Plantipp B.V.
Plantipp B.V. is a Dutch royalty management intermediary founded in 1994 that manages, protects, and licenses new ornamental plant varieties on behalf of plant breeders, connecting them to an international network of growers and traders across Europe, North America, Japan, and Australia.
- Company typePrivate
- Founded1994
- HeadquartersIjsselstein, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Plantipp B.V. does
Plantipp B.V. is a privately held Dutch royalty management company founded in 1994 and headquartered in Ijsselstein, Netherlands. It specializes in managing, protecting, and promoting new ornamental plant varieties on behalf of plant breeders, administering Plant Breeders' Rights (PBR), collecting royalties from licensed growers, and facilitating international commercialization of the breeder's portfolio. The company does not develop or operate a technology platform; its core asset is a curated catalog of branded, PBR-protected plant varieties across shrubs, perennials, succulents, ornamental grasses, climbers, conifers, and trees — including branded lines such as Carex EverColor®, Dahlia Dreamy®, Semponium Sienna, Hosta Red Ninja®, and Hydrangea Groundbreaker® Ruby.
The business operates as a three-sided intermediary connecting plant breeders (the supply of new varieties), licensed growers (who cultivate and supply the varieties), and traders/retailers (who bring finished plants to market). Plantipp's distribution footprint spans the Netherlands, the United Kingdom, broader Europe, North America, Japan, and Australia, with a multilingual website (six European languages) and a network of named grower partners including Florensis B.V., Handelskwekerij G. Hoogenraad B.V., and Walberton Nursery Limited. End consumers reach Plantipp varieties via online retailers such as garmundo.nl, directplant.nl, and coolplants.com.
The company earns revenue through royalty and licensing arrangements on the varieties it administers — a licensing/royalties model with no public pricing disclosure. Go-to-market is built around industry trade shows (RHS Chelsea Flower Show, IPM Essen), a monthly newsletter, active social media channels, and direct relationship management within the breeder and grower network. With 11–50 employees and no institutional funding disclosed, Plantipp functions as a focused, independent specialist in the European ornamental plant royalty management niche, with CIOPORA affiliation anchoring its integration into the international PBR community.
Plantipp B.V. firmographics
Firmographics- Name
- Plantipp B.V.
- Legal name
- Plantipp BV
- Website
- https://plantipp.eu
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Plantipp B.V. is a Dutch royalty management intermediary founded in 1994 that manages, protects, and licenses new ornamental plant varieties on behalf of plant breeders, connecting them to an international network of growers and traders across Europe, North America, Japan, and Australia.
- Ownership category
- akta.pro rank
Plantipp B.V. industry classification
Industry- Product category
- Horticultural Royalty Management
- NAICS
- Greenhouse, Nursery, and Floriculture Production (1114)
- SIC
- Agricultural Production-Crops (100)
- akta.pro primary industry
- Seed Licensing & IP/Royalty Management (AFAGAIAL)
- akta.pro secondary industry
- Seed Trait Licensing & IP Management (Licensing, freedom-to-operate) (AFABALAJ)
Keywords
Where Plantipp B.V. is headquartered
LocationHeadquarters
- HQ city
- Ijsselstein
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Plantipp B.V. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations
Revenue model
- Royalty Management: Plantipp specializes in royalty management for plant breeders. It manages new plant varieties on behalf of breeders, collecting royalties from licensed growers. The company's revenue is derived from its role as an intermediary between breeders and growers, administering plant variety rights and licensing agreements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Plantipp B.V. product offering
Product offeringCore offering
Plantipp B.V. is a specialized royalty management company that manages, protects, and promotes new ornamental plant varieties on behalf of plant breeders. The company administers Plant Breeders' Rights (PBR), collects royalties from licensed growers, and operates an international network connecting breeders with growers and traders across the Netherlands, United Kingdom, Europe, North America, Japan, and Australia.
Product overview
Plantipp B.V. is a specialized plant variety royalty management company that administers and manages new ornamental plant varieties (ras) for breeders (veredelaars). The company offers a comprehensive portfolio of branded plant varieties including shrubs, perennials, succulents, ornamental grasses, climbers, conifers, and trees—all managed under Plant Breeders' Rights (PBR). The core offering consists of royalty management services for breeders combined with an extensive catalog of innovative plant varieties such as the Carex EverColor® series, Dahlia Dreamy® series, Semponium Sienna, Hosta Red Ninja®, and Hydrangea Groundbreaker® Ruby. Plantipp connects breeders with a global network of growers and facilitates the commercialization of new plant introductions through various distribution channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Royalty Management Services
Companies that use Plantipp B.V.
