Lyceum Media

What Lyceum Media does

Lyceum Media is a boutique communications and events agency founded in 2002 and headquartered in London (registered office at 9 Churchill Court, 58 Station Road, HA2 7SA). The firm serves the iGaming (online gambling) sector exclusively, providing PR services to both B2B and B2C companies through three engagement models: Pay-As-You-Go press release distribution, single project or campaign engagements, and monthly retainers. Core service offerings include Media Relations, PR for Startups, Copywriting & Content (B2B and B2C press releases, feature stories, thought leadership, SEO-optimized content), and Event Production & Management (breakfast seminars, executive dinners, company launches).

The firm's portfolio includes two proprietary event brands: Fire & Ice, the iGaming industry's longest-running annual networking event running since 2002, and LEGENDS by Fire & Ice, a premium theatre-style gathering at London's The BOX Soho. In 2012 the company launched iGamingCalendar.com, a free online directory and mobile app (iPhone and Android) listing trade shows, conferences, seminars, and social events across the iGaming and terrestrial gambling industries. The firm is co-founded and led by Managing Partner Jodie Thind and Partner Michael Caselli (Editor in Chief of iGaming Business and Bluff Magazines).

Lyceum Media operates as a private, founder-owned services business with no disclosed external funding or parent company. Revenue is not publicly disclosed and engagement pricing is custom-quoted. The client base spans online casinos, crypto casinos, sportsbooks, game providers, and platform operators, with testimonials from Metric Gaming and Segev LLP and logo relationships including Everygame Casino, Winaday Casino, Habanero, SoftSwiss, Vegas Kings, Slotland, Slots Capital, Crypto $lots, Crypto Wins, and Crypto Casino.

Name

Lyceum Media

Legal name

Lyceum Media

Website

https://lyceummedia.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Short description

Lyceum Media is a London-based boutique PR and events agency founded in 2002 that provides media relations, content, and event production services exclusively to B2B and B2C companies in the iGaming sector.

Ownership category

akta.pro rank

Product category

Public Relations Services

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Services-Advertising Agencies (7311)

akta.pro industry

PRIMARYMPAJADAI

Syndication, Licensing & Content Partnerships (Columns, Features, Photos)

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/News Publishing (Newspapers, Digital Newsrooms, Wire Services)

Keywords

• IGaming public relations
• Gambling industry PR
• Media relations services
• Event production agency
• Press release distribution

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. PR Services: Professional PR services for iGaming companies including media relations, press release distribution, and B2B/B2C communications. Offered through flexible engagement models: Pay-As-You-Go, single projects, or monthly retainers.
2. Event Production & Management: Event production services including networking events, breakfast seminars, executive dinners, and company launches. Flagship event Fire & Ice is the premier iGaming networking event since 2002.
3. iGamingCalendar.com: Publisher of the iGaming industry event directory and app. While the directory is free for users, it drives traffic and visibility supporting the company's PR ecosystem.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Lyceum Media is a boutique PR and communications agency that provides media relations, press release distribution, copywriting, and event production services exclusively to companies in the iGaming (online gambling) industry. The company also produces the Fire & Ice annual networking event and publishes iGamingCalendar.com, a free online directory listing iGaming trade shows, conferences, seminars, and social events. Services are offered through flexible engagement models including Pay-As-You-Go, single projects/campaigns, and monthly retainers.

Product overview

Lyceum Media is a boutique communications and events agency serving the iGaming (online gambling) industry since 2002. The company operates as a single unified service offering rather than a platform-plus-modules architecture. Its core offerings consist of PR services (Media Relations, PR for Start Ups, Copywriting & Content), Event Production & Management, and Press Release Distribution available through flexible engagement models (Pay-As-You-Go, Single Project/Campaign, Monthly Retainer). The company differentiates through two proprietary event brands: Fire & Ice (the premier iGaming networking event since 2002) and LEGENDS by Fire & Ice, along with iGamingCalendar.com, a free industry-wide event directory and mobile app. The portfolio is unified by its focus on the iGaming sector and shared client base of B2B and B2C gaming companies.

