Musée d’art de Joliette

What Musée d’art de Joliette does

Musée d'art de Joliette is a non-profit art museum located in Joliette, in the Lanaudière region of Quebec, Canada. Founded in 1967 and operating from a purpose-built facility that opened in 1976 and was modernized in 2015, the museum stewards a permanent collection of more than 8,300 works by over 3,900 artists. It functions as the principal regional art institution for Lanaudière, serving families, school groups, members, people with disabilities, and the broader general public through exhibitions, educational programs, community outreach, and a summer camp.

The museum's programmatic surface spans temporary exhibitions, permanent collection displays, the Studio Inclusif program for people with disabilities, the MAJ-mobile outreach initiative, and a summer camp. Its commercial activities include a boutique, room rentals, and individual and corporate memberships (with corporate tiers reaching $2,500). Fundraising is channelled through the Fondation du Musée d'art de Joliette (FMAJ), and the organization maintains partnerships with institutions including Les Impatients and other arts and educational bodies. The 2025-2026 period marks its 50th anniversary cycle.

The business model is multi-revenue: a mix of admissions and program fees, membership dues, boutique and room rental income, donations via the FMAJ foundation and jedonneenligne.org, and government grants (municipal, provincial, federal). Digital infrastructure is operational rather than strategic, relying on Veevart for ticketing, Qidigo for camp registration, and jedonneenligne.org for online donations. The museum operates with 11-50 employees and earns external recognition such as the 2025 Prix Hélène-Bonin, reinforcing its brand within the regional cultural sector.

Name

Musée d’art de Joliette

Legal name

Musée d'art de Joliette

Website

https://museejoliette.org

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

11–50 employees

Short description

Musée d'art de Joliette is a non-profit regional art museum in Joliette, Quebec, holding over 8,300 works across exhibitions, education, outreach, and inclusion programs for the Lanaudière community.

Ownership category

akta.pro rank

Product category

Art Museum & Cultural Services

NAICS

Museums, Historical Sites, and Similar Institutions (7121), Museums (71211), Arts, Entertainment, and Recreation (71)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Art Galleries & Exhibition Spaces (Commercial & Nonprofit) (THAJADAH)

akta.pro secondary industries

Arts & Design Camps (Visual Arts, Crafts, Design Thinking) (EDAMALAH), Visual Arts (Drawing, Painting, Illustration) (EDAAAGAA)

Keywords

• Art museum exhibitions
• Museum education programs
• Cultural institution services
• Event venue rental
• Art collection management

Headquarters

HQ city

Joliette

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Admission and ticketing: Revenue from ticket sales for museum admission. Regular adult admission is $15; reduced rates for youth under 30 ($10), seniors 65+ ($12), and families ($25). Members and certain visitor categories (children 16 and under, citizens of Joliette, Indigenous communities) enter free of charge.
2. Membership subscriptions: Annual membership fees ranging from $30 (youth 30 and under) to $75 (family). Corporate membership tiers range from $250 (Cercle des amis) to $2,500 (Cercle de la présidence) per year. Members receive free admission, discounts at the boutique, and preferential rates for activities.
3. Donations and foundation fundraising: The Fondation du Musée d'art de Joliette (FMAJ) conducts annual fundraising campaigns and benefit events. Donations of $20 or more generate a tax receipt. The foundation also administers endowment funds and accepts planned gifts (bequests, securities, life insurance). Named endowment funds include the Fonds René-Malo, Fonds Pierre-Vincent, Fonds Yvan-Guibault, and Fonds Monique et Robert Parizeau.
4. Facility and room rentals: The museum rents out multiple event spaces (salle Power Corporation du Canada, Hall Famille Jacques Martin, Espace créatif Desjardins, Terrasse Liliane et David M. Stewart, Salle Famille Gaudreault) for events such as conferences, weddings, concerts, and cocktail receptions. Rental fees range from $120 to $1,240 depending on room and duration, with additional variable costs for staffing, preparation, and cleaning.
5. Boutique and retail: The museum operates an on-site and online boutique selling publications, souvenirs, gifts, and games inspired by the collection, including card games such as L'Art de raconter and Voir au-delà.
6. Summer day camp (Camp de jour): Week-long summer art camp for children aged 5–14. Weekly fees range from $112 to $250 depending on membership status and city of residence. The camp is held annually from late June to mid-August.
7. Education programs and school visits: Fee-based educational programming for school groups (preschool through university), community organizations, and municipalities. Rates are $8.30 per student for most school programs, $7.00 per student for college/university, with minimum fees of $500 for custom-designed programming. The MAJ-mobile provides free or low-cost activities in municipalities across Lanaudière.

