What Gambling Insider does

Gambling Insider is an independent B2B/B2C media platform covering the global gambling industry, founded in 2010 by Players Publishing and headquartered in Panama City. It serves two parallel audiences: B2B industry professionals (operators, suppliers, regulators, affiliates, and investors) seeking daily news, regulatory briefings, executive profiles, and market intelligence, and B2C consumer gamblers seeking independent operator reviews, bonus tracking, and gambling guides. The platform operates across six language editions (English, German, Spanish, French, Dutch, Swedish) covering 18+ country markets in North America, Europe, Latin America, and Asia-Pacific.

The platform's core technology is a WordPress-based multi-language digital publishing system with editorial workflow, affiliate tracking, and a structured 25-criteria operator review methodology using real-play, real-money testing. The product portfolio includes core editorial products (news, in-depth analysis, guides, operator reviews, executive profiles, Q&As, a Connections Directory of operators and suppliers) and sub-brands: GI Magazine (print and digital), GI Friday newsletter, GI Huddle (multimedia launched 2020), Trafficology (affiliate marketing coverage launched 2017), and the Global Gaming Awards (annual industry awards launched 2014, expanded to EMEA in 2018). The archive contains 25,000+ news articles, 783 in-depth features, 224 guides, and 14 operator reviews, supported by responsible-gambling partnerships with NCPG, GamCare, and Be Gamble Aware, and regulatory display endorsements from MGA, eCOGRA, and GLI.

The business model is anchored in affiliate and performance marketing — Gambling Insider earns commissions by connecting its 200,000+ monthly readers with gambling operators through reviews, guides, and bonus tracking infrastructure. Secondary revenue streams include display advertising, sponsored content, and brand partnerships, plus subscription and newsstand revenue from GI Magazine print. In 2025 the company entered a broader media ecosystem, and in 2026 it relaunched with a strategic focus on the US gambling industry and prediction markets as a coverage vertical. The company is private, employs 11–50 people, and has not disclosed funding rounds or financial figures.

Name

Gambling Insider

Legal name

Gambling Insider

Website

https://gamblinginsider.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Gambling Insider is an independent B2B/B2C media platform covering the global gambling industry since 2010, delivering daily news, operator reviews, regulatory analysis, and bonus tracking to 200,000+ monthly readers across six language editions and 18+ country markets.

Ownership category

akta.pro rank

Product category

iGaming Media and Publishing

NAICS

Gambling Industries (7132)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Casino/iCasino Affiliate & Review Sites (MPAEAMAB)

akta.pro secondary industries

Sportsbook Affiliate & Comparison Sites (MPAEAMAA), SEO/Content Publishing Networks for Betting Leads (MPAEAMAG)

Keywords

• IGaming industry news
• Gambling media publishing
• Affiliate marketing gambling
• Online casino reviews
• Gambling industry analysis

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Affiliate and Performance Marketing: Gambling Insider earns commissions by connecting players with gambling operators through its review and bonus tracking infrastructure. The platform promotes partner operators and earns referral fees when readers claim bonuses or sign up through its links. This is the primary commercial model.
2. Advertising and Sponsorship: The platform generates revenue through display advertising, sponsored content, and brand partnerships. Its large audience of industry professionals and consumer gamblers is monetized via advertiser placements across its global digital properties.
3. Print and Digital Publications: GI Magazine (hard-copy print publication) and online articles generate revenue through subscriptions, newsstand sales, and industry distribution. Launched in 2010 as a B2B print magazine.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Gambling Insider is an independent digital media publisher covering the global gambling industry through daily news, in-depth analysis, operator reviews, guides, and executive profiles across six language editions. It monetizes primarily through affiliate and performance marketing commissions from operator partnerships, supplemented by display advertising, sponsored content, and print/digital subscriptions to GI Magazine. The platform also produces the Global Gaming Awards program and multimedia content via GI Huddle.

Product overview

Gambling Insider is an independent B2B/B2C media platform for the global gambling industry, launched in 2010. The platform operates as a unified news and content hub offering daily industry news, in-depth analysis, operator reviews, guides, executive profiles, and special reports. The portfolio includes sub-brands such as GI Magazine (print and online), GI Huddle (multimedia content), Trafficology (affiliate marketing coverage), GI Friday newsletter, and the Global Gaming Awards program. The platform covers verticals including casino, sports betting, poker, esports, slots, lottery, and prediction markets across global markets including North America, Europe, Asia, South America, Africa, and Oceania. In 2026, the platform relaunched with enhanced focus on US gambling and prediction markets.

