Madam

What Madam does

Madam is a privately held hospitality venue operating a full-service restaurant, evening skybar, and weekend nightclub from the 20th floor of the A'DAM Tower in Amsterdam, Netherlands. The company runs three daypart-distinct products under a single location: Madam Kitchen, a seven-days-a-week restaurant serving comfort food (burgers, salads, pasta, steak, seabass, desserts) with panoramic city views; Madam Skybar, an evening bar open Sunday-Thursday from 21:00 to 00:00; and Madam by Night, a Friday-Saturday clubbing format running until 03:00 with resident and guest DJs. The venue is staffed by 26 employees and has no disclosed proprietary technology beyond a standard website reservation widget.

The business model is direct-to-consumer and operates across three revenue streams: restaurant dining (€10 per-person deposit credited to the final bill, capped at 12 guests for online bookings), skybar and nightclub ticketed access (evening entry fees), and group events and private venue rentals (drinks & bites packages at €24-35 per person and exclusive venue rentals at €4,000-€6,500 for groups up to 500 guests, with winter availability November-March). Daytime access to the venue before 21:00 is gated through A'DAM LOOKOUT ticket purchases, creating a structural referral channel from the tower's broader tourist attractions (LOOKOUT, Swing, VR Rollercoaster). Marketing is executed primarily through organic social media (Instagram, Facebook, TikTok), email newsletter, and event-driven press coverage.

Customer segmentation is horizontal: individual diners and couples (locals and tourists seeking the view), corporate groups (team outings, Christmas, New Year's, team-building for up to 500 guests), and nightlife and social visitors (18+ premium skybar and clubbing patrons). The venue is cashless and operates as a self-contained destination within a major Amsterdam tourist landmark, with no public listing, no disclosed funding rounds, and no parent company relationships in the source material.

Name

Madam

Legal name

Madam

Website

https://madamamsterdam.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Madam is a privately held Amsterdam hospitality venue on the 20th floor of A'DAM Tower, operating a restaurant, evening skybar, and weekend nightclub with group event packages for up to 500 guests, serving tourists, locals, and corporate clients.

Ownership category

akta.pro rank

Product category

Restaurant & Skybar Hospitality

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (72241), Caterers (72232)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Special Occasion & Destination Restaurants (THAFACAK)

akta.pro secondary industries

Lounge Bars & Hotel Bars (THAFAEAI), Rooftop Bars & Outdoor Nightlife Venues (MPAGAIAF), Hotel & Resort Banqueting / In-House Catering (THAFAIAD)

Keywords

• Panoramic restaurant dining
• Rooftop skybar venue
• Private event hosting
• Weekend nightclub events
• Amsterdam tower hospitality

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Dining: Full-service restaurant operating 7 days a week, serving familiar comfort food favorites including burgers, fries, salads, pasta, steak, seabass, and desserts. Revenue generated from food and beverage sales. Requires advance reservation with €10 per person deposit (credited back to final bill).
2. Skybar Access: Evening skybar operating Sunday-Thursday 21:00-00:00 and Friday-Saturday 21:00-03:00. Revenue generated from ticket sales for entry. Madam by Night events on weekends feature DJs and dancing.
3. Group Events & Private Bookings: Corporate group events, team outings, and private venue rentals for groups up to 500 guests. Winter arrangements available November-March. Packages include drinks & bites options (€24-35 per person) and exclusive venue rental options (€4,000-€6,500).

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Madam is a hospitality venue on the 20th floor of Amsterdam's A'DAM Tower operating a full-service restaurant (Madam Kitchen) serving comfort food, an evening skybar with resident DJs (Madam Skybar), weekend club nights (Madam by Night), and private/corporate group event packages for up to 500 guests. Revenue is generated through food and beverage sales, skybar ticket sales, per-person drinks & bites packages, and exclusive venue rentals. The venue relies on its iconic panoramic Amsterdam views as the central draw for tourists, locals, and corporate clients.

Product overview

Madam is a hospitality venue operating from the 20th floor of A'DAM Tower in Amsterdam, offering three distinct experiences: Madam Kitchen (full-service restaurant with comfort food and panoramic views), Madam Skybar (evening bar with resident DJs, open Sun-Thu), and Madam by Night (weekend nightclub featuring local and international DJs). The venue also provides group event packages including drinks & bites arrangements and exclusive venue rentals for corporate events and celebrations for groups up to 500 guests.

