Bendigo and Adelaide Bank
Bendigo and Adelaide Bank is an ASX-listed Australian regional bank serving millions of personal, business, agribusiness, and community customers through branches, the Up digital app, and a Community Bank profit-sharing model, generating revenue from net interest income and fees on residential and commercial lending.
- Company typePublic
- Founded1858
- HeadquartersBendigo, Australia
- Headcount5,001–10,000
- GTM typeB2B and B2C
- OfferingServices
What Bendigo and Adelaide Bank does
Bendigo and Adelaide Bank Limited is an ASX-listed Australian regional bank formed from the 2007 merger of Bendigo Bank (founded 1858 in Bendigo, Victoria) and Adelaide Bank. The bank serves millions of personal, business, agribusiness, and community customers across Australia through a hybrid model combining a national branch network, telephone and internet banking, the Up digital banking app (fully owned since the 2021 acquisition of Ferocia for AUD 116 million), and the distinctive Community Bank franchise, which returns a share of branch profits to the local towns that generate them. Its core product set spans home loans (including a world-first fully digital home loan application process built with Tiimely), credit cards, personal loans, term deposits, transaction accounts, insurance, investing, and financial advice, supported by merchant services and tools for small and medium businesses and a dedicated agribusiness vertical. Operational stack is in active modernization: the bank is rolling out a multi-cloud data platform with generative AI tooling for software delivery, and has signed a seven-year IT outsourcing deal with Infosys and a six-year deal with Genpact (announced April 2026) that is expected to deliver A$65-75 million of annual cost savings by FY28 against A$85-95 million of transition costs, alongside a 637-person technology workforce reduction. Revenue is generated primarily through net interest income (net interest margin of 1.98% in Q3 FY26 on risk-weighted assets of A$39.43 billion), account and transaction fees, and digital banking services, with Q3 FY26 cash earnings of A$137.9 million, up 12.8% year-on-year. Distribution combines physical branches (including the Community Bank network), digital self-serve channels, and partner-led acquisition, with recent M&A activity (announced December 2025) targeting retail lending assets and deposits from RACQ Bank and Queensland Bank to expand the Queensland footprint.
Bendigo and Adelaide Bank firmographics
Firmographics- Name
- Bendigo and Adelaide Bank
- Legal name
- Bendigo and Adelaide Bank Limited
- Website
- https://bendigoadelaide.com.au
- Company type
- Public
- Founded year
- 1858
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- Bendigo and Adelaide Bank is an ASX-listed Australian regional bank serving millions of personal, business, agribusiness, and community customers through branches, the Up digital app, and a Community Bank profit-sharing model, generating revenue from net interest income and fees on residential and commercial lending.
- Ownership category
- akta.pro rank
Bendigo and Adelaide Bank industry classification
Industry- Product category
- Retail Banking
- NAICS
- Commercial Banking (522110)
- SIC
- National Commercial Banks (6021)
- akta.pro primary industry
- Branch & In-Person Banking (Teller/ATM Networks) (FSABAAAE)
Keywords
Where Bendigo and Adelaide Bank is headquartered
LocationHeadquarters
- HQ city
- Bendigo
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Bendigo and Adelaide Bank business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others
Revenue model
- Net Interest Income: Primary revenue from interest earned on loans and credit facilities including residential and commercial lending. Net interest margin of 1.98% reported in Q3 FY26.
- Fee Income: Fees from banking services, account management, and transaction services across personal, business, and agribusiness segments.
- Digital Banking Services: Revenue from digital banking products including Up app banking services and online financial services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard banking products with competitive rates and fees |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Bendigo and Adelaide Bank product offering
Product offeringCore offering
Bendigo and Adelaide Bank operates as an Australian regional bank, offering personal banking (transaction accounts, home loans, credit cards, insurance, investing, financial advice), business banking for small and medium enterprises, and specialized agribusiness banking for Australian farmers and regional producers. Distribution runs through a national branch network, a Community Bank franchise that returns profits to local towns, internet/telephone banking, and the Up digital banking app, which provides the world's first fully digital home loan application process (built with Tiimely) and supports Apple, Google, Samsung, and Garmin Pay.
