Made by Mortals
- Company typePrivate
- Founded-
- HeadquartersTameside, United Kingdom
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Made by Mortals firmographics
Firmographics- Name
- Made by Mortals
- Legal name
- Made By Mortals
- Website
- https://madebymortals.org
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Made by Mortals industry classification
Industry- Product category
- Participatory Arts and Creative Co-Production Services
- NAICS
- Broadcasting and Content Providers (516), Other Performing Arts Companies (711190)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990), Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Children’s & Youth Educational Entertainment (Edutainment) (EDAGALAK)
- akta.pro secondary industries
- Children’s Audio Publishing (Audiobooks & Podcasts) (MPAJAFAI), Health & Support Communities (BPAMABAL)
Keywords
Where Made by Mortals is headquartered
LocationHeadquarters
- HQ city
- Tameside
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Made by Mortals business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Grant and Trust Funding: Primary revenue from grants, trusts, and foundation funding including relationships with GMCA Foundational Economy Innovation Fund, The Ideas Fund, and Energy Saving Trust. Project-based funding for delivering participatory arts programmes.
- Commissioned Projects: Project commissions from research teams, healthcare organisations, and public sector bodies for co-creation workshops, audio production, and creative research dissemination
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Made by Mortals product offering
Product offeringCore offering
Made by Mortals co-creates characters and stories with people who have lived experience of health conditions and social challenges on themes of health, care, and social justice. The organisation delivers this through participatory arts projects spanning audio stories, podcasts, films, music, theatre, and interactive workshops, serving research teams, NHS and health organisations, schools, and families with young children. Its flagship consumer-facing product is the Armchair Adventures podcast for children aged 6-8, while its organisational offerings include the For Research programme and the Training & Events programme.
Product overview
Made by Mortals is a community interest company that operates as a single unified offering—co-creating characters and stories on themes of health, care and social justice—through multiple interconnected service strands. The portfolio includes: the core Armchair Adventures podcast programme for children; the For Research programme supporting academic and health research teams with participatory arts; the Training & Events programme offering creative professional development; and the underlying creative production services (audio stories, films, music, theatre, interactive workshops) that are deployed across all programmes. The organisation also maintains community groups (including Hearts & Minds for people aged 60+) as a core asset feeding lived experience into all creative work. The work reaches 400,000+ people through podcasts alone and operates across health, social care, and research sectors.
Differentiator
Problem solved
Functional benefit
Brands
- Armchair Adventures: A multi-award-winning podcast for children aged 6-8, featuring super-fun, educational, and interactive sing and move-along activities. Each episode is a new adventure with Connie and her gang of explorers. Episodes are available on Spotify, Apple Podcasts, YouTube, Amazon Music, and Yoto.
Products and services
- Armchair Adventures Multi-award-winning interactive podcast for children aged 6-8 featuring sing and move-along activities. Each episode is a new adventure with educational messages about topics like climate change, racial equality, and recycling. Available on Spotify, Apple Podcasts, YouTube, Amazon Music, and Yoto.
- For Research Programme Supports research teams in making the research process and outputs more inclusive, accessible, beneficial, and creative for communities. Uses a participatory arts approach to help communities participate in research equitably, with 13 research partnerships established.
- Training & Events Programme Training and events programme empowering researchers, health and social care professionals, and VCSFE organisations to deepen their understanding and practice of lived experience through creative, immersive learning.
- Audio Stories Audio storytelling productions created through co-creation with lived experience communities on themes of health, care, and social justice. Deployed as a creative output across research, training, and consumer-facing programmes.
- Films Film productions developed through community creative collaboration, including short films exploring themes like social care in prisons. Created through co-creation with lived experience communities.
- Music Original music created through community songwriting and singing workshops, used as a research dissemination tool and creative output across programmes.
- Theatre Theatre productions developed through co-creation with community participants on themes of health, care, and social justice.
- Interactive Workshops Facilitated creative workshops bringing together musicians, facilitators, researchers, and people with lived experience to co-create work through art forms including storytelling, music, movement, and drama. 150 co-creation workshops delivered.
- Community Groups Ongoing community groups including Hearts & Minds (for people aged 60+) and other creative groups that participate in co-creation projects. 306 community participants engaged across groups.
Quantifiable outcome
- 400,000+ people reached through Armchair Adventures podcast
- +2 more outcomes
Companies that use Made by Mortals
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Made by Mortals technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Made by Mortals partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Parkinson's UKcoreCollaboration on Planet Exercise project creating audio stories to help children understand Parkinson's disease. People with lived experience of Parkinson's joined the Hearts & Minds community creative group to co-create the story.
