Maarji Herbals

What Maarji Herbals does

Maarji Herbals (legal entity: Sri Lanka Natural Spice & Herbal Product (Pvt.) Ltd) is a family-owned Sri Lankan processor and B2B supplier of certified organic natural ingredients, founded in 1998 by Gamunu De Soysa and headquartered in Matale, Central Province. The company dehydrates and processes fresh Sri Lankan botanicals into 150+ SKUs across seven categories: spices (cinnamon, cardamom, clove, nutmeg, black pepper, turmeric, ginger, plus chai masala blends), traditional herbals (Ayurvedic ingredients including Moringa, Garcinia, Gotukola), dehydrated exotic fruits and vegetables (mango, coconut, papaya, banana, beetroot, carrot, onion), dried edible flowers (lotus, marigold, rose petal), regional seasoning blends (meat masala, fish masala, Jaffna curry), and functional tea blends positioned for health applications (slimming, diabetic, cholesterol, memory, gastritis). Underlying production is a traditional dehydration and drying process at a 16,000 sq. ft. manufacturing plant in Madawala Ulpotha, Naula, Matale, supported by daily finish-goods quality testing and a supply network of 300+ certified organic farmers and over 1,000 farmer families.

The company holds an unusually broad certification stack including USDA-NOP, EU Organic, JAS, Korea Organic Farm, Kosher, GMP, HACCP, FSC, and CPC registration, enabling cross-border B2B sales. The business model is wholesale ingredient supply via direct B2B sales relationships with over 100 tea exporters and international buyers, with no direct-to-consumer retail channel disclosed and pricing handled through an order inquiry form rather than public list pricing. Customer concentration is concentrated in the Sri Lankan tea export industry, with named references including Ceylon Grounds Global and Maskeliya Tea Exports. The company has accumulated twelve industry and ESG awards between 2006 and 2013 and remains under Soysa family ownership with no external institutional investors, funding rounds, M&A activity, or public listing identified in the available data.

Name

Maarji Herbals

Legal name

Sri Lanka Natural Spice & Herbal Product (Pvt.) Ltd

Website

https://maarjiherbalproducts.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Maarji Herbals is a family-owned Sri Lankan processor that supplies certified organic spices, herbs, dehydrated fruits, vegetables, flowers, seasonings, and functional tea blends to over 100 B2B tea exporters and international ingredient buyers from a 16,000 sq. ft. manufacturing facility in Matale.

Ownership category

akta.pro rank

Product category

Spice and Herbal Ingredient Manufacturing

NAICS

Dried and Dehydrated Food Manufacturing (311423), Coffee and Tea Manufacturing (311920)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Wholesale-Farm Product Raw Materials (5150)

akta.pro primary industry

Dried Herbs & Herb Blends (AFAJANAC)

akta.pro secondary industries

Instant Tea, Tea Extracts & Concentrates Manufacturing (AFAFADAH), Natural Extracts & Botanical Concentrates for Beverages (herbal, spice, aromatic extracts) (AFAFAGAJ), Aromatic & Essential Oil Crop Farming (Lavender, Lemongrass, Rosemary) (AFAGAGAF), Herb Farming (Basil, Parsley, Cilantro, Mint, Dill) (AFAGADAK)

Keywords

• Organic spice processing
• Dehydrated fruits vegetables
• Herbal ingredients supply
• Ceylon tea ingredients
• Spice blend manufacturing

Headquarters

HQ city

Matale

HQ country

Sri Lanka

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. B2B Wholesale Ingredient Sales: Bulk sale of natural ingredients including Ceylon spices, herbs, exotic dried fruits and vegetables, dried flowers, and spice/herbal blends to tea exporters and international buyers. Revenue is generated through wholesale transactions with both domestic and international buyers in the tea industry.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels8 records

Core offering

Maarji Herbals processes and supplies certified organic natural ingredients — Ceylon spices, traditional herbals, dehydrated fruits, vegetables, dried flowers, and own spice and tea blends — from a 16,000 sq. ft. manufacturing facility in Matale, Sri Lanka. The company sources from over 300 certified organic farmers and distributes more than 150 natural ingredients in bulk to over 100 tea exporters and international buyers.

