What Maccabi Rishon LeZion does

Maccabi Rishon LeZion (officially Maccabi 'Tafuzina' Rishon LeZion) is a privately-held professional basketball club based in Rishon LeZion, Israel, competing in the country's top-tier basketball league, the Winner League (Ligat Winner Sal). The club operates as a unified sports entity encompassing a senior professional team, a structured Youth Department (מחלקת הנוער), and a Basketball School (בית הספר לכדורסל) led by named professional managers. Home games are played at the Beit Maccabi arena, a 2,000-seat venue located at Golda Meir Street 21 in Rishon LeZion.

The club's product portfolio centers on competitive professional basketball participation, youth player development, basketball education, and live-game attendance experiences (individual tickets and season memberships). Distribution is direct: the club sells match tickets and season subscriptions through its own ticket office and official website (maccabirishon.co.il), and distributes video content and news via its website and social media channels (Instagram, YouTube, Twitter, Facebook). There is no proprietary technology platform, software product, or app in evidence.

Revenue mechanics are typical of a community-supported sports club: title sponsorship from Tafuzina (the main commercial partner, with the team co-branded under their name), an ecosystem of approximately eight additional local commercial sponsors (Zarfati Zvi and Sons, Maoz Daniel, Boni HaTichon, Port 19, Maya Tours, Afridar, Itzhaki), municipal support from the Rishon LeZion Municipality, and matchday income from ticket and season membership sales. Revenue is not publicly disclosed. The club is led by Chairman Erez Ben Chai and CEO Gilad Ziv, with Head Coach Guy Kaplan overseeing the senior team, and operates with approximately 12 listed management, coaching, and support staff.

Name

Maccabi Rishon LeZion

Legal name

Maccabi Rishon LeZion

Website

https://maccabirishon.co.il

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Maccabi Rishon LeZion is a privately-held professional basketball club in Rishon LeZion, Israel, competing in the top-tier Winner League, operating a senior team, youth academy, and basketball school, and generating revenue through sponsorships, tickets, and season memberships.

Ownership category

akta.pro rank

Headquarters

HQ city

Rishon LeZion

HQ country

Israel

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Distribution channels1 record

Marketing channels5 records

Core offering

Maccabi Rishon LeZion operates a professional men's basketball team competing in Israel's Winner League (Ligat Winner Sal), the country's top basketball division. The club also runs a youth basketball development department and a basketball training school, and sells game tickets and season memberships for home matches played at the Beit Maccabi arena in Rishon LeZion.

Product overview

Maccabi Rishon LeZion (מכבי ראשון לציון), officially named Maccabi Tfozina Rishon LeZion, is a professional basketball club based in Rishon LeZion, Israel. The organization operates as a unified sports entity encompassing the senior professional team competing in the Winner League (ליגת Winner סל), a structured youth development department (מחלקת הנוער), and a dedicated basketball school (בית הספר לכדורסל). The club's product portfolio centers on competitive basketball participation, youth development programs, basketball education, and game attendance experiences (tickets and season memberships). The team plays home games at Beit Maccabi arena and maintains an active video content library of match footage.

Differentiator

Problem solved

Functional benefit

Products and services

• Professional Basketball Team - Maccabi "Tafuzina" Rishon LeZion (מכבי "תפוזינה" ראשון לציון) Senior men's professional basketball team that competes in the Winner League (Ligat Winner Sal), Israel's top basketball division, representing Rishon LeZion at the Beit Maccabi arena.
• Youth Department (מחלקת הנוער) Organized youth basketball development program for children and teenagers, run with professional coaching staff including operations manager Liron Shmilovich, professional manager (children-youth) Sharon Karsh, and professional manager (Katzetl level) Reuben Vitzman.
• Basketball School (בית הספר לכדורסל) Structured basketball training school program led by Reuben Vitzman offering basketball education and skill development for participants in Rishon LeZion.
• Game Tickets and Season Memberships (כרטיסים ומנויים) Sale of game tickets and season subscriptions for home matches played at the Beit Maccabi arena, sold directly through the club's website and the "La'an" ticket office.

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Winner (Ligat Winner League)coreStrategic or Co-development PartnerThe team competes in the Winner Basketball League (Ligat Winner), Israel's top professional basketball league.
• עיריית ראשון לציון (Rishon LeZion Municipality)coreStrategic or Co-development PartnerThe city municipality supports the club as a major community sports institution.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Maccabi Haifa Basketball: Another Maccabi-affiliated Israeli basketball club with municipal backing. Direct peer sharing the Maccabi brand legacy and similar community-club operating model.
• Hapoel Be'er Sheva Basketball: Ligat Winner club from southern Israel. Direct peer for evaluating southern-market sponsorship dynamics and competing for non-Tel-Aviv commercial partnerships.
• Maccabi Tel Aviv Basketball: Israel's most successful basketball club, competes in the Ligat Winner and Euroleague. Direct league peer and benchmark for Israeli professional basketball operations, with vastly greater resources and brand reach.
• Hapoel Tel Aviv Basketball: Historic Israeli basketball club competing in Ligat Winner. Direct rival, similarly anchored by municipal support and a passionate fan base, but with a stronger commercial brand.
• Hapoel Galil Elyon: Ligat Winner club from northern Israel, regional and community-backed. Direct peer offering a useful comparison for how smaller-market Israeli clubs commercialize their operations.
• Ironi Ness Ziona Basketball: Israeli basketball club in Ligat Winner, smaller-market community-based operation. Most structurally similar direct peer given comparable size, single-arena operations, and local sponsorship model.
• Hapoel Jerusalem Basketball: Major Israeli basketball club playing in the Ligat Winner with regular European competition experience. Direct league peer with similar municipal/community backing structure.
• Hapoel Holon Basketball: Ligat Winner club with comparable mid-tier Israeli market position. Direct peer for community-based, sponsorship-funded operations similar in scale and structure to Maccabi Rishon.

Regional players

• Real Madrid Baloncesto: Elite European basketball club competing in Euroleague and the Spanish ACB. Provides a regional/structural benchmark for the upper bound of how a basketball club can scale commercially, even though it operates in a much larger market.

Broad incumbents

• Euroleague Basketball: Top European professional basketball competition organization. Broader incumbent defining the prize structure, broadcast deals, and competitive standard that Israeli clubs (including Maccabi Rishon's peers) chase via qualification.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/maccabirishon
• YouTubeyoutube.com/channel/UCmn_01BbwtawS2WPkKsIyew
• Facebookfacebook.com/maccabirishon1
• Instagraminstagram.com/maccabirishon_bc
• LinkedInlinkedin.com/company/maccabi-rishon-lezion

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maccabi Rishon LeZion