What Maddox does

Maddox Yachts (legal entity Maddox Management PLC) is a boutique superyacht brokerage firm founded in 2020 by CEO Will Harrison and headquartered at 84 Brook Street, Mayfair, London. The company operates five offices globally — London, Beverly Hills, New York, Dubai, and Cannes — and serves ultra-high-net-worth individuals (UHNWIs) seeking to acquire, sell, build, or maintain superyachts, typically priced between €24.9M and €295M per vessel. Its service offering comprises four integrated modules: Superyacht Purchase (acquisition search and advisory), Superyacht Sales (brokerage and transaction management), Owner's Representation (ongoing coordination of designers, crew, technical, and refit teams), and Superyacht Build (project management for 40-120m new constructions).

The business is not technology-based; there is no proprietary software platform, app, API, or AI capability disclosed. The operating model is high-touch and relationship-driven: dedicated yacht brokers manage each transaction end-to-end, supported by a network of 100+ global advisors and a proprietary database of approximately 3,000 UHNWIs that provides access to off-market opportunities. Marketing is concentrated in luxury yachting publications (Boat International, Superyacht Times, Robb Report) and event sponsorships (World Superyacht Awards), with social presence on LinkedIn and Instagram.

Revenue is generated from two streams: brokerage commissions on yacht sales (transaction-fee model) and professional-services fees for Purchase advisory, Build project management, and Owner's Representation. Since inception the firm has brokered approximately $3bn in deals, and currently markets £2bn of inventory. The company is privately held, founder-led, and discloses no external institutional investment, revenue, or headcount figures.

Name

Maddox

Legal name

Maddox Management PLC

Website

https://maddox.yachts

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Maddox Yachts is a boutique superyacht brokerage founded in 2020 serving ultra-high-net-worth individuals across five global offices. It brokers yacht purchases, sales, new builds, and owner's representation, having facilitated $3 billion in deals since inception via its 100+ advisor network and 3,000-strong UHNW database.

Ownership category

akta.pro rank

Product category

Luxury Superyacht Brokerage

NAICS

Boat Dealers (441222), Boat Building (336612)

SIC

Ship & Boat Building & Repairing (3730)

akta.pro primary industry

Luxury Yacht Prototype, One-Off & Concept Build Programs (IMAJAMAL)

akta.pro secondary industry

Superyacht & Megayacht Manufacturing (IMAJAEAD)

Keywords

• Superyacht brokerage
• Yacht sales advisory
• Superyacht purchase services
• Owner's representation
• New build management

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Brokerage Sales Commission: Earns commissions on yacht sales transactions. The company brokers deals for both on-market and off-market superyachts, with listed vessels ranging from €24.9M to €295M. Transaction-based revenue model typical of luxury brokerage.
2. Purchase Advisory Services: Expert guidance through acquisition process including search services, negotiations, and logistics management for buyers of superyachts.
3. Build Project Management: Manages and oversees superyacht builds from 40 to 120 metres, including contract negotiation, regulatory compliance, budget monitoring, and project oversight from design to launch.
4. Owner's Representation Services: Acts as representative for yacht owners coordinating all aspects of ownership including consultants, designers, crew, technical teams, compliance specialists, builders, captains, and managing refits.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Maddox Yachts is a boutique superyacht brokerage that brokers the buying, selling, building, and ongoing management of superyachts for ultra-high-net-worth individuals. The firm operates four core service lines: Superyacht Purchase (acquisition search and advisory), Superyacht Sales (brokerage and transaction execution), Owner's Representation (coordination of all ownership parties), and Superyacht Build (new construction project management from 40m to 120m). Transactions span on-market and off-market vessels priced from €24.9M to €295M, with the firm earning commissions and professional service fees on each engagement.

Product overview

Maddox is a boutique superyacht brokerage firm offering four integrated service modules: Superyacht Purchase (acquisition advisory and search), Superyacht Sales (brokerage and transaction management), Owner's Representation (ongoing ownership coordination), and Superyacht Build (new construction project management). These services work together to support ultra-high-net-worth individuals throughout the entire yacht ownership lifecycle, from acquisition through construction, operation, and eventual sale.

Differentiator

Problem solved

Functional benefit

Products and services

• Superyacht Purchase Guides buyers through the entire superyacht acquisition process, leveraging an extensive network of on- and off-market contacts to source yachts and managing negotiations and logistics from initial search through delivery. Intended for ultra-high-net-worth individuals purchasing superyachts.
• Superyacht Sales Expert brokerage service that prepares yachts for sale, manages negotiations, and executes transactions to achieve optimal prices for sellers, drawing on the firm's network of buyers and advisors. Intended for superyacht owners seeking to sell vessels.
• Owner's Representation Acts as the owner's representative coordinating all parties involved in yacht acquisition, ownership, operation, and sale, including consultants, designers, crew, technical teams, compliance specialists, builders, captains, and refit managers. Intended for current and prospective superyacht owners.
• Superyacht Build Project management service overseeing new superyacht construction from initial design through launch, including contract negotiation, regulatory compliance, and budget monitoring for vessels from 40 to 120 metres. Intended for clients commissioning new-build superyachts.

Quantifiable outcome

• $3bn deals brokered since 2020
• +2 more outcomes

Named customers10 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• IYC (International Yacht Collection): US-based superyacht brokerage and management company with international offices. Competes directly with Maddox in sales, charter, and yacht management for large-vessel UHNW clients.
• Camper & Nicholsons: Historic yacht brokerage and management firm with a global network servicing purchase, sale, charter, and new-build clients. Direct competitor to Maddox in the UHNW superyacht segment, with a broader charter and management offering.
• Y.CO: Monaco-based boutique superyacht brokerage, charter, and management company. Comparable to Maddox in serving UHNWIs with a high-touch, brand-forward model spanning sales, charter, and management.
• Burgess: Leading global superyacht brokerage and management firm headquartered in London with offices in Monaco, New York, Fort Lauderdale, and Dubai. Directly comparable to Maddox in serving UHNWIs across purchase, sales, charter, and yacht management, but at significantly larger scale and longer operating history.
• Fraser Yachts: Global yacht brokerage and management firm with a broad portfolio across sales, charter, and crew placement. Directly competes with Maddox for UHNW clients in the superyacht segment with a longer operational track record.
• Ocean Independence: Switzerland-headquartered yacht brokerage and management group with offices across Europe, the US, and Asia. Direct peer to Maddox in offering purchase, sale, charter, and new-build project management to UHNW clients.
• Northrop & Johnson: Established yacht brokerage and charter firm with global offices. Direct competitor to Maddox in the UHNW superyacht sales and purchase market, with a larger historical book of business.

Others

• Royal Huisman: Dutch shipyard building custom sailing and motor superyachts. Adjacent to Maddox's build project management services but operates as a builder rather than a broker/owner-rep.
• Boat International: Leading superyacht media and events company (including the World Superyacht Awards). Adjacent ecosystem player to Maddox, providing brand visibility and content marketing support but not a direct competitor.

Broad incumbents

• Denison Yachting: Large yacht brokerage with a strong US-centric presence and broader charter and new-construction divisions. Comparable to Maddox in core brokerage but operates as a broader incumbent with more volume-driven positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mmplcuk
• Instagraminstagram.com/maddoxyachts

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maddox