Medical Association of Atlanta

What Medical Association of Atlanta does

The Medical Association of Atlanta (MAA) is a nonprofit professional medical association founded in 1854 by Dr. John G. Westmoreland and thirteen other physicians (originally the Brotherhood of Physicians), now headquartered at 1849 The Exchange SE STE 200, Atlanta, Georgia. It is the largest county medical society in Georgia and serves licensed physicians (MD and DO), residents, medical students, military physicians, and retired physicians who live or practice in Fulton County, GA and surrounding counties. MAA operates as a membership organization under Section 501(c)(6)-style nonprofit status, governed by an elected physician Board of Directors with a small professional staff led by Executive Director/CEO Dawn Plested (MBA, JD, FACHE) and VP of Communications & Media Shannon Andrada.

MAA's core offering is a suite of member services rather than a technology product. The underlying technology stack is association-management SaaS from YourMembership.com, handling member database, event management, communications, and the online member portal. Member-facing products include the Atlanta Medicine journal (published 6x/year to 4,000+ metro Atlanta physicians), the MAA Quarterly Newsletter, a YouTube-hosted Webinar Series, the new MAA Podcast (launched April 2026), the Find a Physician referral directory, an online Career Center, the LifeBridge Physician Wellness Program (up to 4 free counseling sessions/calendar year), the Speakers Bureau (experts across 30+ specialties), the Georgia Physicians Leadership Academy, and the MAA Resident Leadership Program. Annual awards include the Aven Cup Award (since 1953) and the President's Award.

MAA's revenue is derived from annual membership dues (Active $165, Active Retired $35, with Military/Resident/Student complimentary) and a three-tiered corporate sponsorship/advertising program (Platinum, Gold, Silver). Current Platinum sponsors include American Health Imaging, GEHA, The Doctors Company, MagMutual, OncoHealth, The Southeast Permanente Medical Group, Truist Bank Medical Specialty Group, and WellStar Medical Group; Gold sponsors include Northside Hospital and Pfizer. Member acquisition and retention are driven by advocacy representation through the Medical Association of Georgia House of Delegates, networking events (Summer Gala, joint meetings with the Greater Cobb County Medical Society, caucus meetings), CME opportunities, the Robert Wood Johnson Foundation Health Policy Fellows pipeline (2024-2025), and approximately 15 community-service partnerships including Clarkston Community Health Center, Good Samaritan Health Center, Hemophilia of Georgia, Trees Atlanta, and the Alzheimer's Association.

Name

Medical Association of Atlanta

Legal name

Medical Association of Atlanta

Website

https://maa-assn.org

Company type

Private

Founded year

1854

Operating status

Operating

Headcount range

11–50 employees

Short description

MAA is a 170-year-old nonprofit county medical society headquartered in Atlanta, Georgia, serving 2,500+ licensed physicians and trainees in Fulton County and surrounding counties via membership dues, advocacy representation, CME programming, publications, and corporate sponsorships.

Ownership category

akta.pro rank

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership Dues: Annual membership dues collected from physicians. Active membership costs $165/year, Active Retired costs $35/year, with complimentary membership for Military, Resident, and Student categories during their respective programs.
2. Sponsorship and Advertising: Three-tiered sponsorship program (Platinum, Gold, Silver) offering company promotion, advertising opportunities, event recognition, and face-to-face contact with members. Advertising available across newsletters, print magazine, email, social media platforms, and relationships with other nonprofit associations.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

MAA is a non-profit professional medical association offering annual physician memberships with access to advocacy representation, peer networking, CME-eligible educational programming, publications (ATLANTA Medicine journal, newsletters), wellness counseling, leadership development, and community service opportunities. Members also receive member discounts, career resources, and access to a physician referral directory. The organization is funded through membership dues and corporate sponsorships from healthcare-related businesses.

Product overview

The Medical Association of Atlanta is a non-profit professional medical association offering a suite of member services including publications (Atlanta Medicine journal, MAA Quarterly Newsletter), educational content (webinars, podcast), member tools (Find a Physician directory, Career Center), wellness services (LifeBridge Physician Wellness Program), and leadership development programs (Georgia Physicians Leadership Academy, Resident Leadership Program). The organization also recognizes member achievements through awards like the Aven Cup Award and facilitates advocacy and community service opportunities for its over 2,500 physician members.

Differentiator

Problem solved

Functional benefit

Products and services

• MAA Physician Membership Annual membership for licensed physicians (MD and DO) in metro Atlanta and surrounding Georgia counties, providing access to advocacy representation, peer networking, educational programming, publications, wellness resources, and member discounts. Active dues are $165/year, Active Retired $35/year, with complimentary categories for Military, Resident, and Student members during their respective programs.
• ATLANTA Medicine Journal

Quantifiable outcome

• Over 2,500 members representing the largest county medical society in Georgia
• +3 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, minor and major.

