AUTO COMERCIAL MAAM

What AUTO COMERCIAL MAAM does

AUTO COMERCIAL MAAM, operating under the trade name Grupo Dimoauto, is a multi-brand automotive dealership group headquartered in the Barcelona metropolitan area. The group operates five physical dealership sites, holds an inventory of approximately 282 vehicles at the time of assessment, and supports operations with roughly 18 employees. It functions as an authorized dealer within the Stellantis distribution network, with disclosed representation of SEAT and Cupra franchises alongside other Stellantis marques. Digital presence is anchored at maam.es and dimoauto.com, positioned primarily as a vehicle inventory and lead-generation channel rather than a full online retail platform. The corporate parent reference is Stellantis Group via the franchise agreement.

The revenue model combines new vehicle sales, pre-owned vehicle sales, manufacturer-warranty and post-warranty servicing, parts and accessories, and financing/renting income generated through OEM-aligned finance partners. Customer segments span individual retail consumers purchasing personal-use vehicles and business clients acquiring fleet vehicles, a dual-channel structure typical of mid-sized European dealer groups. Pricing is set at manufacturer recommended retail levels for new units, with margin realized through OEM volume rebates, F&I product commissions, and service labor rates.

Operationally the group is dependent on Stellantis for vehicle allocation, OEM service standards, warranty authorization, and brand-compliant marketing — a relationship that simultaneously defines the franchise moat and concentrates supplier risk. No proprietary technology platform, in-house AI/ML capability, or differentiated digital infrastructure is described in available materials; the operating model is that of a traditional franchised dealer group with a multi-site regional footprint.

Name

AUTO COMERCIAL MAAM

Legal name

Grupo Dimoauto

Website

https://maam.es

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

AUTO COMERCIAL MAAM (Grupo Dimoauto) is a multi-brand Stellantis-franchised automotive dealership group operating five sites in the Barcelona metropolitan area, selling new and used vehicles (including SEAT and Cupra), providing after-sales service, and offering financing and renting to retail consumers and business fleet clients.

Ownership category

akta.pro rank

Headquarters

HQ city

L'Hospitalet de Llobregat

HQ country

Spain

HQ region

Europe

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Others

Revenue model

1. Vehicle Sales: Sales of new vehicles, used vehicles (segunda mano), and km0 (near-new) vehicles across multiple brands including Fiat, Abarth, Jeep, Peugeot, Citroën, Opel, Fiat Professional, and Leapmotor. Revenue generated from the margin between wholesale acquisition and retail sale prices.
2. Vehicle Service and Maintenance: Official authorized workshop services for all represented brands. Includes scheduled maintenance, repairs, bodywork (carrocería), and genuine replacement parts (recambios). Revenue generated from labor and parts markup.
3. Vehicle Financing and Renting: Facilitation of vehicle financing options and corporate renting services. Partners with financial institutions to provide installment payment plans and operating lease solutions for business customers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

AUTO COMERCIAL MAAM (Grupo Dimoauto) is a multi-brand automotive dealership and authorized workshop group operating five locations in the Barcelona metropolitan area. The company retails new, used, and km0 vehicles across Stellantis brands (Fiat, Abarth, Jeep, Peugeot, Citroën, Opel, Fiat Professional, Leapmotor), provides official after-sales maintenance, bodywork, and genuine spare parts, and facilitates vehicle financing and corporate fleet renting.

Product overview

AUTO COMERCIAL MAAM operates as a multi-brand car dealership under Grupo Dimoauto, part of the Stellantis group. The company offers a comprehensive automotive portfolio consisting of new, used, and Km 0 vehicles from brands including Fiat, Abarth, Jeep, Peugeot, Citroën, Opel, Fiat Professional, and Leapmotor. The business model centers on an integrated approach combining vehicle sales with official workshop services (Taller Oficial) for brands including Opel, Peugeot, Jeep, Seat, Cupra, Fiat, Abarth, and Citroën, providing maintenance, bodywork, and spare parts. The portfolio includes passenger vehicles, electric vehicles (e.g., Fiat 500e, Peugeot e-208, ë-C3), hybrid models, and commercial vehicles. The company also offers digital services including a vehicle configurator, comparison tools, and a vehicle finder with filtering by brand, model, body type, and price range.

