What LUYA does

LUYA is a UK-based creative public relations agency operating as a distributed team with main trading addresses in Chester and Leeds and active engagement across London, Manchester, Liverpool, and other UK cities. The agency delivers three integrated service pillars—public relations (media relations, corporate profiling, thought leadership, digital PR), social media management (organic content, influencer marketing), and event curation (press trips, experiential activations, launch events)—to mid-market and enterprise clients seeking UK-wide roll-out or UK market entry. Core client sectors include hospitality and food and drink, retail and consumer brands, property and development, leisure and tourism, and B2B manufacturing.

The agency's technology stack consists of standard industry tools for media relations, content creation, social media management, and event coordination; LUYA has no proprietary software platforms and its competitive asset is human expertise in strategic storytelling, media relationships, and event curation. Revenue is generated through PR retainer agreements and project-based campaign fees, with engagements custom-quoted based on scope, sector, and duration; billing is monthly. The agency has operated since at least 2017 and has accumulated a documented portfolio of high-reach campaign outcomes, including 813 million audience reach for The Queens Hotel redevelopment, 897 million for Burton Upon Trent's £23 million regeneration programme, and 2.878 billion reach for the Cinnamon Kitchen Leeds launch in 2025.

Go-to-market is sales-led and event-driven: senior team members engage prospective clients through direct outreach, referrals, and business networking, while press nights, influencer evenings, and launch activations simultaneously serve as both client deliverables and demand-generation mechanisms. LUYA is registered in England as a private limited company under the legal name LUYA+ (company number 11068396), with no disclosed institutional ownership, venture funding, or public listing. The agency maintains a self-marketing function via the 'Lowdown' blog, active LinkedIn and Instagram presence, and its own earned-media coverage as proof points for prospective clients.

Name

LUYA

Legal name

LUYA+

Website

https://luya.co.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

LUYA is a UK-based PR, social media, and events agency serving mid-market and enterprise clients across hospitality, retail, property, leisure, and B2B manufacturing sectors. The agency specialises in earned media campaigns and nationwide UK roll-outs through a distributed team model.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Influencer Campaign Operations & Managed Services (BPAFAHAF)

akta.pro secondary industry

Festival & Live Entertainment Brand Partnerships (MPAAAGAF)

Keywords

• Public relations services
• Social media management
• Media relations
• Event management
• Brand communications

Headquarters

HQ city

Chester

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR Retainers and Project-Based Campaign Fees: LUYA generates revenue through ongoing PR retainer agreements with clients and individual project-based campaign fees. Services covered include media relations, social media management, thought leadership positioning, content creation, and strategic PR consultancy. Pricing is custom-quoted per engagement based on scope, sector, and campaign duration.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

LUYA is a UK PR, social media, and events agency that delivers integrated communications campaigns for multi-site businesses and organisations seeking UK-wide roll-out or UK market entry. Services span media relations, corporate profiling, thought leadership, digital PR, social media management, influencer marketing, event planning and experiential activations, content creation, and a dedicated 'Gateway to the UK' market-entry programme. Campaigns combine strategic storytelling, media outreach, social amplification, and high-impact launch events to generate earned coverage and measurable audience reach for clients across hospitality, retail, property, leisure, B2B manufacturing, and scale-up sectors.

Product overview

LUYA is a PR, Social Media, and Events agency based in the UK (Leeds, Chester, London). The company offers three integrated service pillars: PR Services (media relations and press coverage), Social Media Services (platform management and strategy), and Events Services (event management and press trips). These services are delivered to clients across sectors including retail, property, leisure, travel, tourism, manufacturing, and hospitality.

Differentiator

Problem solved

Functional benefit

Products and services

• PR Services Public relations services for UK businesses and organisations, encompassing corporate profiling, media relations, thought leadership positioning, digital PR, and journalist outreach. Includes media coverage management, press releases, strategic narrative development, and sector-specific PR campaigns. Delivered to clients in hospitality, retail, property, leisure, B2B manufacturing, and scale-up sectors.
• Social Media Services Social media management and strategy services covering Facebook, Instagram, X (Twitter), LinkedIn, and TikTok. Includes content creation, community management, influencer marketing, social campaigns, and platform-specific growth programmes. Delivered to brands seeking to grow social presence, engagement, and reach.
• Events Services Event planning, management, and promotion services including press trips, launch events, experiential activations, influencer evenings, and community events. Designed to generate earned media coverage, deliver brand experiences, and connect brands with media, influencers, and target audiences across UK locations.
• Content Creation Services Content creation services supporting PR, social, and event campaigns, including copy, visual content, and campaign assets tailored to client brand narratives and channel requirements.
• Gateway to the UK Market-entry communications service for international brands and organisations seeking to enter or expand within the UK market. Combines PR, social, and events to support UK market launches, positioning, and rollout strategy, with nationwide activation capability.

