Bierbrouwerij Maallust

What Bierbrouwerij Maallust does

Bierbrouwerij Maallust is a Dutch craft brewery founded in 2011, operating from the historic grain mill of the Maallust industrial complex in Veenhuizen, Drenthe, a UNESCO World Heritage site within the Kolonien van Weldadigheid. The brewery produces a portfolio of 18+ specialty beers spanning the full strength range from a 2.5% table beer to a 12% barrel-aged quadrupel, including a Belgian-style wit, weizen, blonde, dubbel, bock, tripel, and a limited barrel-aged series (BA 01 Islay whisky, BA 02 Bourbon, BA 03 Jamaican rum). Core production uses Kaspar Schulz copper brewing kettles sourced from Bamberg, Germany, supplemented by oak-barrel aging and a spirits collaboration with Distilleerderij Alambik.

The business model combines direct-to-consumer beer sales at the brewery and tasting room (proeflokaal), the horeca channel via 20L fusts, packaged bottles (30cl and 75cl), and a diversified hospitality arm. The hospitality arm includes guided brewery tours (€17 per person including a four-beer tasting), the Het Verenigingsgebouw event venue for weddings and corporate events, a frites outlet (Piepers & Paupers) in the old mill, a heritage walking tour (€12.50 per person), and three annual festivals (Lentefestival, Bockfestival, Groene Hopfestival). The Maallust specialty beer bus (Bierbus) extends distribution to external events across the northern Netherlands.

The company serves a mix of individual craft beer consumers and tourists visiting the UNESCO heritage site, group and event customers (weddings, corporate retreats, team building), weekend leisure visitors, and the regional horeca channel. With 21 employees and no external investors or parent company disclosed, Maallust operates as an independent, founder-led private craft brewery self-ranked among the top ten specialty beer brewers in the Netherlands.

Name

Bierbrouwerij Maallust

Legal name

Bierbrouwerij Maallust

Website

https://maallust.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

Bierbrouwerij Maallust is a Dutch craft brewery founded in 2011 in Veenhuizen, Drenthe, operating from a historic grain mill on a UNESCO World Heritage site. It produces 18+ specialty beers and runs an integrated destination hospitality business including a tasting room, event venue, frites outlet, brewery tours, and three annual festivals.

Ownership category

akta.pro rank

Product category

Craft Beer / Specialty Beer

NAICS

Breweries (31212), Beer, Wine, and Liquor Retailers (445320), Drinking Places (Alcoholic Beverages) (722410)

SIC

Malt Beverages (2082), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro industry

PRIMARYTHAFALAC

Microbreweries & Craft Breweries

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYCRADAIAA

Beer Brewing & Brands

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Alcoholic Beverages (Beer, Wine, Spirits) Manufacturing & Brands

SECONDARYCRANACAF

Taprooms & Brewpubs

Consumer Products & Retail/Tobacco, Alcohol & Cannabis Retail/On-Premise Alcohol Retail (Bars, Pubs & Taprooms)

SECONDARYTHAJAGAE

Beer, Brewery & Craft Beverage Tastings

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• Craft beer brewing
• Specialty beer production
• Brewery tours tastings
• Beer festival hospitality
• Barrel-aged beers

Headquarters

HQ city

Veenhuizen

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Beer sales at brewery and tasting room: Direct retail sales of packaged beers (30 cl and 75 cl bottles) and draught (20 L fusts for horeca) at the proeflokaal (tasting room) on-site at the historic grain mill complex in Veenhuizen. Also available at the brouwerijwinkel (brewery shop) for takeaway and gift packaging.
2. Tasting room and event hospitality: Revenue from the proeflokaal (tasting room), including food service (Brouwersmaal on Friday evenings, lunches, borrelplanken), events, and private bookings. The venue is open Tuesday through Sunday with extended hours on Friday and Saturday.
3. Tours and beer tastings: Guided brewery tours with a tasting of four Maallust beers, priced at €17 per person. Group tours available from 12+ persons. Also includes walking tours with heritage guide and activity packages (archery, Fort Veenhuizen game, klootschieten, etc.) for groups.
4. Bierbus (Specialty Beer Bus) rental: The Maallust specialty beer bus is available for rental at external events, festivals, village fairs, company parties, and presentations. Booked via contact form or phone.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Bierbrouwerij Maallust is a craft brewery that brews and sells a portfolio of 18+ specialty beers (table beer to 12% ABV quadrupels, including barrel-aged variants) from a historic grain mill in Veenhuizen, Netherlands. The brewery also operates a tasting room, guided tours with beer tastings, a specialty beer bus for external events, three annual festivals, an event venue, and a fries outlet as part of an integrated destination hospitality business.

