Madam Stoltz
Madam Stoltz is a Danish B2B wholesale lifestyle company that designs and distributes handmade, artisan-crafted home décor and accessories to retailers across more than 20 countries, sourcing products from artisan communities in India, Vietnam, Morocco, and China.
- Company typePrivate
- Founded1997
- HeadquartersNexø, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
Madam Stoltz firmographics
Firmographics- Name
- Madam Stoltz
- Legal name
- Madam Stoltz ApS
- Website
- https://madamstoltz.dk
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Madam Stoltz is a Danish B2B wholesale lifestyle company that designs and distributes handmade, artisan-crafted home décor and accessories to retailers across more than 20 countries, sourcing products from artisan communities in India, Vietnam, Morocco, and China.
- Ownership category
- akta.pro rank
Madam Stoltz industry classification
Industry- Product category
- Handmade Home Décor and Lifestyle Accessories
- NAICS
- Jewelry and Silverware Manufacturing (33991), Furniture and Related Product Manufacturing (337), Apparel Accessories and Other Apparel Manufacturing (3159)
- SIC
- Costume Jewelry & Novelties (3960), Jewelry, Silverware & Plated Ware (3910), Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)
- akta.pro secondary industries
- Decorative Hardware & Home Accents Retail (House Numbers, Hooks, Knobs/Pulls, Mailboxes) (CRAIACAJ), Luxury Jewelry Boxes & Storage Accessories (CRAKAEAK)
Keywords
Where Madam Stoltz is headquartered
LocationHeadquarters
- HQ city
- Nexø
- HQ country
- Denmark
- HQ region
- Europe
Offices3 records
Markets served
Madam Stoltz business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Others
Revenue model
- B2B Wholesale to Retailers: Wholesale distribution of handmade lifestyle and interior decoration products to retailers worldwide. The company ships products from their Bornholm warehouse to retailers globally. Terms include 50% prepayment at first order.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | B2B wholesale pricing for retailers |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Madam Stoltz product offering
Product offeringCore offering
Madam Stoltz designs, sources and wholesale-distributes handmade, nature-inspired home interiors and lifestyle accessories to retailers worldwide. The product range spans jewellery and accessories (cotton keyrings, beaded necklaces, eyeglass chains), bags (cotton totes, quilted washbags, purses, tech sleeves), home storage (glass boxes, seagrass baskets, brass boxes), home décor (aluminium leaf trays, mirrors with jute/bamboo/cane/wood frames), lighting (CE approved lamps), and furniture (recycled wooden benches). Products are crafted by artisans in India, Morocco, China, and Vietnam using natural, recycled, and biodegradable materials, with exclusive B2B wholesale access for approved retailers.
Product overview
Madam Stoltz is a lifestyle company offering handmade, nature-inspired home interiors exclusively for B2B retailers. The product portfolio includes a diverse range of accessories and décor categories: jewellery and accessories (handmade cotton keyrings, beaded necklaces, eyeglass chains), bags (tote bags, washbags, purses, tech sleeves), home storage (glass boxes, partitioned glass boxes, seagrass baskets with lids, brass boxes), home décor (aluminium leaf trays, mirrors with various frames including jute, bamboo, cane, and recycled wood), and furniture (recycled wooden benches). Products are sourced from artisan communities in India, Vietnam, Morocco, and China, with a particular emphasis on partnerships with Nai Disha in Delhi for women's empowerment programs. The company emphasises Nordic-zen aesthetics combining Scandinavian simplicity with artisanal touches, and sustainability through use of natural, recycled, and biodegradable materials.
Differentiator
Problem solved
Functional benefit
Products and services
- Handmade cotton keyring Handcrafted cotton cord and iron keyring with multi-coloured hues, produced in Delhi, India through the Nai Disha women's empowerment program.
- Handmade beaded necklace Handmade glass bead necklace on durable nylon string with metal clasp featuring multi-coloured designs supporting Nai Disha artisan programs.
- Aluminium leaf tray Lightweight aluminium leaf-shaped tray in antique brass finish, crafted in India, suitable for displaying jewellery or serving dry foods.
- Glass box Small cubist glass box crafted from glass and iron with aged brass finish, featuring an antique-inspired design for organising jewellery or keepsakes.
- Partitioned glass box Four-tier glass and iron storage box with aged brass finish featuring compartments to keep smallest items organised, suitable for jewellery and keepsakes.
- Seagrass basket with lid Dyed yellow seagrass basket with lid, machine hand-stitched with cotton thread, made from a sustainable and biodegradable natural material.
- Mirror with jute frame Wall mirror with hand-braided jute frame and small storage shelf, crafted in Vietnam, ideal for hallway, bedroom or bathroom.
- Cotton tote bag Solution-dyed cotton tote bag with inner pocket and magnet closure, featuring wide contrasting straps and fade-resistant construction for long-term use.
- Quilted iPad sleeve Quilted cotton iPad sleeve with block print-inspired floral patterns, padded for protection with zip closure and tassel pull.
- Quilted velvet washbag Soft quilted velvet washbag in caramel with stonewashed cotton lining and gold zip, crafted in China.
- Recycled wooden bench Low bench crafted from reclaimed building materials, old commercial vehicles and ship-breaking yards in Jodhpur, India.
- Hand forged jewellery stand Hand forged iron jewellery stand with two-tier design and 30 holes for earrings, featuring antique brass finish, crafted in India.
- Oval mirror with bamboo frame Oval wall mirror (57x85cm) with bamboo frame made from a sustainable material, crafted in Vietnam.
- Mirror with wooden frame Wall mirror with frame made from previously used building construction wood in India, featuring unique character from prior life.
