Autoleague
Autoleague is an Australian, employee-owned automotive retail group operating 60+ franchise dealerships across Western Australia, Victoria and Queensland, selling 60,000+ new and used vehicles annually through 18 OEM brand partnerships via its mymoto digital platform.
- Company typePrivate
- Founded2022
- HeadquartersPerth, Australia
- Headcount1,001–5,000
- GTM typeB2C
- OfferingServices
What Autoleague does
Autoleague is an Australian-owned and employee-owned automotive retail group operating more than 60 franchise dealership points across Western Australia, Victoria and Queensland. It sells new and used vehicles, parts and aftersales service through 18 active OEM franchise agreements covering mass-market, premium and emerging electric brands (Ford, Toyota, Hyundai, Mazda, Volkswagen, Kia, Mitsubishi, Nissan, MG, Suzuki, Isuzu UTE, GWM, JAC, Jeep, Farizon and others). The group states a run-rate of 60,000+ vehicles sold per year across 2,000+ employees.
The group's technology stack centers on the mymoto digital retail platform and the Autoleague X software development arm, which together power online vehicle discovery, inventory management, customer experience and aftersales workflows across the physical network. A captive financing arm, mymoto Finance, sits on top of the same platform, extending the funnel into vehicle finance origination. CarPlace historically provided a stand-alone used-car online channel, which was divested to Singapore-based Carro in June 2026 while Autoleague retained a strategic minority stake.
Revenue mechanics combine one-time vehicle gross profit per unit, parts and service labour, and finance commission via mymoto Finance. Go-to-market is dual-channel: physical franchise showrooms act as bottom-of-funnel closers and digital channels (mymoto, social, organic search) act as mid/top-of-funnel demand engines. The customer base is primarily individual retail vehicle buyers with a secondary B2B relationship to the 18 brand manufacturers as channel partners. Pricing is not publicly disclosed and varies by brand, model and location.
Autoleague firmographics
Firmographics- Name
- Autoleague
- Legal name
- Autoleague
- Website
- https://autoleague.com.au
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Autoleague is an Australian, employee-owned automotive retail group operating 60+ franchise dealerships across Western Australia, Victoria and Queensland, selling 60,000+ new and used vehicles annually through 18 OEM brand partnerships via its mymoto digital platform.
- Ownership category
- akta.pro rank
Autoleague industry classification
Industry- Product category
- Automotive Retail
- NAICS
- Motor Vehicle and Parts Dealers (441), New Car Dealers (44111), Used Car Dealers (441120), Other Motor Vehicle Dealers (4412), Automotive Parts and Accessories Retailers (44133)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500)
- akta.pro primary industry
- New & Used Auto Purchase Loans (FSAKADAA)
Keywords
Where Autoleague is headquartered
LocationHeadquarters
- HQ city
- Perth
- HQ country
- Australia
- HQ region
- Oceania
Offices11 records
Markets served
Autoleague business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- New Vehicle Sales: Sale of new vehicles through franchise dealership points under 18 automotive brand partners
- Used Vehicle Sales: Sale of used vehicles across dealership network, with 60,000+ cars sold per year
- Automotive Service and Aftersales: Service, maintenance and aftermarket parts through dealership network
- Franchise Operations: Multiple franchise points operating under automotive brand partners generating dealership margins and fees
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Autoleague product offering
Product offeringCore offering
Autoleague is a national automotive retail group that sells new and used vehicles through 60+ franchise dealership points across Australia representing 18 automotive brands, and develops proprietary automotive retail software through its Autoleague X division. Its digital retail platforms mymoto and mymoto Finance support online vehicle discovery, financing and customer management across the dealership network, while CarPlace operates as a dedicated used car platform.
Product overview
Autoleague is a national automotive retail group operating a platform-plus-services model across Australia's automotive industry. The core digital infrastructure consists of mymoto, a digital retail platform powering online and in-dealership vehicle sales, inventory tracking, and customer management; and Autoleague X, the company's proprietary software development division. The product portfolio also includes CarPlace (used car platform) and mymoto Finance (financing services), supported by 60+ franchise dealership points across Western Australia, Victoria, and Queensland. The company serves both new and used vehicle markets with 18 automotive brand partners, selling approximately 60,000 cars annually.