Pricing tiers

Go-to-market motion1 record

Distribution channels8 records

Marketing channels7 records

Core offering

The Musée d'art de Joliette (MAJ) is a non-profit art museum that presents temporary contemporary art exhibitions and maintains a permanent collection of more than 8,300 works by 3,900+ artists. It also delivers educational programming (preschool through university), community-inclusive art workshops (Studio inclusif, Les Impatients), a seven-week summer day camp for children ages 5–14, mobile art outreach (MAJ-mobile) across Lanaudière, individual and corporate memberships, an on-site and online boutique, and rental of event spaces.

Product overview

The Musée d'art de Joliette (MAJ) operates as a cultural institution offering a unified portfolio of visitor-facing services rather than a software product platform. Its core offerings center on art exhibitions (featuring a permanent collection of over 8,300 works and rotating temporary exhibitions), educational programs spanning preschool to senior audiences, a summer day camp for children ages 5-14, and inclusive programming like Studio inclusif. The museum also provides facility rentals for events, individual and corporate membership programs, and operates a boutique. Supporting offerings include La MAJ-mobile (mobile art outreach throughout Lanaudière), Les Jeudis 5 à 7 (weekly Thursday evening activities), guided tours (Le Grand tour de Denise, Le Petit tour de Pierre), and educational card games (Voir au-delà, L'art de raconter, Œuvre mystère). The museum does not operate as a software platform with modular architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Exhibitions (Permanent Collection and Temporary Exhibitions) Curated exhibition programming featuring a permanent collection of more than 8,300 works of art and rotating temporary exhibitions of contemporary art presented to museum visitors and the general public.
• Boutique du MAJ

Quantifiable outcome

• More than 2,269 children (ages 5–12) from 24 daycares participated in the La GRANDE exposition program, with virtual vernissages and a digital exhibition platform.
• +2 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

22 partnerships are on record, tiered core, major and supporting.