- Embroidered velvet laptop sleeve Embroidered cotton velvet laptop sleeve with foam padding, featuring vibrant colours and embroidery, crafted in India.
- Round brass box Compact round brass storage box with antique brass finish, ideal for storing jewellery or small items, crafted in India.
- Quilted cotton washbag Quilted cotton washbag with bold botanical block print patterns, padded structure, zip closure, and handmade tassels crafted by Nai Disha women.
- Handmade beaded eyeglass chain Delicately crafted beaded eyeglass chain with glass beads on nylon string, featuring silver, green, red hues with a discreet all-over flower pattern.
Companies that use Madam Stoltz
Customer profileSegments1 record
Ideal customer profiles1 record
Madam Stoltz technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Madam Stoltz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Nai Disha Educational and Cultural SocietycoreMadam Stoltz has provided financial support to Nai Disha since 2010. The non-profit organization based in Delhi focuses on community development through free education for children and young adults from slum areas. In 2015, Madam Stoltz helped start an Empowerment Program for women at the learning centre, providing skills development courses. Women craft handmade items for Madam Stoltz collections, including signature tassels for textiles and key hangers, giving mothers creative outlets and income opportunities.
Scale indicators2 records
Recent moves5 records
Expansion highlights4 records
Madam Stoltz competitors and assessment
Company assessmentDirect peers
- Nordal: Danish wholesale home décor and lifestyle brand selling handmade-inspired furniture, lighting, and accessories. Comparable in product mix, B2B model, and global retail distribution footprint.
- House Doctor: Danish B2B interior brand offering furniture, lighting, and home accessories with a similar Scandinavian-industrial aesthetic. Competes for the same retail shelves with overlapping product categories and pricing tiers.
- Bloomingville: Danish wholesale lifestyle brand offering Scandinavian-boho home décor and accessories with global B2B distribution. Directly comparable to Madam Stoltz in target customer (retailers), aesthetic, and product breadth across home interiors.
- Broste Copenhagen: Danish interior brand with broad wholesale distribution of Scandinavian-style home accessories, textiles, and furniture. Shares Madam Stoltz's B2B go-to-market, aesthetic positioning, and international retailer base.
- Rice: Danish lifestyle brand known for colourful, handmade-inspired homeware, melamine, and accessories. Competes in the same B2B home/lifestyle space with a similar playful, globally-inspired aesthetic.
- Creative Collection (It's About RoMi): Dutch lighting and home accessories brand with wholesale distribution across Europe. Overlaps with Madam Stoltz in handcrafted-feel lighting and decorative accessories for interior retailers.
- HK Living: Dutch wholesale brand offering eclectic, globally-inspired home décor and furniture. Overlaps with Madam Stoltz in boho aesthetic, artisan-inspired product lines, and global B2B retail distribution.
Broad incumbents
- Søstrene Grene: Danish lifestyle retailer selling home décor, accessories, and craft items across hundreds of European stores. While primarily a retailer (not a wholesaler like Madam Stoltz), they overlap in product categories and price-conscious Scandinavian-boho aesthetic.
- La Redoute Interiors: Major French home and lifestyle retailer with a curated boho/Scandinavian assortment. While a retailer rather than a wholesale peer, it competes for the same end-consumer aesthetic positioning that defines Madam Stoltz's retailer offering.
Emerging players
- Piet Hein Eek: Dutch designer-led brand specialising in upcycled/recycled wood furniture and home accessories. Comparable to Madam Stoltz's recycled wooden bench product line and sustainability-led positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
Madam Stoltz social profiles
Digital presenceMadam Stoltz compliance and trust
Trust signalCompliance1 record
Madam Stoltz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Madam Stoltz leadership team
Management profileNumber of profiles
Profiles2 records
Madam Stoltz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Madam Stoltz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Madam Stoltz
What does Madam Stoltz do?
Madam Stoltz designs, sources and wholesale-distributes handmade, nature-inspired home interiors and lifestyle accessories to retailers worldwide. The product range spans jewellery and accessories (cotton keyrings, beaded necklaces, eyeglass chains), bags (cotton totes, quilted washbags, purses, tech sleeves), home storage (glass boxes, seagrass baskets, brass boxes), home décor (aluminium leaf trays, mirrors with jute/bamboo/cane/wood frames), lighting (CE approved lamps), and furniture (recycled wooden benches). Products are crafted by artisans in India, Morocco, China, and Vietnam using natural, recycled, and biodegradable materials, with exclusive B2B wholesale access for approved retailers.
Is Madam Stoltz a public or private company?
Madam Stoltz is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Madam Stoltz founded?
Madam Stoltz was founded in 1997. It employs 1 to 10 people.
Where is Madam Stoltz based?
Madam Stoltz is headquartered in Nexø, Denmark, in the Europe region.
How does Madam Stoltz make money?
One revenue line is on record: B2B Wholesale to Retailers.
Who are Madam Stoltz's main competitors?
Direct peers on record are Nordal, House Doctor, Bloomingville, Broste Copenhagen, Rice, Creative Collection (It's About RoMi) and HK Living. Broad incumbents are Søstrene Grene and La Redoute Interiors. Piet Hein Eek is listed as an emerging player.
Does Madam Stoltz have an API?
No public API is recorded for Madam Stoltz.
What industry is Madam Stoltz in?
Madam Stoltz's product category is Handmade Home Décor and Lifestyle Accessories. Its primary akta.pro industry code is CRAIACAB, Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays), with a secondary code of CRAIACAJ, Decorative Hardware & Home Accents Retail (House Numbers, Hooks, Knobs/Pulls, Mailboxes). Its NAICS code is 33991 and its SIC code is 3960.