Maddox & Gerock, P.C.
Maddox & Gerock, P.C. is a privately held Northern Virginia family law firm in Fairfax, Virginia, serving individuals and families across the region with divorce, custody, support, estate planning, and appellate services through a 10-attorney bench using traditional hourly billing.
- Company typePrivate
- Founded-
- HeadquartersFalls Church, VA, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Maddox & Gerock, P.C. does
Maddox & Gerock, P.C. is a privately held Professional Corporation organized under Virginia law, operating as a family law firm headquartered in Fairfax, Virginia, with a secondary marketing presence in Falls Church. The firm was originally known as The Maddox Law Firm and rebranded to Maddox & Gerock, P.C., reflecting the joint leadership of attorneys Katharine Maddox and Julie Curran Gerock. It serves individuals and families across Northern Virginia — including Fairfax, Arlington, Alexandria, Annandale, Falls Church, McLean, and surrounding jurisdictions — and describes having helped thousands of clients in Virginia over its operating history.
The firm delivers legal services through four practice areas: Family Law (custody, visitation, support, paternity, prenuptial/postnuptial agreements, international family law), Divorce (contested, uncontested, high-asset, military, same-sex, collaborative, mediation), Estate Planning (wills, trusts, advance medical directives, power of attorney), and Appeals. It fields a bench of 10 named attorneys supported by 8 named staff, with multiple attorneys holding Virginia Supreme Court mediator certification and credentials such as AV Preeminent, Super Lawyers, Best Lawyers in America, and membership in the American Academy of Matrimonial Lawyers. Technology usage is described as standard legal-practice infrastructure — case management, document management, secure client portals, and virtual meeting tools for remote mediation — with no proprietary platform or technology product.
The revenue model is traditional professional services: hourly billing for legal representation, free initial consultations, and discounted rates for military service members, police, firefighters, and teachers. The firm is sales-led, acquiring clients through its website, blog content (100+ published articles), social media, professional referral networks, and community presence. Revenue is not publicly disclosed, and the firm is privately held by its working partners with no identified institutional ownership.
Maddox & Gerock, P.C. firmographics
Firmographics- Name
- Maddox & Gerock, P.C.
- Legal name
- Maddox & Gerock, P.C.
- Website
- https://maddoxandgerock.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Maddox & Gerock, P.C. is a privately held Northern Virginia family law firm in Fairfax, Virginia, serving individuals and families across the region with divorce, custody, support, estate planning, and appellate services through a 10-attorney bench using traditional hourly billing.
- Ownership category
- akta.pro rank
Maddox & Gerock, P.C. industry classification
Industry- Product category
- Family Law Legal Services
- NAICS
- Offices of Lawyers (541110), Legal Services (5411)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Family & Private Client (Trusts & Estates) Law (BPAHAAAK)
- akta.pro secondary industries
- Estate Planning, Trust Structuring & Governance (FSAAADAF), Estate Administration & Probate Services (FSAAANAE), Business Valuation & Litigation Support (BPAHABAK)
Keywords
Where Maddox & Gerock, P.C. is headquartered
LocationHeadquarters
- HQ city
- Falls Church, VA
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Maddox & Gerock, P.C. business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Legal Services - Hourly Billing: Traditional hourly billing for legal representation in family law matters including divorce, custody, support, and estate planning. Fees vary based on attorney experience and case complexity.
- Legal Services - Consultation Fees: Initial consultations, with some services offered at discounted rates for military service members, police, firefighters, and teachers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | General Legal Services |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Maddox & Gerock, P.C. product offering
Product offeringCore offering
Maddox & Gerock, P.C. is a Northern Virginia family law firm providing full-service legal representation in divorce (contested, uncontested, high-asset, military, and same-sex), child custody and support, spousal support, prenuptial/postnuptial agreements, paternity, estate planning (wills, trusts, advance directives, powers of attorney), and appellate family law matters. The firm also offers alternative dispute resolution including mediation and collaborative law, delivered through traditional attorney-client engagements.
Product overview
Maddox & Gerock, P.C. is a family law firm, not a technology product company. The firm offers legal services through a unified practice focused on family law matters. The service portfolio centers on four core practice areas: (1) Family Law Services covering custody, visitation, support, paternity, prenuptial/postnuptial agreements, and legal separation; (2) Divorce Services encompassing contested and uncontested matters, high-asset cases, military divorce, same-sex divorce, collaborative law, and mediation; (3) Estate Planning including wills, trusts, advance directives, and powers of attorney; and (4) Appellate representation. All services are delivered through traditional attorney-client engagements, not software products or platforms.