Product overview
Bendigo and Adelaide Bank operates as a multi-channel banking platform offering personal, business, and community banking services across Australia. The product portfolio includes core digital banking services through the Up digital banking app (acquired from Ferocia in 2021), traditional branch-based and internet banking platforms, specialized agribusiness banking, and the Community Bank model that shares profits with local communities. The bank provides a comprehensive suite of financial products including home loans (with the world's first fully digital home loan application process via Tiimely partnership), credit cards, insurance, personal loans, term deposits, and financial advice services. The bank differentiates through its 'better big bank' positioning, combining competitive banking and digital convenience with community-focused values.
Differentiator
Problem solved
Functional benefit
Products and services
- Personal Banking Comprehensive personal banking services for individual consumers in Australia, including bank accounts, home loans, credit cards, insurance, investing, financial advice, term deposits and personal loans, with competitive rates and award-winning service.
- Business Banking Banking services for Australian small-to-medium businesses, supported by local specialists who know the community and a suite of insights, tools, products and calculators to help plan, manage and grow businesses.
- Agribusiness Banking Specialized banking services for Australian farmers, producers and regional communities, offering agricultural loans, farm banking and rural business support as part of the business banking division.
- Community Bank A profit-with-purpose banking franchise model where branches are hosted in local towns and a share of profits is returned directly to the community that generated them, with branches across Australia serving personal, business and agribusiness customers.
- Up Digital Banking App A mobile-first digital banking app offering spending accounts, savings, and the world's first fully digital home loan application process (built with Tiimely); customers acquire Up directly through up.com.au.
- Home Loans Residential mortgage products including variable and fixed rate options for personal banking customers, with a fully digital application process enabled through the Up/Tiimely partnership.
- Credit Cards Credit card products offered to personal banking customers with competitive rates and benefits.
- Insurance Personal insurance products including home, contents and related general insurance cover for personal banking customers.
- Term Deposits Fixed-term savings products with guaranteed returns for a specified investment period, offered to personal banking customers.
- Personal Loans Unsecured personal lending products for personal expenses and financial needs, including Australia's first green personal loans offering environmentally themed lending.
Quantifiable outcome
- A$137.9 million Q3 cash earnings, up 12.8%
- +2 more outcomes
Companies that use Bendigo and Adelaide Bank
Customer profileNamed customers2 records
Segments4 records
Ideal customer profiles3 records
Bendigo and Adelaide Bank technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature4 records
Bendigo and Adelaide Bank partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and major.
- InfosyscoreSeven-year IT service delivery deal as part of major technology operations restructuring. The partnership will lead to workforce changes impacting technology and business operations teams, following earlier job cuts affecting 637 technology workers.
- GenpactcoreSix-year deal as part of major technology operations restructuring. The partnership is expected to deliver annual expense savings of A$65 million-A$75 million by fiscal 2028 while incurring upfront transition costs of A$85 million-A$95 million.
- TiimelycorePartnership for world-first fully digital home loan application process, enabling streamlined digital mortgage experience for customers.
- RACQ BankmajorBendigo and Adelaide Bank plans to acquire RACQ Bank's retail lending assets and deposits, expanding its presence in Queensland.
- FerociacoreAcquired 100% of Ferocia for AUD 116 million to consolidate ownership of their digital banking app Up. Deal expected to close by Q2 FY22.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Bendigo and Adelaide Bank competitors and assessment
Company assessmentDirect peers
- Suncorp Bank: Australian regional bank with comparable personal, business and agribusiness banking offerings and a similar branch-led distribution model across Queensland and regional Australia. Most direct comparable in size, geography and customer mix to Bendigo's community-focused franchise.
- Bank of Queensland: Regional Australian bank with a similar Owner-Managed Branch model that shares economics with franchisees, closely analogous to Bendigo's Community Bank profit-with-purpose model. Competes head-to-head in Queensland home loans and business banking.
- Heritage Bank: Australian customer-owned bank offering personal banking, home loans and deposits with a community-mutual ethos similar to Bendigo's Community Bank positioning. Smaller in scale but operates in overlapping regional segments with comparable deposit and lending products.
