Musée d'art contemporain des Laurentides

What Musée d'art contemporain des Laurentides does

The Musée d'art contemporain des Laurentides (MAC LAU) is a nonprofit contemporary art museum located at 101 Place Curé-Labelle in Saint-Jérôme, Quebec, Canada, housed in the historic former Palais de justice building. The museum's mission is the study of contemporary art practices through exhibitions, public events, community projects, social innovations, and civic, educational, and cultural actions. It serves the Laurentides region with a permanent collection featuring works by artists such as Andréa Ottawa, Nadia Myre, Caroline Monnet, Dominique Pétrin, and François Morelli, complemented by rotating exhibitions such as 'Ignitions et traversées: l'expérience Boréal Art Nature.'

The museum operates through two primary distribution channels: a single physical site in Saint-Jérôme (open Tuesday-Saturday 12h-17h, Sunday 12h-16h) and a traveling outreach program ('Le mobile du MAC LAU') that brings exhibitions and workshops across the Laurentian territory. Its product portfolio spans general public exhibitions and a structured educational services offering targeting schools and early childhood centers, including in-museum guided visits combined with creative workshops (Visite/atelier at $8/student), theatrical role-play experiences (Visite/atelier/théâtre at $10/student), off-site workshops in classrooms ($10/student), and the Les Maisonnettes program for ages 4-5 ($8.75/child). Museum admissions use a flexible pay-what-you-can model ($2, $5, $10, $20) with free entry for visitors 17 and under.

The business model is that of a small cultural nonprofit with a team of 5-6 staff covering direction, administration, conservation, projects, arts/community, and education functions. Revenue is generated primarily through admission fees and fee-based educational programming, supplemented by what is likely government or municipal grant funding typical of Quebec regional museums. The museum pursues a community-led and event-driven go-to-market approach, leveraging direct relationships with schools (handled by education coordinator Maryse Bernier), word-of-mouth, and traveling exhibitions to build awareness across the region. No proprietary technology, patents, or AI/ML capabilities are disclosed; digital presence is limited to a standard website and email newsletter subscription.

Name

Musée d'art contemporain des Laurentides

Legal name

Musée d'art contemporain des Laurentides

Website

https://maclau.ca

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

The Musée d'art contemporain des Laurentides (MAC LAU) is a nonprofit contemporary art museum in Saint-Jérôme, Quebec, housed in a former courthouse. It serves the Laurentides region through public exhibitions, flexible admission pricing, and educational programs for schools and early childhood centers.

Ownership category

akta.pro rank

Product category

Contemporary Art Museum

NAICS

Museums, Historical Sites, and Similar Institutions (712), Museums (712110)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Museums (THAJADAA)

akta.pro secondary industries

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH), Museum & Landmark Guided Tours (Skip-the-line/Docent-led) (THAJAAAC)

Keywords

• Contemporary art museum
• Art exhibitions
• Educational programming
• Museum education services
• Community art outreach

Headquarters

HQ city

Saint-Jérôme

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Museum Admission Fees: Flexible pricing model for museum entry with options at $2, $5, $10, and $20, with free admission for visitors 17 years and under.
2. Educational Programs: Fee-based educational activities including visit/workshop sessions ($8/student), visit/workshop/theatre programs ($10/student), and off-site school workshops ($10/student), with passport packages offering discounted rates for multiple activities.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

The Musée d'art contemporain des Laurentides operates a contemporary art museum in Saint-Jérôme, Quebec, displaying a permanent and rotating collection of contemporary works. It sells flexible-price museum admissions ($2–$20) and a portfolio of educational services including guided visit/workshop sessions, theatrical learning experiences, off-site school workshops, early childhood activities, and a traveling exhibition program across the Laurentides region.

Product overview

The Musée d'art contemporain des Laurentides (MAC LAU) is a contemporary art museum offering public exhibitions and a comprehensive educational programming portfolio. The core offering is the museum itself with rotating contemporary art exhibitions, supplemented by fee-based educational services including in-museum visit/workshop combinations, theatrical educational experiences, and off-site artist-led workshops for schools. Special programs include Les Maisonnettes for early childhood groups and Le mobile, a traveling exhibition service reaching communities throughout the Laurentian territory.

Differentiator

Problem solved

Functional benefit

Products and services

• Museum Admission (Flexible Pricing)

Quantifiable outcome

• Serves multiple school groups including groups of up to 3 classes simultaneously through specialized programming
• +1 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Musée d'art de Mont-Saint-Hilaire: Small regional art museum in Mont-Saint-Hilaire (Montérégie) operating with a similar community-museum profile and Quebec contemporary art focus. Directly comparable in scale and visitor-segment mix.
• Musée d'art de Joliette: A regional art museum in Lanaudière (adjacent to the Laurentides) serving a similar population density and educational market. Closest direct comparable in mission, scale, and community-museum role.
• Musée des beaux-arts de Sherbrooke: Regional fine-arts museum in the Eastern Townships with educational programming for schools and families. Comparable as a mid-sized Quebec regional museum with a similar mix of exhibitions and curriculum-aligned activities.

Broad incumbents

• Musée McCord Stewart: Major Montréal museum with extensive educational programming for schools and families across Quebec. Comparable for educational-program design and school-booking model, though at much larger scale.
• Musée d'art contemporain de Montréal: Quebec's flagship contemporary art museum, directly comparable as a contemporary art institution in the same province. MACM operates at much larger scale but shares the contemporary-art curatorial focus and educational programming model.
• Musée national des beaux-arts du Québec: Québec's national fine-arts museum with a strong educational programming mandate and permanent collection of Quebec/Canadian artists. Comparable as a publicly funded art museum offering curriculum-aligned school programming in the same province.

Emerging players

• Centre d'artistes autogéré (e.g., Articule, La Centrale): Montréal artist-run centres focused on contemporary art exhibitions, mediation, and community engagement. Comparable for the contemporary-art curatorial approach and community-mediation mission, though without a permanent collection.
• Galerie de l'UQAM: University-affiliated contemporary art exhibition space in Montréal with a strong emphasis on Quebec contemporary artists and educational mediation. Comparable curatorial focus (Quebec contemporary art) and educational mission.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/mus%C3%A9e-d-art-contemporain-des-laurentides

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Musée d'art contemporain des Laurentides