La Coopération Agricole - LUZERNE DE FRANCE

What La Coopération Agricole - LUZERNE DE FRANCE does

La Coopération Agricole – Luzerne de France is the French sector trade body (Association loi 1901, non-profit, SIREN 784 179 665) that represents and coordinates the French dehydrated alfalfa industry. It operates as an umbrella organization for a national cooperative network comprising approximately 10 member cooperatives and 25 dehydration factories, cultivating around 70,000 hectares of alfalfa and directly or indirectly employing roughly 1,000 people. The entity itself is small (6 direct employees, headquartered at 43 rue Sedaine, Paris) and functions as a coordination, branding, and category-development body rather than a single operating producer.

Its commercial activity centers on dehydrated alfalfa products sold into the equine nutrition market in three formats: Granulés (pellets), Fibres longues (long-fiber bales), and Fibres déstructurées (destructured fibers). The core technology is field drying followed by immediate industrial dehydration at the factory, which preserves nutritional quality without additives or treatments and yields a stable, transportable forage product. Distribution is organized through a tiered cooperative channel: regional cooperatives (UCDV, Grasasa, DéshyOuest, Durepaire, Déshy21, Groupe Interval) handle local commercialization, while Désialis acts as a common marketing subsidiary coordinating approximately 80% of national production for large-volume distribution.

The business model is cooperative B2B/B2C sales of a commodity-equivalent agricultural input, with end customers in four equine segments (sport, breeding/young, senior, leisure). Marketing relies on scientific content (peer-reviewed equine-nutrition studies), industry-event participation (e.g., JSIE Saumur), and direct digital channels (LinkedIn, YouTube). Revenue is not publicly disclosed; pricing is not listed on the website and is reportedly adapted to weight, activity level, and nutritional objective with recommended daily dosages of 1–4 kg/day.

Name

La Coopération Agricole - LUZERNE DE FRANCE

Legal name

La Coopération Agricole (LCA) – Luzerne de France, Association régie par la loi du 1er juillet 1901

Website

https://luzernes.org

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

1–10 employees

Short description

La Coopération Agricole – Luzerne de France is the French non-profit sector body coordinating a national cooperative network that produces and distributes dehydrated alfalfa (pellets, long fibers, destructured fibers) primarily for equine nutrition markets across France.

Ownership category

akta.pro rank

Product category

Equine Feed / Animal Feed

NAICS

Other Animal Food Manufacturing (311119), Farm Supplies Merchant Wholesalers (42491)

SIC

Agricultural Prod-Livestock & Animal Specialties (200), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Equine Forage Products (Hay Cubes, Chaff, Alfalfa Pellets) (AFADAEAC)

akta.pro secondary industries

Equine Senior & Special-Needs Feeds (Easy-Keeper, Metabolic/Low-NSC) (AFADAEAE), Equine Organic/Non-GMO/Natural Feeds (AFADAEAI), Organic Equine Feed (AFADAJAE), Equine Nutrition & Therapeutic Diets (HLAMAHAE), Complete Equine Feeds (Pelleted/Extruded/Textured) (AFADAEAA), Equine Medicated & Functional Feeds (Gastrointestinal Support, Calming, Hoof/Coat Functional Claims) (AFADAEAJ), Equine Treats & Reward Products (AFADAEAH)

Keywords

• Dehydrated alfalfa
• Equine feed
• Alfalfa pellets
• Horse nutrition
• Agricultural cooperatives

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Agricultural Product Sales: Sale of dehydrated alfalfa products (pellets, long fibers, destructured fibers) through cooperative network to equine feed market. Products are sold to distributors, cooperatives, and directly to end-users (horse owners, stables, breeding operations).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

La Coopération Agricole - Luzerne de France produces and markets dehydrated alfalfa products for equine nutrition through a cooperative network of 10 cooperatives and 25 factories across France. Products are offered in three formats — Granulés (pellets), Fibres longues (long fibers in bales), and Fibres déstructurées (destructured fibers) — providing fiber, protein, and low-starch nutrition formulated for sport horses, breeding operations, senior horses, and leisure horses. National distribution is coordinated through Désialis, while regional cooperatives handle local commercialization.

Product overview

Luzerne de France, part of La Coopération Agricole, offers a portfolio of three dehydrated alfalfa products for equine nutrition: Granulés (pellets), Fibres longues (long fibers in bales), and Fibres déstructurées (destructured fibers). These products are produced by a network of 10 agricultural cooperatives operating 25 factories across France, representing 70,000 hectares of cultivated alfalfa. The three product forms allow for different feeding approaches based on horse type, activity level, and nutritional objectives.

