M3E

What M3E does

M3E GmbH is a Berlin-based, manufacturer-independent e-mobility consulting firm founded in 2019 that combines digital software products with bespoke advisory services for fleet operators, municipalities, OEMs, dealers, and businesses across Europe. The company operates across more than 15 European countries and reports having supported over 100 projects, securing €140 million+ in client funding, delivering 1,600+ charging points, and integrating 1,300+ electric vehicles into fleets. M3E is led by founder-CEO Dr. Christian Milan and operates with 26 employees.

M3E's core technology stack centers on a modular digital platform. The flagship Incentive Database covers funding programs across 31 European countries in four languages, with filterable search and API integration, and is reportedly used by 10+ OEMs and 5,000+ registered dealers. The GHG Quota Portal (THG-Quotenportal) supports digital trading of greenhouse gas quotas for all vehicle classes and public charging infrastructure, with white-label and affiliate options. M3(E)-Solutions is a guided-selling platform for EVs and charging infrastructure that connects to CRM, e-commerce, and lead management systems. Supporting modules include a TCO Calculator, a Charging Infrastructure Demand Tool (Bedarfstool LIS), a beta AI Incentive Chatbot, a Policy Briefing tool, and a subscription Funding Alert service.

Revenue is generated across five streams: professional services consulting (electrification concepts, policy and strategy consulting, AFIF application handling), digital subscriptions, transaction-based fees on the GHG Quota Portal, licensing/royalty arrangements on white-label platforms, and a publicly disclosed tiered subscription product (Fördermittel-Alert at €19–€49/month). Go-to-market blends direct enterprise sales via scheduled consultations, product-led digital self-service, and OEM-embedded white-label distribution through partners including Mercedes-Benz, Stellantis, IVECO, and Hermes.

Name

M3E

Legal name

M3E GmbH

Website

https://m3e.group

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

M3E GmbH is a Berlin-based, manufacturer-independent e-mobility consulting firm founded in 2019 that combines digital tools with advisory services for fleet operators, municipalities, OEMs, and businesses across 15+ European countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Berlin

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Consulting Services: E-mobility consulting services including electrification concepts, policy consulting, incentive management, strategy consulting, and municipal charging infrastructure planning.
2. Digital Solutions Subscriptions: Subscription-based access to digital tools including Incentive Database, TCO Calculator, and AI Incentive Chatbot.
3. Fördermittel-Alert Service: Monthly or annual subscription service providing customized funding alerts. Packages range from €19-49/month based on number of locations, with 20% annual discount.
4. THG/GHG Quota Platform: White-label platform for GHG quota trading. Partners receive performance-based compensation or fixed participation models; end customers use free of charge.
5. M3(E)-Solutions Platform: Guided-selling platform offered as white-label solution to OEMs, dealers, and fleet operators with revenue opportunities through affiliate programs and voucher campaigns.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

M3E GmbH is an independent consulting firm that supports fleet operators, municipalities, businesses, and OEMs across 31 European countries with e-mobility, charging infrastructure, and fleet electrification projects. The company combines proprietary digital tools (incentive databases, GHG quota portal, TCO calculator, AI chatbot, white-label platforms) with specialized consulting services covering strategy, electrification concepts, policy advisory, incentive management, and municipal charging infrastructure planning.

Product overview

M3E offers a suite of digital tools combined with consulting services for e-mobility electrification across fleets, municipalities, and businesses in Europe. The core product portfolio includes: (1) Incentive Database - a Europe-wide funding database covering 31 countries in multiple languages; (2) GHG Quota Portal - a digital platform for trading greenhouse gas quotas; (3) M3(E)-Solutions - a modular guided-selling platform for EVs and charging infrastructure sales. Supporting modules include TCO Calculator, Charging Infrastructure Demand Tool, Funding Alert (subscription service), AI Incentive Chatbot (beta), and Policy Briefing tools. The company also offers consulting services including AFIF application handling, electrification concepts, policy consulting, and municipal charging infrastructure planning.

