MADE expo

What MADE expo does

MADE expo is a biennial international trade fair for architecture and construction held at Fiera Milano Rho, organized by MADE Eventi Srl — a private joint venture between Fiera Milano S.p.A. and Federlegno Arredo Eventi SpA. The exhibition serves as Italy's primary B2B platform connecting building-product manufacturers, window/door/facade producers, contractors, architects, engineers, and distributors, with the 2025 edition attracting 621 exhibitors from 31 countries and 85,000 professional visitors from 112 countries. The event is structured around two dedicated halls — Costruzioni (construction systems, BIM/software, energy renovation, thermal insulation) and Involucro (windows, doors, facades, roofing, shading) — plus the FEL (Festival dell'Edilizia Leggera) section for professional paints and light construction products, and a new Outdoor & Shading pavilion launching in 2027.

The core underlying technology is a digital matchmaking platform that connects exhibitors with international buyers for pre-scheduled business meetings, supports appointment management during the event, and enables post-event contact development. This platform is operationalized through the Incoming Buyer Programme, co-developed with Agenzia ICE (Italian Trade Agency) and MAECI (Italian Ministry of Foreign Affairs), supplemented by a network of foreign delegates across roughly 17 markets (USA, Spain, Egypt, CIS, Turkey, China/Taiwan/Hong Kong, France, Benelux, DACH, South Korea, Cyprus/Greece, Western Balkans). The 2025 edition generated 336 hosted international buyers from 61 countries and 4,100+ matchmaking appointments through this channel.

MADE expo generates revenue through exhibition space and stand rental (quote-based, multi-year contracts) plus an integrated services stack including stand design and construction, advertising and LED-wall sponsorships, catering and hospitality (via MiCodmc), logistics (via Expotrans, now part of Fiera Milano Group), and intellectual property protection services (via INDICAM). The event is part of the MIBA (Milan International Building Alliance) strategic platform, which co-locates MADE expo with GEE (Global Elevator Exhibition), SBE (Smart Building Expo), and SICUREZZA under a unified venue strategy to capture cross-sector visitor traffic. The marketing motion is event-driven, combining direct sales outreach for exhibitors with multi-channel content marketing, a media partner network of approximately 23 outlets, and the MADE Sustainability Prize (organized with Politecnico di Milano, aligned with the New European Bauhaus framework) to maintain year-round editorial visibility.

Name

MADE expo

Legal name

MADE Eventi Srl

Website

https://madeexpo.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MADE expo is a biennial international trade fair for architecture and construction held at Fiera Milano, operated by MADE Eventi Srl. It connects building-product manufacturers, architects, engineers, and contractors through two exhibition halls, a digital matchmaking platform, and the MIBA alliance.

Ownership category

akta.pro rank

Product category

Trade Fair and Exhibition Services

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Construction, Building Materials & Real Estate Shows Organizers (THAHABAG)

akta.pro secondary industries

Technology & Innovation Expos Organizers (THAHABAE), General Consumer Expos & Trade Shows (MPAGAFAA)

Keywords

• Construction trade fair
• Architecture exhibition services
• Building envelope showcase
• B2b event management
• Exhibition stand rental

Headquarters

HQ city

Rho (Milano)

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Exhibition Space and Stand Rental: Exhibitors pay to reserve booth space and stand fittings at the biennial MADE expo event held at Fiera Milano Rho. Revenue is generated from stand inquiry submissions, exhibitor registrations, and related participation fees.
2. Integrated Fair Services: Fiera Milano offers exhibitors a suite of paid services including stand design and construction, communication and visibility (advertising, LED walls, sponsorships), catering and hospitality, event organization, and meeting room rentals. These services are contracted by exhibitors as add-ons to their participation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

MADE expo is a biennial international trade fair for architecture and construction held at Fiera Milano Rho (next edition 17–20 November 2027), organized by MADE Eventi Srl. The exhibition features two specialized halls — Costruzioni (construction systems, BIM, structural products, energy renovation, thermal insulation) and Involucro (windows, doors, facades, roofing, shading) — plus the FEL festival for the professional paint and light construction sector and the new Outdoor & Shading pavilion launching in 2027. MADE expo sells exhibition stand space and a suite of paid integrated services (stand construction, advertising, catering, hospitality, meeting rooms) to exhibiting companies, and operates the Incoming Buyer Programme with Agenzia ICE and MAECI to connect exhibitors with international qualified buyers through a digital matchmaking platform.