Product overview

Maarji Herbals is a Sri Lankan natural ingredient processor and exporter specializing in Ceylon spices, herbs, dehydrated fruits, vegetables, flowers, seasoning blends, and functional tea products. Founded in 1998, the company operates a 16,000 sq. foot manufacturing plant in Matale-Naula and serves over 100 tea exporters with 150+ natural ingredients. Their product portfolio spans seven categories: Spice products (cinnamon, cardamom, clove, nutmeg, black pepper, turmeric, ginger, and spice blends), Herbals (traditional Ayurvedic herbs like Garcinia, Moringa, Gotukola), Dehydrate Fruit (tropical fruits including mango, coconut, soursop), Dehydrate Vegetable (beetroots, carrots, onions), Dehydrate Flower (lotus, marigold, rose petal), Dehydrate Seasoning (regional curry powders and meat/fish seasonings), and Tea Blends (health-focused teas for slimming, diabetes, cholesterol management). Products are available in both organic and non-organic forms.

Differentiator

Problem solved

Functional benefit

Products and services

• Ceylon Spices Comprehensive range of Ceylon spices including cinnamon, cardamom seeds, cardamom, clove, nutmeg, black pepper, turmeric, ginger, white pepper, chili, cumin seed, coriander, mace, fennel, chai mix, and chai masala, supplied in bulk to tea exporters and international buyers.
• Traditional Herbals Traditional Sri Lankan herbal ingredients including Aniseed, Amukkara, Aralu, Garcinia, Moringa, Gotukola, Nelli, Venivel, and 45+ other medicinal herbs and plants for tea and culinary applications.
• Dehydrated Fruits Dehydrated exotic fruits sourced from Sri Lanka including banana, avocado, papaya, mango, apple, coconut, soursop, pomegranate, and various fruit blends, processed to preserve quality and extend shelf life.
• Dehydrated Vegetables Dehydrated vegetables including beetroots, B onion, carrots, and bitter guard, processed to preserve quality and extend shelf life for ingredient applications.
• Dehydrated Flowers Dried edible flowers including marigold, ranawara flower, lotus varieties, rose petal, blue melon, and wadamal for culinary and tea applications.
• Dehydrated Seasoning Blends Ready-to-use dehydrated seasoning blends including meat masala, fish masala, veggie masala, chicken seasoning, BBQ, and regional Sri Lankan curry varieties like Jaffna curry and green curry.
• Herbal Tea Blends Functional herbal tea blends including slimming tea, diabetic tea, cholesterol tea, cooling tea, memory tea, gastritis tea (Kiyo), and Maarji spice tea, made from certified organic ingredients.

Quantifiable outcome

• Zero complaints from over 100 exporters served

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Akbar Brothers: One of Sri Lanka's largest tea exporters with vertically integrated processing. Comparable as a Sri Lankan-origin B2B ingredient/tea exporter that could also source or compete with Maarji's customer base.
• Cinnamon Hotel & Spa / Ceylon Cinnamon exporters: Sri Lankan-origin cinnamon and spice exporters serving international buyers. Comparable as a regional spice exporter with overlapping buyer base and origin-country fundamentals.

Broad incumbents

• Kerry Group: Global taste and nutrition company supplying flavors, seasonings, and functional ingredients to food and beverage manufacturers. Comparable as a B2B ingredient supplier serving similar end markets.
• Olam Food Ingredients (ofi): Global agri-supply chain giant supplying cocoa, coffee, nuts, and spices to food manufacturers. Comparable as a broad incumbent in B2B spice ingredient supply with global reach and scale.
• Givaudan: World's largest flavors and fragrances house. A broad incumbent with capability in natural botanical extracts and wellness-relevant flavor systems, addressing overlapping end customers.
• Naturex (Givaudan): Plant-based natural ingredient specialist now part of Givaudan, focused on botanical extracts for food, beverage, and nutraceuticals. Comparable as a processor/packager of botanical raw materials into standardized ingredient formats.
• McCormick & Company: Global leader in spices, seasonings, and flavors for retail and food manufacturers. A broad incumbent against which Maarji's organic Ceylon positioning competes for premium ingredient wallet share.

Emerging players

• Synthite Sahara (now part of Synthite): Specialty processed spice/herbal ingredient supplier focused on health and wellness applications. Comparable to Maarji's functional-blend and herbal positioning for B2B customers.

Direct peers

• Synthite Industries: India-based global spice extracts and oleoresin manufacturer supplying B2B ingredient customers in food, beverage, and wellness. Highly comparable to Maarji as a spice/herbal ingredient processor and exporter with international certifications.
• Kancor Ingredients: Specialty spice extracts, natural flavors, and oleoresins supplier serving global F&B and personal care manufacturers. Comparable as a B2B processed spice ingredient supplier with multiple international certifications.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/infomaarjiherb1
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Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maarji Herbals