Maddington Toyota
Maddington Toyota is a single-location authorised Toyota dealership in Maddington, Western Australia, selling new, pre-owned, and certified Toyota vehicles plus finance, insurance, parts, service, and roadside assistance to individual consumers and fleet customers across the Perth metro area.
- Company typePrivate
- Founded-
- HeadquartersMaddington, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Maddington Toyota does
Maddington Toyota is a private, single-location authorised Toyota dealership operating from 169 Great Eastern Highway in Maddington, Western Australia, under Dealer License D/L 25321 MRB6350. The business is managed by Autoleague Pty Ltd and operates as a node within the OneToyota Network alongside Toyota Motor Corporation Australia, Toyota Finance Australia, Toyota Insurance, and Toyota Western Australia. With 27 employees, the dealership serves individual consumers and fleet customers across the Perth metropolitan catchment.
The dealership retails the full Toyota vehicle range across three segments — passenger cars (Yaris, Corolla Hatch, Corolla Sedan, Camry, GR86, GR Corolla, GR Yaris), SUVs and 4WDs (Yaris Cross, Corolla Cross, C-HR, RAV4, bZ4X, bZ4X Touring, Kluger, Fortuner, LandCruiser Prado, LandCruiser 300), and commercial utes, vans, and buses (Hilux, LandCruiser 70, Tundra, HiAce, Coaster) — alongside pre-owned, demonstrator, and Toyota Certified Pre-Owned inventory. Value-added service lines include Toyota Genuine Parts, factory-trained servicing with capped-price servicing programs, Toyota Connected Services, Toyota Safety Sense, and Toyota Express Maintenance.
Revenue is generated through a mix of transactional and recurring streams: new and pre-owned vehicle sales, finance origination commissions (Toyota Access Loans, Fixed Rate Car Loans, Full-Service Leases, Novated Leases), insurance commissions (Toyota Genuine Insurance underwritten by Aioi Nissay Dowa), parts and accessories, service labour, and subscription-based Roadside Assist ($99/year) and Roadside Assist Plus ($139/year). Go-to-market is direct-to-consumer via a physical showroom, online inventory browsing, and multi-platform social media presence (Facebook, Instagram, TikTok), augmented by the mymoto rewards loyalty program operated by parent Autoleague.
Maddington Toyota firmographics
Firmographics- Name
- Maddington Toyota
- Website
- https://maddingtontoyota.com.au
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maddington Toyota is a single-location authorised Toyota dealership in Maddington, Western Australia, selling new, pre-owned, and certified Toyota vehicles plus finance, insurance, parts, service, and roadside assistance to individual consumers and fleet customers across the Perth metro area.
- Ownership category
- akta.pro rank
Where Maddington Toyota is headquartered
LocationHeadquarters
- HQ city
- Maddington
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Maddington Toyota business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Vehicle Sales: Revenue from selling new Toyota vehicles including cars, SUVs, utes and vans. Primary revenue stream for the dealership.
- Pre-Owned Vehicle Sales: Revenue from selling used vehicles including Toyota Certified Pre-Owned vehicles with warranty coverage
- Service and Maintenance: Revenue from vehicle servicing, repairs, and maintenance using Toyota Genuine Parts
- Parts and Accessories: Revenue from Toyota Genuine Parts and accessories sales
- Finance Products: Revenue from arranging Toyota Finance products including Toyota Access Loans, Fixed Rate Car Loans, and Full-Service Leases
- Insurance Products: Revenue from Toyota Genuine Insurance policies underwritten by Aioi Nissay Dowa Insurance Company
- Roadside Assistance: Annual membership fees for Roadside Assist and Roadside Assist Plus programs
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Roadside Assist membership |
| Subscription | Annual | Roadside Assist Plus membership |
| Other | Monthly | Toyota Access Loan fees |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Maddington Toyota product offering
Product offeringCore offering
Maddington Toyota is an authorised Toyota dealership selling new, pre-owned, demonstrator, and Toyota Certified Pre-Owned vehicles across cars, SUVs/4WDs, and utes/vans. It provides in-house vehicle servicing using Toyota Genuine Parts by factory-trained technicians, arranges Toyota Finance products and Toyota Genuine Insurance, sells parts and accessories, and offers Toyota Roadside Assist memberships for retail and fleet customers in the Perth metropolitan area.
Product overview
Maddington Toyota is a Toyota car dealership in Maddington, Western Australia offering a comprehensive range of Toyota vehicles across three main categories: Cars (Yaris, Corolla Hatch, Corolla Sedan, Camry, GR86, GR Corolla, GR Yaris), SUVs & 4WDs (Yaris Cross, Corolla Cross, C-HR, RAV4, bZ4X, bZ4X Touring, Kluger, Fortuner, LandCruiser Prado, LandCruiser 300), and Utes & Vans (Hilux, LandCruiser 70, Tundra, HiAce, Coaster). The dealership also provides associated services including Toyota Finance (access loans, fixed rate loans, full-service leases), Toyota Genuine Insurance, Roadside Assist, parts & accessories, Toyota Connected Services, Toyota Safety Sense, and fleet services. They sell new, pre-owned, demonstrator, and Toyota Certified Pre-Owned vehicles.