Differentiator
Problem solved
Functional benefit
Products and services
- Family Law Services
Quantifiable outcome
- 50+ 5-star reviews
- +2 more outcomes
Companies that use Maddox & Gerock, P.C.
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles5 records
Maddox & Gerock, P.C. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Maddox & Gerock, P.C. partnerships and signals
Strategic signalScale indicators3 records
Recent moves8 records
Expansion highlights5 records
Maddox & Gerock, P.C. competitors and assessment
Company assessmentDirect peers
- Surovell Isaacs & Levy PLC: Northern Virginia-based family law firm serving Fairfax and surrounding jurisdictions with contested divorce, custody, and high-asset matters — directly comparable in geography, client base, and practice mix.
- McCandless Linton Law: Northern Virginia family law firm providing divorce, custody, and estate planning services from a similarly sized team; directly comparable in scope, geography, and client persona.
- Blank & Blank PLLC: Northern Virginia family law practice offering divorce, custody, and support services — comparable in scale and regional scope.
- Burress & Thomas: Virginia-based family law firm offering divorce, custody, and related services; direct comparator in target market and practice focus.
- Greenspun Shapiro PC: Virginia family law and divorce firm serving the DC-metro area with comparable practice areas (custody, divorce, support) and similar regional positioning.
Regional players
- Legal Aid Society of Northern Virginia: Regional non-profit providing free family-law services to Northern Virginia low-income clients; not a direct competitor for paid representation but operates in the same geographic market and category.
Emerging players
- Wealth.com: Digital estate-planning platform built for financial advisors; an adjacent emerging player taking share from traditional estate-planning practices like the one operated by Maddox & Gerock.
- Trust & Will: Online estate-planning platform offering wills, trusts, and powers of attorney at fixed fees; competes with Maddox & Gerock's estate-planning service line on simplicity and pricing while Maddox competes on customization.
- LegalZoom: Mass-market online legal services platform offering divorce filings, wills, and family-law document preparation; competes on price for simpler matters that Maddox & Gerock also serves.
Broad incumbents
- Cordell & Cordell: National divorce and family-law firm with multiple offices including Virginia/DC, focused on men in family-law matters; comparable on services (divorce, custody, support) and represents the multi-office incumbent alternative in the same category.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Maddox & Gerock, P.C. social profiles
Digital presenceMaddox & Gerock, P.C. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Maddox & Gerock, P.C. leadership team
Management profileNumber of profiles
Profiles10 records
Maddox & Gerock, P.C. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Maddox & Gerock, P.C. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Maddox & Gerock, P.C.
What does Maddox & Gerock, P.C. do?
Maddox & Gerock, P.C. is a Northern Virginia family law firm providing full-service legal representation in divorce (contested, uncontested, high-asset, military, and same-sex), child custody and support, spousal support, prenuptial/postnuptial agreements, paternity, estate planning (wills, trusts, advance directives, powers of attorney), and appellate family law matters. The firm also offers alternative dispute resolution including mediation and collaborative law, delivered through traditional attorney-client engagements.
Is Maddox & Gerock, P.C. a public or private company?
Maddox & Gerock, P.C. is a private company. It is classified as management employee owned and is currently operating.
When was Maddox & Gerock, P.C. founded?
Maddox & Gerock, P.C. was founded in -1. It employs 11 to 50 people.
Where is Maddox & Gerock, P.C. based?
Maddox & Gerock, P.C. is headquartered in Falls Church, VA, United States, in the North America region.
How does Maddox & Gerock, P.C. make money?
Two revenue lines are on record. Legal Services - Hourly Billing is the primary driver. The others are legal Services - Consultation Fees.
Who are Maddox & Gerock, P.C.'s main competitors?
Direct peers on record are Surovell Isaacs & Levy PLC, McCandless Linton Law, Blank & Blank PLLC, Burress & Thomas and Greenspun Shapiro PC. Legal Aid Society of Northern Virginia is listed as a regional player. Emerging players are Wealth.com, Trust & Will and LegalZoom. Cordell & Cordell is listed as a broad incumbent.
Does Maddox & Gerock, P.C. have an API?
No public API is recorded for Maddox & Gerock, P.C..
What industry is Maddox & Gerock, P.C. in?
Maddox & Gerock, P.C.'s product category is Family Law Legal Services. Its primary akta.pro industry code is BPAHAAAK, Family & Private Client (Trusts & Estates) Law, with a secondary code of FSAAADAF, Estate Planning, Trust Structuring & Governance. Its NAICS code is 541110 and its SIC code is 8111.