Product overview

MADE expo is a biennial international trade fair for architecture and construction held at Fiera Milano. The core offering consists of the main MADE expo exhibition featuring two specialized halls: Costruzioni (covering software, BIM, structural products, energy renovation) and Involucro (covering windows, doors, facades, roofing, shading solutions). A new Outdoor & Shading pavilion debuts in 2027. The event includes FEL (Festival dell'Edilizia Leggera) for the professional color sector. Supporting services include the Incoming Buyer Programme for international buyer matchmaking, Expotrans logistics, intellectual property protection via INDICAM, and integrated exhibitor services (stand design, communication, hospitality). The event is part of the MIBA (Milan International Building Alliance) strategic platform alongside three other exhibitions. Awards include the MADE Sustainability Prize organized with Politecnico di Milano.

Differentiator

Problem solved

Functional benefit

Brands

• MIBA – Milan International Building Alliance: Strategic alliance bringing together four exhibitions: GEE (Global Elevator Exhibition), MADE expo, SBE (Smart Building Expo), and SICUREZZA, showcasing materials, technologies, solutions and systems for buildings and cities evolution.
• FEL – Festival dell'Edilizia Leggera
• Outdoor & Shading
• MIBA Levante
• MADE SUSTAINABILITY PRIZE

Products and services

• MADE expo — International Trade Fair for Architecture and Construction Biennial international trade fair for architecture and construction held at Fiera Milano Rho, featuring two specialized halls (Costruzioni and Involucro) covering construction systems, BIM, structural products, energy renovation, windows, doors, facades, roofing and shading solutions. For exhibitors (manufacturers, contractors, distributors) and professional visitors (architects, engineers, designers).
• FEL — Festival dell'Edilizia Leggera Festival dedicated to the professional color and light construction sector — paints, thermal insulation systems, decoration, equipment, tools and hardware — co-located within MADE expo. For painters, contractors, distributors and specialty trade professionals.
• Outdoor & Shading Pavilion Dedicated pavilion launching at MADE expo 2027 covering the outdoor space supply chain — sun awnings, pergolas, panoramic glazing, screening, pools, outdoor flooring and automation. For outdoor product manufacturers and landscape/outdoor living distributors.
• Incoming Buyer Programme Programme connecting exhibitors with international qualified buyers, coordinated with Agenzia ICE (Italian Trade Agency) and MAECI (Ministry of Foreign Affairs), featuring a digital matchmaking platform for pre-scheduled B2B appointments before and during the event with post-event contact management. For exhibiting companies seeking international market access.
• Expotrans Logistics Services Logistics services for the exhibition including shipping, on-site handling, customs management, storage, warehousing, packaging and sustainable logistics solutions with electric/hybrid equipment. Part of Fiera Milano Group since April 2025. AEO C+S certified and member of IELA with ~200 international partners. For exhibitors requiring freight and on-site handling.
• Intellectual Property Protection Service Anti-counterfeiting service regulated by INDICAM (Istituto di Centromarca per la lotta alla contraffazione) providing exhibitors with support in case of product counterfeit during the event, evidence collection, and removal of infringing products from exhibition spaces. For exhibitors holding registered trademarks, patents or designs valid in Italy.
• Exhibitor Services Integrated ecosystem of paid services for exhibiting companies — stand design and construction, communication and visibility (advertising, LED walls, sponsorships), catering and hospitality, event organization, meeting room rentals, and digital platform for lead management and networking. Contracted as add-ons to exhibition participation.

Quantifiable outcome

• 621 exhibitors from 31 countries; 85,000 operators from 112 countries; 336 international hosted buyers; 4,100+ matchmaking appointments (MADE expo 2025)

Named customers12 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature1 record

Partnerships

16 partnerships are on record, tiered minor and core.

