Trees Atlanta
Trees Atlanta is a 501(c)(3) nonprofit that protects metro Atlanta's urban forest through tree planting, forest restoration, and education. It stewards the world's longest linear arboretum on the Atlanta Beltline, serving residents, schools, corporate sponsors, and local government.
- Company typePrivate
- Founded1985
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Trees Atlanta does
Trees Atlanta is a 501(c)(3) nonprofit organization founded in 1985 that protects and improves metro Atlanta's urban forest. Its core activities encompass tree planting, forest restoration (including invasive species removal targeting English Ivy, Japanese Knotweed, Kudzu, Privet, and Wisteria among others), environmental education across PK-12 and adult learners, youth workforce development, and stewardship of the Atlanta Beltline Arboretum. Programs serve metro Atlanta residents, schools, corporate partners, municipal agencies (notably the City of Atlanta Department of Parks and Recreation), and conservation organizations, delivered through a headquarters and operations center at 825 Warner Street SW, the Kendeda TreeHouse near the Beltline, and the Outdoor Activity Center.
The organization manages the Atlanta Beltline Arboretum, recognized in 2026 as the world's longest linear arboretum (currently nearly 17 miles; 22 miles targeted by 2030). Operational scale spans 60 acres under Beltline management, more than 190,000 trees planted since 1985, 10,000+ trees along the Beltline, 740,000+ native shrubs and grasses planted, and a catalog of 647 unique species across 17 special botanical collections (including a Magnolia collection tied to historic Atlanta landmarks such as Ponce de Leon Park). Programs include the Youth Tree Team summer employment program for high school students (71 students from 29 schools in 2025), tiered volunteer certification pathways (TreeKeeper, Docent, Pruner, Forest Steward), a City Forest Certification program for residents, fee-based workshops (rain barrel, composting, gardening 101), custom field trips, and docent-led tours. Trees Atlanta operates with 11-50 employees.
Revenue is generated primarily through individual and corporate donations, supplemented by sponsorships, fee-based workshops and training programs, holiday card sales ($25 per tree planted, with blank/personalized/e-card/insert formats), signature events including the Root Ball gala and Peachtree Road Race charity team, native plant and tree sales, and venue rentals. The organization maintains a 4-Star Charity Navigator rating (every year since 2014), a Candid Platinum Transparency seal, and ArbNet Level II arboretum accreditation. Strategic alliances include its exclusive stewardship role of the Atlanta Beltline Arboretum with Atlanta Beltline, Inc., Atlanta Beltline Partnership, and the City of Atlanta, plus the One Million Trees Initiative as its flagship large-scale fundraising and planting campaign.
Trees Atlanta firmographics
Firmographics- Name
- Trees Atlanta
- Legal name
- Trees Atlanta
- Website
- https://treesatlanta.org
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Trees Atlanta is a 501(c)(3) nonprofit that protects metro Atlanta's urban forest through tree planting, forest restoration, and education. It stewards the world's longest linear arboretum on the Atlanta Beltline, serving residents, schools, corporate sponsors, and local government.
- Ownership category
- akta.pro rank
Trees Atlanta industry classification
Industry- Product category
- Urban Forestry Conservation
- NAICS
- Support Activities for Forestry (1153), Support Activities for Forestry (11531), Forest Nurseries and Gathering of Forest Products (1132)
- SIC
- Forestry (800)
- akta.pro primary industry
- Urban & Community Reforestation / Street Tree Planting (AFAMACAL)
- akta.pro secondary industries
- Tree Planting & Transplanting (HSAIADAE), Tree Planting & Establishment Services (Manual/Mechanized) (AFAMACAE), Tree Health Care (Diagnosis, Treatment, Fertilization) (HSAIADAD), Tree Pruning & Crown Management (HSAIADAA)
Keywords
Where Trees Atlanta is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
Trees Atlanta business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others
Revenue model
- Individual Donations: Tax-deductible donations from individual supporters, the primary funding source for tree planting and conservation programs.
- Holiday Card Sales: Holiday cards sold at $25 per donation, with each donation funding the planting of a shade tree. Cards available in multiple formats including blank, personalized, e-card, and card inserts.
- Workshop Fees: Educational workshops including rain barrel ($40), composting ($40), and gardening 101 ($20) sessions. Proceeds support City of Atlanta's Care Conserve Program.
- Training Program Fees: Pruning, TreeKeeper, Forest Stewardship, and Docent training programs with fees, with need-based scholarships available. Forest Stewardship Training held at Outdoor Activity Center and Trees Atlanta Kendeda TreeHouse.
- Field Trip and Tour Programs: Fee-based custom private tours and field trips for groups, scheduled through inquiry forms with fees applying.
- Sponsorships: Corporate sponsors support plantings, programs, and events. Includes charity partner relationships like Peachtree Road Race partnership.