Differentiator

Problem solved

Functional benefit

Brands

• GI Magazine: Hard-copy publication - print and online articles
• GI Friday
• GI Huddle
• Trafficology
• Global Gaming Awards

Products and services

• Gambling Insider News Daily gambling industry news coverage spanning casino, sports betting, poker, esports, slots, lottery, and prediction markets across global markets.
• In-Depth Analysis Long-form investigative features, data-driven market insight, regulatory briefings, and sector snapshots covering the global gambling industry.
• Operator and Site Reviews Independent evaluations of online casinos and betting sites based on a 25-criteria methodology covering usability, quality, compliance, and trustworthiness across US, Canada, UK, Australia, and international markets.
• Guides Educational content including casino guides, sports betting guides, poker guides, sweepstakes casino guides, and payment method guides for players across multiple jurisdictions.
• Executive Profiles Detailed profiles of global CEOs and senior executives in the gambling industry covering leadership, partnerships, and key industry relationships.
• GI Magazine Hard-copy print publication and online articles providing industry insights and coverage of the gambling sector, distributed to B2B industry stakeholders.
• GI Huddle Multimedia content platform supporting a broader multi-channel approach to gambling industry coverage through audio and video formats.
• Trafficology Affiliate and performance marketing coverage platform focusing on the evolving digital gambling ecosystem.
• GI Friday Newsletter Weekly newsletter delivering curated gambling industry news and insights to subscribers.
• Global Gaming Awards Annual awards program recognizing excellence across the gambling industry, launched in 2014 and expanded to EMEA in 2018.

Quantifiable outcome

• 200,000+ monthly readers
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered minor.

• NCPG (National Council on Problem Gambling)minorOthersGambling Insider displays NCPG branding as a responsible gambling resource partner, linking readers to professional help resources. This is a trust/safety partnership rather than a commercial arrangement.
• Malta Gaming Authority (MGA)minorOthersGambling Insider displays the MGA logo as a trusted regulatory authority reference, signaling regulatory credibility to readers. Not a commercial partnership but a regulatory endorsement display.
• Be Gamble AwareminorOthersGambling Insider partners with Be Gamble Aware to display responsible gambling messaging and direct readers to support resources, fulfilling its editorial commitment to responsible gambling reporting.
• GLI (Gaming Laboratories International)minorOthersGambling Insider displays GLI's testing and certification authority logo as a credibility marker for the platform's industry coverage, linking to GLI's gaming laboratory services.
• GamCareminorOthersGambling Insider partners with GamCare to provide UK-focused responsible gambling resources and support services for readers who may need assistance.
• eCOGRAminorOthersGambling Insider displays eCOGRA's independent testing and certification logo, referencing eCOGRA's role in certifying fair gaming practices for online casino operators reviewed on the platform.
• Responsible Gambling (18+)minorOthersGambling Insider participates in responsible gambling awareness initiatives by displaying the 18+ certification logo and linking to ResponsibleGambling.org.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• BonusFinder: Affiliate publisher focused on bonus tracking and comparison across US and European markets. Operates a very similar business model to Gambling Insider's review and bonus-tracking infrastructure.
• AskGamblers: Major casino affiliate and review platform with operator listings, player reviews and bonus tracking. Closely aligned with Gambling Insider's casino affiliate/review business model and target audience.
• Covers: Sports betting and casino affiliate/review platform with editorial content, odds, and bonus tracking. Direct competitor in the multi-vertical gambling affiliate space alongside Gambling Insider.
• Casino.org: Large-scale online casino affiliate and review site producing guides, reviews and bonus content. Competes with Gambling Insider for the same SEO keywords and affiliate operator partnerships in online gambling.
• Casinomeister: Long-running independent online casino review and complaints-mediation site. Directly comparable to Gambling Insider as an independent affiliate/review publisher covering online casinos with player-protection focus.
• SBC Media (SBC News): B2B gambling industry news, analysis and events (SBC Summit, Awards) business. Overlaps with Gambling Insider's B2B news and Global Gaming Awards positioning, with a stronger events tilt.
• CasinoBeats: B2B gambling media covering online casino industry news, analysis and events. Directly competes with Gambling Insider for operator/supplier B2B readership and industry awards mindshare.

Broad incumbents

• CDC Gaming Reports: Established B2B gambling industry trade newsroom. Larger incumbent in gambling industry publishing; overlaps with Gambling Insider's B2B news/regulatory coverage but with a longer enterprise-paying-subscribers history.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/g_insider
• Facebookfacebook.com/gambling-insider-221850087834984
• LinkedInlinkedin.com/company/gambling-insider

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gambling Insider