Le Yaourt Français

What Le Yaourt Français does

Le Yaourt Français is a French artisanal yogurt producer founded in 2020 and headquartered in Bardos, France. The company produces three yogurt varieties — Nature, Fraise, and Citron — made with milk sourced from Haute Valeur Environnementale (HVE) certified French farms and processed via gentle pasteurization without homogenization or standardization to preserve natural texture. Packaging is recyclable cardboard, and the formulation is free from preservatives, added sugars, and additives. Products are positioned as a healthier, more authentic alternative to industrial yogurt for French health-conscious consumers and families.

The business operates with a five-person team led by three founders: an entrepreneur, a former 18-year corporate executive, and a dairy artisan from a farming family who supplies production expertise. Go-to-market combines mainstream French retail distribution — Intermarché and Casino — with community-driven marketing via Instagram, Facebook, Twitter, LinkedIn, influencer partnerships (e.g., @yummyfood.4u, @maman_et_dieteticienne), and a free downloadable recipe guide. The website also functions as a direct consumer engagement channel.

Revenue is generated through one-time sales of yogurt SKUs to retail partners and, per available channels, potentially direct to consumers via the company website. Pricing is not publicly disclosed. The company is privately held with no disclosed external investors, no subsidiaries, and no reported funding rounds; it is entirely France-based with no claimed international footprint.

Name

Le Yaourt Français

Legal name

Le Yaourt Français

Website

https://lyf.yt

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Le Yaourt Français is a French artisanal yogurt brand founded in 2020, producing three SKUs (Nature, Fraise, Citron) from HVE-certified French milk and selling them through Intermarché and Casino to health-conscious French consumers.

Ownership category

akta.pro rank

Product category

Artisanal Dairy Products

NAICS

Dairy Product (except Frozen) Manufacturing (31151)

SIC

Dairy Products (2020)

akta.pro primary industry

Set Yogurt (Cup/Family-Size; Stirred & Firm/Set) Manufacturing (AFAHADAA)

akta.pro secondary industries

Yogurt & Cultured Dairy (Yogurt, Kefir, Sour Cream, Cottage Cheese) (CRADACAB), Yogurt & Cultured Dairy Products Manufacturing (Kefir, Sour Cream, Labneh) (AFAKAKAC)

Keywords

• Artisanal yogurt
• French dairy products
• HVE-certified milk
• Natural yogurt
• Recyclable packaging

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Yogurt Product Sales: Revenue generated from selling artisanal yogurt products (Nature, Fraise, Citron flavors) through retail distribution in French supermarkets and potentially direct-to-consumer channels.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Le Yaourt Français produces three varieties of artisanal French yogurt (Nature, Fraise, and Citron) made from 100% French ingredients and HVE-certified milk. The yogurt is pasteurized at gentle temperatures without homogenization or standardization, packaged in recyclable cardboard pots, and sold through French supermarket chains Intermarché and Casino as a natural, additive-free alternative to industrial yogurt.

Product overview

Le Yaourt Français is a French artisanal yogurt company offering a product line of three yogurt varieties: Nature (plain), Fraise (strawberry), and Citron (lemon). All products are made with French ingredients sourced from Haute Valeur Environnementale certified farms, processed using traditional methods including gentle pasteurization without homogenization or standardization, and packaged in recyclable cardboard pots. The company distributes through major French retailers including Intermarché and Casino.

Differentiator

Problem solved

Functional benefit

Products and services

• Le Yaourt Français Nature Plain natural yogurt made from French milk sourced from Haute Valeur Environnementale (HVE) certified farms, pasteurized at gentle temperatures without homogenization or standardization, packaged in recyclable cardboard pots. Sold to French consumers through mainstream supermarkets.
• Le Yaourt Français Fraise Strawberry flavored yogurt made with French ingredients, using the same artisanal gentle pasteurization and short supply chain production methods as the Nature variety. Sold to French consumers through mainstream supermarkets.
• Le Yaourt Français Citron Lemon flavored yogurt made with French ingredients, featuring a taste described as resembling lemon meringue pie. Produced using the same gentle pasteurization and short supply chain methods as the other varieties. Sold to French consumers through mainstream supermarkets.

Named customers5 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Les 2 Vaches: French premium organic yogurt brand with a clean-label, locally-sourced and environmentally-credentialed positioning that closely mirrors Le Yaourt Français. Both target health-conscious consumers in mainstream French retail with HVE/organic-style credentials and short-supply-chain sourcing.
• Senoble: French dairy manufacturer with a portfolio of yogurt and dairy dessert brands including Baïko. Comparable dairy manufacturing footprint, artisanal positioning, and French supermarket distribution.
• Mamie Nova: French heritage yogurt and chilled dairy dessert brand widely distributed in French supermarkets. Comparable cup-format yogurt range and French retail presence, with a more mass-market positioning but overlapping customer segments.
• Baïko: Premium French spoonable yogurt brand from the Senoble group, competing in the same artisanal/premium cup-yogurt segment in French retail. Directly comparable product format, distribution channels and target consumer.
• St Hubert: French dairy brand offering yogurt and other refrigerated dairy products in mainstream French retail. Similar product category, distribution through French supermarkets, and consumer target as Le Yaourt Français.

Broad incumbents

• Yoplait (Sodiaal): Leading French yogurt brand owned by Sodiaal with broad presence in French supermarkets. Directly comparable product category and retail channel but with mass-market positioning and far larger scale.
• Danone (yaourts): Global French dairy giant and the dominant player in the French yogurt category with brands such as Danone, Activia and Danio. Overlaps with Le Yaourt Français in cup yogurt but operates across a much broader dairy portfolio and competes on price, scale and shelf agreements.
• Andros: Large French food group with yogurt and dairy dessert lines distributed nationally. Similar retail channel presence, but a much wider product portfolio and competing on broad brand recognition.
• La Laitière (Nestlé): Heritage French dairy and dairy dessert brand owned by Nestlé, sold in French retail. Overlaps with Le Yaourt Français in refrigerated dairy desserts but operates at much greater scale with a broader portfolio.

Emerging players

• La Maison du Yaourt: French artisanal yogurt and dairy brand with a similar premium, locally-sourced positioning, distributed in French retail. Comparable product ethos but smaller scale and more limited distribution than the major incumbents.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/YaourtFrancais
• Facebookfacebook.com/leyaourtfrancais
• LinkedInlinkedin.com/company/leyaourtfrancais
• Instagraminstagram.com/leyaourtfrancais

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Le Yaourt Français