Quantifiable outcome

• 813 million audience reach for The Queens Hotel £16M redevelopment announcement
• +7 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and supporting.

• Growing @ Field 28coreOthersGrowing @ Field 28 is a Daresbury-based farm that supplies fresh produce to twenty eight restaurant and its sister venue (Chef's Table) on a weekly basis, forming the backbone of the farm-to-table narrative. LUYA incorporated this supplier relationship into the restaurant's PR strategy, using it as a key media story hook and arranging a press tour of the farm for national journalists.
• Avanti West CoastsupportingGTM or Marketing PartnerLUYA partnered with Avanti West Coast rail operator to co-host a national press trip to Chester, bringing national journalists to the city to cover the twenty eight restaurant launch and Chester's broader food scene. The rail partnership provided travel logistics for media attendees.
• Marketing CheshiresupportingGTM or Marketing PartnerMarketing Cheshire collaborated with LUYA on a national press trip to Chester, supporting coverage of twenty eight restaurant and positioning Chester as an evolving foodie destination within a wider regional narrative. LUYA leveraged this destination marketing partnership to access regional media networks and tourism PR channels.
• Alderley ParksupportingOthersLUYA worked with Alderley Park to deliver 'A Night Under the Moon' — a special event coinciding with Luke Jerram's Museum of the Moon installation at the park. LUYA was subsequently reappointed by Bruntwood SciTech to manage this event following the success of the West Village Leeds launch.
• Wellbeing and Community Partners (Inspired Villages)supportingStrategic or Co-development PartnerLUYA worked with wellbeing organisations and charity partners for Inspired Villages campaigns — including the UK's first over-65s festival and charity cycle rides with household names — to create dynamic, media-worthy moments that showcased active later living. These partnerships amplified campaign reach and credibility beyond traditional PR channels.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Teneo: Global advisory and communications firm offering strategic communications, public affairs, and brand marketing. Comparable to LUYA on enterprise consumer and B2B client mandates but with substantially larger scale and broader service portfolio.
• Hotwire: Global tech and B2B communications agency with UK presence. Comparable to LUYA's B2B manufacturing and technology PR work (e.g., CLD Systems, Wilo), though with deeper specialisation in technology sectors.
• Edelman UK: UK arm of global communications firm Edelman, covering consumer, B2B, and public affairs. Comparable to LUYA on consumer and B2B PR mandates but competing with substantially greater scale and international reach.
• FleishmanHillard UK: Global network agency's UK operation offering PR, public affairs, and content at scale. Comparable to LUYA on integrated PR service delivery but with substantially broader geographic and capability footprint, competing for the same enterprise hospitality and B2B clients.

Direct peers

• Beattie Communications: UK-based integrated communications group offering PR, social media, and content services across consumer and B2B sectors. Comparable to LUYA in its multi-sector UK client base, integrated service model, and regional/national activation capability.
• Speed Communications: Manchester-headquartered PR, social, and events agency with regional UK coverage. Directly comparable to LUYA on integrated service pillars (PR + social + events) and Northern England client base including hospitality and leisure brands.
• The PHA Group: London-based integrated communications agency covering consumer, B2B, and public-sector clients. Comparable to LUYA in multi-vertical reach and combined PR/event/influencer offerings.
• Taylor Herring: London-based consumer and brand PR agency known for bold, campaign-led media work for retail, hospitality, and leisure brands. Directly comparable to LUYA's consumer PR focus on retail launches, hospitality openings, and high-reach earned-media storytelling.
• Threepipe: London integrated PR, content, and digital agency serving consumer and B2B brands. Comparable to LUYA for its integrated earned-and-owned media model and brand storytelling for multi-site and growth-stage clients.
• Bottle Rocket (PR): UK consumer PR agency specialising in hospitality, leisure, and lifestyle brand storytelling. Directly comparable to LUYA in sector focus, high-impact launch campaigns, and emphasis on creative media moments.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/luya_agency
• Facebookfacebook.com/LUYA-1849267318427030
• LinkedInlinkedin.com/company/luya-agency
• Instagraminstagram.com/luya_agency

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LUYA