Baumschule Lorenz von Ehren GmbH & Co. KG.

What Baumschule Lorenz von Ehren GmbH & Co. KG. does

Baumschule Lorenz von Ehren GmbH & Co. KG. is a German tree nursery founded in 1865 and headquartered in Hamburg, operating over 600 hectares of cultivation area across multiple branch locations (Hamburg, Bad Zwischenahn, Holm) and reaching across Europe via sales offices in England and Switzerland. The company cultivates and sells a comprehensive catalog of climate-adapted trees (Klimabäume), deciduous and coniferous woody plants, specimen trees (Unikate), topiary (Formgehölze), bee-friendly plants, bonsai, fruit trees, and Mediterranean, bamboo, rhododendron, rose, and perennial assortments. Selected and bred for drought, heat, and heavy-rain resilience, the trees are positioned for urban greening projects, landscape architecture, and high-end private gardens, with case studies including the White City Urban Project and the Hamburg Green Bunker (4,600 woody plants on a rooftop garden). The firm maintains GlobalGAP certification and is pre-qualified for German public procurement.

The business operates a hybrid B2B/B2C model. Wholesale customers — landscape architects, municipalities, urban developers, and commercial projects — are served through direct field-sales consultation and large-project fulfillment. Retail customers access the company through physical show gardens (Schaugärten) in Düsseldorf, Frankfurt, and Berlin (the Munich show garden is scheduled to close on October 16, 2026), through an e-commerce platform with a €750 net minimum order threshold, and via referral to the affiliated Garten von Ehren garden center for smaller purchases. Revenue streams include wholesale tree and plant sales, retail tree sales, and a professional-services line through the von Ehren-Akademie (training seminars on dendrology, climate trees, and seasonal planting). Pricing is unit-based with project-level volume pricing for B2B and is not publicly disclosed. The company is privately held under a German GmbH & Co. KG partnership structure, has approximately 350 employees including apprentices, and shows no evidence of external equity investment, M&A, or public-market activity.

Name

Baumschule Lorenz von Ehren GmbH & Co. KG.

Legal name

Baumschule Lorenz von Ehren GmbH & Co. KG

Website

https://lve.de

Company type

Private

Founded year

1865

Operating status

Operating

Headcount range

11–50 employees

Short description

Baumschule Lorenz von Ehren is a 160-year-old German tree nursery operating over 600 hectares of cultivation, supplying climate-adapted trees, specimen trees, and woody plants to municipalities, landscape architects, urban developers, and private customers across Europe.

Ownership category

akta.pro rank

Product category

Tree Nursery and Ornamental Horticulture

NAICS

Greenhouse, Nursery, and Floriculture Production (1114), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Forestry (800)

akta.pro primary industry

Forest Nurseries & Tree Seedling Production (IMAMAAAC)

Keywords

• Tree nursery
• Ornamental horticulture
• Landscape trees
• Climate-adapted trees
• Nursery wholesale

Headquarters

HQ city

Hamburg

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Tree and Plant Sales: Primary revenue from wholesale sale of trees, shrubs, and plants to professional clients including landscape architects, municipalities, and urban planners for large-scale projects
2. Retail Tree Sales: Direct sales to private customers through their online shop and physical show gardens with minimum order value of 750 EUR net
3. Seminar and Training (von Ehren-Akademie): Educational seminars and training programs for horticulture professionals including tree identification and climate-adapted planting

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Baumschule Lorenz von Ehren is a traditional European tree nursery that cultivates and sells more than 200 species of trees, shrubs and woody plants on over 600 hectares, supplying climate-adapted deciduous trees, conifers, specimen trees, bonsai, fruit trees, roses, rhododendrons, bamboo, perennials and Mediterranean plants to professional landscape architects, municipalities and private customers. Beyond plant sales, the company operates the von Ehren-Akademie for professional horticultural training and runs an online shop plus multiple show gardens across Germany and sales offices in the UK and Switzerland.

Product overview

Baumschule Lorenz von Ehren is a leading European tree nursery operating over 600 hectares of cultivation area. The company offers a comprehensive portfolio of trees and plants organized into product categories: Klimabäume (climate-adapted trees for urban environments), Laubgehölze (deciduous trees), Nadelgehölze (conifers), Formgehölze (topiary), Bienengehölze (bee-friendly plants), Unikate (exclusive specimen trees), Bonsai (artistic miniature trees), 4 Jahreszeiten (year-round plantable trees), and a full range including Obstbäume (fruit trees), Bambus, Rhododendron, Rosen, Stauden (perennials), and Mediterrane (Mediterranean plants). Supporting services include the von Ehren-Akademie (educational seminars), Pflanzenfinder (online plant search tool), Interaktive Baumschule (virtual nursery tour), and the Baumkauf e-commerce platform. The company supplies private gardens, parks, cities, metropolitan areas, commercial zones, and international large-scale projects.