Differentiator

Problem solved

Functional benefit

Brands

• THG-Quotenportal (GHG Quota Portal): Digital GHG quota processing platform for companies, OEMs, and fleets enabling trading of GHG quotas for all vehicle classes and public charging infrastructure.
• M3(E)-Solutions
• M3E Incentive Database (Fördermittel-Datenbank)
• TCO Calculator
• Bedarfstool LIS (Charging Infrastructure Needs Assessment)
• M3E Fördermittel-Alert

Products and services

• E-Mobility and Fleet Consulting Services

Quantifiable outcome

• €140 million+ in secured funding for clients
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• HermescoreStrategic or Co-development PartnerFleet operator using M3E's THG/GHG quota portal for systematic generation of greenhouse gas quota revenue. Partnership demonstrates M3E's capability to serve large logistics companies.
• IVECOcoreOEM/ Whitelabel/ Licensing PartnerOEM partner using M3E's greenhouse gas quota solution through their sales network. M3E enables IVECO to offer white-label GHG quota services to end customers.
• Mercedes-BenzcoreOEM/ Whitelabel/ Licensing PartnerOEM platform partner for GHG quota services, integrating M3E's white-label solution into their operations.
• StellantiscoreOEM/ Whitelabel/ Licensing PartnerOEM platform partner for GHG quota services, utilizing M3E's digital platform for quota trading.
• TRC (Transportation Consulting)minorStrategic or Co-development PartnerPartnership with TRC (ACT News partner) for sharing market insights and analysis on US e-mobility policy developments.
• Nanno Janssen GmbHminorStrategic or Co-development PartnerCollaboration on whitepaper 'Nachhaltigkeit als Wettbewerbsvorteil: Elektromobilität für Verlader und Transportauftraggeber'. Nanno Janssen provides case study of their electrified transport operations.
• Charge & CominorGTM or Marketing PartnerJoint promotional campaign offering €50 voucher in addition to THG premium through Charge & Co partnership.
• Investitionsbank Berlin (IBB)coreOthersM3E is listed as authorized consulting company for WELMO program implemented through IBB Business Team. Enables M3E to provide subsidized consulting services to Berlin companies.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• The Mobility House: Munich-based e-mobility services company combining consulting, charging management software (ChargePilot) and V2G/battery monetization for fleets and OEMs — mirrors M3E's hybrid consulting + digital tools model targeted at European fleets and municipalities.
• GreenFlux: Dutch e-mobility SaaS provider offering an EV charging management platform and advisory to charge-point operators and municipalities across Europe — directly comparable to M3E's digital solutions stack for charging infrastructure planning.
• Hubject: Berlin-based eRoaming and interoperability platform connecting charge-point operators, OEMs and mobility providers; comparable as a B2B digital infrastructure layer in European EV charging that M3E's white-label platforms integrate with.
• P3 Group (P3 automotive): Stuttgart-based technology and strategy consultancy with a dedicated e-mobility practice covering fleet electrification, charging infrastructure and OEM strategy across Europe — closely overlapping M3E's target customer base and advisory services.

Broad incumbents

• Allego: Pan-European public charging network operator with proprietary software and services for site planning, energy management and consulting — competes with M3E in the municipal charging infrastructure consulting space.
• KPMG Mobility / Climate Change & Decarbonization: Global consulting firm running a sizable European e-mobility and fleet decarbonization practice; represents the large-incumbent threat to M3E's specialized, manufacturer-independent positioning.

Emerging players

• Schaltbau (edda Green): Munich-based SaaS for charging infrastructure planning and energy management; closely comparable to M3E's Bedarfstool LIS and Incentive Database modules for enterprise and municipal buyers.
• EV.energy: UK-based smart-charging platform for EV drivers, OEMs and utilities combining software with optimization; overlaps with M3E's TCO and charging demand tools but focuses on real-time consumer charging rather than fleet consulting.

Others

• CharIN (Charging Interface Initiative): Industry association driving MCS/CCS standards for EV charging — not a direct competitor but an ecosystem partner that M3E's municipal charging and AFIF consulting work depends on for technical frameworks.

Regional players

• enw:e (e-mobility consulting): German-speaking e-mobility consultancy supporting municipalities and companies on charging infrastructure deployment, incentive applications and fleet transition — strong direct competitor to M3E in the DACH market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/m3e-group
• Instagraminstagram.com/m3egmbh

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about M3E