Madam Partum

What Madam Partum does

Madam Partum is a Singapore-based Traditional Chinese Medicine (TCM) prenatal and postnatal care specialist operating as a brand under Chien Chi Tow Healthcare Pte Ltd, a heritage TCM company with close to 50 years of expertise in Singapore. The company delivers pre-partum massage (recommended after the 20th week of pregnancy), a structured three-stage post-partum recuperation programme (Womb Recovery, Qi & Blood Replenishment, and Regain Vitality) spanning the first six months post-delivery, lactation massage and counseling, TCM physician consultations, preconception and fertility support, baby massage, and a recently added TCM Aesthetic service line (ShapeUP, Face Spa, Head Spa). Its underlying technology is rooted in TCM meridian Tuina massage, acupressure point stimulation, and proprietary herbal formulations covering 12 types of confinement soups, herbal teas, herbal baths, and lactation supplements branded under the Milk-Saver range.

The company makes money through a hybrid services-plus-products model. Services are sold as multi-session packages (e.g., 10-session 90-minute packages, utilized within 6 months from Estimated Delivery Date or purchase date) delivered through seven Chien Chi Tow outlets islandwide across Singapore and a home-service team (Mon-Fri, with a $50 trip surcharge and 90-minute minimum). Products are sold direct-to-consumer via the madampartum.com e-commerce storefront at unit prices ranging from $48 (Milk-Saver Clear) to $328 (28 Days Confinement Soup), with bundled offerings such as the $588 28 Days Confinement Bundle, $180 Milk Booster Pro-Lactation Soup Bundle, and a co-branded $718 bundle with Eu Yan Sang. Standard delivery is complimentary within Singapore with same-day delivery available for $10-$30. The customer base is exclusively individual consumers — pregnant and postpartum mothers (primary), couples planning pregnancy, and newborns — with no B2B or enterprise accounts. Marketing leverages content (blog, YouTube), organic social (Facebook, Instagram), WhatsApp for bookings, and earned media across Singapore outlets including Channel NewsAsia, Lianhe Zaobao, and Her World.

Name

Madam Partum

Legal name

Chien Chi Tow Healthcare Pte Ltd

Website

https://madampartum.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Madam Partum is a Singapore-based TCM prenatal and postnatal care specialist offering meridian Tuina massage therapy, a three-stage post-partum recuperation programme, lactation support, and a herbal confinement product line. It serves pregnant and postpartum mothers, couples planning pregnancy, and infants through seven outlets and home services.

Ownership category

akta.pro rank

Product category

Postnatal and Prenatal Care Services

NAICS

Ambulatory Health Care Services (621), Caterers (722320)

SIC

Services-Misc Health & Allied Services, Nec (8090), Services-Nursing & Personal Care Facilities (8050)

akta.pro primary industry

Mother’s Helper + Meal Prep & Kitchen Support (HSAAAGAD)

akta.pro secondary industries

Direct-to-Consumer Meal Kit Subscriptions (CRAHAJAA), CPO (Central Production/Commissary) + Satellite Ghost Kitchens (THAFAJAH), Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ)

Keywords

• Prenatal massage therapy
• Postnatal care services
• Traditional chinese medicine
• Confinement herbal products
• Lactation support services

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Therapy and Massage Services: In-person pre-partum and post-partum TCM Tuina massage therapy sessions offered at 7 islandwide Chien Chi Tow outlets or at the customer's home (home-service with additional charges). Sessions are sold as packages (e.g., 10-session packages of 90 minutes each) and must be utilised within 6 months from EDD or purchase date.
2. Confinement and Wellness Products: E-commerce sales of TCM herbal confinement products including 28 Days Confinement Soup ($328), Confinement Tea ($218), Confinement Bath ($98), lactation soups, breast milk collection accessories (Milk-Saver range), and bundled packages. Products are sold as one-time purchases with per-unit pricing.
3. TCM Consultation Services: TCM physician consultations for preconception care, fertility support, and general TCM treatments including acupuncture and moxibustion. Consultations are offered at Chien Chi Tow outlets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Madam Partum is a Singapore-based Traditional Chinese Medicine (TCM) specialist delivering prenatal, postnatal, and preconception care. It operates 7 islandwide outlets (under parent brand Chien Chi Tow) plus a home-service therapy team, providing TCM Tuina meridian massage, lactation support, TCM consultations, and baby massage, alongside a direct-to-consumer e-commerce range of 28-day confinement herbal soups, teas, baths, lactation supplements, and breast milk collection accessories.

