Macquarie Private Wealth

What Macquarie Private Wealth does

Macquarie Private Wealth is a division of Macquarie Bank Limited (ABN 46 008 583 542), itself a wholly-owned subsidiary of Macquarie Group Limited (ASX: MQG). The division operates an Australian retail and private banking franchise built on a digital-first platform spanning Macquarie Online for personal banking and Macquarie Business Online for business customers, with a parallel selective Private Bank service for high-net-worth clients at Macquarie's discretion. The product suite comprises savings and transaction accounts, term deposits, a cash management account, home loans, business savings accounts, vehicle financing via YourLease, and a Wrap platform for financial advisers — a horizontal, multi-segment offering aimed at individuals, businesses, advisers, brokers and selected HNW clients.

Underlying the franchise is an AI-augmented digital banking stack headlined by Macquarie Intelligence, which the entity describes as combining decades of banking expertise with technology to deliver a personalised digital experience, plus two customer-facing AI features: Q, an AI agent that answers money questions in natural language, and AI Statement, which analyses customer account statements. Distribution is multi-channel: direct digital self-serve for consumers and businesses, a home-loan broker portal, an adviser online portal, the Wrap platform and an Apex Group managed-funds portal for intermediated clients, and a field-sales Private Bank motion for HNW and corporate/institutional clients globally via Macquarie Connections and Macquarie Markets.

Revenue is generated primarily through net interest income on originated home loans and customer deposits (savings, transaction, business savings, term deposits, cash management accounts), fee and service income on Private Bank wealth management, and managed-funds distribution. The entity is an authorised deposit-taking institution under the Banking Act 1959 (Cth), holds AFSL and Australian Credit Licence 237502, and subscribes to the Australian Banking Association's Banking Code of Practice. It has been awarded Money Magazine Bank of the Year in 2023, 2024 and 2025.

Name

Macquarie Private Wealth

Legal name

Macquarie Bank Limited

Website

https://macquarieprivatewealth.com.au

Company type

Public

Operating status

Operating

Headcount range

11–50 employees

Short description

Macquarie Private Wealth, a division of Macquarie Bank Limited, offers savings, transaction, home loan, business banking, term deposit and Private Bank services to Australian consumers, businesses, advisers, brokers and selected high-net-worth clients via digital-first platforms.

Ownership category

akta.pro rank

Product category

Retail Banking

NAICS

Portfolio Management and Investment Advice (523940), Depository Credit Intermediation (5221)

SIC

National Commercial Banks (6021), Investment Advice (6282)

akta.pro primary industry

Onshore Private Banking (Domestic HNW/UHNW) (FSAAABAA)

akta.pro secondary industries

Private Banking Advisory & Discretionary Portfolio Management (FSABADAD), Affluent / Mass-Affluent Private Banking (FSABADAC), High-Net-Worth & Private Wealth Digital Platforms (Digital Private Banking) (FSAGAEAI)

Keywords

• Retail banking services
• Wealth management
• Home loan products
• Private banking services
• Digital banking

Headquarters

HQ city

Perth, Western Australia

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Interest Income from Home Loans: Macquarie originates and services home loans, earning interest income from mortgage borrowers. Rates are variable and subject to change.
2. Interest Income from Savings Accounts: Deposit-taking institution offering savings accounts, transaction accounts, term deposits, and cash management accounts. Earns interest spread on customer deposits.
3. Business Banking Services: Business savings accounts and business banking services for corporate clients.
4. Private Banking Services: Personalised wealth management and investment services for selected high-net-worth clients.
5. Managed Funds Distribution: Distribution of managed funds through the Apex Group portal, potentially earning referral or distribution fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels4 records

Core offering

Macquarie Private Wealth is a division of Macquarie Bank Limited that provides everyday banking, savings, home loans, business banking, and private banking services to Australian consumers, businesses, and selected high-net-worth clients. It distributes these products through digital banking platforms (Macquarie Online and Macquarie Business Online), broker and adviser portals, and dedicated Private Bank relationship management. Core offerings include savings accounts, transaction accounts, term deposits, cash management accounts, home loans, and personalised private wealth services.

