Lyon Hockey Club

What Lyon Hockey Club does

Lyon Hockey Club (LHC) is a French non-profit ice hockey association (Association loi 1901, legal entity LHC ASSOCIATION) headquartered at 100 cours Charlemagne, 69002 Lyon, playing home matches at Patinoire Charlemagne. Re-established in 2019-2020 following the judicial liquidation of the prior LHC Les Lions professional entity, the club operates a full-stack hockey program spanning a competitive senior team currently in French Division 1 (2025-26 playoffs), a youth academy (U7 through U20), a hockey school (École de Hockey) initiating children aged 4-7 with free trials and equipment lending, a women's hockey section, and adult leisure/amateur divisions. The club partners with Clermont-Ferrand and Roanne via the HCLR (Hockey Clermont Lyon Roanne) elite academy entente to share coaching resources and run cross-club pre-season training camps. Coaching leadership includes former French national technical director (DTN) Gérald Guennelon and former D1 head coach Eric Sarliève (BE1/BE2 certified); video analysis uses Dartfish software.

The club's revenue model combines four streams: (i) recurring membership and licensing fees from several hundred registered members across all age groups and sections, (ii) matchday ticketing and VIP hospitality (loges du LHC) at Patinoire Charlemagne, (iii) merchandise sales through the official online boutique and on-site retail, and (iv) corporate partnerships and sponsorship with local SMEs such as COMPART, DPO Consulting, Studis Ingénierie, RBS, SLET, and Maison Pépin. Go-to-market is event-driven: 8-10 home matches per season drive demand generation, complemented by youth tournaments (Tournoi des Lionceaux, Tournoi des petits Lions), summer stages, school-sport partnerships (section sportive scolaire), and active community engagement including a supporter group (Les Lions Sots) and collaborations with local institutions (Hospices Civils de Lyon, local government). Distribution is fully direct — in-person at the Patinoire Charlemagne, via the club's own ticketing and e-commerce platforms, and through direct partnership sales. The club does not operate a mobile app and discloses no revenue figures publicly, consistent with its non-profit association status.

Name

Lyon Hockey Club

Legal name

LHC ASSOCIATION

Website

https://lyon-hockey.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Lyon Hockey Club is a French non-profit ice hockey association based at Patinoire Charlemagne in central Lyon, operating a senior Division 1 team, full youth academy (ages 4-20), women's and amateur hockey sections, and a merchandise and corporate partnership business serving fans and local sponsors in Auvergne-Rhône-Alpes.

Ownership category

akta.pro rank

Product category

Amateur Ice Hockey Club

NAICS

Sports Teams and Clubs (711211), Fitness and Recreational Sports Centers (713940), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Individual-Sport Clubs & Teams (Cycling Teams, Athletics/Track Clubs, Swimming Clubs, etc.) (MPAKABAD)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Club Sports Programs (EDALAIAB)

Keywords

• Ice hockey programs
• Youth hockey development
• Amateur hockey leagues
• Sports club membership
• Matchday hospitality services

Headquarters

HQ city

Lyon

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Membership & Licensing Fees: Revenue from hockey licenses for youth (minors) and leisure players, including the hockey school (école de hockey), youth hockey (U7–U20), women's hockey, and amateur/leisure sections. Annual license fees constitute a recurring revenue base from hundreds of registered members across all age groups.
2. Matchday Ticketing & Hospitality: Revenue from ticket sales for senior team home matches at Patinoire Charlemagne, including VIP loge rentals, hospitality services, and fan engagement experiences. Season 2025-26 features Division 1 playoff matches.
3. Merchandise & Boutique: Online and physical merchandise store selling official jerseys (maillots officiels), sportswear, jackets/down jackets, hats/caps/scarves, bags, and goodies.
4. Corporate Partnerships & Sponsorship: The club generates revenue through corporate sponsorship agreements in exchange for logo placement, VIP access, hospitality, and partner visibility across club communications and matchday assets. Multiple named partners support the club financially.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Lyon Hockey Club is a French non-profit ice hockey association that operates a competitive senior team (currently in Division 1 playoffs) and a comprehensive set of youth, women's, leisure and amateur hockey programs at Patinoire Charlemagne in central Lyon. Its sellable offerings include hockey school initiation for ages 4–7, youth and amateur team registrations (U7 through U20), women's hockey, summer camps and tournaments, season/match tickets, VIP hospitality boxes (Les Loges du LHC), an official merchandise boutique, and corporate sponsorship packages. The club also co-runs the HCLR elite youth academy with Clermont-Ferrand and Roanne.

