Lyric Theatre of Oklahoma

Live Theatre / Performing Artslyrictheatreokc.org

Lyric Theatre of Oklahoma is a nonprofit performing arts organization and the designated Official State Theatre of Oklahoma, producing Broadway-caliber live theatre in Oklahoma City, supported by season subscriptions, donations, education programs through the Thelma Gaylord Academy, and school outreach.

Company typePrivate
Founded-
HeadquartersOklahoma City, United States
Headcount51–100
GTM typeB2C
OfferingServices

What Lyric Theatre of Oklahoma does

Lyric Theatre of Oklahoma is a private nonprofit performing arts organization headquartered in Oklahoma City, Oklahoma, and designated as The Official State Theatre of Oklahoma. Its core offering is a slate of professional Broadway-caliber main-stage productions — including Sweeney Todd: The Demon Barber of Fleet Street, Come From Away, and a recurring Lyric's A Christmas Carol — staged across multiple venues in cooperation with the Oklahoma City Civic Center. The organization distributes tickets through its website, a phone box office, and on-site sales, and supplements single-ticket revenue with annual season subscription packages, group discounts, venue rentals, and recurring charitable donations from individuals, foundations, and corporate sponsors.

The organization's secondary operating arm is the Thelma Gaylord Academy, which delivers performing-arts education through classes, summer camps, and Academy Shows, and feeds the audience and performer pipeline for the main stage. Outreach is extended to K-12 schools through Lyric Interactive School Outreach, and engagement beyond the local market is maintained through an annual NYC Fall Tour that includes Lyric Theatre at 54 Below performances in New York, alongside an annual Broadway Bash! fundraising event and a Lyric Understudies donor support program.

Revenue is generated through four primary streams: one-time ticket sales for individual productions, recurring season subscriptions, charitable contributions (donations and grants), and fees from Academy programs. Pricing for individual tiers and subscriptions is not publicly disclosed. The customer base spans general theatre-goers, students and aspiring performers, schools and educator groups, and a network of individual, foundation, and corporate donors. Strategic partnerships span state, tribal, federal, and private-sector funders (e.g., NEA, Chickasaw Nation, Devon Energy, Kirkpatrick Foundation, In AsMuch Foundation, Allied Arts of Oklahoma City, Arts Oklahoma, NAMT). Marketing is conducted through email newsletters, Facebook, Instagram, YouTube, TikTok, and the lyrictheatreokc.com website. The organization operates three co-located Oklahoma City facilities: an administrative office, a box office, and the Thelma Gaylord Academy.

Lyric Theatre of Oklahoma firmographics

Firmographics

Name: Lyric Theatre of Oklahoma
Legal name: Lyric Theatre of Oklahoma
Website: https://lyrictheatreokc.org
Company type: Private
Operating status: Operating
Headcount range: 51–100 employees
Short description: Lyric Theatre of Oklahoma is a nonprofit performing arts organization and the designated Official State Theatre of Oklahoma, producing Broadway-caliber live theatre in Oklahoma City, supported by season subscriptions, donations, education programs through the Thelma Gaylord Academy, and school outreach.
Ownership category
akta.pro rank

Lyric Theatre of Oklahoma industry classification

Industry

Product category: Live Theatre / Performing Arts
NAICS: Theater Companies and Dinner Theaters (71111), Theater Companies and Dinner Theaters (711110), Performing Arts Companies (7111)
SIC: Services-Amusement & Recreation Services (7900)
akta.pro primary industry: Regional & Repertory Theatre Companies (MPAGABAB)
akta.pro secondary industries: Broadway & Commercial Theatre Productions (MPAGABAA), Touring Theatre Productions (MPAGABAC)

Keywords

Live theatre productions
Broadway-style musicals
Season subscriptions
Performing arts education
Theatre venue rentals

Where Lyric Theatre of Oklahoma is headquartered

Location

Headquarters

HQ city: Oklahoma City
HQ country: United States
HQ region: North America

Offices3 records

Markets served

Lyric Theatre of Oklahoma business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

Ticket Sales: Single tickets sold for individual productions including Sweeney Todd, Come From Away, and Lyric's A Christmas Carol. Tickets sold online, by phone, and at box office.
Season Subscriptions: Multi-show subscription packages offering discounted access to entire season productions.
Donations: Charitable donations from individuals and organizations supporting the theatre's mission.
Academy Programs: Revenue from Thelma Gaylord Academy classes, camps, and educational programs for young performers.

Pricing tiers

Model	Billing	Price
One time/ perpetual license	Pay-as-you-go	Single Tickets
Subscription	Annual	Season Subscriptions

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Lyric Theatre of Oklahoma product offering

Product offering

Core offering

Lyric Theatre of Oklahoma produces and presents professional Broadway-caliber live theatrical productions (including Sweeney Todd, Come From Away, and Lyric's A Christmas Carol) across its Oklahoma City venues. The organization sells individual tickets, multi-show season subscriptions, and group discounts, and operates the Thelma Gaylord Academy for performing arts education, school outreach programs, and venue rental services.

Product overview

Lyric Theatre of Oklahoma is a performing arts organization offering live theatrical productions and entertainment services. The core offering consists of professional Broadway-caliber stage productions across multiple venues, supported by season subscription packages. The organization provides educational programs through the Thelma Gaylord Academy (classes and summer camps) and school outreach initiatives. Additional services include venue rentals, group discounts, and special events such as Broadway Bash! and the annual NYC Fall Tour. The portfolio is centered on live entertainment rather than technology products.

Differentiator

Problem solved

Functional benefit

Brands

Thelma Gaylord Academy: Performing arts education academy offering classes, camps, and training programs
Lyric Understudies
Broadway Bash!