Differentiator
Problem solved
Functional benefit
Brands
- mymoto: Digital retail platform for automotive sales and services
- Autoleague X
- CarPlace
- CarbonHalo
Products and services
- mymoto Digital Retail Platform mymoto is the company-owned digital retail platform that powers online vehicle sales, inventory management, and customer experience across Autoleague's national dealership network of 60+ franchise points.
- mymoto Finance mymoto Finance is the vehicle financing service integrated with the mymoto digital retail ecosystem, providing finance options to customers purchasing vehicles through Autoleague dealerships.
- CarPlace Used Vehicle Platform CarPlace is the Australian used car platform operated by Autoleague, offering online used vehicle sales with showrooms in Western Australia and Queensland and supporting wholesale used vehicle operations.
- Autoleague X Autoleague X is the company's dedicated software development division, responsible for building and maintaining proprietary automotive technology solutions and digital platforms including mymoto.
- New Vehicle Sales (Franchise Dealership Operations) Retail sale of new vehicles through Autoleague's 60+ franchise dealership points representing 18 automotive brand partners including Ford, Toyota, Hyundai, Mazda, Volkswagen, Kia, Mitsubishi, Nissan, MG, Suzuki, Isuzu, GWM, JAC and Jeep.
- Used Vehicle Sales Retail sale of used vehicles through Autoleague's dealership network and the CarPlace used car platform, with 60,000+ new and used cars sold per year.
- Automotive Service and Aftersales Service, maintenance, and aftermarket parts operations provided through Autoleague's franchise dealership network.
Quantifiable outcome
- 60,000+ cars sold per year
- +2 more outcomes
Companies that use Autoleague
Customer profileSegments2 records
Ideal customer profiles1 record
Autoleague technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Autoleague partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered flagship and core.
- CarroflagshipAutoleague sold its CarPlace used car platform to Singapore-based Carro, with Autoleague remaining as a strategic shareholder of CarPlace and becoming a strategic investor in Carro. The partnership enables Autoleague to participate in Carro's Asia Pacific expansion across 8 markets and the Japan-Australia import corridor.
- FordcoreFord franchise dealership partnership through Albany Ford location
- ToyotacoreToyota franchise dealership partnerships across multiple locations including Albany, Canning Vale, Maddington, and Midland
- HyundaicoreHyundai franchise dealership partnerships across Albany, Maddington, Melville, and Midland
- MazdacoreMazda franchise dealership through Albany Mazda and Essendon Mazda locations
- VolkswagencoreVolkswagen franchise dealership through Albany VW, Melville VW, and Essendon VW
- KiacoreKia franchise dealership through Berwick Kia, Midland Kia, Morley Kia, and Osborne Park Kia
- MitsubishicoreMitsubishi franchise dealership through Albany Mitsubishi, Berwick Mitsubishi, Maddington Mitsubishi, Midland Mitsubishi, and Wanneroo Mitsubishi
- NissancoreNissan franchise dealership through Berwick Nissan, Bibra Lake Nissan, Midland City Nissan, and Morley City Nissan
- MGcoreMG franchise dealership through Essendon MG, Midland City MG, and Osborne Park MG
- SuzukicoreSuzuki franchise dealership through Midland City Suzuki
- Isuzu UTEcoreIsuzu UTE franchise dealership through Essendon Isuzu UTE, Maddington Isuzu Ute, Midland City Isuzu Ute, and Wanneroo Isuzu Ute
- GWMcoreGWM franchise dealership through Berwick GWM and Midland GWM
- JAC MotorscoreJAC franchise dealership through Essendon JAC, Midland JAC Motors, Vic Park JAC, and Wanneroo JAC
- JeepcoreJeep franchise dealership partnership
- FarizoncoreFarizon franchise dealership through Farizon Perth (Canning Vale)
- CarbonhalocoreEnvironmental partnership for carbon emissions reduction. Autoleague partners with Carbonhalo to take proactive steps to reduce carbon emissions and minimise environmental impact. Verified emissions reductions certificates available.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
Autoleague competitors and assessment
Company assessmentRegional players
- Carro: Singapore-headquartered automotive marketplace and dealer group operating across 8 Asia Pacific markets and backed by SoftBank Vision Fund. Carro is both a strategic partner and indirect peer, providing Autoleague with regional expansion optionality via the CarPlace transaction.