Product overview

Lyon Hockey Club operates as an amateur ice hockey sports organization offering a comprehensive range of programs. The club's core offerings include competitive senior and youth hockey teams, the École de Hockey initiation program for children aged 4-7, and recreational hockey divisions. Revenue-generating products include the Boutique Officielle (official merchandise shop) offering jerseys, sportswear, and accessories; Billeterie (ticket sales) for home games at Patinoire Charlemagne; and Les Loges du LHC (VIP hospitality boxes) for corporate partners. The club competes in French Division 3 and has achieved promotion through playoffs.

Differentiator

Problem solved

Functional benefit

Brands

• HCLR (Hockey Clermont Lyon Roanne): Youth hockey entente/collaboration between Lyon, Clermont-Ferrand, and Roanne clubs for elite youth player development.

Products and services

• École de Hockey (Hockey School)

Quantifiable outcome

• Won Division 2 French championship, achieving promotion to Division 1
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered minor and core.

• SNECminorGTM or Marketing Partner · 18 December 2020SNEC (Société Nationale d'Étanchéité et de Couverture) performs waterproofing and roofing work for real estate developers and public sector projects (schools, gyms, swimming pools, theatres). The company's owner is a former hockey player who shares the sport's values and wants to see LHC return to Ligue Magnus.
• Auto École LeclercminorGTM or Marketing Partner · 29 September 2020Auto École Leclerc has been training future drivers for over 35 years in Lyon's 7th arrondissement with a young, dynamic team. They offer a special student rate and online tracking. The partnership began through the registration of a club player in their driving school. They support the LHC as an extension of their personal enthusiasm for the team.
• FRSHcoreTechnology or Integration · 25 September 2020FRSH is a digital communication agency that created the club's new website in an exceptionally short timeframe at a reduced budget through a partnership arrangement. The agency (Antoine, Élodie, and Benoît) demonstrated strong commitment and passion for hockey. FRSH provides ongoing digital communication, strategy, design, community management, and SEO services.
• BARONNIERminorGTM or Marketing Partner · 21 September 2020BARONNIER is a painting application company specializing in metal coating and all supports (EPOXY). Longtime partner of the club's youth hockey program, BARONNIER continues its partnership with the new senior team, motivated by the development and growth potential of the young LHC team.
• La Cave CharlemagneminorGTM or Marketing Partner · 10 September 2020La Cave Charlemagne is an independent neighborhood wine merchant offering a wide selection of wines, beers, rums, and whiskies. Their partnership is motivated by the desire to create a neighborhood dynamic by supporting community-fostering activities and promoting the Confluence area.
• RBSminorGTM or Marketing Partner · 24 August 2020RBS is a construction engineering firm based in Lyon and Loire, specializing in reinforced concrete and steel structural studies, accessibility, fire safety, rehabilitation, and soil adaptation. RBS has been a partner since 2011 and continued its support for the new club project during a difficult period.
• Maison PépinminorGTM or Marketing Partner · 11 August 2020Maison Pépin is a confectionery and pastry shop founded 13 years ago, known for its homemade pink pralines and signature 'La Flamme du 8' creation. Located on cours Charlemagne near the arena, the partnership aligns with the club's goal to energize the Charlemagne-Confluence neighborhood.
• METISPORTSminorGTM or Marketing Partner · 1 August 2020METISPORTS offers apprenticeship placement, professional training, and workplace wellness solutions based on sports practice and values. They were a partner of the previous LHC team when it was in Ligue Magnus and renewed their partnership with the new club structure.
• Le Bistrot NeufminorGTM or Marketing Partner · 1 August 2020Le Bistrot Neuf is a restaurant in Lyon's 9th arrondissement (Gorge de Loup area) created in May 2019 by two hockey enthusiasts who met on the ice at Patinoire Charlemagne. The two partners are also licensed players in the club's Trophée Fédéral amateur team. They invest in the club both financially and through personal participation.
• EkobaseminorGTM or Marketing Partner · 28 July 2020Ekobase is a construction economics consultancy firm composed of a dynamic technical team with strong expertise in construction economics. The partnership was driven by the Ekobase team culture — they are a close-knit team that loves challenges and adventure, and wanted to participate in the LHC's ambitious project.
• Studis IngénierieminorGTM or Marketing Partner · 23 July 2020Studis Ingénierie is a building and restoration engineering consultancy with offices in Lyon, Lille, Toulouse, and Valence. They specialize in kitchen, fluids, electricity, thermal, SSI, and VRD engineering. They joined to associate their company image with hockey and support Lyon's return to elite-level sport.
