What Maa'n Art Production | معًا للإنتاج الفني does

Maa'n Art Production (معًا للإنتاج الفني) is a UAE-based creative content production and marketing agency headquartered in Abu Dhabi. Founded in 2021 by Eissa Alawadhi (Founder & Creative Director) and Mohsen Alalawi (Partner & Creative Producer), the firm offers a full suite of creative services — videography, photography, graphic design, visual identity/branding, social experiments, music video production, and marketing campaigns — supplemented by add-on offerings including social media management, content creation, packaging design, marketing consultations, and podcast production. The company employs eight people and serves government entities (Dubai Police, Abu Dhabi Department of Culture and Tourism, Dubai Future Foundation, Office of the Minister of State for AI, TwoFour54), commercial brands (Noon, Nissan, HONOR, Floward, Burjeel, Brand Dubai), and SMBs across the UAE.

The underlying technology is human-driven creative production with no proprietary platforms, AI/ML systems, or software products. Work is delivered through direct client engagement, project scoping, and collaborative creative processes, with output spanning short films, awareness campaigns, brand identities, and social experiments tailored to the UAE market. The firm's differentiator is emotionally resonant, culturally grounded storytelling — demonstrated by campaigns such as the Haddak initiative with Dubai Police (600,000+ reach in 8 days) and the 53rd Union Day video for Dubai Future Foundation.

The business model is project-based professional services revenue with custom, quote-based pricing and monthly billing cadence. The go-to-market motion is sales-led, relying on a portfolio of case studies, direct outreach, and content marketing (blog, e-books, Instagram) to attract government, brand, and cultural-organization clients in the UAE. No external funding has been raised; ownership remains with the founding partners.

Name

Maa'n Art Production | معًا للإنتاج الفني

Legal name

Maa'an Art Production

Website

https://ma3an.ae

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Maa'n Art Production is an Abu Dhabi-based creative production agency offering videography, branding, social experiments, and marketing campaigns to UAE government entities, commercial brands, and cultural organizations through project-based engagements with custom pricing.

Ownership category

akta.pro rank

Product category

Creative Production and Marketing Services

NAICS

Motion Picture and Video Production (51211), Photographic Services (54192), Motion Picture and Video Industries (5121)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

Content Production (Video, Design, Copy, Studio) (BPAFAAAF)

akta.pro secondary industries

Photography & Photo Production (BPAFAIAF), Music & Performance Branded Content (Sessions, Artist/Brand Collabs) (MPADAEAH), Creative, Content Production & Ad Ops Tools (BPAMALAK)

Keywords

• Video production services
• Branding and identity
• Creative marketing campaigns
• Photography services
• Graphic design services

Headquarters

HQ city

Abu Dhabi

HQ country

United Arab Emirates

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creative Production Services: Project-based creative and marketing services including marketing campaigns, video production, photography, branding, graphic design, social experiments, and music videos. Revenue is generated through one-time project fees for government entities, commercial brands, and cultural organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Maa'n Art Production is a creative content production and marketing agency that delivers end-to-end creative services from ideation through production to publishing. Its core offerings include videography, graphic design, visual identity/branding, photography, social experiments, music video production, and integrated marketing campaigns, complemented by marketing consultations, social media management, content creation, packaging design, and podcast production.

Product overview

Maa'n Art Production (معاً للإنتاج الفني) is a creative content production and marketing company based in the UAE. The company offers a comprehensive suite of creative services organized around its core offerings: Videography (video production), Graphic Design, Visual Identity/Branding, Photography, Social Experiments, Music Videos, and Marketing Campaigns. These core services are complemented by add-on offerings including Marketing Consultations, Social Media Management, Content Creation, Packaging Design, and Podcast Production. The company positions itself as a full-service creative partner guiding clients from ideation through production to publishing, with a focus on creating impactful content that influences audiences across the UAE market.

Differentiator

Problem solved

Functional benefit

Products and services

• Marketing Campaigns (حملات تسويقية)
• Videography (إنتاج فيديو)

Quantifiable outcome

• Reached over 600,000 people in 8 days for Dubai Police awareness campaign

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Dubai PolicecoreStrategic or Co-development PartnerCollaborative partnership on the Haddak awareness campaign. Dubai Police supported the campaign which was disseminated on the Mutanafees platform, reaching over 600,000 people in 8 days and addressing social issues.
• Office of the Minister of State for Artificial IntelligencecoreStrategic or Co-development PartnerProduced the Preserve Their Innocence social experiment on dangers of online sharing and deepfake technology, commissioned by the government AI office.
• Abu Dhabi Department of Culture and TourismcoreStrategic or Co-development PartnerProduced marketing videos for the Maritime Heritage Festival, creating content that transports viewers to the past and connects them to Emirati culture.
• Dubai Future FoundationcoreStrategic or Co-development PartnerCollaborated on the Tribe That Unites Us video for the 53rd Union Day, delivering a message about the enduring spirit of unity.
• Ofouq Creative ProductionminorStrategic or Co-development PartnerCollaboration partner on the HONOR Magic7 Pro campaign, with Medium Rare Production House also involved in the production.
• Numu CreativeminorChannel Partner/ Reseller/ DistributorCommissioned the IDEX 2025 video through Maa'n, with Pixel House handling executive production.
• Pixel HouseminorStrategic or Co-development PartnerExecutive production partner for the IDEX 2025 video project commissioned through Numu Creative.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Impact BBDO: Leading creative network in the Middle East with a strong UAE presence. Competes for the same brand campaign and government awareness work, particularly with culturally resonant storytelling comparable to Maa'n's social-impact positioning.
• Leo Burnett Middle East: Global creative network with deep UAE and regional presence. Competes for the same brand campaign work (HONOR, Nissan-tier clients) and government awareness briefs, offering integrated campaign capabilities similar to Maa'n but at much larger scale.
• FP7 MullenLowe MENA: One of the largest creative networks in the Middle East, headquartered in the UAE. Directly competes with Maa'n for the same government and brand campaign briefs but operates as a full global-network agency with significantly greater scale.
• Wunderman Thompson (now VML): Global creative, digital, and branding agency with UAE operations. Competes for integrated brand and government creative work with a comparable mix of video, design, and social content services as Maa'n.
• Saatchi & Saatchi Middle East: Major global creative agency with a strong UAE office. Competes for the same full-service creative production work for brands and government entities, with a similar emotional storytelling heritage but global-network resources.
• VML (formerly VMLY&R): Global creative and digital agency with significant Middle East operations. Directly competes for integrated brand and government creative briefs, offering the same combination of video, design, and brand work as Maa'n but with international scale.

Emerging players

• Tarek Atrissi Design: UAE and Europe-based type and brand design studio with Middle East focus. Comparable to Maa'n in its Arabic/English cultural design expertise and similar scale, competing for visual identity and culturally resonant branding briefs.

Direct peers

• Socialize Agency: MENA-based social media and creative agency headquartered in the UAE. Directly comparable to Maa'n in size and service mix, with a similar focus on social-first content for regional brands and a comparable target client base.
• Netizency: UAE-based social media creative agency with comparable team size and service offering. Directly competes with Maa'n for social-first brand campaigns, content production, and creative strategy engagements across the UAE.
• Liquid: UAE-headquartered creative and digital agency of similar scale to Maa'n. Offers video, branding, and social content production for regional brands and government, competing for the same mid-tier campaign briefs in the UAE market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maan-art-production

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maa'n Art Production | معًا للإنتاج الفني