- Pendragon plc: UK-based multi-brand automotive retailer operating franchised dealerships and a used-car platform (carzam). Pendragon is a relevant regional peer with a comparable franchise + used-car strategy, though focused on the UK market.
Broad incumbents
- CarMax: Largest US used-car retailer operating a hub-and-spoke model with integrated digital and physical channels. CarMax's used-vehicle focus and omnichannel experience are directly comparable to the CarPlace platform Autoleague previously operated (now via Carro partnership).
- Sonic Automotive: US-based Fortune 500 automotive retailer operating franchised dealerships and the EchoPark used-vehicle platform. Sonic's dual franchised + used-car platform structure closely mirrors Autoleague's new vehicle franchise plus CarPlace used-vehicle model.
- Inchcape plc: London-listed global automotive distributor and retailer operating across 40+ markets. Inchcape's multi-brand distribution expertise and emerging-market presence (Asia, Africa, Americas) make it a comparable broader incumbent in automotive retail and distribution.
- Lithia Motors: One of the largest automotive retailers in the world, operating multi-brand franchised dealerships across the US, UK, and Canada. Lithia's tech-forward 'Driveway' digital retail platform parallels Autoleague's mymoto strategy and its acquisition-led consolidation model is a relevant comparison.
Others
- Cox Automotive: Global provider of automotive services, technology, and digital retailing solutions (including Dealertrack, Autotrader, Kelley Blue Book). Cox Automotive is an adjacent ecosystem enabler whose software stack parallels the capabilities Autoleague X is building internally.
Direct peers
- Eagers Automotive (AP Eagers): Australia's largest automotive retail group operating multi-brand franchised dealerships across new and used vehicles. Eagers is the closest direct competitor to Autoleague in Australian multi-brand automotive retail, with overlapping OEM partnerships (Toyota, Ford, BMW, Mercedes-Benz) and similar digital retail initiatives.
- Bapcor Limited: ASX-listed Australian automotive aftermarket parts and service retailer operating brands like Burson Auto Parts and Autobarn. Bapcor competes with Autoleague's aftersales and parts business and serves a comparable Australian customer base across a multi-site retail network.
- Carsales.com: Australia's leading online automotive marketplace connecting buyers and sellers of new, used, and dealer vehicles. Carsales.com competes with Autoleague's mymoto digital retail platform in the online vehicle discovery and lead-generation layer of the Australian auto market.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Autoleague social profiles
Digital presenceAutoleague financial estimates
Financial estimateRevenue estimate
Valuation estimate
Autoleague leadership team
Management profileNumber of profiles
Autoleague subsidiaries and ownership
Company hierarchySubsidiaries1 record
Autoleague funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Autoleague M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Autoleague
What does Autoleague do?
Autoleague is a national automotive retail group that sells new and used vehicles through 60+ franchise dealership points across Australia representing 18 automotive brands, and develops proprietary automotive retail software through its Autoleague X division. Its digital retail platforms mymoto and mymoto Finance support online vehicle discovery, financing and customer management across the dealership network, while CarPlace operates as a dedicated used car platform.
Is Autoleague a public or private company?
Autoleague is a private company. It is classified as management employee owned and is currently operating.
When was Autoleague founded?
Autoleague was founded in 2022. It employs 1,001 to 5,000 people.
Where is Autoleague based?
Autoleague is headquartered in Perth, Australia, in the Oceania region.
How does Autoleague make money?
Four revenue lines are on record. New Vehicle Sales are the primary driver. The others are used Vehicle Sales, automotive Service and Aftersales and franchise Operations.
Who are Autoleague's main competitors?
Regional players on record are Carro and Pendragon plc. Broad incumbents are CarMax, Sonic Automotive, Inchcape plc and Lithia Motors. Cox Automotive is listed as an others. Direct peers are Eagers Automotive (AP Eagers), Bapcor Limited and Carsales.com.
Does Autoleague have an API?
No public API is recorded for Autoleague.
What industry is Autoleague in?
Autoleague's product category is Automotive Retail. Its primary akta.pro industry code is FSAKADAA, New & Used Auto Purchase Loans. Its NAICS code is 441 and its SIC code is 5500.