- YotocoreKids audio player partnership making Armchair Adventures available on Yoto devices. One of the exclusive audio content providers on the platform.
- Virgin AtlanticcoreIn-flight entertainment partnership - Armchair Adventures is the first kids podcast available in-flight on all Virgin Atlantic flights, providing global reach to travellers.
- Pennine Care NHS Foundation TrustcorePresented at their Research Dissemination Day. Collaborative work on research projects involving mental health and community engagement.
- NHS England North WestcorePartnership to create episodes about the environment and recycling, working with NHS England's programmes.
- British Safety CouncilminorCollaboration on episodes about accident prevention and safety awareness for young people.
- Millbrook Primary SchoolcoreSchool partnership for 'A Mile in Their Shoes' mental health project, involving children in audio content creation.
- Ashley Primary SchoolcoreSchool partnership for creative projects including mental health and crisis intervention content.
- Oakfield Primary SchoolcoreSchool partnership for ongoing creative collaboration and project involvement.
- Dr Amy Russell (Leeds Institute of Health Sciences)coreResearch collaboration with Associate Professor on creative approaches to research dissemination.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Made by Mortals competitors and assessment
Company assessmentDirect peers
- Sound Delivery: UK charity producing audio storytelling, podcasts, and radio content with and for communities facing disadvantage. Closely comparable to Made by Mortals on audio storytelling, lived-experience co-creation, and charitable/community sector positioning.
- Apples and Snakes: England's leading organisation for spoken word and poetry participatory arts, running community co-creation programmes with young people and underrepresented groups. Directly comparable to Made by Mortals on the participatory co-creation methodology and community-led creative practice dimensions.
- Heart n Soul: UK arts charity working with learning-disabled and autistic artists to co-create theatre, music, and visual art. Strongly comparable on the lived-experience co-creation methodology and health/social-justice themed creative output.
- Spread the Word: London-based literary development agency supporting writers from underrepresented backgrounds and running participatory creative writing programmes. Directly comparable on the participatory creative co-production model serving marginalised communities.
- Kids Listen: US-based non-profit community of kids' podcast creators advocating for high-quality audio content for children. Comparable as a peer network of children's podcast producers with similar educational entertainment missions.
- Fun Kids: UK-based children's audio and podcast network delivering educational entertainment content to kids and families. Directly comparable to Made by Mortals' Armchair Adventures as a children's audio content brand targeting similar age groups, with overlapping distribution on Spotify/Apple Podcasts.
Others
- AudioUK: UK trade body representing independent audio and podcast production companies. Comparable as an ecosystem/industry body representing the same audio production community Made by Mortals operates within.
Broad incumbents
- BBC CBeebies Radio: BBC's children's audio brand producing CBeebies Radio podcasts and programmes for under-6s. Comparable as a broad incumbent in the same children's audio category with significantly greater resources and brand recognition.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Made by Mortals social profiles
Digital presenceMade by Mortals financial estimates
Financial estimateRevenue estimate
Valuation estimate
Made by Mortals leadership team
Management profileNumber of profiles
Profiles2 records
Made by Mortals funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Made by Mortals M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Made by Mortals
What does Made by Mortals do?
Made by Mortals co-creates characters and stories with people who have lived experience of health conditions and social challenges on themes of health, care, and social justice. The organisation delivers this through participatory arts projects spanning audio stories, podcasts, films, music, theatre, and interactive workshops, serving research teams, NHS and health organisations, schools, and families with young children. Its flagship consumer-facing product is the Armchair Adventures podcast for children aged 6-8, while its organisational offerings include the For Research programme and the Training & Events programme.
Is Made by Mortals a public or private company?
Made by Mortals is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Made by Mortals founded?
Made by Mortals was founded in -1. It employs 1 to 10 people.
Where is Made by Mortals based?
Made by Mortals is headquartered in Tameside, United Kingdom, in the Europe region.
How does Made by Mortals make money?
Two revenue lines are on record. Grant and Trust Funding is the primary driver. The others are commissioned Projects.
Who are Made by Mortals's main competitors?
Direct peers on record are Sound Delivery, Apples and Snakes, Heart n Soul, Spread the Word, Kids Listen and Fun Kids. AudioUK is listed as an others. BBC CBeebies Radio is listed as a broad incumbent.
Does Made by Mortals have an API?
No public API is recorded for Made by Mortals.
What industry is Made by Mortals in?
Made by Mortals's product category is Participatory Arts and Creative Co-Production Services. Its primary akta.pro industry code is EDAGALAK, Children’s & Youth Educational Entertainment (Edutainment), with a secondary code of MPAJAFAI, Children’s Audio Publishing (Audiobooks & Podcasts). Its NAICS code is 516 and its SIC code is 7990.