Product overview

Bierbrouwerij Maallust is a craft brewery established in 2011 in Veenhuizen, Netherlands, operating from a historic grain mill building. The brewery produces a portfolio of 18+ specialty beers including table beers, wheat beers, blondes, bocks, tripels, quadrupels, and barrel-aged variants. Key products include the 1818 Quadrupel (named after the founding year of the Maatschappij van Weldadigheid), the BA series (barrel-aged on whisky, bourbon, and rum casks), De Weldoener Blond, Veldwachter Bock, and Zware Jongen Tripel. The company also produces a malt gin (Moutgin) in collaboration with Distilleerderij Alambik. Beyond beer production, Maallust operates a tasting room with brewery tours, runs a specialty beer bus for events, hosts three annual festivals (Lentefestival, Bockfestival, Groene Hopfestival), and offers group activities including team-building games and heritage walking tours.

Differentiator

Problem solved

Functional benefit

Brands

• Piepers & Paupers: Frites restaurant located in the old windmill of Veenhuizen, serving fresh-cut fries made from local potatoes.
• Het Verenigingsgebouw

Products and services

• Armoedzaaier Tafelbier
• De Kolonist Weizen
• De Vagebond Vienna
• De Wees Belgisch Witbier
• De Weldoener Blond
• De Deerne Lentebock
• Mooie Madam Dubbel
• Veldwachter Bock
• Zware Jongen Tripel
• 1818 Quadrupel
• De Rentmeester Gerstewijn
• De Opzichter Spelt
• Vreemdeling 11 Amber Weizen
• Maallust BA 01
• Maallust BA 02
• Maallust BA 03
• Infused 01
• Moutgin
• Proeflokaal & Rondleiding (Tasting Room and Brewery Tour)
• Bierbus (Speciaalbier Bus) Rental
• Lentefestival
• Bockfestival
• Groene Hopfestival

Quantifiable outcome

• Ranked among the top 10 specialty beer breweries in the Netherlands

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• De Eerste WijkminorStrategic or Co-development PartnerDe Eerste Wijk from Veenhuizen supplies Noord Nederlandse Hop (Northern Netherlands hops) for the Groene Hopfestival. De Eerste Wijk runs the historic hop fields of the largest and oldest socio-agricultural enterprise in the Netherlands, with a mission to provide opportunities for people at a distance from the labor market. Maallust brews a green hop beer using their hops as a centerpiece of the festival.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Jopen Bier: Haarlem-based Dutch craft brewery with an on-site taproom (Jopen Proeverij) in a historic church, guided tours with tastings, and a portfolio of specialty beers. Closely mirrors Maallust's craft-brewery-in-a-historic-building model with integrated hospitality and a strong regional brand story.
• Brouwerij De Molen: Bodegraven-based Dutch craft brewery widely recognized for its barrel-aging program and specialty beer portfolio. Comparable to Maallust on craft scale, premium positioning, barrel-aged expertise, and on-site proeflokaal at a heritage location (former windmill).
• Oedipus Brewing: Amsterdam-based independent Dutch craft brewery with a portfolio of innovative specialty beers distributed through specialty channels. Comparable to Maallust as a top-tier independent Dutch craft player competing for the same specialty-beer consumer and horeca listing.
• Stadsbrouwerij 013: Tilburg-based small Dutch craft brewery with on-site proeflokaal and tours in a former factory building. Comparable to Maallust on craft scale, historic-building venue, and the brewery-taproom-plus-tours business model.
• Brouwerij 't IJ: Amsterdam-based Dutch craft brewery operating from a historic windmill with a permanent on-site taproom offering tours and tastings. Comparable to Maallust on craft scale, historic-site branding, and the integrated proeflokaal-plus-tours revenue model.
• Texels Bierbrouwerij: Texel-based Dutch regional craft brewery housed in a historic building with on-site tasting room and guided tours. Directly comparable to Maallust on regional heritage-site positioning, integrated brewery tourism, and a diversified specialty portfolio.

Broad incumbents

• Hertog Jan: Arcen-based Dutch specialty brewery (now part of Heineken) operating a Michelin-starred restaurant and brewery experience at its brewery site. Comparable to Maallust as a Dutch specialty-beer brand with a strong heritage location and on-site hospitality experience, but at significantly greater scale.
• La Trappe / Koningshoeven: Tilburg-based Trappist brewery with on-site tasting room, brewery tours, and a long-established specialty beer portfolio. Comparable to Maallust as a Dutch specialty brewer with on-site hospitality, though operating at a larger scale and owned by Bavaria.
• Duvel Moortgat: Belgium-based specialty beer group (Duvel, Vedett, Chouffe, etc.) with on-site brewery tours and tasting venues. Comparable to Maallust in the specialty/craft positioning and integrated on-site hospitality, though at a much larger international scale.

Emerging players

• Two Chefs Brewing: Amsterdam-based independent Dutch craft brewery focused on bold, hop-forward specialty beers distributed through specialty horeca. Comparable to Maallust as a smaller-scale Dutch craft competitor vying for the same specialty horeca listings and consumer attention.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BrouwerijMaallust
• Instagraminstagram.com/maallust
• LinkedInlinkedin.com/company/maallust

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bierbrouwerij Maallust