Differentiator

Problem solved

Functional benefit

Products and services

• Madam Kitchen
• Madam Skybar Evening skybar open Sunday to Thursday (21:00-00:00) on the 20th floor, featuring resident DJs, cocktails, relaxed atmosphere, and panoramic city views. Targeted at nightlife-seeking adults aged 18+ for evening drinks and social experiences.
• Madam by Night Weekend clubbing experience on Friday and Saturday nights (21:00-03:00) featuring local and international DJs, transforming the skybar into Amsterdam's highest dancefloor. Targeted at adults aged 18+ seeking premium nightclub experiences with city views.
• Group Events & Private Bookings Tailored group event packages for corporate events, Christmas gatherings, New Year's celebrations, and team outings, including Sparkling Social (€24/person) and Classic Open Bar (€35/person) drinks & bites packages plus exclusive venue rentals (€4,000 Bar area for up to 100 guests; €6,500 Full area for 150-500 guests) with live resident DJs. Targeted at business clients and event organizers for groups of 6-500 guests, with access to adjacent A'DAM Tower attractions including the A'DAM Swing and VR Rollercoaster Ride.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• A'DAM LOOKOUTcoreStrategic or Co-development PartnerA'DAM LOOKOUT is the ticketing and access partner for daytime entry to Madam (before 21:00). Visitors can access Madam via A'DAM LOOKOUT tickets, which also includes other tower attractions. Madam Kitchen reservations include entry as part of the dining booking. This partnership provides built-in tourist traffic and cross-promotional visibility.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• De Plantage: Restaurant near Artis Royal Zoo in Amsterdam offering garden/canal views and classic European menus. Regional Amsterdam competitor for special-occasion dining though lacking skybar/nightlife component.

Broad incumbents

• The Hoxton Amsterdam: Lifestyle hotel on the Herengracht with canalside bar/restaurant operations targeting similar design-conscious tourist and corporate clients. Overlaps with Madam on view-led dining and event positioning.
• W Lounge (W Amsterdam): Hotel rooftop lounge/restaurant at W Amsterdam on the Spuistraat operating within a broader luxury hotel offering. Competes with Madam for hotel guests and premium nightlife visitors across restaurant, bar, and DJ-night use cases.
• Pulitzer's Bar: Cocktail bar at Pulitzer Amsterdam hotel with view-themed branding. Targets premium nightlife and pre-dinner crowd comparable to Madam Skybar's tourist and corporate clientele.

Others

• Sky Garden London: London's iconic free high-altitude public viewing gallery and rooftop bar complex at 20 Fenchurch Street. Useful thematic benchmark for icon-located tourist high-altitude venue monetization, although UK-based and not a direct Amsterdam competitor.

Direct peers

• Canvas: Rooftop bar and club on the 7th floor of the Volkshotel in Amsterdam. Targets the same late-night DJ-driven visitor mix as Madam by Night, including tourists and younger locals.
• SkyLounge Amsterdam: Rooftop lounge/bar on top of the Douwe Egberts building in central Amsterdam offering panoramic views and DJ-driven nightlife. Directly competes with Madam's skybar/Madam by Night offering for the same view-led, tourist-and-local cocktail crowd.
• Blue Amsterdam: Multi-floor restaurant/café on the Singel canal with panoramic views over Amsterdam. Competes with Madam Kitchen for tourists and locals seeking elevated dining with city views.
• TwentyTwo Bar: High-altitude cocktail bar in Amsterdam's Zuidas district offering city skyline views and after-work crowd. Comparable premium-pricing, view-driven nightlife positioning to Madam Skybar.

Emerging players

• NEMO Café / restaurant: Panoramic rooftop restaurant atop Amsterdam's NEMO science museum offering city views and casual dining. Competes with Madam Kitchen for tourist families and view-led lunch/dinner occasions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/madamsterdam
• Instagraminstagram.com/madamamsterdam_
• TikToktiktok.com/@madamamsterdam_
• LinkedInlinkedin.com/company/madamamsterdam

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madam