Madame Chic Kosmetika AB
Madame Chic Kosmetika AB is a privately held Swedish DTC cosmetics retailer founded in 1972, selling skincare, makeup, body care, men's grooming, and lifestyle products via localized e-commerce storefronts across Sweden, Norway, and Finland, supported by a reseller network.
- Company typePrivate
- Founded-
- HeadquartersSweden, Sweden
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Madame Chic Kosmetika AB does
Madame Chic Kosmetika AB is a privately held Swedish cosmetics and personal care retailer, headquartered in Kvänum, Sweden and operating under the Madame Chic brand since 1972. The company sells a broad beauty assortment covering skincare, makeup, hand care, foot care, hair care, body care, intimate care, sun care, men's grooming, accessories, and a Chic Home lifestyle sub-brand through its direct-to-consumer e-commerce platform. The storefront is localized for three Scandinavian markets via dedicated country URLs (madame-chic.se, no.madame-chic.se, fi.madame-chic.se), with payment processing handled by Klarna and fulfillment by DHL.
The underlying technology stack is a multi-language, multi-currency e-commerce platform with no disclosed proprietary features or AI/ML components. Product pricing is unit-based, ranging from approximately 179 kr to 919 kr, with recurring monthly promotional offers (Erbjudande juli) and a customer loyalty program (Kundklubb). Distribution combines direct online sales with an authorized reseller program (Återförsäljare) that extends reach into physical retail. Revenue mechanics are therefore transaction-volume-driven B2C unit sales supplemented by wholesale through resellers, with no subscription, membership, or B2B enterprise revenue disclosed. The organization is lean, with only six reported employees, no disclosed management team or leadership profiles, no funding rounds, no parent company, and no public listing, indicating a closely-held, founder-operated micro-cap retail business.
Madame Chic Kosmetika AB firmographics
Firmographics- Name
- Madame Chic Kosmetika AB
- Legal name
- Madame Chic Kosmetika AB
- Website
- https://madame-chic.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Madame Chic Kosmetika AB is a privately held Swedish DTC cosmetics retailer founded in 1972, selling skincare, makeup, body care, men's grooming, and lifestyle products via localized e-commerce storefronts across Sweden, Norway, and Finland, supported by a reseller network.
- Ownership category
- akta.pro rank
Madame Chic Kosmetika AB industry classification
Industry- Product category
- Beauty and Personal Care Retail
- NAICS
- Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Health and Personal Care Retailers (456)
- SIC
- Perfumes, Cosmetics & Other Toilet Preparations (2844)
- akta.pro primary industry
- Beauty & Personal Care Online Retailers (CRAFADAC)
Keywords
Where Madame Chic Kosmetika AB is headquartered
LocationHeadquarters
- HQ city
- Sweden
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Madame Chic Kosmetika AB business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D
Revenue model
- Direct E-commerce Sales: The company generates revenue through direct online retail sales of cosmetic and beauty products to consumers. Customers purchase products through the company's website(s) with pricing in local currencies (SEK, NOK, EUR). Payment is processed through Klarna payment solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual product purchases at retail prices |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Madame Chic Kosmetika AB product offering
Product offeringCore offering
Madame Chic Kosmetika AB is a Swedish direct-to-consumer e-commerce retailer that sells its own-brand beauty and personal care products across multiple categories — skincare, makeup, hand care, foot care, hair care, body care, intimate care, sun care, men's grooming, accessories, and the Chic Home lifestyle sub-brand. Products are sold through localized online storefronts for Sweden, Norway, and Finland, and through a network of authorized resellers, with fulfillment handled via DHL and payments processed via Klarna.
Product overview
Madame Chic Kosmetika AB is a Nordic e-commerce retailer offering a unified direct-to-consumer beauty and personal care platform. The product portfolio consists of core skincare and cosmetics categories including Hudvård (Skincare), Makeup, Handvård, Fotvård, Hårvård, Kroppsvård, Intimvård, and Solvård, supplemented by a dedicated Men's line (Män) and accessories (Tillbehör). The brand extends into lifestyle through its Chic Home sub-brand. Featured promotional offerings are highlighted monthly as 'Erbjudande' (Offers). Products are sold through their e-commerce platform with integrated payment (Klarna) and shipping (DHL) services across Sweden, Norway, and Finland markets.
