Baila All Dance

What Baila All Dance does

Baila All Dance (legally Association Baila Conmigo) is a non-profit association founded in 2005 by Philippe Vieira in Villeurbanne, France. The company operates three physical dance studios across the Lyon/Villeurbanne metropolitan area — Charpennes (22 Cours Emile Zola), Gratte Ciel (120 rue Anatole France), and Terreaux (9 rue de la Plati\u00e8re) — all located within walking distance of Lyon metro stations. It delivers group dance instruction across 33 styles and approximately 63 weekly courses spanning Latin (Salsa, Bachata, Kizomba), Afro (Dancehall, Afro House, Afro Fusion), Woman & Girly (Twerk, Gyal, Heels, Pole Dance, Whine), Urban (Reggaeton, Hip Hop, K-Pop, Breaking), FitDance (Zumba), and World (Bollywood, Danse Orientale), serving adults, teens, and children.

Name

Baila All Dance

Legal name

Association Baila Conmigo

Website

https://lyonbaila.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Dance School Services

NAICS

Fine Arts Schools (61161), Fine Arts Schools (611610), Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industry

Dance Fitness Classes (e.g., Zumba) (HSADABAD)

Keywords

• Dance school services
• Group dance classes
• Private dance lessons
• Latin dance instruction
• Community dance programs

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Annual Course Subscriptions: Primary revenue stream from annual subscriptions for group dance courses. Customers choose from formulas (1-4+ courses per week) at annual rates ranging from 350€ to 1,220€+, with optional payment in 3 or 10 installments.
2. Private Lessons: One-on-one or small group private lessons at 50€/hour per person (single), 75€/hour for 2 people. Packages of 5 lessons (225€) or 10 lessons (400€) available.
3. Trial Classes: Trial class fees at 5€ per session during designated trial periods (September).
4. Membership Fees: Annual adhesion/membership fee of 30€ required for all students.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Baila All Dance operates three dance studios in Lyon/Villeurbanne offering annual subscriptions for weekly group dance classes across 33 styles spanning Latin (Salsa, Bachata, Kizomba), Afro (Dancehall, Afro House), Urban (Hip Hop, K-Pop), Woman/Girly (Twerk, Heels, Pole Dance), FitDance (Zumba), and World categories. The school serves adults, teens, and children through 63 weekly courses, with supplementary private lessons, trial classes, and an annual calendar of community events.

Product overview

Baila All Dance is a dance school founded in 2005, operating as a single-location educational institution with three studios in Villeurbanne (Charpennes and Gratte Ciel) and Lyon (Terreaux). The core offering consists of annual group dance memberships providing access to weekly courses across 26 dance disciplines for adults, teens, and children. The product portfolio centers on the Standard Membership (formules) with add-on modules including private lessons (cours particuliers), trial classes, and seasonal events. Dance instruction spans six major categories: Latines (Salsa, Bachata, Kizomba), Afro (Dancehall, Afro House, Afro Fusion), Woman & Girly (Twerk, Gyal, Heels, Pole Dance, Whine, Chair Dance, Lyrical, Street Jazz, Booty), Urban (Reggaeton, Hip Hop, K-Pop, Breaking), FitDance (Zumba, Afro Vibe), and World (Bollywood, Samba, Danse Orientale). The school serves approximately 63 courses weekly across 33 dance styles with 20 instructors.

Differentiator

Problem solved

Functional benefit

Products and services

• Annual Dance Membership (Cours \u00e0 l'ann\u00e9e) Annual subscription membership providing access to weekly group dance classes across 33 styles (Latin, Afro, Urban, Girly, FitDance, World) for adults, teens, and kids at three Lyon/Villeurbanne studios. Pricing tiers range from \u20ac350 (1 course/week) to \u20ac1,220+ (4+ courses/week), plus \u20ac30 annual adhesion fee, with payment options in 1x, 3x, or 10x installments.
• Private Dance Lessons (Cours Particuliers) One-on-one or small group private dance instruction across Latin, Afro, Urban, Girly, or FitDance styles. Priced at \u20ac50/hour per individual, \u20ac75/hour for two people, with volume packages of 5 lessons (\u20ac225) or 10 lessons (\u20ac400). Booked directly via phone.
• Trial Classes (Cours d'Essai) Introductory dance sessions offered at \u20ac5 per class during the September 7-26 enrollment period, covering all styles and levels. Free trial classes for kids and teens. Reservation required via HelloAsso platform.
• Events and Summer Dance Programs Annual events including the 10-day summer dance program (\u20ac5/session) with outdoor classes, the All Salsa Festival featuring outdoor bals at Place Louis Pradel, Korean Touch Korean culture festival with K-Pop coverage courses, and year-round workshops, practice sessions, and social dance evenings at partner venues like DZ Caf\u00e9.

Quantifiable outcome

• Over 20 years of continuous operation with growing course offerings
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Six partnerships are on record, tiered core and minor.

• HelloAssocoreTechnology or IntegrationHelloAsso is the exclusive online registration and payment platform used for all student enrollments, trial class bookings, and promotional code applications. All registrations must go through this platform.
• All Salsa FestivalcoreGTM or Marketing PartnerAnnual collaborative event featuring grand outdoor salsa dance events, including a major outdoor bal on Place Louis Pradel. Partnership positions Baila as a key player in the regional salsa community.
• Korean Touch FestivalminorGTM or Marketing PartnerPartnership with the largest Korean Pop & Culture festival in France, offering K-Pop dance coverage courses and exposure to Korean culture enthusiasts.
• DZ CaféminorChannel Partner/ Reseller/ DistributorPractice venue for student social dance evenings multiple times per month, enabling students to practice skills outside of formal classes in a real dance environment.
• La Galerie FlamencaminorOthersHost venue for the Gratte Ciel studio location.
• Cafe con Leche CompagnieminorOthersDance company founded by instructors Hervé and Mélanie, specialized in rueda de casino. Represents professional dance company connections within the teaching team.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Fitness Park: Major French fitness chain offering group classes including dance fitness. Competes with Baila for the fitness-dance customer segment at lower price points.
• Basic-Fit: Pan-European low-cost fitness club operator that includes group fitness classes like Zumba. Not a direct dance school, but competes for the same discretionary fitness learner spend.

Direct peers

• MB Dance Studio: Dance school in the Lyon metropolitan area offering group classes in Latin and urban styles. Comparable subscription model and customer base.
• Vamos Dance: French salsa/bachata/kizomba school operator with multiple locations; comparable to Baila's Latin focus and community-event model.
• Mundo Dance: French dance school with broad multi-style catalog (salsa, bachata, kizomba, urban) and similar subscription formules.
• Studio Shake: French dance school chain offering group classes across multiple Latin, Afro, and urban styles with multi-city studio presence.
• Studio Antipode: Lyon-based dance school offering Latin, Afro, and urban dance classes with annual subscription formulas. Direct geographic and product overlap with Baila.

Regional players

• Steppin' Studios: European multi-city dance school chain offering urban and Latin styles. Comparable multi-style curriculum and event programming.
• Studio des Trois Bornes: Paris-based dance school offering salsa, bachata, and kizomba classes. Same product category but different geography; useful as a comparable French peer.
• O2 Fitness: French fitness and dance class studio that competes for the recreational dance learner in major French cities.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/baila-all-dance

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Baila All Dance