What Pixel House does

Pixel House (픽셀하우스) is a Seoul-based prop-tech company operated by Loka101 Co., Ltd. (로카101(주)), founded in 2016 and headquartered in Gwangjin-gu, Seoul. The company provides co-living dormitory housing services targeted at single-person households (1인 가구) and visiting individuals, offering fully furnished private rooms with one-month short-term leases, zero deposits (approximately 50x lower than comparable officetel units), and all-inclusive monthly rent covering utilities, internet, Wi-Fi, and management fees. As of 2025 the network comprises 70+ locations and 1,099 rooms across the Seoul metropolitan area, with 4,500+ cumulative users, a 75%+ six-month retention rate, and a 4.7/5 satisfaction score; the company reports a 0% branch closure rate and 20%+ annual returns on operated assets.

The core product portfolio is a multi-brand modular housing platform. The flagship brand is the Pixel House (픽셀하우스) co-living dormitory, supported by Pixel Care (픽셀케어) premium direct-operated locations and Loka House (로카하우스) partner/franchise-operated branches. Adjacent product lines include Standard Hotel (lodging), Lifestyle Retail (commercial retail space), Hotel Remodeling services (B2B construction and interior), the PXZ AI building-management add-on, and the PIXEL PROJECT real-estate investment program. The technology stack integrates PXZ AI (an in-house AI-driven building management solution), unmanned check-in/check-out and environmental controls (in partnership with VENDIT), and electronic locks and CCTV per floor; LG Uplus is the partner for operational digital transformation. Since 2016, Loka101 has refurbished 4,879 properties and accumulated 2,000+ hotel/retail remodeling transactions that feed a data-based revenue-design capability.

Loka101 generates revenue through four streams: (1) monthly subscription rents (개인실, typically 1-month minimum) from individual residents; (2) franchise package fees charged to partners under an end-to-end planning-design-licensing-construction-operation model; (3) B2B professional services for hotel, motel, and retirement-home remodeling clients, including data-based revenue design and unmanned system installation; and (4) capital-raising/transaction fees via the PIXEL PROJECT individual-investment program, which mobilized 7.6 billion KRW from 20 individual investors through its V1 pool. Distribution combines direct-to-consumer online funnels (Naver Blog, Naver Magazine, YouTube content marketing with KakaoTalk consultation for conversion), franchise partnerships for partner-operated branches, and field-based B2B sales for lodging/lodging-construction clients. The company is privately held with 11-50 employees, led by Representative Director Park Jun-gil (박준길), and is recognized as a 2024 Seoul Excellent Social Venture.

Name

Pixel House

Legal name

로카101(주)

Website

https://loka101.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Pixel House (픽셀하우스), operated by Seoul-based Loka101 (로카101), provides zero-deposit, all-inclusive co-living dormitory housing with one-month leases for single-person households, running 70+ locations and 1,099 rooms across the Seoul metropolitan area.

Ownership category

akta.pro rank

Product category

Co-living Dormitory Services

NAICS

Rooming and Boarding Houses, Dormitories, and Workers' Camps (7213), Lessors of Residential Buildings and Dwellings (53111), Residential Property Managers (531311)

SIC

Operators Of Apartment Buildings (6513), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Co-Living Private Rooms (Short-Term) (THAMABAI)

akta.pro secondary industries

Co-Living Property Management (BPAJAFAJ), Project-Based Workforce Housing (Construction, Turnarounds, Field Teams) (THAMAHAB)

Keywords

• Co-living dormitory services
• Single-person housing solutions
• Hotel remodeling services
• Franchise housing operator
• AI building management

Headquarters

HQ city

Seoul

HQ country

South Korea

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. 기숙사 월세 (임대료): 1인 가구에게 풀옵션 개인실(프라이빗 룸)을 월 단위로 임대. 월세에 관리비·공과금(전기·수도·도시가스·인터넷) 포함. 계약기간 1개월~. 보증금 있음(공과금 0원, 관리비 0원 포함 가격 대비 오피스텔 대비 50배 낮은 보증금).
2. 프랜차이즈 창업 패키지 (중개-설계-시공-운영): 로카101의 '중개-설계-인허가-시공-운영' 밸류체인 내재화를 기반으로 파트너(창업자)에게 부동산 개발·리모델링·운영的全 과정을 패키지 서비스로 제공.
3. 숙박 전문 시공 서비스: 호텔·모텔·고시원·기숙사 등 숙박 시설의 리모델링 설계 및 시공 서비스. 데이터 기반 수익 설계 + 체계적 공정 + 무인 시스템 도입 검토 포함.
4. 부동산 투자 펀드 (PIXEL PROJECT): 개인투자조합(PIXEL PROJECT V1/V2)을 통해 개인 투자자로부터 부동산 개발 투자금을 모집. 연간 배당·세제 혜택 제공.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Pixel House (operated by Loka101) is a co-living dormitory brand providing fully-equipped private rooms for single-person households in Seoul metropolitan area locations, featuring 1-month short-term leases, no deposit (vs. office-tel alternatives), and all-inclusive monthly rent covering utilities, internet, WiFi, and management fees. Beyond core co-living, the company offers Standard Hotel lodging services, Lifestyle Retail commercial spaces, B2B hotel/motel remodeling services, an AI-based building management solution (PXZ AI), and the PIXEL PROJECT real estate investment vehicle for individual investors.

