The Doneger Group
- Company typePrivate
- Founded1946
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What The Doneger Group does
The Doneger Group is a privately held business-to-business advisory firm founded in 1946 and headquartered in New York City, with an employee count in the 51-100 range. Per its self-description, it positions itself as a source of global market trends and merchandising strategies for the retail and fashion industry — a category that historically includes trend forecasting, consumer insight, and merchandising direction services delivered to apparel brands, department stores, and specialty retailers.
The firm is family-controlled, with Abbey Doneger serving as CEO and President and Henry Doneger as Founder and Chairman. This leadership structure points to long-tenured family stewardship of strategy and client relationships. The website domain (doneger.com) is registered to the company, although at the time of data capture it displayed only a loading/verification page rather than substantive product, pricing, or technology information.
Available data does not disclose specific service lines, pricing models, client logos, geographic reach, technology stack, or financial metrics. As a result, the precise product surface (e.g., subscription trend reports, consulting engagements, proprietary data products) cannot be confirmed from the supplied material. The firm's business model, revenue mechanics, and customer segments should therefore be treated as inferred from category norms rather than verified from primary disclosures.
The Doneger Group firmographics
Firmographics- Name
- The Doneger Group
- Website
- https://doneger.com
- Company type
- Private
- Founded year
- 1946
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
The Doneger Group industry classification
Industry- Product category
- Fashion and Retail Consulting
- NAICS
- Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Management Services (8741)
- akta.pro primary industry
- Market, Shopper & Category Insights / Research Services (CRAOAOAI)
Keywords
Where The Doneger Group is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
The Doneger Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
The Doneger Group product offering
Product offeringCore offering
The Doneger Group provides trend forecasting and merchandising strategy services to the global retail and fashion industry. Its work focuses on helping brands, retailers, and apparel manufacturers anticipate consumer demand, identify emerging market trends, and optimize product assortments and merchandising plans.
Differentiator
Problem solved
Functional benefit
Products and services
- Trend Forecasting and Market Intelligence
Companies that use The Doneger Group
Customer profileIdeal customer profiles1 record
The Doneger Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Doneger Group partnerships and signals
Strategic signalRecent moves2 records
The Doneger Group competitors and assessment
Company assessmentDirect peers
- Trendalytics: Trendalytics offers AI-powered fashion and beauty trend forecasting using search, social, and e-commerce data, directly competing for the same retail and brand trend-insights buyers that Doneger serves.
- Heuritech: Heuritech applies computer vision and AI to social-media imagery to forecast fashion trends and demand, addressing the same fashion and retail trend-forecasting buyer that Doneger targets.
- Stylus: Stylus is a consumer-lifestyle and fashion trend research and advisory firm, directly comparable as a subscription insights and trend-forecasting service for retail and consumer-facing brands.
- WGSN: WGSN is the dominant subscription trend-forecasting service for fashion, retail, and consumer products, directly comparable to Doneger's core market-trends and merchandising strategy offering to retail and fashion buyers.
- Fashion Snoops: Fashion Snoops is a trend-forecasting and lifestyle intelligence service for the fashion and retail industry, directly comparable to Doneger's category-trends offering.
- Edited: Edited provides data-driven retail and apparel market intelligence, including pricing, assortment, and trend analytics — directly overlapping with Doneger's merchandising strategy and market-trends remit.
Broad incumbents
- Mintel: Mintel is a global market research firm covering consumer, retail, and fashion categories; it overlaps with Doneger's category insights work but operates at a broader CPG/retail scope.
- Circana (formerly IRI + NPD): Circana is a major consumer and retail intelligence provider covering sales tracking and shopper insights, comparable to Doneger as a source of retail and consumer market data for brands and retailers.
- Euromonitor International: Euromonitor provides global market research and data on industries including apparel and retail, overlapping with Doneger's market-trends remit but at a much broader consumer-industries scale.
Others
- McKinsey & Company (Retail Practice): McKinsey's retail and consumer practice competes for the same merchandising-strategy and assortment-transformation engagements, though as a generalist consultancy rather than a dedicated trend-forecasting firm.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
The Doneger Group social profiles
Digital presenceThe Doneger Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Doneger Group leadership team
Management profileNumber of profiles
Profiles2 records
The Doneger Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Doneger Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Doneger Group
What does The Doneger Group do?
The Doneger Group provides trend forecasting and merchandising strategy services to the global retail and fashion industry. Its work focuses on helping brands, retailers, and apparel manufacturers anticipate consumer demand, identify emerging market trends, and optimize product assortments and merchandising plans.
When was The Doneger Group founded?
The Doneger Group was founded in 1946. It employs 51 to 100 people.
Where is The Doneger Group based?
The Doneger Group is headquartered in New York, United States, in the North America region.
Who are The Doneger Group's main competitors?
Direct peers on record are Trendalytics, Heuritech, Stylus, WGSN, Fashion Snoops and Edited. Broad incumbents are Mintel, Circana (formerly IRI + NPD) and Euromonitor International. McKinsey & Company (Retail Practice) is listed as an others.
Does The Doneger Group have an API?
No public API is recorded for The Doneger Group.
What industry is The Doneger Group in?
The Doneger Group's product category is Fashion and Retail Consulting. Its primary akta.pro industry code is CRAOAOAI, Market, Shopper & Category Insights / Research Services. Its NAICS code is 541910 and its SIC code is 8741.