Product overview

Madam Partum is a TCM-based prenatal and postnatal care specialist offering a unified platform of massage therapy services and herbal products. The core offering consists of Pre-Partum and Post-Partum massage therapy using meridian Tuina techniques, complemented by a comprehensive product line of confinement soups, teas, and baths (28 Days Confinement Soup, Tea, and Bath). Lactation support products include Milk-Saver supplements (Clear and Boost), Pro-Lactation soups (Rice Paper Pith and Astragalus Enhanced), and breast milk collection accessories (Pump, Shell, Bags, CUP, and Collection Bundle). Additional services include TCM Consultation, Baby Massage, and TCM Aesthetic treatments (ShapeUP, Face Spa, Head Spa). Home service options are available with location surcharges.

Differentiator

Problem solved

Functional benefit

Products and services

• Pre-Partum Massage Therapy TCM meridian Tuina massage for expectant mothers (from second trimester, after 20 weeks) designed to relieve stress, reduce cramps and swelling, boost immunity, and replenish Qi and blood circulation.
• Post-Partum Massage Therapy TCM Tuina-based recuperation massage for postpartum mothers covering womb recovery (reduce blood stasis, heal uterus), Qi and blood replenishment (regulate circulation, encourage milk supply), and regain vitality (strengthen immunity, reduce wind and water retention), structured across the first 6 months after delivery.
• Lactation & Breastfeeding Massage Specialized massage therapy to clear blocked milk ducts and stimulate meridian acupressure points to increase milk flow, complemented by lactation counseling with a TCM specialist.
• TCM Consultation Traditional Chinese Medicine physician consultations covering preconception care, fertility support, pregnancy conditions, and postpartum health issues, including acupuncture and moxibustion treatments.
• Baby Massage Infant massage services for babies from 2 weeks old, targeting digestive systems, colic relief, respiratory problems, immunity boosting, and brain development stimulation.
• TCM Aesthetic Services TCM-inspired aesthetic treatments combining traditional methodology with modern skincare technology, including Goddess Meridian Face Spa, Celestial Hydrating Face Spa, Empress Vitality Face Spa, TCM Head Spa, and ShapeUP body slimming treatments.
• Home Service Therapy Home-based massage therapy delivered by Madam Partum's home-service team Monday to Friday with a minimum 90-minute booking and additional $50 per trip surcharge; not available on weekends or public holidays.
• 28 Days Confinement Soup A 28-day confinement herbal soup package containing 12 different TCM soup types covering womb recovery, blood boosting, lactation, kidney tonifying, and vitality restoration; priced at $328.
• 28 Days Confinement Tea Dual-type TCM herbal tea package (Astragalus Red Date and Codonopsis Red Date) for postpartum mothers to alternate daily for recovery; priced at $218.
• 28 Days Confinement Bath Traditional confinement herbal bath pack using Blumea Balsamiferae, Cymbopogon Citrati, and Vitex Cannabifolia to expel wind and dampness from the body; priced at $98.
• Milk-Saver Clear TCM herbal capsule supplement that relieves breast engorgement and clears blocked milk ducts by promoting blood circulation to dissipate milk stasis; 2 servings/day, 2-4 capsules per serving; priced at $48.
• Milk-Saver Boost 100% natural herbal TCM capsule formula that promotes healthy lactation and boosts breast milk supply; up to 3 servings/day, 3-5 capsules per serving; priced from $58 (single) to $138 (bundle of 3).
• Rice Paper Pith Lactation Herbal Soup Nourishing herbal soup containing peanut, red date, wolfberry, rice paper pith, and dried ginger, formulated for lactating mothers.
• Astragalus Enhanced Lactation Herbal Soup Enhanced pro-lactation soup containing astragalus, codonopsis root, chinese angelica root, dwarf lilyturf root, rice paper pith, and chinese flower, combined with black chicken for postpartum recovery.
• Milk Booster Pro-Lactation Soup Bundle Combination bundle of Green Papaya and Black Chicken pro-lactation soups available in 14-day and 28-day plans, designed to boost milk supply; priced at $180 (was $210).
• Milk-Saver Pump 100% silicone breast milk collection pump that uses natural suction pressure to collect let-down and relieve engorgement while nursing.
• Milk-Saver Shell Soft silicone shells to collect breast milk leaks, relieve engorgement, and protect sore or cracked nipples during breastfeeding.
• Milk-Saver Bags Pre-sterilized breast milk storage bags with 100% leak-proof double zipper seal for hygienic storage in refrigerator or freezer.
• Milk-Saver CUP 100% BPA-free silicone cup that gently collects breast milk leaks and let-down using natural suction pressure throughout the day.
• Breast Milk Collection Bundle Curated bundle including Milk-Saver Pump, Milk-Saver Shell, and Milk-Saver Bags for comprehensive breast milk collection and storage; priced at $58 (was $74).