Product overview

Macquarie Private Wealth is a division of Macquarie Bank Limited offering a comprehensive suite of banking and financial services. The portfolio operates as a platform-plus-products model combining digital banking infrastructure (Macquarie Online, Macquarie Business Online) with core financial products including savings and transaction accounts, home loans, term deposits, cash management accounts, and business banking services. The platform differentiates through AI-powered features including Q AI agent for customer service, Macquarie Intelligence for personalized banking experiences, and AI statement capabilities. Private Bank services provide elevated offerings for selected high-net-worth clients seeking global investment opportunities and strategic banking solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Macquarie Savings Account A savings account offering an ongoing variable interest rate of 5.00% p.a. on balances up to $2m, with monthly interest payments and no conditions or hoops. Includes a welcome rate offer on first savings account balances up to $250,000 for four months. Target customers are individual Australian consumers seeking transparent everyday savings.
• Macquarie Home Loans Home loan products designed for good borrowers, offering competitive rates, low fees, and flexible repayment options. Distributed via Macquarie direct channel and the Home Loans Broker Portal. Rates are variable and subject to change.
• Macquarie Private Bank A division of Macquarie Bank Limited offering personalised service and expertise for global investments and strategic banking opportunities. Available to selected clients only at Macquarie's discretion. Target customers are high-net-worth individuals seeking personalised wealth management.
• Macquarie Transaction Account Everyday banking transaction account for managing daily transactions and personal finances for individual consumers.
• Macquarie Term Deposits Fixed-term investment deposits offering guaranteed interest rates for specified periods. For individual consumers seeking predictable returns on locked-in funds.
• Macquarie Cash Management Account Investment account combining savings features with transaction capabilities for managing invested funds. Designed for individual investors.
• Macquarie Business Savings Account Savings account designed for business banking customers to earn interest on business deposits, accessed via Macquarie Business Online. Target customers are Australian small and mid-market businesses.
• Macquarie Online (Personal Banking Platform) Self-serve digital banking platform for personal banking customers to manage accounts, view balances, and conduct transactions. Includes AI-powered features Q and Macquarie Intelligence.
• Macquarie Business Online Self-serve digital banking platform for business customers to manage business accounts, savings, and banking needs.
• YourLease Car Loans Vehicle financing product offering car loans through Macquarie's digital banking platform, available to personal and business customers.

Quantifiable outcome

• 5.00% p.a. ongoing variable rate on savings balances up to $2m
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• ANZ Private Bank: ANZ's private banking division provides wealth management, lending, and advisory services to HNW individuals across Australia. Comparable in target client segment and onshore private banking delivery model.
• UBS Wealth Management Australia: Global private bank's Australian wealth management arm serving HNW/UHNW clients with discretionary portfolio management and advisory. Comparable to Macquarie Private Bank in HNW wealth advisory scope.
• Insignia Financial (formerly IOOF): Leading Australian wealth management group offering advice, superannuation, and investment platforms to HNW and mass-affluent clients. Comparable to Macquarie Private Wealth in advised wealth platform and HNW services.
• AMP Limited: Major Australian wealth manager and retail banking-adjacent platform with superannuation, investment, and advice offerings. Comparable to Macquarie Private Wealth in advised wealth and investment distribution.
• NAB Private Wealth: National Australia Bank's private wealth division offers HNW/UHNW banking, lending, and investment services in Australia. Directly comparable to Macquarie Private Bank in target segment and onshore private banking scope.
• CommBank Private Bank: Commonwealth Bank's premium private banking arm serves HNW clients with investment, lending, and wealth advisory services. Comparable to Macquarie Private Bank as a domestic HNW-focused private banking franchise.
• Citi Australia Private Bank: Citigroup's Australian private bank serves HNW clients with investment, lending, and wealth advisory. Comparable to Macquarie Private Bank in onshore HNW private banking with global investment access.
• HSBC Private Bank Australia: HSBC's global private bank offers wealth management and investment services to HNW clients in Australia, with international connectivity. Comparable to Macquarie Private Bank in HNW segment with global investment access.
• Westpac Private Bank: Westpac's premium private banking division delivers investment, lending, and wealth structuring for high-net-worth clients in Australia. Comparable domestic HNW private banking offering.

Regional players

• Bendigo and Adelaide Bank: Australian regional bank offering retail banking, wealth, and agribusiness products with a strong domestic footprint outside the Big Four. Comparable to Macquarie Bank in deposit-taking and home loan origination within Australia.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/macquarie-private-wealth

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Macquarie Private Wealth