Differentiator
Problem solved
Functional benefit
Brands
- Chic Home: Home care product line sold under the Madame Chic brand
Products and services
- Hudvård (Skincare)
Companies that use Madame Chic Kosmetika AB
Customer profileSegments1 record
Ideal customer profiles2 records
Madame Chic Kosmetika AB technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Madame Chic Kosmetika AB partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- KlarnacoreKlarna provides payment processing solutions for Madame Chic's e-commerce platform, enabling customers to pay using various Klarna payment options (including pay later, installments). This partnership ensures secure and flexible payment processing for all online transactions.
- DHLcoreDHL provides logistics and shipping services for Madame Chic's e-commerce operations, handling delivery of products to customers across the Scandinavian markets.
- UC ABminorUC AB provides credit risk assessment and business verification services. Madame Chic displays the UC credit seal on their website, indicating the company is credit-rated and verified (Organization number: 556656-5155).
Scale indicators1 record
Recent moves5 records
Expansion highlights4 records
Madame Chic Kosmetika AB competitors and assessment
Company assessmentDirect peers
- Kicks: Largest Nordic multi-brand beauty retail chain combining ~250 physical stores with a strong e-commerce platform; directly comparable assortment and customer base across the same Scandinavian geographies.
- Cocopanda: Nordic online beauty and personal care marketplace-style retailer with a broad, discounted assortment across multiple beauty categories, directly overlapping Madame Chic's value and assortment positioning.
- Lyko: Leading Nordic online beauty retailer offering a broad multi-brand assortment of skincare, makeup, hair care, and fragrance across Sweden, Norway, and Finland — virtually identical operating model to Madame Chic, but at significantly larger scale.
- Strawberrynet: Global online-only beauty and fragrance retailer offering discounted multi-brand assortment; a directly comparable pure-play DTC competitor, especially relevant given Madame Chic's promotional pricing pattern.
- Nordicfeel: Scandinavian online beauty and personal care retailer offering a wide multi-category assortment of skincare, makeup, hair care, and fragrance — a direct online-only competitor in the same Nordic markets.
- Notino: Europe's largest online-only beauty and fragrance retailer; comparable business model of broad multi-brand beauty assortment sold direct-to-consumer across multiple European markets.
Broad incumbents
- Sephora: Global multi-brand beauty retail leader with both physical stores and a strong e-commerce operation; competes with Madame Chic on assortment breadth and brand cachet but at vastly larger scale and global reach.
- The Body Shop: Global multi-brand beauty and personal care retailer with both physical stores and e-commerce; overlaps Madame Chic on bath/body/skincare categories and serves similar everyday beauty customers.
- Åhléns: Swedish department store chain carrying a significant beauty and personal-care assortment alongside home and lifestyle goods — comparable to the broader Madame Chic portfolio including the Chic Home sub-brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks6 records
Key highlights7 records
Customer concentration
Madame Chic Kosmetika AB social profiles
Digital presenceMadame Chic Kosmetika AB financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madame Chic Kosmetika AB leadership team
Management profileNumber of profiles
Madame Chic Kosmetika AB funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madame Chic Kosmetika AB M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madame Chic Kosmetika AB
What does Madame Chic Kosmetika AB do?
Madame Chic Kosmetika AB is a Swedish direct-to-consumer e-commerce retailer that sells its own-brand beauty and personal care products across multiple categories — skincare, makeup, hand care, foot care, hair care, body care, intimate care, sun care, men's grooming, accessories, and the Chic Home lifestyle sub-brand. Products are sold through localized online storefronts for Sweden, Norway, and Finland, and through a network of authorized resellers, with fulfillment handled via DHL and payments processed via Klarna.
Is Madame Chic Kosmetika AB a public or private company?
Madame Chic Kosmetika AB is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Madame Chic Kosmetika AB founded?
Madame Chic Kosmetika AB was founded in -1. It employs 1 to 10 people.
Where is Madame Chic Kosmetika AB based?
Madame Chic Kosmetika AB is headquartered in Sweden, Sweden, in the Europe region.
How does Madame Chic Kosmetika AB make money?
One revenue line is on record: direct E-commerce Sales.
Who are Madame Chic Kosmetika AB's main competitors?
Direct peers on record are Kicks, Cocopanda, Lyko, Strawberrynet, Nordicfeel and Notino. Broad incumbents are Sephora, The Body Shop and Åhléns.
Does Madame Chic Kosmetika AB have an API?
No public API is recorded for Madame Chic Kosmetika AB.
What industry is Madame Chic Kosmetika AB in?
Madame Chic Kosmetika AB's product category is Beauty and Personal Care Retail. Its primary akta.pro industry code is CRAFADAC, Beauty & Personal Care Online Retailers. Its NAICS code is 456120 and its SIC code is 2844.