MACKINAWS GRILLE & SPIRITS

What MACKINAWS GRILLE & SPIRITS does

Mackinaws Grill & Spirits is a privately held, family-owned restaurant and bar established in 2002 in Green Bay, Wisconsin (legal entity: Mackinaws Food and Spirits). The business operates a single location at 2925 Voyager Drive and employs 14 people. Its defining physical feature is the "Cabin Bar" — an actual log cabin enclosed within the larger dining area, constructed from Norway Spruce Pines harvested from the founders' family land on Green Bay's West Side. The restaurant serves the Green Bay community with a full-service American comfort-food menu, a full bar program, Sunday brunch, business catering, private event hosting, and live entertainment.

The company's revenue model is multi-channel and entirely local. Core revenue streams include dine-in food and beverage (appetizers, salads, burgers, sandwiches, steaks priced $32-$51, pasta, seafood including signature Friday Fish Fry and Cedar Plank Salmon, Mexican dishes), a full bar with ten craft beer taps and high-end spirits, online ordering and takeaway through the Toast Tab platform, business catering (Mon-Fri 11am-4pm, groups of 10+), and private event rentals across three spaces (Banquet room, the Outpost for up to 40 guests, and the Loft for up to 80 guests). Pricing is per-item unit-based for menu items, with banquet pricing per person, room rental minimums ranging from $300 (weekday luncheons) to $900 (Friday/Saturday dinners), an automatic 18-20% gratuity on catered/banquet orders, and 5.5% Wisconsin sales tax. Sunday brunch and rotating nightly specials (Mon BBQ Ribs through Saturday Prime Rib) drive day-part demand smoothing.

Go-to-market is direct-to-consumer through the physical restaurant, Toast Tab-enabled online ordering, gift card sales, and organic social media (Facebook, Instagram) plus the company website. Customer segments are individual diners and families, event hosters, and business catering clients — all within the Green Bay, Wisconsin market. The technology stack is intentionally minimal: Toast Tab for POS and ordering, a UserWay accessibility widget targeting WCAG 2.1/AAA, and a 240 Group-built website. The company has no parent, no subsidiaries, no funding rounds, no patents, no M&A activity, and no external investors disclosed; ownership remains with the founding family.

Name

MACKINAWS GRILLE & SPIRITS

Legal name

Mackinaws Food and Spirits

Website

https://mackinaws.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

Mackinaws Grill & Spirits is a family-owned, single-location restaurant and bar in Green Bay, Wisconsin, established in 2002, serving American comfort food, craft beer, and spirits alongside private event hosting, business catering, and Sunday brunch for local diners and event clients.

Ownership category

akta.pro rank

Product category

Casual Dining Restaurant and Bar

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Fine Dining Restaurants (THAFACAA)

akta.pro secondary industry

Steakhouses & Seafood Restaurants (THAFACAE)

Keywords

• Casual dining restaurant
• Full-service bar
• Private event hosting
• Business catering services
• Craft beer and spirits

Headquarters

HQ city

Green Bay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Dine-in Food and Beverage Sales: Traditional restaurant revenue from serving food and drinks to dine-in customers. Menu includes appetizers, salads, soups, burgers, sandwiches, Mexican dishes, steaks, pasta, seafood, and desserts. Full bar with craft beer, select bourbon, high-end spirits, wine, and cocktails.
2. Online Ordering and Takeaway: Revenue from online food orders placed through Toast Tab platform for takeaway. Customers can order food for pickup.
3. Event Room Rentals: Revenue from renting private dining spaces including the Outpost (up to 40 guests) and Loft (up to 80 guests) for events. Rental minimums vary by time slot from $300-$900. All food and beverages must be purchased through Mackinaws.
4. Business Catering: Catering service for business events Monday-Friday 11am-4pm for orders of 10 or more. Entrees served in disposable aluminum pans with paper plates and plastic utensils. 18% gratuity automatically added.
5. Banquet and Plated Events: Plated banquet service with menu selections including steaks, seafood, chicken, and vegetarian options. All plated banquets start with house salad and dinner rolls. Desserts and hors d'oeuvres also available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Mackinaws Grill & Spirits is a single-location casual dining restaurant and bar in Green Bay, Wisconsin, serving a full comfort food menu (appetizers, salads, burgers, sandwiches, steaks, pasta, seafood, Mexican dishes), a full bar with craft beer, bourbon, wine, and cocktails, Sunday brunch, and rotating nightly specials. The restaurant also offers business catering, three private event rooms (Outpost, Loft, Banquet room), live music, and gift cards through an integrated Toast Tab online ordering platform.