Differentiator

Problem solved

Functional benefit

Products and services

• Fiat vehicle sales Official Fiat dealer offering new, used, and km0 vehicles including Fiat 500, 500e, 600, Grande Panda, Panda, Tipo, Qubo, and commercial vehicles such as E-Doblò and E-Ulysse for retail and fleet customers.
• Abarth vehicle sales Official Abarth dealer offering performance vehicle sales to retail customers seeking sport variants of Fiat models.
• Jeep vehicle sales Official Jeep dealer offering new, used, and km0 Jeep vehicles including Avenger, Compass, and other SUV models to retail and fleet customers.
• Peugeot vehicle sales Official Peugeot dealer offering new, used, and km0 vehicles including 208, 308, 2008, 3008, 5008, e-2008, e-208, and commercial vehicles to retail and corporate customers.
• Citroën vehicle sales Official Citroën dealer offering new, used, and km0 vehicles including C3, C3 Aircross, C4, C5 Aircross, Berlingo, and ë-C3 electric models for retail customers.
• Opel vehicle sales Official Opel dealer offering new, used, and km0 vehicles including Corsa, Astra, Mokka, Crossland, and Combo to retail customers.
• Fiat Professional commercial vehicle sales Official Fiat Professional dealer offering commercial vans including Ducato, Doblo, Scudo, and Expert for SME and corporate fleet customers.
• Leapmotor electric vehicle sales Official Leapmotor dealer offering new electric vehicles including T03 and B10 models to retail customers seeking Stellantis-affiliated EV options.

Quantifiable outcome

• Coverage of 8 automotive brands through official dealer and service network

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Stellantis GroupcoreChannel Partner/ Reseller/ DistributorOfficial multi-brand dealer for Stellantis brands including Fiat, Abarth, Jeep, Peugeot, Citroën, Opel, and Fiat Professional. Authorized sales and service representation in the Barcelona metropolitan area.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Grupo Bergé: One of Spain's largest automotive distribution groups, representing multiple OEM brands across extensive national territory. A broader incumbent with overlapping multi-brand authorized retail capabilities but a much wider portfolio and geographic footprint.
• Emil Frey Group: One of Europe's largest automotive retail and distribution groups, operating multi-brand showrooms across Switzerland, Germany, Belgium, Netherlands and beyond. Comparable multi-brand authorized dealer model but at continental scale.
• Inchcape plc: London-listed global automotive distributor and retailer operating across multiple markets including Europe. A large incumbent in the multi-brand automotive retail space, though operating at vastly greater scale and geographic breadth than Grupo Dimoauto.

Emerging players

• Auto1 Group: Berlin-headquartered online used-car marketplace and reconditioning platform operating across Europe including Spain. Represents the digital-first, non-franchise retail model that is increasingly competing with traditional brick-and-mortar dealers for both inventory and customers.
• Coches.net: Leading Spanish online automotive marketplace owned by Adevinta. Adjacent to the dealer model rather than directly competing in retail, but it increasingly captures the lead-generation and price-comparison funnel that traditional dealers rely on.

Regional players

• Groupe Chopard: Major French multi-brand automotive dealer group representing Stellantis and other OEM brands across France. Comparable multi-brand authorized retail model but operating in a different national market (France vs. Spain).

Direct peers

• PSA Retail: Stellantis-owned retail arm operating directly-operated Peugeot, Citroën, Opel and DS showrooms across Spain. Direct peer as a Stellantis-affiliated multi-brand dealer group with authorized sales and workshop functions in the same markets.
• Concesur: Iberian multi-brand automotive dealer group with a network of showrooms and authorized workshops across Spain and Portugal. Operates the same traditional multi-brand retail + service model as Grupo Dimoauto.
• MovilNorte: Spanish multi-brand automotive retailer with showrooms in northern and central Spain. Comparable multi-brand authorized dealer model serving both retail and corporate fleet customers.
• Ibericar: Spanish multi-brand dealer group historically focused on PSA brands (Peugeot, Citroën, Opel) with multiple Barcelona-area locations. Closely comparable multi-brand authorized retail model and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/auto-comercial-maam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AUTO COMERCIAL MAAM