- Teachers Mutual Bank: Australian mutual bank offering personal banking, home loans and deposits with a community-purpose mission analogous to Bendigo's Community Bank model. Competes for similar segments of ethically-minded retail customers in regional and metropolitan Australia.
Broad incumbents
- Commonwealth Bank of Australia: Australia's largest bank and dominant mortgage lender, competing with Bendigo across home loans, deposits, business banking and digital channels. As the Big Four incumbent, CBA's pricing decisions and digital investments set the competitive baseline that Bendigo's NIM (1.98%) must defend against.
- Westpac Banking Corporation: One of Australia's Big Four banks with overlapping personal, business and agribusiness banking products and a national branch network. Sets the benchmark for deposit pricing and mortgage rates that directly impacts Bendigo's net interest margin trajectory.
- National Australia Bank: Big Four Australian bank with strong business and agribusiness banking franchises that directly overlap with Bendigo's business and Agribusiness Banking divisions. NAB's UBank digital subsidiary also competes with Bendigo's Up app in the digital-first segment.
- Australia and New Zealand Banking Group (ANZ): Big Four Australian bank with comparable retail, business and agribusiness lending products. ANZ's digital investments and Suncorp acquisition signals (historically contested) show the consolidation pressure facing regional peers like Bendigo.
- Macquarie Bank: Australian bank with a strong retail deposits franchise (Macquarie Cash Management Account) and growing business banking presence. Competes with Bendigo for deposits and increasingly in business banking, setting aggressive pricing benchmarks that pressure Bendigo's NIM.
Emerging players
- ING Australia: Digital-first Australian bank with a savings-led model and Orange Everyday transaction account. Competes directly with Bendigo's Up app in the digital-native segment and pressures savings deposit pricing across the industry.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Bendigo and Adelaide Bank social profiles
Digital presenceBendigo and Adelaide Bank compliance and trust
Trust signalCompliance3 records
Bendigo and Adelaide Bank financial estimates
Financial estimateRevenue estimate
Valuation estimate
Bendigo and Adelaide Bank leadership team
Management profileNumber of profiles
Profiles4 records
Bendigo and Adelaide Bank subsidiaries and ownership
Company hierarchySubsidiaries3 records
Bendigo and Adelaide Bank funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Bendigo and Adelaide Bank M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Bendigo and Adelaide Bank
What does Bendigo and Adelaide Bank do?
Bendigo and Adelaide Bank operates as an Australian regional bank, offering personal banking (transaction accounts, home loans, credit cards, insurance, investing, financial advice), business banking for small and medium enterprises, and specialized agribusiness banking for Australian farmers and regional producers. Distribution runs through a national branch network, a Community Bank franchise that returns profits to local towns, internet/telephone banking, and the Up digital banking app, which provides the world's first fully digital home loan application process (built with Tiimely) and supports Apple, Google, Samsung, and Garmin Pay.
Is Bendigo and Adelaide Bank a public or private company?
Bendigo and Adelaide Bank is a public company. It is classified as public and is currently operating.
When was Bendigo and Adelaide Bank founded?
Bendigo and Adelaide Bank was founded in 1858. It employs 5,001 to 10,000 people.
Where is Bendigo and Adelaide Bank based?
Bendigo and Adelaide Bank is headquartered in Bendigo, Australia, in the Oceania region.
How does Bendigo and Adelaide Bank make money?
Three revenue lines are on record. Net Interest Income is the primary driver. The others are fee Income and digital Banking Services.
Who are Bendigo and Adelaide Bank's main competitors?
Direct peers on record are Suncorp Bank, Bank of Queensland, Heritage Bank and Teachers Mutual Bank. Broad incumbents are Commonwealth Bank of Australia, Westpac Banking Corporation, National Australia Bank, Australia and New Zealand Banking Group (ANZ) and Macquarie Bank. ING Australia is listed as an emerging player.
Does Bendigo and Adelaide Bank have an API?
No public API is recorded for Bendigo and Adelaide Bank.
What industry is Bendigo and Adelaide Bank in?
Bendigo and Adelaide Bank's product category is Retail Banking. Its primary akta.pro industry code is FSABAAAE, Branch & In-Person Banking (Teller/ATM Networks). Its NAICS code is 522110 and its SIC code is 6021.