Differentiator
Problem solved
Functional benefit
Products and services
- New Toyota Vehicles
- Pre-Owned Vehicles
- Toyota Certified Pre-Owned Vehicles
- Vehicle Servicing and Maintenance
- Toyota Genuine Parts and Accessories
- Toyota Finance
- Toyota Genuine Insurance
- Toyota Roadside Assist
- Fleet Services
Quantifiable outcome
- HiAce has the strongest resale value in its respective segment according to Glass's Information Services
Companies that use Maddington Toyota
Customer profileSegments2 records
Ideal customer profiles2 records
Maddington Toyota technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Maddington Toyota partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered flagship, core and minor.
- Toyota Motor Corporation Australia LimitedflagshipAuthorised Toyota dealer operating under franchise agreement with Toyota Motor Corporation Australia Limited. Provides sales, service, and parts for Toyota vehicles in Western Australia.
- Toyota Finance Australia LimitedcoreFinance partner providing Toyota Access Loans, Fixed Rate Car Loans, Full-Service Leases, and Novated Leases. Operates as division of Toyota Finance Australia Limited ABN 48 002 435 181, AFSL and Australian Credit Licence 392536.
- Aioi Nissay Dowa Insurance Company Australia Pty Ltd (Toyota Insurance)coreInsurance partner providing Toyota Genuine Insurance products including comprehensive car insurance with benefits exclusive to Toyota owners such as lifetime repair guarantee and Toyota Genuine Parts for repairs.
- KINTOminorCar rental service partner offering flexible vehicle rental options. Part of Toyota's mobility services ecosystem.
- Autoleague Pty Ltd (mymoto)coreParent company operating the mymoto rewards program. Maddington Toyota is a mymoto partner. Autoleague manages digital privacy policy and website operations for the dealership group.
- OneToyota NetworkflagshipNetwork of Toyota organisations in Australia including authorised dealers, Toyota Motor Corporation Australia, Toyota Finance Australia, Toyota Insurance, and Toyota Western Australia (Prestige Motors and Eastpoint). Shares customer data across network for integrated guest experience.
- Glass's Information Services Pty LtdminorVehicle valuation authority providing market data confirming HiAce has strongest resale value in its segment.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
Maddington Toyota competitors and assessment
Company assessmentDirect peers
- Eagers Automotive: Australia's largest automotive retailer operating over 200 dealerships across multiple brands including Toyota. Closest direct comparable in business model, scale, and Australian market context.
- Dutton Automotive: One of Australia's largest privately owned dealer groups operating multiple new vehicle franchises, used car operations, and parts/service centres. Directly comparable multi-location dealership model.
- Autosports Group: ASX-listed Australian multi-brand automotive retailer with new and used vehicle sales, service, and finance offerings. Highly comparable in dealership operations and revenue mix.
- Alto Group: Authorised Toyota dealer group in Sydney operating new, pre-owned, service, and fleet businesses. Comparable Toyota franchise operating model in a different Australian metropolitan market.
- Cricks Toyota: Authorised Toyota dealership group on the Sunshine Coast offering new, used, service, parts, finance, and insurance—mirroring Maddington Toyota's full Toyota franchise operating model.
Broad incumbents
- Bapcor Limited: ASX-listed Australian automotive aftermarket company (AutoBarn, Burson, etc.) operating parts retail and wholesale. Comparable in automotive parts and accessories distribution scale across Australia.
- Lithia Motors: One of the largest automotive retailers globally with multi-brand franchise operations, captive finance, and omnichannel retail. Comparable in scale and franchise dealer economics.
- Asbury Automotive Group: Large US-based automotive retailer operating multiple franchise brands with new/used vehicle sales, F&I, parts, and service. Comparable in franchise dealer operating model and revenue mix.
- Inchcape plc: Global automotive distributor and retailer with multi-brand operations including Toyota in several markets. Comparable in multi-region automotive retail business model.
Emerging players
- Carsales.com: Australia's leading online automotive marketplace. Relevant as an emerging channel that competes for vehicle buyer attention and could pressure traditional dealer sales funnels over time.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Maddington Toyota social profiles
Digital presenceMaddington Toyota financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maddington Toyota leadership team
Management profileNumber of profiles
Profiles1 record
Maddington Toyota funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maddington Toyota M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maddington Toyota
What does Maddington Toyota do?
Maddington Toyota is an authorised Toyota dealership selling new, pre-owned, demonstrator, and Toyota Certified Pre-Owned vehicles across cars, SUVs/4WDs, and utes/vans. It provides in-house vehicle servicing using Toyota Genuine Parts by factory-trained technicians, arranges Toyota Finance products and Toyota Genuine Insurance, sells parts and accessories, and offers Toyota Roadside Assist memberships for retail and fleet customers in the Perth metropolitan area.
Is Maddington Toyota a public or private company?
Maddington Toyota is a private company. It is classified as corporate owned and is currently operating.
When was Maddington Toyota founded?
Maddington Toyota was founded in -1. It employs 11 to 50 people.
Where is Maddington Toyota based?
Maddington Toyota is headquartered in Maddington, Australia, in the Oceania region.
How does Maddington Toyota make money?
Seven revenue lines are on record. New Vehicle Sales are the primary driver. The others are pre-Owned Vehicle Sales, service and Maintenance, parts and Accessories, finance Products, insurance Products and roadside Assistance.
Who are Maddington Toyota's main competitors?
Direct peers on record are Eagers Automotive, Dutton Automotive, Autosports Group, Alto Group and Cricks Toyota. Broad incumbents are Bapcor Limited, Lithia Motors, Asbury Automotive Group and Inchcape plc. Carsales.com is listed as an emerging player.
Does Maddington Toyota have an API?
No public API is recorded for Maddington Toyota.