• SLETminorGTM or Marketing Partner · 19 July 2020SLET is a company specializing in HVAC (heating, ventilation, air conditioning) maintenance for residential and collective tertiary buildings. Their motivation for joining is simply their passion for ice hockey.
• Jules Trémeaux CarrelageminorGTM or Marketing Partner · 10 July 2020Tiling specialist operating since 2013 in the western Lyon metropolitan area. Jules Tremeaux Carrelage has been a club partner for several years and is passionate about hockey, wishing to support the club's ambition to return to the highest levels of French hockey.
• Maison A&L BREUGNOTminorGTM or Marketing Partner · 8 July 2020Specializes in artistic cake decorations and birthday cake personalization. Maison A&L BREUGNOT is a strong club supporter and has one of the club's D3 players (Sidney Thivent, goaltender) among its team.
• Monsieur & MadameminorGTM or Marketing Partner · 1 July 2020Monsieur & Madame is a barber shop and hair salon located in Francheville (west of Lyon, 15 minutes from Lyon city center). The partnership was driven by the owners' passion for hockey and identification with the club's image, as well as shared values of authenticity, team spirit, and hospitality.
• COMPARTminorGTM or Marketing Partner · 15 June 2020COMPART is a German software publisher specializing in flexible, secure platforms for industrial digital communication and document management. With over 1,500 corporate clients and tens of thousands of installations in 50+ countries, COMPART joined as the first official partner of the new Lyon Hockey Club. The partnership was motivated by the company's desire to strengthen its presence in Lyon (where it has a French subsidiary), its tradition of supporting German professional and amateur sports, and its internal corporate sports culture. COMPART's German headquarters supported the Lyon adventure as part of its international community engagement.
• HCLR (Hockey Clermont Lyon Roanne) AcademycoreStrategic or Co-development Partner · 11 May 2020HCLR is an elite youth hockey academy bringing together three clubs — Clermont-Ferrand, Lyon, and Roanne — in a shared youth development program. The partnership enables cross-club training camps, shared coaching resources, and a unified talent pathway from U15 to U20 elite level, with the goal of supplying players to each club's senior teams.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Grenoble Brûleurs de Loups: Historic French ice hockey club and perennial Ligue Magnus contender. Directly comparable in structure (non-profit association, youth academy, Patinoire Polesud venue, season-ticket and partnership model) and operates the same hockey product in France.
• Tours Hockey Club: Lyon Hockey Club's opponent in 2025-26 D1 competition (per website content), operating at the same competitive tier with a similar Division 1 / regional hockey-club structure and revenue model.
• HC Amiens: French Division 1 / Ligue Magnus club in northern France with similar membership-and-matchday revenue mix and comparable youth development structure. Plays the same league level as LHC's D1 playoff opponents.
• Épinal Hockey Club: Division 1 / Division 2 French ice hockey club with comparable size and similar provincial city base, making it a close structural and competitive analog to Lyon Hockey Club at current division level.
• Roanne Hockey: Third partner in the HCLR academy entente with Lyon and Clermont-Ferrand. Operates the same youth pathway model and shares the regional talent pipeline that feeds LHC's senior team.
• Ducs d'Angers: Established French ice hockey club competing in Ligue Magnus / Division 1 with strong regional identity, youth programs, and corporate partnerships — directly comparable to LHC's operational model and division level.
• Rapaces de Gap: French Ligue Magnus / Division 1 club with similar scale, youth academy, and SME-driven local sponsorship model. Competes in the same national hockey pyramid as LHC.
• Rouen Dragons: One of France's most successful ice hockey clubs, competing at the top of the French pyramid (Ligue Magnus). Comparable as a French hockey club with full youth-to-senior pathway, matchday-driven revenue, and corporate sponsorship model.
• Clermont-Ferrand Hockey Club (Sangliers): Partner club in the HCLR entente with Lyon and Roanne. Operates the same hockey pathway, is co-located in the same regional ecosystem, and shares coaching/development resources with LHC.

Broad incumbents

• Ligue Magnus (FFHG): The French Ice Hockey Federation operates Ligue Magnus, the elite national league LHC aspires to reach by 2028. It is the governing body that structures the competitive context in which all French hockey clubs operate.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@LyonHockeyCluboff
• Facebookfacebook.com/LHC-Pro-100054136914043
• LinkedInlinkedin.com/company/lhc-pro
• Instagraminstagram.com/lyonhockeyclub_off/?hl=en
• TikToktiktok.com/@lhcpro_officiel

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyon Hockey Club