• Robert Wood Johnson FoundationcoreStrategic or Co-development Partner · 1 January 2024MAA is proud to have two physicians (Dr. Shamie Das and Dr. Tracey Henry) serving as fellows in the 2024-2025 class of the Robert Wood Johnson Foundation Health Policy Fellows program. The RWJF program provides the nation's most comprehensive learning experience at the nexus of health, science, and policy in Washington, D.C. The National Academy of Medicine conducts and administers the fellowship.
• Georgia Alliance for Patient Protection (GAPP) FoundationcoreStrategic or Co-development PartnerMAA has publicly allied with GAPP to support physician-led care for all Georgians and promote truth and transparency regarding healthcare credentials. GAPP's focus is on ensuring physician-led care and promoting truth and transparency regarding healthcare practitioner credentials. MAA supports GAPP's mission including the Healthcare Practitioners Truth and Transparency Act (SB 197).
• Medical Association of Georgia (MAG)coreStrategic or Co-development PartnerMAA is the largest delegation to MAG, ensuring member voices are heard in MAG's policy-setting House of Delegates and annual Legislative Seminar. MAA members help shape Georgia health policy by creating resolutions that impact patient care delivery, business of healthcare, and physician wellness.
• Clarkston Community Health CenterminorOthersMAA members are involved with this community health organization as part of their community service initiatives.
• Georgia Memory NetminorOthersMAA members volunteer and support this organization's mission through MAA community service programs.
• Good Samaritan Health CenterminorOthersMAA members provide support and volunteer services to this community health organization.
• Hemophilia of GeorgiaminorOthersMAA members are involved with this organization's initiatives as part of community service commitment.
• Trees AtlantaminorOthersMAA members participate in community beautification efforts through this organization.
• Alzheimer's AssociationminorOthersMAA members support Alzheimer's awareness and research through community involvement.
• American Health ImagingmajorGTM or Marketing PartnerPlatinum sponsor. American Health Imaging has 22 state-of-the-art imaging centers in Georgia with board-certified, subspecialized radiologists. They are in-network with 99% of health plans and cost up to 60% less than hospitals.
• GEHA (Government Employees Health Association)majorGTM or Marketing PartnerPlatinum sponsor. GEHA is a nonprofit member association providing medical and dental benefits to more than 2 million federal employees and retirees, military retirees and their families.
• The Doctors CompanymajorGTM or Marketing PartnerPlatinum sponsor. Nation's largest physician-owned medical malpractice insurer with 89,000 members and over $6.9 billion in assets. Rated A by AM Best and Fitch Ratings.
• MagMutualmajorGTM or Marketing PartnerPlatinum sponsor. Leading provider of medical professional liability insurance serving more than 30,000 healthcare providers and organizations nationwide.
• OncoHealthmajorGTM or Marketing PartnerPlatinum sponsor. Delivers integrated, expert-led oncology solutions combining oncology management and virtual supportive care. Partners with health plans, providers, and employers.
• The Southeast Permanente Medical Group (TSPMG)majorGTM or Marketing PartnerPlatinum sponsor. Part of Kaiser Permanente's integrated health care delivery system with 700+ primary and specialty-care practitioners. Connected through one of the largest EMR systems in the U.S.
• Truist Bank Medical Specialty GroupmajorGTM or Marketing PartnerPlatinum sponsor. Comprehensive wealth management and private banking division working exclusively with physicians and their practice groups.
• WellStar Medical GroupmajorGTM or Marketing PartnerPlatinum sponsor. Founded in Marietta in 1994 with 900+ physicians, 500+ APPs, 2200+ staff, serving over 1M Georgians across 44 specialties in 285 offices and 11 hospitals.
• Northside HospitalminorGTM or Marketing PartnerGold sponsor. One of Georgia's leading health care providers with five acute-care hospitals in Atlanta, Canton, Cumming, Duluth and Lawrenceville and more than 250 outpatient locations.
• PfizerminorGTM or Marketing PartnerGold sponsor. Global pharmaceutical company applying science and resources to bring therapies to people that extend and improve lives.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Chicago Medical Society: County-level medical society serving Chicago-area physicians. Comparable urban county society structure, membership model, advocacy orientation, and program offerings to MAA.
• Florida Medical Association: State medical association representing Florida physicians. Comparable member services, advocacy focus, and publication/journal offerings to metro-area physician members.
• California Medical Association: State medical association representing California physicians with a comparable suite of advocacy, CME, publications, and member benefits. Operates with similar dues-and-sponsorship revenue model.
• Tennessee Medical Association: State medical association for Tennessee physicians. Operates with comparable mission, advocacy focus, and dues/sponsorship funding model for licensed physicians in the state.
• Texas Medical Association: Large state-level medical association with a county-society federation model similar to MAA's relationship with MAG. Comparable member services (advocacy, CME, publications, leadership programs) and revenue mix (dues + sponsorships).
• Greater Cobb County Medical Society: Neighboring Georgia county medical society that already co-hosts joint meetings with MAA. Operates at similar scale with the same physician membership model in adjacent metro Atlanta geography.
• New York County Medical Society: County-level medical society in Manhattan serving licensed physicians. Direct structural analog to MAA as a large urban county medical society with member-driven governance and advocacy.
• Massachusetts Medical Society: State-level professional medical association with member services, publications (NEJM publishing arm), and advocacy programs analogous to MAA's physician membership offering.

Broad incumbents

• Medical Association of Georgia (MAG): State-level professional medical association for Georgia physicians. Directly comparable as MAA's parent/state counterpart; MAA is described as the largest delegation to MAG's House of Delegates, making MAG the closest structural peer.
• American Medical Association (AMA): National professional association for U.S. physicians. Comparable membership-model, dues-funded, advocacy-focused organization serving the same member persona (licensed MDs/DOs) at a national scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/maa_assn
• YouTubeyoutube.com/@medicalassociationofatlant3084
• Facebookfacebook.com/maa-assn
• LinkedInlinkedin.com/company/medical-association-of-atlanta

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medical Association of Atlanta