- One Million Trees Initiative: Major fundraising initiative for large-scale tree planting across metro Atlanta.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Holiday Card Donation - $25 per tree planted |
| Unit Pricing | Pay-as-you-go | Rain Barrel Workshop - $40 |
| Unit Pricing | Pay-as-you-go | Composting Workshop - $40 |
| Unit Pricing | Pay-as-you-go | Gardening 101 Workshop - $20 |
| Other | Pay-as-you-go | Youth Tree Team - $12/hour starting pay |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels8 records
Trees Atlanta product offering
Product offeringCore offering
Trees Atlanta is a 501(c)(3) nonprofit organization that plants and conserves trees across metro Atlanta while educating the community about urban forestry. It manages the Atlanta Beltline Arboretum — recognized as the world's longest linear arboretum — and delivers tree planting, forest restoration, invasive species removal, youth workforce development, and adult/certified volunteer education programs. The organization operates a working tree nursery, training centers, and volunteer pathways that support large-scale reforestation of urban areas.
Differentiator
Problem solved
Functional benefit
Brands
- Atlanta Beltline Arboretum: A public garden along the Atlanta Beltline trail, recognized as the world's longest linear arboretum, featuring diverse native species and educational collections.
- Youth Tree Team
- Forest Restoration
- City Forest Certified
Products and services
- Tree Planting Program Community-based tree planting service that engages volunteers to plant native and urban-tolerant trees across metro Atlanta neighborhoods, public parks, and rights-of-way. The program maintains an active tree nursery and has planted more than 190,000 trees since 1985.
- Forest Restoration Program Program that identifies and removes invasive plant species (English Ivy, Japanese Knotweed, Kudzu, Privet, Wisteria, etc.) and replants native species to restore forest health across metro Atlanta.
- Atlanta Beltline Arboretum Managed public garden and ecological corridor spanning nearly 17 miles of the Atlanta Beltline trail, showcasing 647+ unique species, 17 botanical collections, and 5 educational art installations across 60 acres of greenspace.
- Youth Tree Team Paid summer employment and workforce development program for high school students (ages 14+) providing $12/hour starting pay, hands-on training in urban forestry, arboriculture, and environmental conservation, plus job skills and financial literacy education.
- Adult Education Workshops Fee-based hands-on workshops for adults covering rain barrel construction ($40), composting ($40), and gardening fundamentals ($20). Participants earn acorns toward City Forest Certification badges.
- Volunteer Certification Training Fee-based certification tracks including TreeKeeper, Forest Stewardship, Pruning, and Docent training that develop volunteer expertise in urban forestry, tree care, and arboretum tour leadership.
- Docent-Led Arboretum Tours Free public docent-led guided tours along Atlanta Beltline Arboretum trails plus fee-based custom private tours for groups covering the arboretum's botanical collections and ecological features.
- Holiday Card Program Annual holiday card fundraising program where each $25 donation funds the planting of one shade tree; cards available in blank, personalized, e-card, and card-insert formats with previous-year designs also offered while supplies last.
Quantifiable outcome
- Over 190,000 trees planted across metro Atlanta since 1985
- +3 more outcomes
Companies that use Trees Atlanta
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Trees Atlanta technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Trees Atlanta partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor and core.
- Georgia's Own Credit UnionminorGeorgia's Own Credit Union partnered with Trees Atlanta for Earth Day tree care activities at Atlanta Memorial Park as part of volunteer environmental beautification efforts across three Georgia communities.
- Atlanta Botanical GardencoreYouth Tree Team external study partner providing hands-on experience in horticulture, garden management, and landscape restoration for returning program participants.
- Arabia Mountain National Heritage AreacoreYouth Tree Team external study partner where participants assist in managing 40,000 acres of recreational forests and unique natural habitats.
- Piedmont Park ConservancycoreYouth Tree Team external study partner where participants support the team maintaining one of Atlanta's largest urban parks and forests.
- Atlanta Beltline, Inc.corePrimary strategic partner managing the Atlanta Beltline project. Trees Atlanta serves as the official steward and manager of the Atlanta Beltline Arboretum.
- Atlanta Beltline PartnershipcoreStrategic partner in the development and stewardship of the Atlanta Beltline Arboretum, supporting Trees Atlanta's arboretum management activities.
- City of Atlanta Department of Parks and RecreationcorePartner in managing and developing the Atlanta Beltline Arboretum in conjunction with continued trail development.
- Georgia AudubonminorPartner in the Wildlife Camera Trap Project along the Atlanta Beltline Arboretum, providing expertise in reviewing and editing wildlife footage captured by trail cameras.
- American Public Gardens Association (APGA)minorPartner in Project ACER (Atlanta Canopy Education Research), providing access to iTree data analysis tools and educational resources.
- United States Botanic Garden (USBG)minorPartner in Project ACER program, collaborating on tree education research and data collection methodologies.
- Atlanta Track ClubminorTrees Atlanta is an official charity partner of the Northside Hospital Peachtree Road Race, organized by Atlanta Track Club.
