Macellaio RC

What Macellaio RC does

Macellaio RC, operated under parent RC Group and founded by Roberto Costa, is a privately held Italian steakhouse group running four restaurants — three in London (Soho, South Kensington, Exmouth Market) and one opened in Genoa, Italy in June 2024 inside the historic 13th-century Palazzo Branca Doria. The concept, branded a 'butchery with tables,' centres on premium dry-aged beef prepared with an in-house dry-aging method called Metodo Costa, and is anchored by an exclusive signature breed called Marango — a Black Angus × Maremmana crossbreed with distinctive marbling and mineral notes — complemented by grass-fed Shorthorn beef from the Lake District sourced through a 2025 partnership with Lake District Farmers. The group also operates an in-house bakery producing artisan breads, focaccia, and pizza, and offers a halal-certified menu accredited by the Halal Friendly List.

The business monetises the restaurant through five primary revenue streams: dine-in covers across the a la carte menu (steaks priced at £32–£99, pasta at £18–£24, plus a £16.99 weekday Steak Frites lunch special with free corkage); food delivery through Deliveroo and Uber Eats at all three London sites; paid culinary experiences comprising the Butchery Masterclass (three-hour session with the Executive Chef and Head Butcher), the monthly Tiramisu Masterclass, and a Pasta Masterclass; digital gift cards and experience vouchers sold through Giftsey; and bespoke private events and corporate catering handled by a dedicated events coordinator. Go-to-market is direct-to-consumer via the four physical sites, supplemented by delivery marketplaces, the OpenTable booking platform, and active organic social channels (Instagram, Facebook, LinkedIn, TikTok) plus blog content.

Customer segmentation is horizontal and diversified: fine-dining steak enthusiasts as the primary segment, with secondary segments in gift purchasers, corporate and private event clients, and halal diners. The company is founder-led with no disclosed external institutional investment, public listing, or M&A activity, and the headcount stands at 83 employees. Expansion has been gradual and self-funded, with the Genoa opening and the recent layer of new revenue channels (delivery, gift cards, Pasta Masterclass, halal menu, Lake District Farmers partnership) representing the principal recent strategic moves.

Name

Macellaio RC

Legal name

RC Group

Website

https://macellaiorc.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

Macellaio RC is a London-founded Italian steakhouse group operating four restaurants across London and Genoa, serving premium dry-aged Marango and Lake District beef via theatrical butchery, alongside masterclasses, delivery, and private events.

Ownership category

akta.pro rank

Product category

Italian Steakhouse Restaurant

NAICS

Restaurants and Other Eating Places (72251), Caterers (722320)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Steakhouses & Seafood Restaurants (THAFACAE)

akta.pro secondary industry

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)

Keywords

• Italian steakhouse dining
• Dry-aged beef restaurant
• Theatrical butchery experience
• Culinary masterclass experiences
• Premium Italian restaurant

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Restaurant Dining: Revenue from dine-in customers ordering from the a la carte menu featuring premium steaks, pasta, focaccia, and other Italian dishes. Lunch and dinner service across multiple locations.
2. Food Delivery: Revenue from third-party delivery orders through Deliveroo and Uber Eats platforms at Soho, South Kensington, and Exmouth Market locations.
3. Gift Cards and Vouchers: Sale of restaurant gift cards and experience vouchers for butchery and tiramisu masterclasses through Giftsey platform.
4. Masterclasses: Revenue from paid culinary experiences including Butchery Masterclass (3-hour session with Executive Chef and Head Butcher), Tiramisu Masterclass (monthly), and Pasta Masterclass. Includes three-course meals and wine pairing.
5. Private Events: Revenue from private dining, corporate events, celebrations, and meetings. Dedicated events coordinator creates bespoke packages for occasions.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

Macellaio RC operates a family of four Italian steakhouse restaurants (three in London and one in Genoa) serving premium dry-aged beef, including the proprietary Marango breed (Black Angus x Maremmana crossbreed) and Lake District grass-fed British beef, alongside Italian pasta, focaccia, and sides. The offering includes theatrical in-restaurant butchery presentations, an in-house bakery, a halal-certified menu, paid culinary masterclasses (Butchery, Tiramisu, Pasta), food delivery, gift cards, and bespoke private event catering.

Product overview

Macellaio RC is a family of four Italian steakhouse restaurants spanning London (Soho, South Kensington, Clerkenwell) and Genova, Italy. The restaurants specialize in premium Italian beef (Marango - Black Angus x Maremmana crossbreed) and British Lake District grass-fed beef, with in-house butchery, dry-aging (Metodo Costa), artisan bread, focaccia, and pizza preparation. Beyond dine-in services, the company offers culinary experiences including Butchery Masterclasses, Tiramisu Masterclasses, and Pasta Masterclasses; food delivery via Deliveroo and Uber Eats; gift cards and vouchers; and private events catering. The group also introduced a halal-friendly menu accredited by the Halal Friendly List.