• Gouvernement du Canada / Patrimoine canadiencoreOthersFederal government partner providing funding support to the museum through Patrimoine canadien (Canadian Heritage), which backs cultural programming and accessibility initiatives.
• Gouvernement du Québec — Ministère de la Culture et des CommunicationscoreOthersProvincial government funder supporting cultural programming, including La GRANDE exposition, Studio inclusif (Culture et inclusion program), and L'art c'est pas juste beau, c'est bon pour toi (mental health in youth program).
• Caisse Desjardins de Joliette et du Centre de LanaudièremajorGTM or Marketing PartnerMajor financial institution and presenting sponsor for the annual conference program (including the Maryse Chevrette conference). Provides marketing support and co-branding opportunities with the museum.
• Ville de JoliettecoreOthersThe host municipality provides support to the museum and offers free admission to citizens of Joliette upon proof of residence. The museum is located at the entrance of the city.
• Centre de services scolaire des AffluentscoreStrategic or Co-development PartnerEducational institution partner collaborating on the Commissaires en herbe program, in which secondary school students design and curate exhibitions at the museum. The program has run three editions (2021-2022, 2024-2025, 2025-2026) with different schools.
• Centre de services scolaire des SamarescoreStrategic or Co-development PartnerEducational partner in the Ma première visite au Musée program (Passe-Partout), introducing preschool children (4-5 years) and their families to the museum.
• Cégep régional de Lanaudière (Joliette, L'Assomption, Terrebonne)coreStrategic or Co-development PartnerPost-secondary partner in the L'art c'est pas juste beau, c'est bon pour toi program, bringing art-based mental health activities to college students across three campuses of the regional Cégep.
• Université du Québec à Trois-Rivières (UQTR)supportingStrategic or Co-development PartnerUniversity partner collaborating on research into cultural accessibility, involving the occupational therapy clinic and documenting best practices from Studio inclusif. Students from UQTR receive free admission to exhibitions and member rates on activities.
• Université du Québec à Trois-Rivières (UQTR) — L'Université du troisième âge (UTA)supportingStrategic or Co-development PartnerUniversity program for seniors (Université du troisième âge) partners with the museum to provide cultural programming for older adults.
• Les ImpatientscoreStrategic or Co-development PartnerArt creation and diffusion organization for people with mental health challenges. Since 2015, Les Impatients has conducted weekly art workshops at the museum (approximately 40 participants weekly). The museum has hosted two exhibitions by Les Impatients (Constellation, 2021-2022; En marge et en vie, 2022-2023). Les Impatients serves 850+ participants weekly across 20-21 locations in Québec.
• Institut Barthélemy-JoliettesupportingOthersEducational institution whose students (40 children) attend the museum's summer day camp free of charge, funded by Fondation J.A. DeSève and the Fondation du MAJ.
• L'Arche LanaudièresupportingStrategic or Co-development PartnerCommunity organization serving people with intellectual disabilities. Partner in the Studio inclusif inclusive arts program, hosting collaborative art creation activities at the museum.
• CRC-Joliette Lanaudière (Centre résidentiel communautaire)supportingStrategic or Co-development PartnerCommunity residential center for former inmates. Partner in the Revisiter son histoire project, in which former inmates served as co-creators and co-curators of an exhibition at the museum.
• Musée des beaux-arts de Montréal (MBAM)supportingGTM or Marketing PartnerPartner museum offering cross-promotional benefits to each other's members as part of the corporate membership program.
• Musée d'art contemporain de Montréal (MAC)supportingGTM or Marketing PartnerPartner museum offering cross-promotional benefits to each other's members as part of the corporate membership program.
• Centre culturel DesjardinssupportingGTM or Marketing PartnerCultural center offering cross-promotional benefits to each other's members as part of the corporate membership program.
• Opéra de MontréalsupportingGTM or Marketing PartnerPartner cultural institution offering cross-promotional benefits to each other's members as part of the corporate membership program.
• McMichael Canadian Art CollectionsupportingGTM or Marketing PartnerPartner museum in Ontario for exhibition collaborations and mutual promotion within the Canadian museum network.
• Place des ArtssupportingGTM or Marketing PartnerMajor Montréal cultural venue partner for cross-promotion and collaboration within the Québec arts ecosystem.
• Table de la petite enfance de la MRC de JoliettesupportingStrategic or Co-development PartnerEarly childhood network in the MRC de Joliette that supports the museum's outreach to families and young children, including participation in the summer day camp program.
• Power Corporation du CanadasupportingGTM or Marketing PartnerCorporate sponsor whose name adorns the Salle Power Corporation du Canada, one of the museum's primary event rental spaces.
• Société d'histoire de Joliette – De LanaudièresupportingStrategic or Co-development PartnerRegional historical society based in Lanaudière, partnering with the museum on cultural and historical programming.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Musée d'art de Sherbrooke: Regional Québec art museum in the Eastern Townships. Closely comparable as a similarly sized regional Québec museum operating permanent collections, temporary exhibitions, education programs, and boutique sales outside the Montréal metropolitan area.
• Musée des beaux-arts de Montréal (MBAM): Montréal's largest art museum and an existing reciprocal cross-promotion partner of the MAJ. Directly comparable as a Québec-based art museum offering permanent collections, temporary exhibitions, memberships, education programs, boutique, and venue rentals at a larger scale.
• Musée national des beaux-arts du Québec (MNBAQ): Québec's national fine arts museum in Québec City. Direct peer as a Québec public art museum with a major permanent collection, temporary exhibitions, education programs, and venue rentals; comparable audience and revenue model at a larger scale.
• McMichael Canadian Art Collection: Ontario-based Canadian art gallery and an existing exhibition collaboration partner of the MAJ. Comparable as a regional Canadian art museum with a significant permanent collection, educational programming, membership model, and reciprocal cross-promotion with peer institutions.
• Remai Modern: Saskatoon-based contemporary art museum referenced as a collaboration partner. Comparable as a Canadian regional museum with international-caliber contemporary programming, education outreach, and membership/visitor revenue streams.
• Musée d'art contemporain de Montréal (MAC): Québec contemporary art museum and a reciprocal cross-promotion partner. Closely comparable in exhibiting contemporary international-caliber art, running education and outreach programs, and operating membership/visit revenue streams; differs in focus on contemporary-only art and urban Montréal footprint.
• Musée de la civilisation: Québec City museum referenced as a collaboration partner of the MAJ. Comparable as a Québec museum offering exhibitions, education programs, and visitor services, though oriented to cultural/heritage themes rather than purely fine arts.
• Carleton University Art Gallery: Ottawa-based university art gallery and collaboration partner of the MAJ. Comparable as a Canadian art museum combining permanent collections, temporary exhibitions, and education programming anchored to a regional/educational institution.

Broad incumbents

• Place des Arts: Montréal performing-arts complex and existing cross-promotion partner of the MAJ. Comparable as a major Québec cultural venue offering programming, memberships, and educational outreach, though centered on performing arts rather than visual arts.

Emerging players

• Les Impatients: Québec non-profit that operates weekly art workshops at the MAJ since 2015 and across 20+ additional locations in Québec. Comparable as a community-arts organization delivering art programming for mental-health participants, partially overlapping the MAJ's Studio inclusif and education missions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@museedartdejoliette
• Facebookfacebook.com/museedartdejoliette
• LinkedInlinkedin.com/company/mus-e-d'art-de-joliette
• Instagraminstagram.com/museejoliette

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Musée d’art de Joliette