Customer profileSegments3 records
Ideal customer profiles3 records
Plantipp B.V. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Plantipp B.V. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- CIOPORAminorPlantipp displays the CIOPORA logo on its website footer, indicating membership or affiliation with CIOPORA, the International Community of Breeders of Horticultural Ornamental and Fruit Species, which is the umbrella organization for plant variety rights holders.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Plantipp B.V. competitors and assessment
Company assessmentRegional players
- Plantera (Royalty Administration International): Dutch-based administration and royalty management service for plant breeders, providing comparable PBR and licensing services. Comparable to Plantipp as a regional competitor offering the same intermediary royalty management role in the Benelux market.
Direct peers
- Beekenkamp Group: Dutch family-owned breeder and producer of ornamental plants and vegetables with a substantial variety portfolio. Comparable to Plantipp as a competing Dutch-based breeder managing licensed ornamental varieties.
- Royal Van Zanten: Dutch breeding company specializing in cut flowers and potted plants, with significant IP licensing to growers globally. Comparable to Plantipp as a competing Dutch ornamental breeder-licensor with international reach.
- Selecta One: German ornamental plant breeder specializing in poinsettias, pelargoniums, and other ornamentals, managing a large branded portfolio under PBR. Comparable to Plantipp as a competing European breeder-licensor.
- Vitroflora: Polish-based breeder and young plant producer of ornamental perennials and shrubs with licensing activities. Comparable to Plantipp as a competing European ornamental plant breeder/licensor.
- Ball Horticultural Company: Family-owned breeder and distributor of ornamental plants with a large portfolio of branded varieties managed under PBR. Comparable to Plantipp in managing breeder-owned plant IP and licensing to growers worldwide.
- Florensis: Dutch-based breeder and propagator of ornamental young plants, with extensive variety development and licensing activities. Comparable as a competitor in the same Dutch ornamental plant IP/licensing ecosystem.
- Dümmen Orange: Global leader in ornamental plant breeding and propagation, managing a large portfolio of branded varieties under its own IP and licensing programs. Directly comparable to Plantipp as a competitor for breeder representation and royalty administration in the same ornamental categories.
Broad incumbents
- Syngenta Flowers: A division of Syngenta focused on ornamental flower seeds and cuttings with extensive global licensing and royalty programs. Comparable as a broad incumbent offering plant IP and licensing in the ornamental horticulture space.
Others
- CIOPORA: International association representing breeders of horticultural ornamental and fruit varieties in matters of intellectual property. Plantipp is itself a member; CIOPORA is relevant as the industry ecosystem enabler for PBR enforcement.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Plantipp B.V. social profiles
Digital presencePlantipp B.V. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Plantipp B.V. leadership team
Management profileNumber of profiles
Profiles1 record
Plantipp B.V. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Plantipp B.V. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Plantipp B.V.
What does Plantipp B.V. do?
Plantipp B.V. is a specialized royalty management company that manages, protects, and promotes new ornamental plant varieties on behalf of plant breeders. The company administers Plant Breeders' Rights (PBR), collects royalties from licensed growers, and operates an international network connecting breeders with growers and traders across the Netherlands, United Kingdom, Europe, North America, Japan, and Australia.
Is Plantipp B.V. a public or private company?
Plantipp B.V. is a private company. It is classified as unknown and is currently operating.
When was Plantipp B.V. founded?
Plantipp B.V. was founded in 1994. It employs 11 to 50 people.
Where is Plantipp B.V. based?
Plantipp B.V. is headquartered in Ijsselstein, Netherlands, in the Europe region.
How does Plantipp B.V. make money?
One revenue line is on record: royalty Management.
Who are Plantipp B.V.'s main competitors?
Plantera (Royalty Administration International) is listed as a regional player. Direct peers are Beekenkamp Group, Royal Van Zanten, Selecta One, Vitroflora, Ball Horticultural Company, Florensis and Dümmen Orange. Syngenta Flowers is listed as a broad incumbent. CIOPORA is listed as an others.
Does Plantipp B.V. have an API?
No public API is recorded for Plantipp B.V..
What industry is Plantipp B.V. in?
Plantipp B.V.'s product category is Horticultural Royalty Management. Its primary akta.pro industry code is AFAGAIAL, Seed Licensing & IP/Royalty Management, with a secondary code of AFABALAJ, Seed Trait Licensing & IP Management (Licensing, freedom-to-operate). Its NAICS code is 1114 and its SIC code is 100.