Differentiator

Problem solved

Functional benefit

Products and services

• Macellaio RC Soho Restaurant Authentic Italian steakhouse at 39-45 Shaftesbury Avenue, London W1D 6LA, specializing in premium dry-aged beef cuts including Marango (Italian Black Angus x Maremmana crossbreed) and Lake District grass-fed beef, alongside pasta, focaccia, and Italian dishes. Open Mon-Thu 12-23, Fri-Sat 12-24, Sun 12-22.30.
• Macellaio RC South Kensington Restaurant Italian steakhouse at 84 Old Brompton Road, London SW7 3LQ, offering premium beef cuts, traditional Italian cuisine, and the signature theatrical butchery experience. Open Mon-Wed 12-15, 18-22; Thu 12-15, 18-22; Fri-Sat 12-23.
• Macellaio RC Exmouth Market (Clerkenwell) Restaurant Italian steakhouse at 38-40 Exmouth Market, London EC1R 4QE, serving premium beef and Italian dishes in the Macellaio RC format. Open Mon-Wed 12-15, 18-22; Thu 12-15, 18-23.
• Macellaio RC Genova Restaurant Italian steakhouse location in Genoa, Italy, opening as the fourth Macellaio RC restaurant and marking founder Roberto Costa's return to his home city after 14 years. Situated within the historic Palazzo Branca Doria.
• Butchery Masterclass A three-hour immersive paid experience covering the history of premium meats, meat selection, preparation, and cooking techniques, with wine pairing, culminating in a three-course meal. Open to consumers interested in culinary education.
• Tiramisu Masterclass Monthly paid masterclass (third Wednesday, from 5pm at Macellaio RC Soho, London) guided by experienced chefs and bartenders, covering the history and preparation of authentic Tiramisu. Participants receive a Moka kit.
• Pasta Masterclass Hands-on paid culinary experience teaching fresh pasta making from scratch and crafting tomato and basil sauce, followed by a communal dinner with wine pairing. Held every second Wednesday of the month.
• Food Delivery Service Home delivery of Macellaio RC menu items through Deliveroo and Uber Eats platforms at the Soho, South Kensington, and Exmouth Market London locations, with operating hours varying by site.
• Gift Cards and Experience Vouchers Digital gift cards and experience vouchers sold via giftsey.io, usable at any of the three London locations, available in restaurant dining, Butchery Class, and Tiramisu Class voucher formats.
• Private Events and Catering Bespoke event planning service for meetings, private catering, celebrations, intimate dinners, and large parties, coordinated by a dedicated events team reachable at [email protected].
• Halal-Friendly Menu Halal-certified menu featuring premium halal beef including Halal Beef Tonnato and Cantabrico Anchovies, accredited by the Halal Friendly List, addressing the limited availability of high-quality halal steakhouse options in London.

Quantifiable outcome

• Four restaurants across London and Genoa

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• Lake District FarmerscoreStrategic or Co-development Partner · 15 September 2025Macellaio RC partnered with Lake District Farmers to champion sustainable, farm-to-fork dining. The partnership sources grass-fed Shorthorn cattle raised on the open pastures of the Lake District National Park. This British beef is dry-aged to enhance flavour and texture, delivering bold, robust character with high natural fat levels.
• Halal Friendly ListcoreStrategic or Co-development PartnerMacellaio RC successfully passed accreditation with the Halal Friendly List, ensuring diners can eat their halal menu with confidence. The restaurant offers halal-certified beef options including Halal Beef Tonnato and Cantabrico Anchovies.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• The Ribman: The Ribman operates a small London butchery-led barbecue concept with strong founder identity and a focus on quality sourced meat — closely aligned with Macellaio RC's butchery-first brand storytelling and premium protein positioning, though at a more casual price point.
• Flat Iron Steak: Flat Iron is a London steakhouse concept with multiple locations focused on a single cut and accessible premium pricing — comparable to Macellaio RC in the London steakhouse category, though positioned at a lower price tier.

Broad incumbents

• Burger & Lobster: Burger & Lobster is a larger London-based restaurant group with premium positioning and a single-protein focused menu — broader than Macellaio RC but operating in the same premium protein casual-dining segment in London.

Direct peers

• Fazenda Rodizio Bar & Grill: Fazenda operates premium rodizio-style steakhouses in London with imported Brazilian cuts and high-end service — comparable to Macellaio RC as a destination premium meat dining experience targeting affluent diners.
• Goodman Restaurant: Goodman is a London-based premium steakhouse chain offering dry-aged steaks and a similar fine-dining butchery-style experience, serving as one of Macellaio RC's closest direct competitors in the UK capital.
• Hawksmoor: Hawksmoor is one of London's most prominent steakhouse groups, operating multiple UK locations focused on premium dry-aged British beef and theatrical butchery presentations — directly comparable to Macellaio RC's positioning, pricing tier, and dining experience.
• Steak & Lobster: Steak & Lobster is a multi-site London premium steak concept with set-menu pricing and theatrical plating, comparable to Macellaio RC in price tier, premium meat focus, and London-centric footprint.
• Blacklock: Blacklock operates a small group of London chop-house restaurants with shared cuts, charcoal grills, and accessible premium pricing — closely mirroring Macellaio RC's small-format steakhouse model with a strong in-house butchery narrative.
• Cut at 45: Cut at 45 is a London steakhouse concept focused on premium dry-aged cuts and an intimate fine-dining environment, sharing Macellaio RC's combination of imported premium beef, dry-aging, and high-ticket positioning.

Regional players

• Caravan Restaurants: Caravan is a London-based restaurant group offering all-day dining with strong butchery and grill elements, comparable to Macellaio RC in multi-site London operations and premium casual positioning, though broader in menu style.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights2 records

Customer concentration

• Facebookfacebook.com/macellaiorc
• LinkedInlinkedin.com/company/macellaio-rc
• Instagraminstagram.com/macellaiorc
• TikToktiktok.com/@macellaiorc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macellaio RC