Hotel Macia Alfaros

What Hotel Macia Alfaros does

Hotel Macià Alfaros is a 4-star urban hotel located at Calle Alfaros 18 in the historic center of Córdoba, Spain, operating as part of Grupo Macià Hoteles, S.L — a privately held Spanish hospitality group (NIF B-18920579) headquartered in Granada that owns a portfolio of nine hotels across Andalusia (Sevilla, Granada, Córdoba, and Sanlúcar de Barrameda). The property sits a five-minute walk from the Mezquita-Catedral UNESCO World Heritage Site and eight minutes from the Córdoba train station, and offers seven room categories ranging from individual and standard doubles (Doble Comfort, Doble Superior con Terraza) to premium offerings including Junior Suites and a Suite Junior Deluxe with hydromassage bathtub. On-site F&B consists of a full restaurant serving lunch and dinner, a breakfast service (7:30-11:00), and a lounge bar (12:00-23:00), supplemented by event and meeting space for corporate events, weddings, and private functions.

The hotel's commercial operations are built around direct-to-consumer distribution through the maciahoteles.com integrated booking platform, a central reservations line, and email inquiries, with marketing reach via Facebook, Instagram (@hotelesmacia), YouTube, and email newsletter. Technology features include interactive 3D virtual tours for remote property exploration and an automated online check-in platform integrated with CivitFun, both positioned as ease-of-use differentiators. Pricing is not publicly disclosed; rates are quote-based through the reservation system across the room tiers.

The revenue model is a mix of recurring accommodation bookings across multiple room categories, on-site F&B service revenue, and event-space rentals. The hotel serves a horizontally segmented customer base — primarily domestic and international cultural/ leisure tourists visiting Córdoba's UNESCO heritage sites, couples on romantic getaways (premium suites with jacuzzis), and business travelers using meeting facilities — with no disclosed enterprise or contract concentration. The property lists a headcount of 11 employees, suggesting either a small direct staff footprint or an undercount of operational personnel, and no revenue figure is publicly disclosed. The parent group has received EU REACT-EU / FEDER Andalusia 2014-2020 funding through related entities (Promociones Macià S.A. and Promociones Zahira S.A.) to offset energy-cost increases linked to the Russia-Ukraine conflict, indicating exposure to European macro energy conditions.

Name

Hotel Macia Alfaros

Legal name

Grupo Macià Hoteles, S.L

Website

https://maciaalfaros.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Hotel Macià Alfaros is a 4-star urban hotel in central Córdoba, Spain, operated within the 9-property Grupo Macià Hoteles Andalusian chain, serving leisure tourists, couples, and business travelers with rooms, F&B, and event spaces.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111), Full-Service Restaurants (722511)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

Keywords

• Hotel accommodation
• Hospitality services
• Event venues
• Hotel lodging
• Dining services

Headquarters

HQ city

Córdoba

HQ country

Spain

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Hotel Room Reservations: Primary revenue stream from overnight accommodation bookings across multiple room categories including Double Comfort, Superior, Junior Suites, and Deluxe suites with hydromassage jacuzzis. Revenue generated through direct bookings, phone, and email reservations.
2. Food and Beverage Services: On-site dining revenue from restaurant (lunch and dinner service), lounge bar (12:00 to 23:00), and breakfast service (7:30 to 11:00).
3. Event and Meeting Spaces: Revenue from renting meeting rooms and event saloons for corporate events, weddings, and private functions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hotel Macià Alfaros operates as a 4-star city hotel providing overnight accommodation across seven room categories (Comfort Individual, Doble Comfort, Doble Comfort Matrimonial, Doble Superior con Terraza, Doble Comfort Cama Extra, Suite Junior, and Suite Junior Deluxe con Bañera Hidromasaje). Complementary services include an on-site restaurant serving lunch and dinner, breakfast buffet, lounge bar, meeting rooms, and event spaces, supported by amenities such as outdoor pool, gym, free WiFi, parking, and electric vehicle charging.

Product overview

Hotel Macià Alfaros operates as a single 4-star urban hotel property in Córdoba, Spain. The hotel offers a portfolio of seven distinct room types ranging from standard doubles to deluxe suites with hydromassage. In-room amenities include free WiFi and the property features common areas such as a pool, gym, meeting rooms, event halls, and electric car charging. Dining is provided through three outlets: a full restaurant (open for lunch and dinner), a breakfast service, and a lounge bar. The hotel also provides digital services including 3D virtual tours and online booking. All services are offered under the unified Hotel Macià Alfaros brand as part of the Macià Hoteles hotel group.

Differentiator

Problem solved

Functional benefit

Brands

• Hotel Macià Sevilla Kubb: Four-star hotel in Sevilla
• Hotel Macià Granada Five Senses
• Hotel Macià Real de la Alhambra
• Hotel Macià Cóndor
• Hotel Macià Monasterio de los Basilios
• Hotel Macià Plaza
• Hotel Macià Doñana
• Castillo de la Albaida

Products and services

• Hotel Accommodation (Room Nights)
• Restaurant Service (Lunch and Dinner)
• Breakfast Service
• Lounge Bar
• Meeting Rooms and Event Spaces

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Barceló Hotel Group: Spanish family-owned hotel chain with significant presence in Andalusia (Córdoba, Granada) operating urban and resort 4-star properties. Directly comparable regional competitor.
• Iberostar Hotels & Resorts: Spanish-origin international chain with urban and resort 4-star properties in Spanish heritage destinations. Comparable in product and target market.
• AC Hotels by Marriott: International chain (under Marriott) specializing in urban 4-star hotels in Spanish and European heritage cities. Direct comparable in product positioning and urban design-led brand.
• Meliá Hotels International: Spain's largest hotel group with a broad urban and resort portfolio including Andalusian heritage cities. Comparable as a Spanish urban/4-star competitor with deeper loyalty and distribution infrastructure than Macià.

Direct peers

• NH Hotel Group: Major Spanish-headquartered urban hotel chain operating 4-star full-service city hotels across Spain and Europe, directly comparable in product (urban 4-star) and target customer (cultural and business travelers in Spanish secondary cities).
• Eurostars Hotel Company: Spanish urban 4-star and 5-star chain with strong presence in Andalusia (Granada, Córdoba). Direct comparable in the heritage-city urban hotel segment.
• Catalonia Hotels & Resorts: Spanish hotel chain operating 4-star urban hotels in Spanish heritage cities including Córdoba and Sevilla. Closely comparable regional positioning and 4-star urban product.
• Petit Palace Hotels: Spanish urban 4-star boutique chain operating heritage-city hotels in Spain including Andalusia. Comparable in city-center 4-star positioning and cultural-tourism customer base.
• Senator Hotels & Resorts: Spanish family-owned chain with hotels across Andalusia including heritage-city locations, operating similar 4-star urban product to Macià.
• Hesperia Hotels: Spanish urban hotel chain operating 4-star city hotels in Spanish destinations. Comparable in scale, product tier, and Spanish-heritage-city positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks3 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCNesw1ASKUkhi27-4PSWmsA
• Facebookfacebook.com/maciahoteles
• Instagraminstagram.com/hotelesmacia
• LinkedInlinkedin.com/company/hotel-macia-alfaros

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Macia Alfaros