Differentiator

Problem solved

Functional benefit

Products and services

• Klimabäume (Climate Trees) Climate-adapted trees bred for urban environments, resistant to drought, heat, heavy rain, and changing climate conditions; for cities, metropolitan areas and commercial zones.
• Laubgehölze (Deciduous Trees) Broad selection of deciduous trees including maples (Acer), oaks (Quercus), lindens (Tilia), beeches (Fagus), ashes (Fraxinus) and many more species and cultivars for landscape applications.
• Nadelgehölze (Conifers) Evergreen coniferous trees including pines (Pinus), spruces (Picea), firs (Abies), Douglas firs (Pseudotsuga), cedars (Cedrus) and other needle-bearing species.
• Formgehölze (Topiary / Formal Trees) Specially trained and shaped trees and shrubs for formal garden designs, including hedge elements and architectural plant forms.
• Bienengehölze (Bee-Friendly Plants) Trees and shrubs that support bee populations and pollinator biodiversity, contributing to environmental sustainability.
• Unikate (Specimen Trees) Exclusive specimen trees and unique plant specimens, including rare species, unusual forms, and exceptional horticultural specimens such as Taxus baccata and Olea europaea.
• Bonsai Artistically trained miniature trees in the Japanese bonsai tradition, cultivated as living sculptures for gardens, terraces and interiors.
• 4-Jahreszeiten (Year-Round Plantable Trees) Year-round planting-ready trees and shrubs supplied in decorative larch wood containers that allow planting in any season.
• Obstbäume (Fruit Trees) Traditional fruit trees including apple, pear and other edible fruit-bearing species for gardens and orchards.
• Bambus (Bamboo) Bamboo plants in various species and varieties for garden and landscape applications.
• Rhododendron Rhododendron species and hybrids for acidic soil gardens and woodland landscape settings.
• Rosen (Roses) Roses in various cultivars, including ornamental and heritage varieties for gardens and landscapes.
• Stauden (Perennials) Herbaceous perennials for garden beds, borders and landscape plantings.
• Mediterrane (Mediterranean Plants) Mediterranean plant species including olive trees and other heat-loving plants suited for mild-climate gardens.
• von Ehren-Akademie (Educational Seminars) Professional education academy offering paid seminars on dendrology, woody plant identification, climate-adapted planting and seasonal horticultural topics for horticulture professionals.

Quantifiable outcome

• 600+ hectares of cultivation area
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Monrovia Nursery Company: Large US-based container nursery with branded premium plants and broad tree/shrub portfolio — comparable scale and brand-building approach, but serving primarily the North American market.
• Bailey Nurseries: Major North American wholesale nursery with a broad woody-plant catalog serving landscape professionals and retailers. Comparable as a large established incumbent but geographically focused on North America.

Direct peers

• Barcham Trees: UK container-grown tree specialist producing large, instant-impact trees for commercial landscaping and urban projects — closely comparable to LvE's Klimabäume and 4-Jahreszeiten container offering.
• Bruns Pflanzen: One of Germany's largest wholesale tree nurseries with a similar broad product range of ornamental trees, conifers, and large landscape specimens. Direct competitor to Lorenz von Ehren in the German B2B landscape-architect and municipal channel.
• Hillier Nurseries: One of the UK's oldest and largest ornamental plant producers (founded 1864), offering a similar broad portfolio of trees, shrubs and garden plants to landscape professionals and retail customers.
• Van den Berk Boomkwekerijen: Major Dutch/European tree nursery specializing in large, mature trees and specimen planting for landscape architects, municipalities, and private estates — overlapping strongly with LvE's Unikate and urban-project offerings.
• Johnsons of Whixley: Large UK wholesale nursery supplying trees, hedging and plants to landscape architects, developers, and local authorities — directly comparable B2B/wholesale go-to-market in the UK market where LvE has a sales office.
• Pépinières Jean Hutin: One of France's largest tree nurseries with extensive cultivation acreage, supplying large specimen trees for landscape architecture, urban greening, and private gardens across Europe.

Others

• Garten von Ehren: Affiliated retail garden center that receives sub-€750 orders redirected from LvE's e-commerce. Closely related entity within the same ecosystem handling small retail transactions.
• Plantipp / Concept Plants: European plant-breeding rights and royalty management agency. Adjacent rather than competitive — represents how cultivar IP and climate-resilient variety licensing function as an ecosystem layer supporting specialist nurseries like LvE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BaumschuleLvE
• LinkedInlinkedin.com/company/baumschule-lorenz-von-ehren-gmbh-&-co-kg-
• Instagraminstagram.com/baumschulevonehren

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baumschule Lorenz von Ehren GmbH & Co. KG.