Las Vegas Super Bowl LVIII Host Committee

What Las Vegas Super Bowl LVIII Host Committee does

The Las Vegas Super Bowl LVIII Host Committee is a private nonprofit 501(c)(6) organization incorporated in Nevada in 2022 to execute the local host obligations for Super Bowl LVIII, held February 11, 2024 at Allegiant Stadium — the first Super Bowl ever hosted in Las Vegas. It operates as a liaison between the NFL and the Southern Nevada community, delivering event logistics, volunteer coordination, and a portfolio of community legacy programs including the Business Connect supplier-diversity initiative (connecting 200+ diverse local businesses to NFL contracting opportunities), the $3 million Super Bowl Legacy Grant Program (117 nonprofit recipients), Super Kids-Super Sharing (youth book and equipment donations, 25 years running), NFL Green (14 community greening projects), and the TEAM LV volunteer program (7,000+ trained volunteers). The committee's "products" are operational programs rather than software: a public-facing WordPress website (lvsuperbowlhc.com), press kits and media resources, and event activations such as the #VegasSuperBall mascot, CBS's weeklong broadcast residency, and the Paramount Expedition Vegas fan activation at The Mirage. Revenue is generated through corporate sponsorships (Caesars, MGM Resorts, Howard Hughes, Intermountain Healthcare, San Manuel Band of Mission Indians, Allegiant Air, UFC, PNC Bank, Bank of America, Bank of Nevada), NFL Foundation joint contributions, and Business Connect administrative fees, with NFL-controlled pricing for the NFL Experience at Mandalay Bay starting at $25. The committee is led by President & CEO Sam Joffray with a full-time staff of approximately 14 (including 8 women in leadership), an Executive Committee chaired by Maury Gallagher, and is governed by volunteer civic, municipal, and business leaders. It has no parent company, no subsidiaries, no public listing, no APIs, and no recurring product line.

Name

Las Vegas Super Bowl LVIII Host Committee

Legal name

Las Vegas Super Bowl Host Committee

Website

https://lvsuperbowlhc.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Short description

The Las Vegas Super Bowl LVIII Host Committee is a nonprofit 501(c)(6) entity that executed local host obligations for the first Super Bowl held in Las Vegas on February 11, 2024 at Allegiant Stadium, delivering event logistics, volunteer coordination, and community legacy programs funded by corporate sponsorships and NFL Foundation grants.

Ownership category

akta.pro rank

Product category

Sports Event Hosting & Community Legacy Programs

NAICS

Spectator Sports (71121), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Convention and Trade Show Organizers (561920)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Venue-Owned/Operated Event Organizers (In-House Promoters) (MPAKADAI)

Keywords

• Sports event hosting
• Community legacy programs
• Corporate sponsorship activation
• Nonprofit event management
• Volunteer coordination services

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Corporate Sponsorships: The Host Committee generates revenue through corporate sponsorship agreements with major partners including Caesars Entertainment, MGM Resorts, Howard Hughes, Intermountain Healthcare, San Manuel Band of Mission Indians, Allegiant Air, UFC, and others. Sponsors receive activation rights, visibility, and partnership benefits.
2. NFL Foundation Grants: Joint contributions from NFL Foundation and Host Committee partners fund the $3M Legacy Grant Program supporting local nonprofits.
3. Business Connect Program Fees: Business Connect program connects diverse local suppliers to NFL vendors for contracting opportunities, generating administrative fees and strengthening local economy participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

The Las Vegas Super Bowl LVIII Host Committee is a private nonprofit 501(c)(6) organization that served as the official liaison between the NFL and the local Las Vegas community to execute Super Bowl LVIII host requirements at Allegiant Stadium on February 11, 2024. It delivered a portfolio of community programs — Business Connect (diverse supplier contracting), the $3M Legacy Grant Program to 117 nonprofits, Super Kids-Super Sharing, NFL Green, and TEAM LV (7,000+ volunteers) — funded through corporate sponsorships and NFL Foundation grants.

Product overview

The Las Vegas Super Bowl LVIII Host Committee operates a single unified event hosting and community engagement platform centered on Super Bowl LVIII at Allegiant Stadium on February 11, 2024. The organization delivers a suite of interconnected programs including the Business Connect vendor program connecting local diverse businesses with NFL contracting opportunities, the Super Bowl Legacy Grant Program distributing $3 million to 117 nonprofits, Super Kids-Super Sharing youth donations, NFL Green environmental initiatives, TEAM LV volunteer coordination with 7,000+ volunteers, the Vegas Sports Jackpot raffle, and a UNLV internship program. The primary public interface is the lvsuperbowlhc.com website providing event information, media resources, and program details. The organization is a private nonprofit 501(c)(6) without technology products or API offerings.

Differentiator

Problem solved

Functional benefit

Brands

• #VegasSuperBall: Nearly 14 feet high oversized football structure created exclusively for Las Vegas to generate excitement and celebrate Super Bowl LVIII.
• Business Connect
• Super Kids-Super Sharing
• Legacy Program

Quantifiable outcome

• $3 million contributed to 117 local nonprofits through Legacy Grant Program
• +3 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles6 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

16 partnerships are on record, tiered core, flagship and minor.

