Maas Cleanup
- Company typePrivate
- Founded-
- HeadquartersValkenburg, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Maas Cleanup does
Maas Cleanup is a Dutch nonprofit environmental movement, legally organized as Stichting River Litter Foundation, headquartered in Valkenburg (Limburg, Netherlands) and founded around 2019. The organization mobilizes entrepreneurs, volunteers, companies, and nature/environmental organizations to clean the banks of the Maas (Meuse) river and to raise awareness about Dutch river pollution. Its operational core is the annual Maas Cleanup Days event, complemented by Company Cleanups (corporate-team cleanup events), the Better Business Program (founding-partner network with annual conferences and regional lunches), the VISles educational program for elementary school students (run with Sportvisunie), and the 'De Maas naar Den Haag' / 'Maas de Wet' petition, which is part of the broader #RechtenvoordeNatuur rights-of-nature movement.
In 2024, a single Maas Cleanup Day mobilized thousands of volunteers, companies, and organizations to collect 250,000 kg of waste from the river banks. The organization is funded through corporate sponsorships and founding-partner contributions from a named set of institutional partners: ING (guardian 'voogd' from 2026), IVN Natuureducatie, Oostwegel Collection, Viastory, Nextview, and Sportvisunie. There is no proprietary technology platform or AI component; the underlying infrastructure is a website-based action map for volunteer sign-ups, social media (Facebook, Instagram), email newsletters, and event logistics. GTM is community-led, with a hybrid segmentation across business companies, individual volunteers, and environmental NGOs, and the next flagship events are scheduled for March 20-21, 2026 and March 19-20, 2027, ahead of the 2027 European KRW (Water Framework Directive) compliance deadline.
Maas Cleanup firmographics
Firmographics- Name
- Maas Cleanup
- Legal name
- Stichting River Litter Foundation
- Website
- https://maascleanup.nl
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Maas Cleanup industry classification
Industry- Product category
- Environmental Cleanup Services
- NAICS
- Waste Collection (56211), Remediation and Other Waste Management Services (5629)
- SIC
- Refuse Systems (4953)
- akta.pro primary industry
- Pollution Prevention & Toxics Reduction (BPAGAGAJ)
- akta.pro secondary industry
- Street & Public-Space Litter Collection (Bins, Parks, Transit) (EUAIAAAG)
Keywords
Where Maas Cleanup is headquartered
LocationHeadquarters
- HQ city
- Valkenburg
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Maas Cleanup business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Others
Revenue model
- Corporate partnerships and sponsorships: Maas Cleanup operates as a non-profit movement funded by business partners who join as sponsors or founding partners. Companies contribute to be part of the solution for the litter problem and demonstrate environmental responsibility.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Maas Cleanup product offering
Product offeringCore offering
Maas Cleanup is a Dutch non-profit movement that organizes volunteer-driven and corporate cleanup events along the Maas (Meuse) river and its banks. The organization mobilizes entrepreneurs, businesses, volunteers, and nature organizations to remove litter, raise awareness about river pollution, and demonstrate corporate environmental responsibility. Core activities include annual Maas Cleanup Days, Company Cleanups for businesses, the Better Business Program network, advocacy initiatives (such as the Petitie Maas de Wet), and the VISles educational program for schoolchildren.
Product overview
Maas Cleanup is a Dutch environmental movement organization, not a technology product company. Its core offering consists of organizing volunteer and corporate cleanup actions along the Maas river, supported by a network of founding partners and businesses committed to clean river nature. The organization operates as a single unified initiative rather than a platform with modular products.
Differentiator
Problem solved
Functional benefit
Products and services
- Maas Cleanup Days Annual organized cleanup events bringing together volunteers, companies, and organizations to clean the Maas riverbanks, held over a specific weekend with a map-based registration system. Targeted at Dutch citizens, employees of partner companies, and nature organizations who register via the Maas Cleanup website.
- Company Cleanups Organized cleanup events for businesses where employees, customers, or relations participate together, delivering environmental benefit while creating corporate social value and team-building outcomes. Targeted at Dutch companies seeking CSR and employee engagement activities.
- Better Business Program Network and event program for entrepreneurs and organizations committed to solving the Maas litter problem, including annual conferences (e.g., Better Business Conferentie 2026) and regional Better Business Lunch events that combine business networking with environmental action. Targeted at Dutch entrepreneurs and business owners.
- Petitie Maas de Wet (Maas to The Hague petition) Petition initiative advocating for legal rights for the Maas river, part of the broader Rights for Nature (#RechtenvoordeNatuur) movement. Targeted at Dutch citizens and supporters of legal rights for nature.
- VISles Program Educational program for elementary school students (groups 7-8) combining biology lessons with river cleanup excursions, run in partnership with Sportvisunie. Targeted at Dutch primary schools and their students.
Quantifiable outcome
- 250,000 kg of waste removed from river banks in single 2024 cleanup day
Companies that use Maas Cleanup
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Maas Cleanup technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maas Cleanup partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core.
- IVN NatuureducatiecoreIVN Natuureducatie represented by Noï Boesten as founding partner. Focuses on business and societal organizations creating value for both business and environment.
- Oostwegel CollectioncoreOostwegel Collection (Valkenburg a/d Geul) represented by Camille Oostwegel as founding partner. Emphasizes local awareness of the litter problem.
- ViastorycoreViastory (Maastricht) represented by Toos Hofstede as founding partner. Stresses social responsibility as fundamental part of entrepreneurship.
- NextviewcoreNextview (Eindhoven) represented by Huub Waterval as founding partner. Brings 20 years of recognizing plastic problem in rivers and provides power for solutions.
- SportvisuniecoreSportvisunie is a national partner providing support with knowledge, materials, and communication for cleanup actions. Represents 700,000 members of 630 angling associations. Participates in Cleanup Days and provides logistics support.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Maas Cleanup competitors and assessment
Company assessmentMarket position
Strengths4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Maas Cleanup social profiles
Digital presenceMaas Cleanup financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maas Cleanup leadership team
Management profileNumber of profiles
Profiles1 record
Maas Cleanup funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maas Cleanup M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maas Cleanup
What does Maas Cleanup do?
Maas Cleanup is a Dutch non-profit movement that organizes volunteer-driven and corporate cleanup events along the Maas (Meuse) river and its banks. The organization mobilizes entrepreneurs, businesses, volunteers, and nature organizations to remove litter, raise awareness about river pollution, and demonstrate corporate environmental responsibility. Core activities include annual Maas Cleanup Days, Company Cleanups for businesses, the Better Business Program network, advocacy initiatives (such as the Petitie Maas de Wet), and the VISles educational program for schoolchildren.
Is Maas Cleanup a public or private company?
Maas Cleanup is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Maas Cleanup founded?
Maas Cleanup was founded in -1. It employs 1 to 10 people.
Where is Maas Cleanup based?
Maas Cleanup is headquartered in Valkenburg, Netherlands, in the Europe region.
How does Maas Cleanup make money?
One revenue line is on record: corporate partnerships and sponsorships.
Does Maas Cleanup have an API?
No public API is recorded for Maas Cleanup.
What industry is Maas Cleanup in?
Maas Cleanup's product category is Environmental Cleanup Services. Its primary akta.pro industry code is BPAGAGAJ, Pollution Prevention & Toxics Reduction, with a secondary code of EUAIAAAG, Street & Public-Space Litter Collection (Bins, Parks, Transit). Its NAICS code is 56211 and its SIC code is 4953.