Differentiator

Problem solved

Functional benefit

Products and services

• Granulés (Dehydrated Alfalfa Pellets) Dehydrated alfalfa in pellet form, providing a practical, homogeneous, and easy-to-distribute format for equine feeding. Can be fed dry or moistened according to horse needs, typically between 1 and 4 kg/day depending on weight, activity level, and nutritional objective.
• Fibres longues (Long Fiber Bales) Dehydrated alfalfa in long fiber strands (baled form). The long fiber format slows ingestion and improves digestion, recommended to comprise at least 15-20% of the equine ration. Coordinates well with bulk forage and cereal distribution.
• Fibres déstructurées (Destructured Fibers) Dehydrated alfalfa with reworked, exploded fibers that are softer and easier to mix and consume. Can be mixed with cereals, used pure as a hay alternative, or as fibrous support in complete rations.

Quantifiable outcome

• Significant buffering effect on gastric acidity
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered core and regional.

• DésialiscoreChannel Partner/ Reseller/ DistributorCommon marketing subsidiary for the alfalfa dehydration cooperatives. Coordinates national distribution of products including pellets, long fiber bales, and destructured fibers. Approximately 80% of national production is concentrated in East France and distributed through Désialis.
• UCDV (Usines Coopératives de Déshydratation du Vexin)coreChannel Partner/ Reseller/ DistributorRegional cooperative in Normandy operating dehydration factories. Distributes pellets in Normandy and Île-de-France regions.
• GrasasaregionalChannel Partner/ Reseller/ DistributorRegional cooperative covering South-West France with alfalfa dehydration operations.
• DéshyOuestregionalChannel Partner/ Reseller/ DistributorRegional cooperative covering West France, distributing pellets and long fiber bales.
• DurepaireregionalChannel Partner/ Reseller/ DistributorCooperative covering Centre/West with national reach. Products include pellets, long fiber bales, and alfalfa cubes. Contact: Clémence BERTRAND (commercial).
• Déshy21regionalChannel Partner/ Reseller/ DistributorRegional cooperative in Burgundy (Côte-d'Or) serving Burgundy and neighboring regions with alfalfa dehydration products.
• Groupe IntervalregionalChannel Partner/ Reseller/ DistributorCooperative covering Central France with regional distribution of dehydrated alfalfa products.

Scale indicators7 records

Recent moves3 records

Expansion highlights4 records

Direct peers

• Lucerne Farms: Specializes in chopped and pelletized alfalfa forage products for horses. Comparable in core product offering (alfalfa-based equine forage) and equine-focused distribution channels.
• Standlee Premium Western Forage: US-based producer of premium Western forage including alfalfa pellets, cubes, and long fiber products for horses and livestock. Comparable in product format (pellets, long fiber, cubes) and equine target market, although primarily North American in distribution.
• Dengie Horse Feeds: UK-based equine feed manufacturer offering alfalfa-based chaffs, pellets, and fiber feeds. Comparable in equine-specific product range with high-fiber, low-starch positioning that overlaps with Luzerne de France's value proposition.
• Désialis: Common marketing subsidiary that coordinates national distribution of Luzerne de France's dehydrated alfalfa products, handling approximately 80% of national production. Functions as the primary commercial arm and thus operates in the same dehydrated alfalfa category for equine and livestock feed.
• Alfalfa King: Producer of compressed alfalfa cubes and pellets targeted at equine and livestock markets. Directly comparable in dehydrated alfalfa product formats for horse owners and breeders.

Broad incumbents

• Spillers (Mars Horsecare): Major UK equine feed brand under Mars Horsecare offering a broad portfolio including fiber-based and high-oil feeds for sport and leisure horses. Broader incumbent with overlapping equine fiber and complete-feed positioning.
• Baileys Horse Feeds: UK equine feed manufacturer offering a wide range including fiber-based and balancer products. Broader equine feed incumbent with overlapping high-fiber, low-starch positioning.
• Cargill (Animal Nutrition): Global animal nutrition company producing feed and premixes for multiple species including equine. Broader incumbent with significant scale advantage and potential overlap in equine fiber and complete feed markets.
• Nestlé Purina (Equine): Global consumer nutrition company with a dedicated equine product line (Omolene, Strategy, Equine Senior). Large incumbent with overlapping equine feed categories, particularly senior and complete feeds.

Regional players

• Durepaire: French cooperative partner within the Luzerne de France network covering Centre/West France with national reach capability for pellets, long fiber bales, and alfalfa cubes. Regional peer within the same cooperative ecosystem.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@coopdefrancedeshy?si=45aN69h-MceWy2wW
• LinkedInlinkedin.com/company/luzerne-de-france

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Coopération Agricole - LUZERNE DE FRANCE