• Paramount GlobalcoreGTM or Marketing Partner · 8 February 2024Paramount Expedition Vegas fan activation Feb 8-11 featuring 10 brands including CBS, Paramount+, Nickelodeon at The Mirage on Las Vegas Strip.
• CBS (Sports, Entertainment, News, Media Ventures)flagshipGTM or Marketing Partner · 5 February 2024Exclusive weeklong residency providing multiplatform coverage Feb 5-11, 2024. CBS divisions including Sports, News, Entertainment broadcasting from Fountains of Bellagio.
• Caesars EntertainmentflagshipStrategic or Co-development PartnerCorporate partner providing hospitality expertise and venue resources for Super Bowl LVIII. Caesars Entertainment is a major Las Vegas gaming and hospitality company operating numerous resort-casinos on the Strip.
• Howard Hughes CorporationcoreStrategic or Co-development PartnerCorporate partner, parent company of The Howard Hughes Corporation known for development of master-planned communities including Summerlin in Las Vegas.
• Intermountain HealthcarecoreStrategic or Co-development PartnerHealthcare partner supporting Super Bowl LVIII events and operations. Intermountain Healthcare provides healthcare services in Nevada.
• San Manuel Band of Mission Indians (Yaamava)flagshipStrategic or Co-development PartnerLegacy partner contributing to NFL Green initiatives and community programs. San Manuel Band of Mission Indians is a tribal government and gaming enterprise.
• NFL (National Football League)flagshipStrategic or Co-development PartnerPrimary governing body partnership. The Host Committee serves as direct liaison between NFL and local community to execute Super Bowl LVIII host requirements.
• MGM Resorts InternationalcoreGTM or Marketing PartnerCorporate supporter providing hospitality and entertainment venue resources including Bellagio, MGM Grand, and other properties.
• Allegiant AircoreGTM or Marketing PartnerCorporate supporter and airline partner for Super Bowl LVIII.
• UFCcoreGTM or Marketing PartnerCorporate supporter and MMA organization partner, part of Las Vegas sports entertainment ecosystem.
• PNC BankminorGTM or Marketing PartnerCorporate donor and financial services partner.
• United Way of Southern NevadaflagshipStrategic or Co-development PartnerCommunity partner for Vegas Sports Jackpot raffle benefiting Las Vegas Super Bowl Host Committee Charities and United Way. Partner in Legacy Grant Program.
• NFL FoundationflagshipStrategic or Co-development PartnerNonprofit organization providing $3 million in joint contributions for Legacy Grant Program supporting 117 local nonprofits.
• UNLV Sports Research & Innovation InitiativecoreStrategic or Co-development PartnerAcademic partner for internship program providing students hands-on experience in sports event execution.
• Bank of AmericacoreGTM or Marketing PartnerPregame Grant partner matching funds for Legacy Grant Program.
• Bank of NevadaminorGTM or Marketing PartnerPregame Grant partner matching funds for Legacy Grant Program.

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• Miami Super Bowl Host Committee (SB LIV, 2020): Hosted Super Bowl LIV at Hard Rock Stadium. Operates the same host-committee structure — volunteer recruitment, legacy grants, supplier diversity programs, and corporate sponsorship activation — for a marquee single-event sporting championship in a tourism-driven market.
• Arizona Super Bowl Host Committee (SB LVII, 2023): Most recent prior Super Bowl host committee before Las Vegas. Implemented the NFL's standard legacy grant, Business Connect, NFL Green, and Super Kids-Super Sharing programs in a desert/Las Vegas-adjacent market — closest single-event predecessor to compare execution against.
• New Orleans Super Bowl Host Committee (SB XLVII, 2013): A prior Super Bowl host committee that operated the same playbook — local community liaison, volunteer mobilization, legacy grants, and Business Connect-equivalent supplier programs. CEO Sam Joffray served as Associate Executive Director of the Greater New Orleans Sports Foundation for SB XLVII, making this an unusually direct precedent peer.
• Greater New Orleans Sports Foundation: The standing nonprofit that previously hosted the New Orleans Super Bowl committees. Provides a model of how a host committee entity can either sunset or convert into a regional sports commission for ongoing events (WrestleMania, College Football Playoff, Super Bowls).
• Houston Super Bowl Host Committee (SB LI, 2017): Operated the host committee for Super Bowl LI at NRG Stadium. Comparable in scale and structure: NFL liaison role, multi-stakeholder sponsor coalition, volunteer force, and legacy grant distribution across the host metro.

Broad incumbents

• LA 2028 Olympics Organizing Committee: A mega-event organizing committee operating at much larger scale (multi-sport games) but executing the same playbook of host-committee liaison, volunteer mobilization, sponsor activation, and community legacy programs for an upcoming marquee event in a major US market.
• Las Vegas Convention and Visitors Authority (LVCVA): The standing destination marketing organization for Las Vegas. Key counterpart to the Host Committee — VP of Event Operations Jenny Bundschuh came directly from LVCVA's Super Bowl bid team. LVCVA absorbs long-term destination promotion once the Host Committee's mandate sunsets.

Emerging players

• FIFA World Cup 2026 Host Committee (Las Vegas / SoFi): Future mega-event host structure with overlapping Las Vegas venue footprint. Shares the host-committee operating model (NFL-equivalent governing body, volunteer mobilization, supplier diversity, legacy programs) and represents the most likely next-mandate destination for LVSBHC alumni.

Others

• College Football Playoff Foundation: Operates community legacy grant programs and teacher-recognition initiatives adjacent to the NFL's Super Bowl legacy model. Relevant as a comparator for the Host Committee's Legacy Grant Program design and stakeholder-activation approach.

Regional players

• LA Sports Council: A regional sports commission analogous to the standing destination-management role a former host committee may evolve into. Comparable in mission (attract and execute marquee sports events) and in operating structure (nonprofit, public-private partnership, sponsor-funded).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/lvsuperbowlhc
• YouTubeyoutube.com/@lvsuperbowlhc
• Facebookfacebook.com/lvsuperbowlhc
• LinkedInlinkedin.com/company/lvsuperbowlhc
• Instagraminstagram.com/lvsuperbowlhc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Las Vegas Super Bowl LVIII Host Committee