & Company: Global strategy consultancy running the widely cited Bain Luxury Goods Worldwide Market Study and serving most of the same luxury groups; comparable as a potential incumbent competitor for senior advisory mandates at luxury brands.
• McKinsey & Company: Global strategy consultancy with an established Consumer/Luxury practice serving LVMH, Kering, and other luxury houses; comparable as a potential substitute buyer for luxury sales transformation mandates, even though its primary remit is broader strategy.
• Boston Consulting Group: Global strategy consultancy with a dedicated Luxury practice advising maisons on retail, customer experience, and digital transformation; comparable as a broad incumbent that can absorb frontline sales transformation work into larger mandates.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/luxuryselling

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Luxury Selling by MCR