Product overview

Mackinaws Grill & Spirits is a rustic log cabin restaurant and bar in Green Bay, WI established in 2002. The establishment operates as a unified dining and entertainment venue offering multiple integrated services: a comprehensive Food Menu featuring comfort food, Certified Angus Beef steaks, fresh seafood, burgers, sandwiches, and Mexican dishes; a Full Bar with craft beer on tap, select bourbon, high-end spirits, and specialty cocktails; Sunday Brunch buffet; rotating Nightly Specials; Business Catering for corporate events; Room Rentals for private events (Outpost, Loft, Banquet spaces); Live Music entertainment; Private Parties; and Gift Cards. The restaurant also features a unique enclosed log cabin bar area (Cabin Bar) within the dining space.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Menu Full food menu featuring comfort food classics including appetizers, salads, burgers, sandwiches, steaks, Mexican dishes, pasta, seafood (including signature perch and Friday Fish Fry), and a Kids Cafe, served to dine-in customers and for takeaway.
• Full Bar Full-service bar featuring craft beer on tap, select bourbon, high-end spirits, wine, and specialty cocktails; the Cabin Bar houses ten beer taps, a seasonally changing cocktail list, eleven TVs, and a sound system.
• Sunday Brunch Buffet Weekly brunch buffet offered every Sunday from 9am-2pm featuring traditional breakfast and lunch items, fresh fruit, salad bar, made-to-order omelets, and freshly shaved meats.
• Business Catering Corporate catering service offered Monday-Friday 11am-4pm for orders of 10 or more with 24-hour notice, providing drop-and-go buffet style service in disposable aluminum pans with paper plates and plastic utensils, with an 18% automatic gratuity.
• Room Rentals and Private Events Private event space rentals including the Banquet room with stone fireplace and cathedral ceilings, the enclosed Outpost with private bar (seats 40), and the Loft with cathedral ceilings overlooking main floor (seats 80), with plated and buffet banquet menus available.
• Gift Cards Digital and physical gift cards available for purchase through the Toast Tab platform for use at the restaurant.

Quantifiable outcome

• Sunday brunch served 9am-2pm
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Partnerships

One partnership is on record.

• Toast TabcoreTechnology or IntegrationToast Tab provides the online ordering platform and gift card system for Mackinaws Grill & Spirits. Customers can order food online for pickup or dine-in through the Toast Tab website. Gift cards are also sold through the Toast Tab platform.

Scale indicators1 record

Recent moves6 records

Expansion highlights3 records

Direct peers

• The Old Fashioned: Wisconsin-themed casual full-service restaurant in Madison with a strong local-brand identity, comfort food menu, and craft beer / bourbon focus. Comparable as a Wisconsin-rooted independent casual dining concept with a heritage narrative.
• Kroll's West: Long-established Green Bay casual full-service restaurant and bar with a similar family-operated heritage and comfort food / burger / steak menu. Directly comparable in geography, customer base, and concept to Mackinaws.

Regional players

• Hinterland Brewery: Green Bay-based gastropub and brewery offering elevated casual dining and craft beer. Comparable in Green Bay geography and bar-anchored casual dining model, though leans more brewery-forward.
• Titletown Brewing: Green Bay brewpub offering full food menu alongside house-brewed beer. Directly comparable in Green Bay market, casual full-service format, and bar-driven revenue mix.

Broad incumbents

• Texas Roadhouse: National casual steakhouse chain with comparable menu positioning (steaks, burgers, casual atmosphere). Broader scale and lower price points but competes for the same special-occasion and family dining occasions.
• Applebee's: National casual dining chain with broad comfort food menu and full bar service. Comparable in casual full-service format, menu breadth, and bar-anchored revenue, though corporate franchise model.
• Outback Steakhouse: National casual steakhouse chain with similar price-point steaks and full bar. Comparable in casual full-service format and steakhouse menu overlap, though corporate-owned rather than independent.
• Buffalo Wild Wings: National sports bar chain with strong bar and beer focus, TVs for sports viewing, and casual food menu. Comparable in bar-anchored format with multiple TVs (Mackinaws Cabin Bar has eleven) and casual comfort food offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Mackinaws
• Instagraminstagram.com/mackinawsgb
• LinkedInlinkedin.com/company/mackinaws-grille-&-spirits

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MACKINAWS GRILLE & SPIRITS