Quantifiable outcome

• Post-partum mothers can achieve complete recuperation within the first 6 months through the structured Stage 1–3 TCM programme
• +2 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Chien Chi Tow Healthcare Pte LtdcoreStrategic or Co-development PartnerMadam Partum is a brand under Chien Chi Tow Healthcare Pte Ltd. Chien Chi Tow is a renown heritage TCM brand originally founded as a Martial Arts Institute with close to 50 years of expertise in Singapore. Madam Partum leverages Chien Chi Tow's TCM heritage, network of outlets, and professional therapist infrastructure to deliver its prenatal and postnatal care services and products.
• Eu Yan SangminorChannel Partner/ Reseller/ DistributorMadam Partum offers a co-branded product bundle: 'Madam Partum Confinement Bundle & Eu Yan Sang Essential Recovery Set' ($718, was $826.30). This joint product combines Madam Partum's confinement products with Eu Yan Sang's wellness supplements, sold through Madam Partum's e-commerce and potentially Eu Yan Sang's retail network.
• Ye TraditionsminorChannel Partner/ Reseller/ DistributorMadam Partum's marketplace includes third-party confinement products from Ye Traditions, including Hakka Yellow Rice Wine, Red Rice Wine, Ginseng Rice Wine, and confinement special bundles. These are sold as part of Madam Partum's product assortment.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Thomson Medical Centre: Singapore's leading private maternity hospital offering pre/postnatal packages, confinement care, and TCM-adjacent services. Comparable target customer (expectant and new mothers) with significantly broader scope including clinical maternity care.
• Eu Yan Sang: Singapore-headquartered heritage TCM wellness retailer offering herbal products, supplements, and clinic services. Direct peer through co-branded bundle with Madam Partum; broader scope but overlapping customer base in TCM postnatal and wellness.
• Singapore Chung Hwa Medical Institution: Singapore's largest TCM institution offering physician consultations, fertility treatments, and TCM herbal prescriptions. Comparable via TCM practitioner credentials (Judy Chen panellist) and fertility consultation offering.

Direct peers

• KINDRED Confinement Centre: Singapore confinement centre offering TCM-based postnatal recovery, confinement meals, and massage therapy. Direct competitive peer in the Singapore TCM confinement care market.
• PEM Confinement Centre: Singapore-based confinement centre providing in-house TCM confinement meals, postnatal massage, and herbal care for new mothers. Directly comparable offering (confinement meals + massage + TCM care) in the same Singapore market.
• Tian Wei Signature: Singapore-based confinement food and postnatal care service delivering TCM herbal soups and providing confinement nanny services. Direct peer in TCM confinement meal delivery and postnatal support.
• Times Nanny Confinement Services: Singapore-based confinement nanny service providing in-home postpartum care, TCM meal preparation, and baby care. Comparable via the in-home postnatal care and TCM meal preparation segment.
• Zi Xiu Tang Singapore: TCM herbal brand operating in Singapore with retail outlets and e-commerce, offering postpartum and general wellness products. Comparable via TCM herbal product range and Singapore physical retail footprint.
• Natal Therapy: Singapore specialist in postnatal and lactation massage therapy using TCM techniques. Closest direct peer in terms of TCM massage service offering, target customer (postpartum mothers), and Singapore market focus.

Regional players

• Grand Oak TCM Clinic: Singapore TCM clinic network offering physician consultations, acupuncture, and herbal medicine including fertility and postnatal care. Comparable via TCM consultation component of Madam Partum's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UClBCq9xIVMugzqU1LBwl5og
• Facebookfacebook.com/madampartum
• Instagraminstagram.com/madam.partum
• LinkedInlinkedin.com/company/madam-partum

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madam Partum