Product overview

Pixel House operates as a modular housing platform comprising multiple brands and services. The core offering is the Pixel House (픽셀하우스) co-living dormitory brand for single-person households, complemented by Loka House (로카하우스) partner-operated locations and Pixel Care (픽셀케어) premium locations. Supporting services include Standard Hotel for lodging, Lifestyle Retail for commercial spaces, Hotel Remodeling (숙박 시공) for construction, PXZ AI for AI-powered building management, and PIXEL PROJECT for real estate investment. The platform is managed by parent company Roca101 (로카101), which handles end-to-end value chain from planning to operation.

Differentiator

Problem solved

Functional benefit

Brands

• PIXELHAUS: Co-living dormitory brand for single-person households offering affordable, fully-equipped housing with 1-month flexible contracts

Products and services

• Pixel House (픽셀하우스) co-living dormitory brand Co-living dormitory brand offering fully-equipped private rooms with 1-month short-term leases for single-person households in Seoul metro area. Includes zero deposit, all-inclusive monthly rent (utilities, internet, WiFi, management fees), private bathrooms, and CCTV security. Operates 70+ locations serving 4,500+ cumulative users.
• Pixel Care (픽셀케어) Premium tier of Pixel House co-living locations operated directly by Loka101 with enhanced services and facilities for residents.
• Loka House (로카하우스) Partner-operated co-living dormitory brand managed by franchise partners under the Loka101 system.
• Hotel Remodeling Service (숙박 시공) B2B construction and remodeling service for hotels, motels, guesthouses, and dormitories. Includes data-driven revenue design, systematic construction, and unmanned system installation support.
• Standard Hotel lodging brand Lodging brand operated by Loka101 offering standardized hotel services with data-driven optimization. Achieves 250%+ return on investment vs. lease.
• Lifestyle Retail Retail brand fulfilling daily necessities, offering data-based customized retail solutions for commercial spaces. Achieves 220%+ return on investment.
• PIXEL PROJECT real estate investment vehicle Real estate investment project enabling individual investors to participate in Pixel House property investments via private investment pool with annual dividend and tax benefits. V1 raised 7.6 billion KRW from 20 individual investors.
• Pixel House Franchise Package End-to-end franchise offering (consulting → store development → professional construction → operations) for franchisees wanting to operate Pixel House or Loka House dormitory locations.
• PXZ AI building management solution AI-based property management solution for multi-tenant building operations, automating building management and improving operational efficiency. Powers unmanned property operations including door lock and CCTV integration via VENDIT partnership.
• GTN Stay Partnership Service (연세대점) Housing and daily-life support service for international students in Korea, co-branded with GTN. Operates at Yonsei University location.

Quantifiable outcome

• 보증금 50배 절감 (700만원 절약 예시)
• +4 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature3 records

Partnerships

One partnership is on record.

• GTN (GTN Stay)minorStrategic or Co-development Partner일본인 유학생 대상 한국 주거+생활 통합 지원 파트너십. '픽셀하우스-GTN 맞손'. 일본 유학생의 한국 주거·생활 지원 서비스 제공.

Scale indicators11 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• 자취남녀 (Jachwi): Korean shared-housing operator focused on young single-person households with furnished rooms and short, flexible lease terms — directly competing with Pixel House on the same Seoul-metro demographic and value proposition.
• The Collective: International co-living operator running large, design-led shared-housing communities with all-inclusive pricing and community programming; analogous to Pixel House's full-service co-living model, though at much larger unit scale.
• Common Living: US-based co-living company operating multi-city coliving buildings with flexible leases, furnished suites and tech-enabled operations; similar end-to-end operations-plus-real-estate model as Pixel House.
• Ollie: Co-living operator providing fully furnished apartments with flexible terms and community amenities; comparable to Pixel House's all-inclusive, short-term co-living value proposition, though serving a US/international urban market.
• H1 Living: Korean shared-housing operator running multi-location, all-inclusive furnished rooms in Seoul for young singles and visiting workers — directly comparable operating model and customer segment to Pixel House.
• 코티지 (Cottiz): Korean shared-housing brand offering compact, fully equipped private rooms for singles on short, deposit-light leases; overlaps directly with Pixel House on furnishing standard, contract flexibility and single-person household targeting.
• 더쉐어 (The Share Korea): Seoul-based co-living brand offering furnished private rooms with flexible contracts and all-inclusive pricing for single tenants; competes head-to-head with Pixel House in the same micro-markets near major transit hubs and universities.
• 노드 (NODE Living): Korean co-living operator providing fully furnished shared-housing units with short-term contracts targeting young professionals and students — closely comparable product, customer base and Seoul metro footprint.
• Quarters (Bedder Capital): Globally operating co-living brand offering move-in-ready rooms with flexible terms; similar business model of bundling furnishing, utilities and services into a single short-term rental product targeting urban singles.

Broad incumbents

• 야놀자 (Yanolja): Korea's largest hospitality and short-stay platform operating hotels, guesthouses and serviced accommodations at scale; broader incumbent that competes with Pixel House for short-term urban stays and has the capital to push into co-living-adjacent offerings.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixel House