Madania School

What Madania School does

Madania School is a private, foundation-governed K-12 institution operating since 1995 under Yayasan Pendidikan Madania Indonesia (YPMI) from a single campus in the Telaga Kahuripan residential estate, Bogor, West Java. The school serves approximately 161 employees delivering a continuous learning pathway from Early Years (ages 2-5) through Higher Secondary (ages 15-17), structured around three concurrent curricula: Indonesia's Kurikulum Merdeka, the IB Primary Years Programme, and Cambridge International at secondary level. It also operates the SEN-U inclusive program for students with learning differences. The school enrolls students through a direct-to-consumer motion combining online registration, school tours, and recurring community events such as Culture Day, Learning Celebrations, and Three-Way Conferences.

Revenue is generated primarily through recurring tuition and school fees on a per-student basis across Early Years, Primary, and Secondary programs, with pricing not publicly disclosed and handled via direct contact with admissions staff. The school supplements its on-campus delivery with digital infrastructure including a Student Portal, e-Learning platform, Kurikulum Merdeka management system, and branded mobile apps on the Play Store and Apple App Store. Marketing and admissions run through the school website, Facebook, Instagram, YouTube (Madania Edutainment), event-driven open houses, and content marketing via blog and event pages.

The institution holds no public listing, has no venture capital or private equity investment, and operates independently under foundation governance with no parent company. It secured Cambridge International authorization in 2010 and received a 2023 Sekolah Ramah Anak (Child-Friendly School) declaration. Operating geographies are limited to a single domestic market (Bogor, Indonesia), with no global footprint claim and no disclosed expansion into additional campuses.

Name

Madania School

Legal name

Yayasan Pendidikan Madania Indonesia (YPMI)

Website

https://madania.sch.id

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Madania School is a private Indonesian K-12 institution in Bogor, offering a continuous Early Years through Higher Secondary pathway that integrates the national Kurikulum Merdeka, IB-PYP, and Cambridge International curricula, including an inclusive SEN-U program, serving families seeking nationally and internationally credentialed education.

Ownership category

akta.pro rank

Headquarters

HQ city

Bogor

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Tuition and School Fees: Madania School generates revenue primarily through tuition fees charged to enrolled students across Early Years, Primary, and Secondary programs. The school operates on a per-student fee structure covering educational services, curriculum delivery, and facilities access.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Madania School delivers continuous K-12 private education from Early Years (ages 2-5) through Higher Secondary (ages 15-17) on its Telaga Kahuripan campus in Bogor, integrating the Indonesian national Kurikulum Merdeka, IB-PYP, and Cambridge International curricula. It also operates an SEN-U inclusive program for students with special educational needs and supports distance learning via e-Learning and Student Portals, charging recurring tuition per enrolled student.

Product overview

Madania School is an Indonesian educational institution offering a complete pathway from Early Years (ages 2-5) through Higher Secondary (ages 15-17). The school operates as a multi-program platform combining Indonesian national curriculum (Kurikulum Merdeka) with international programs including IB-PYP and Cambridge International Curriculum. Key offerings include the Early Years play-based program, Primary School with IB integration, Secondary School with Cambridge qualifications, and SEN-U inclusive special needs program. The school provides access to online learning portals including a student portal, e-Learning platform, and Kurikulum Merdeka management systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Early Years Program

Quantifiable outcome

• Graduates receive both National and Cambridge International Examination certificates along with foreign language recognition documents
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Cambridge InternationalcoreStrategic or Co-development Partner · 1 January 2010Madania School joined Cambridge International in 2010, implementing the Cambridge International curriculum at secondary level to prepare students for university and beyond. The partnership enables students to become part of a global community of Cambridge learners across 10,000+ schools in 160+ countries, receiving international certification alongside their national credentials.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• BINUS School Serpong: Private K-12 school in Greater Jakarta area combining Indonesian national curriculum with international tracks under the BINUS education network. Comparable to Madania as a multi-program private school targeting affluent Indonesian families seeking blended national and international credentials.
• Singapore Intercultural School (SIS): Multi-campus private K-12 school network in Indonesia offering Cambridge-based international curriculum. Comparable to Madania in serving Indonesian families seeking internationally-recognized credentials at premium price points, and demonstrates multi-campus scale potential.
• British School Jakarta: Not-for-profit British international school in Jakarta serving expatriate and Indonesian families across primary and secondary levels. Comparable to Madania in delivering globally-recognized curricula with university-preparation focus and premium tuition positioning.
• Sekolah Cikal: Indonesian private K-12 school network emphasizing progressive, student-centered learning and character development. Comparable to Madania in offering a holistic educational philosophy with differentiated learning approaches targeting upper-middle-class Indonesian families.
• Jakarta Intercultural School (JIS): Premier K-12 international school in Greater Jakarta offering multiple international curricula including IB and Cambridge tracks. Directly comparable to Madania as a private Indonesian institution delivering internationally-recognized credentials with a premium positioning.
• Australian Independent School Indonesia: Australian curriculum-based K-12 school in Jakarta offering internationally-recognized credentials. Comparable to Madania as a premium private school delivering global curriculum alongside Indonesian context for affluent and expatriate families.
• Pelita Harapan School: Private Indonesian Christian K-12 school integrating national curriculum with international programs including IB. Highly comparable to Madania in offering a multi-curriculum pathway with a values-based educational philosophy targeting middle-to-upper-class Indonesian families.
• Raffles Christian School: Private K-12 school in Greater Jakarta combining national curriculum with international programs. Comparable to Madania in offering multi-curriculum pathways to upper-middle-class Indonesian and expatriate families in the Jabodetabek region.

Emerging players

• ACG School Jakarta: Newer international K-12 school in Jakarta region offering internationally-recognized curricula. Comparable to Madania as a premium international school targeting affluent families, though a more recent entrant establishing credentials in the Indonesian market.

Broad incumbents

• Al-Azhar Schools Indonesia: Large network of private Islamic-based K-12 schools across Indonesia with strong brand recognition. Comparable to Madania as a private Indonesian school brand, though broader in scale and more religiously anchored, representing an incumbent competitor for values-driven families.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/MadaniaEdutainment/featured
• Facebookfacebook.com/MadaniaSchool
• Instagraminstagram.com/madaniaschool
• LinkedInlinkedin.com/company/madania-school

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madania School