- Veritiv CorporationminorVeritiv Corporation provides sponsorship and employee participation. Martha Issa, Senior Director of Sustainability, serves on the Trees Atlanta Board.
- Georgia ConservancyminorPartner in field trip programming including the National Park Week Paddle, providing stewardship experiences connecting people to Georgia's natural landscapes.
- Chattahoochee National Park ConservancyminorPartner in National Park Week paddling events on the Chattahoochee River, the official friends group for the Chattahoochee River National Recreation Area.
Scale indicators13 records
Recent moves8 records
Expansion highlights7 records
Trees Atlanta competitors and assessment
Company assessmentDirect peers
- TreePeople: Los Angeles-based nonprofit that plants and cares for urban forests, runs youth education and volunteer programs, and advocates for sustainable urban forestry policy. Mirrors Trees Atlanta's community-led, volunteer-powered model focused on a single metropolitan region.
- Friends of the Urban Forest: San Francisco-based nonprofit that plants and maintains street trees through community-led neighborhood programs, training, and workforce development. Closely parallels Trees Atlanta's property-by-property community engagement and certified volunteer approach.
- New York Restoration Project: NYC-based nonprofit that restores urban parks, gardens, and tree canopy in underserved neighborhoods. Comparable to Trees Atlanta in combining tree planting, green workforce training, and community stewardship programming.
- Casey Trees: Washington DC-based nonprofit focused on planting, caring for, and advocating for the urban tree canopy. Operates a similar volunteer-driven tree planting, education, and workforce development model in a single metro area, making it the closest functional peer to Trees Atlanta.
Broad incumbents
- American Forests: National conservation organization focused on forest restoration and urban canopy expansion. Operates at a larger policy and grant-making scale than Trees Atlanta but addresses overlapping urban forestry priorities.
- The Nature Conservancy: One of the largest environmental nonprofits in the world, addressing forest conservation, climate, and biodiversity. A broad incumbent in conservation with some programmatic overlap in urban and working forest stewardship.
- Arbor Day Foundation: National nonprofit operating the largest tree-planting and stewardship network in the United States. A broader incumbent whose mission directly overlaps Trees Atlanta's but operates at a national scale rather than a single metro.
Others
- Chattahoochee National Park Conservancy: Friends group for the Chattahoochee River National Recreation Area and Youth Tree Team external study partner. Adjacent ecosystem participant rather than a direct urban forestry peer.
- Atlanta Botanical Garden: Atlanta-based nonprofit that provides horticulture education and workforce development partnership opportunities for Trees Atlanta's Youth Tree Team. Not a direct competitor but a strategic ecosystem partner with overlapping plant-conservation expertise.
Regional players
- Piedmont Park Conservancy: Atlanta-based nonprofit partner of Trees Atlanta that maintains one of the city's largest urban parks. Operates in the same metro but its mission centers on park stewardship rather than tree planting and arboretum management.
Market position
Strengths4 records
Weaknesses3 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Trees Atlanta social profiles
Digital presenceTrees Atlanta financial estimates
Financial estimateRevenue estimate
Valuation estimate
Trees Atlanta leadership team
Management profileNumber of profiles
Profiles1 record
Trees Atlanta funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Trees Atlanta M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Trees Atlanta
What does Trees Atlanta do?
Trees Atlanta is a 501(c)(3) nonprofit organization that plants and conserves trees across metro Atlanta while educating the community about urban forestry. It manages the Atlanta Beltline Arboretum — recognized as the world's longest linear arboretum — and delivers tree planting, forest restoration, invasive species removal, youth workforce development, and adult/certified volunteer education programs. The organization operates a working tree nursery, training centers, and volunteer pathways that support large-scale reforestation of urban areas.
Is Trees Atlanta a public or private company?
Trees Atlanta is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Trees Atlanta founded?
Trees Atlanta was founded in 1985. It employs 11 to 50 people.
Where is Trees Atlanta based?
Trees Atlanta is headquartered in Atlanta, United States, in the North America region.
How does Trees Atlanta make money?
Seven revenue lines are on record. Individual Donations are the primary driver. The others are holiday Card Sales, workshop Fees, training Program Fees, field Trip and Tour Programs, sponsorships and one Million Trees Initiative.
Who are Trees Atlanta's main competitors?
Direct peers on record are TreePeople, Friends of the Urban Forest, New York Restoration Project and Casey Trees. Broad incumbents are American Forests, The Nature Conservancy and Arbor Day Foundation. Others are Chattahoochee National Park Conservancy and Atlanta Botanical Garden. Piedmont Park Conservancy is listed as a regional player.
Does Trees Atlanta have an API?
No public API is recorded for Trees Atlanta.
What industry is Trees Atlanta in?
Trees Atlanta's product category is Urban Forestry Conservation. Its primary akta.pro industry code is AFAMACAL, Urban & Community Reforestation / Street Tree Planting, with a secondary code of HSAIADAE, Tree Planting & Transplanting. Its NAICS code is 1153 and its SIC code is 800.