Products and services

Live Theatre Productions Professional theatrical performances and Broadway-caliber shows for general audiences seeking live entertainment in the Oklahoma City region.
Season Subscriptions Multi-show annual subscription packages offering discounted access to the entire season's productions for individual theatre-goers.
Thelma Gaylord Academy Performing arts education program providing classes, camps, and training in musical theatre and acting for aspiring young performers.
School Outreach Program Interactive educational programs delivering theatrical arts to schools through field trips and curriculum-aligned performances for K-12 students.
Venue Rentals Rental of Lyric Theatre's venues and facilities to third parties for events, performances, and gatherings.
Group Discounts & Benefits Discounted ticketing and special benefits package offered to organizations, schools, and other groups making bulk ticket purchases.
Broadway Bash! Annual fundraising event and celebration hosted by the theatre to support its programming and operations.
NYC Fall Tour Annual tour package to New York City featuring Lyric Theatre performances at 54 Below, available to subscribers and supporters.

Companies that use Lyric Theatre of Oklahoma

Customer profile

Segments3 records

Ideal customer profiles3 records

Lyric Theatre of Oklahoma technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

Lyric Theatre of Oklahoma partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered minor and core.

Allied Arts of Oklahoma CityminorOthersPartner organization supporting arts and cultural initiatives in Oklahoma City region.
In As Much FoundationminorOthersFoundation providing funding and support for nonprofit arts organizations.
Chickasaw NationminorOthersNative American tribal nation providing sponsorship support for arts programs.
Oklahoma City Civic CentercoreOthersVenue partner and administrative co-location providing infrastructure and operational support.
National Alliance for Musical Theatre (NAMT)minorOthersIndustry association providing networking, resources, and best practices for musical theatres.
Arts OklahomaminorOthersState arts organization providing support and resources for Oklahoma arts institutions.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Lyric Theatre of Oklahoma competitors and assessment

Company assessment

Direct peers

Arizona Theatre Company: State-level regional theatre producing Broadway-caliber productions with subscription and education programs. Comparable in institutional positioning and touring-vs-resident hybrid model.
Cincinnati Playhouse in the Park: Regional theatre producing Broadway-style productions with subscriptions and education programs. Comparable in scope, regional focus, and mix of new and classic titles.
Alliance Theatre: Regional theatre in Atlanta producing Broadway-scale productions and education programs. Comparable in production scale, education arm, and subscription revenue model.
Milwaukee Repertory Theater: Regional repertory theatre producing a subscription season of Broadway-style works. Strongly comparable in business model, scale, and educational programming scope.
Geffen Playhouse: Regional theatre producing Broadway-style productions with subscription model and education outreach. Comparable in programming mix, audience positioning, and nonprofit operating model.
Pasadena Playhouse: Regional theatre producing Broadway-style productions with subscription, education, and group sales offerings. Comparable in scale, programming philosophy, and nonprofit funding structure.
Dallas Theater Center: Major regional theatre in Texas producing Broadway-caliber productions and offering education programs. Comparable to Lyric in scale, regional positioning, and mixed revenue model across tickets, subscriptions, and donations.
Kansas City Repertory Theatre: Regional repertory theatre producing a season of Broadway-style productions with subscription model and educational outreach. Highly comparable mid-market regional theatre serving a single mid-size metro.

Broad incumbents

Guthrie Theater: Major regional theatre producing Broadway-caliber works with subscription, education, and community programs. Comparable in production style but at larger scale with deeper institutional funding.
Denver Center for the Performing Arts: Larger regional performing arts complex producing Broadway-caliber shows with broader programming. Comparable in production style and subscription model but at greater scale and venue portfolio.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Lyric Theatre of Oklahoma financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Lyric Theatre of Oklahoma leadership team

Management profile

Number of profiles

Lyric Theatre of Oklahoma subsidiaries and ownership

Company hierarchy

Subsidiaries1 record

Lyric Theatre of Oklahoma funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Lyric Theatre of Oklahoma M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lyric Theatre of Oklahoma

What does Lyric Theatre of Oklahoma do?

Is Lyric Theatre of Oklahoma a public or private company?

Lyric Theatre of Oklahoma is a private company. It is classified as nonprofit foundation owned and is currently operating.

When was Lyric Theatre of Oklahoma founded?

Lyric Theatre of Oklahoma was founded in -1. It employs 51 to 100 people.

Where is Lyric Theatre of Oklahoma based?

Lyric Theatre of Oklahoma is headquartered in Oklahoma City, United States, in the North America region.

How does Lyric Theatre of Oklahoma make money?

Four revenue lines are on record. Ticket Sales are the primary driver. The others are season Subscriptions, donations and academy Programs.

Who are Lyric Theatre of Oklahoma's main competitors?

Direct peers on record are Arizona Theatre Company, Cincinnati Playhouse in the Park, Alliance Theatre, Milwaukee Repertory Theater, Geffen Playhouse, Pasadena Playhouse, Dallas Theater Center and Kansas City Repertory Theatre. Broad incumbents are Guthrie Theater and Denver Center for the Performing Arts.

Does Lyric Theatre of Oklahoma have an API?

No public API is recorded for Lyric Theatre of Oklahoma.

What industry is Lyric Theatre of Oklahoma in?

Lyric Theatre of Oklahoma's product category is Live Theatre / Performing Arts. Its primary akta.pro industry code is MPAGABAB, Regional & Repertory Theatre Companies, with a secondary code of MPAGABAA, Broadway & Commercial Theatre Productions. Its NAICS code is 71111 and its SIC code is 7900.