Differentiator

Problem solved

Functional benefit

Brands

• Fire & Ice: The premier iGaming networking event created by Lyceum Media since 2002
• iGamingCalendar.com

Products and services

• Fire & Ice Premier iGaming networking event created by Lyceum Media since 2002, drawing the biggest names in the online gambling industry for an evening of spectacular entertainment and unique atmosphere.
• LEGENDS by Fire & Ice Signature networking event that brings together visionaries, pioneers, and industry leaders who shape the global iGaming industry, featuring theatre-style entertainment at London's The BOX Soho.
• iGamingCalendar.com Free comprehensive online directory and mobile app (iPhone and Android) listing trade shows, conferences, seminars, and social events in the iGaming and terrestrial gambling industry, filterable by date or sub-categories including Affiliate, iGaming, Landbased, Lottery, Social Media, Mobile, Networking, Awards, Tribal, and Sportsbetting.
• Media Relations PR service focused on building media relationships and managing public communications for iGaming companies (B2B and B2C).
• PR for Start Ups Specialist PR positioning service for new iGaming ventures, helping them stand out in the competitive iGaming industry through targeted media campaigns.
• Copywriting & Content B2B and B2C press releases, feature stories, opinion pieces, thought leadership, blogs and other content created by experienced iGaming writers with SEO optimization.
• Event Production & Management Event creation and management services including breakfast seminars, executive dinners, and company launches, producing events that leave lasting impressions on guests.

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• iGamingCalendar.com Users & PartnerscoreTechnology or IntegrationiGamingCalendar.com is the industry's go-to event directory for trade shows, conferences, seminars, and social events in iGaming and Terrestrial Gambling. The platform serves industry suppliers, affiliates, operators, investors, media companies, and event organizers.
• Jodie ThindcoreStrategic or Co-development PartnerManaging Partner and Co-founder since 2002. Previously worked with a gambling software company in Vancouver Canada. Pioneer of regular networking parties in iGaming from 2001.
• Michael CasellicoreStrategic or Co-development PartnerPartner and Co-founder. Editor in Chief of iGaming Business magazine and Bluff Magazine. Considered one of the world's leading experts on online gaming and has served as chairman of numerous International forums and conferences throughout Europe, Asia and America.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• SBC (Sports Betting Community): Large-scale iGaming and sports betting media, events (SBC Summit), and content company. Overlaps with Lyceum on industry event production and B2B communications but operates at significantly larger scale with broader geographic reach.
• SiGMA Group: Global iGaming and emerging-tech events and media company running major conferences (SiGMA Europe, Asia, Americas, Africa) plus awards and media products. Comparable event-business model but at multi-region scale beyond Lyceum's boutique Fire & Ice format.
• Clarion Gaming: Major gambling industry events organizer producing ICE, iGB Affiliate, and other large trade shows. Comparable to Lyceum in operating gambling-focused events but at much larger enterprise scale and with broader regulatory and exhibition focus.

Direct peers

• Square in the Air: London-based boutique PR, communications, and events agency specializing in the gambling, iGaming, and entertainment industries. Direct competitor serving overlapping B2B and B2C iGaming clients with similar press release, media relations, and event production offerings.
• Hipther Agency (European Gaming Media): Communications, PR, and events agency focused on the iGaming, fintech, and blockchain sectors, producing the European Gaming Congress and associated media. Direct comparable offering specialist PR services and industry events to the same iGaming client base as Lyceum.

Emerging players

• CalvinAyre.com: Online gambling news, media, and content platform with strong crypto and sports betting focus. Comparable to Lyceum as a content/communications touchpoint for iGaming clients and as a press release distribution channel for PR campaigns.
• Gambling Insider: B2B gambling industry media, events, and awards organization covering land-based and online gambling. Comparable as a content-and-events platform serving the iGaming community, overlapping with Lyceum's iGamingCalendar.com directory and Fire & Ice event positioning.
• CasinoBeats: iGaming-focused media brand covering online casino, slots, and game providers with events and content. Overlaps with Lyceum's content publishing and event ecosystems for casino operators, though narrower in vertical focus.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@lyceumfireandice
• Facebookfacebook.com/lyceummedia
• LinkedInlinkedin.com/company/lyceum-media

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyceum Media