• Spain (Guest Country)minorGTM or Marketing Partner · 1 January 2027Spain has been selected as the Guest Country for MADE expo 2027, recognizing its central role in the European and international architecture, construction, and urban development landscape. Special programming and delegations from Spain are planned.
• MIBA LevanteminorStrategic or Co-development Partner · 1 January 2026MIBA Levante is a new spin-off of MIBA dedicated to the Southern Italy market, hosted at Nuova Fiera del Levante (Bari) from 18–19 November 2026. MADE expo content and partnerships will be extended to this regional event.
• Agenzia ICE (Italian Trade Agency)coreGTM or Marketing Partner · 1 January 2025Agenzia ICE collaborates with MADE expo on the Incoming Buyer Programme, selecting and inviting high-profile international buyers to the exhibition. The programme generated over 4,100 matchmaking appointments at the 2025 edition.
• MAECI (Italian Ministry of Foreign Affairs and International Cooperation)coreGTM or Marketing Partner · 1 January 2025MAECI supports the Incoming Buyer Programme in partnership with Agenzia ICE, facilitating diplomatic and institutional backing for international buyer recruitment.
• FEL — Festival dell'Edilizia LeggeraminorStrategic or Co-development Partner · 1 January 2025FEL (Festival dell'Edilizia Leggera) is co-located within MADE expo for its 2027 edition at Fiera Milano Rho, and within MIBA Levante for its 2026 edition at Nuova Fiera del Levante (Bari). FEL covers the professional paint, thermal insulation, and hardware sector, targeting painters, contractors, and distributors.
• MIBA — Milan International Building AlliancecoreStrategic or Co-development Partner · 1 January 2023MIBA is the strategic alliance grouping four co-located exhibitions at Fiera Milano Rho: MADE expo, GEE (Global Elevator Exhibition), SBE (Smart Building Expo), and SICUREZZA. Together they provide a 360-degree view of the built environment, with MIBA 2025 attracting 85,000 visitors from 112 countries.
• Fiera Milano S.p.A.Strategic or Co-development PartnerFiera Milano S.p.A. is the majority shareholder and operational partner of MADE Eventi Srl, providing the venue (Fiera Milano Rho), exhibition infrastructure, and integrated service ecosystem (stand fitting, logistics, catering, digital platforms).
• Federlegno Arredo Eventi S.p.A.Strategic or Co-development PartnerFederlegno Arredo Eventi S.p.A. is a co-owner of MADE Eventi Srl, contributing industry expertise and network within the wood-furniture and building supply sector.
• MiCodmcminorImplementation/ SI/ Consulting PartnerMiCodmc is the Official Hospitality Agency for MADE expo, providing hotel reservations, private transfers, event organization, group dinners, and meeting room bookings in Milan for exhibitors and visitors.
• ExpotransminorImplementation/ SI/ Consulting PartnerExpotrans (part of Fiera Milano Group since April 2025) provides logistics services including shipment, on-site handling, customs clearance, warehousing, and packaging for exhibitors. The company employs 70+ professionals and works with ~200 international partners.
• INDICAM (Istituto di Centromarca per la lotta alla contraffazione)minorImplementation/ SI/ Consulting PartnerINDICAM provides an anticounterfeiting service for exhibitors holding registered trademarks or patents in Italy, enabling rapid evidence gathering and removal of counterfeit products from the exhibition floor.
• New European BauhausminorStrategic or Co-development PartnerThe New European Bauhaus, promoted by the European Commission, is a strategic, political, and cultural initiative that informs the MADE Sustainability Prize framework. Politecnico di Milano is an official NEB partner, and the prize categories (Sustainability, Beauty, Inclusivity) are aligned with NEB's three dimensions.
• ITEX — International Trade ExhibitionminorGTM or Marketing PartnerITEX (International Trade Exhibition) is an associate partner of MIBA/MADE expo, contributing to the international visibility and cross-promotion of the event.
• GEE — Global Elevator ExhibitioncoreStrategic or Co-development PartnerGEE is one of the four exhibitions co-located under the MIBA alliance at Fiera Milano. It covers the vertical and horizontal mobility sector, complementing MADE expo's focus on the building shell and envelope.
• SBE — Smart Building ExpocoreStrategic or Co-development PartnerSBE is one of the four exhibitions co-located under the MIBA alliance, focusing on smart building technologies, IoT, and digital building management — areas closely aligned with MADE expo's construction and envelope focus.
• SICUREZZAcoreStrategic or Co-development PartnerSICUREZZA is one of the four exhibitions co-located under the MIBA alliance, covering building and fire safety solutions, complementing MADE expo's focus on construction and building envelope.

Scale indicators8 records

Recent moves8 records

Expansion highlights5 records

Regional players

• IBS / KBIS (NAHB): The NAHB International Builders' Show and KBIS are the largest US residential construction and building products trade fairs. They primarily serve North American audiences but compete globally for international exhibitor attention in the building products category.
• Marmomac: Marmomac is the leading global trade fair for the natural stone, design, and technology industries, held annually in Verona, Italy. It is a sister event in the Italian exhibition ecosystem and overlaps with MADE expo's building envelope and construction materials scope.

Direct peers

• The Big 5 Construct Egypt / Big 5 Global: The Big 5 is the largest construction industry event in the Middle East and Africa, with editions in Dubai and Cairo. It competes with MADE expo for international exhibitors targeting emerging-market buyers, particularly across MENA and Mediterranean regions.
• Batimat: Batimat is the leading French construction trade show held biennially at Paris Expo Porte de Versailles, covering building, structural works, and the building envelope. It directly competes with MADE expo for European construction exhibitors and international buyers.
• BAU Munich: BAU is the world's leading trade fair for architecture, materials, and systems held biennially at Messe München. It is the most direct competitor to MADE expo in European architecture and construction, attracting international exhibitors and visitors from across the building value chain.
• Cevisama: Cevisama is Spain's leading ceramics and bathroom equipment trade fair held annually in Valencia. It directly competes with MADE expo for facade and building envelope exhibitors, particularly given MADE expo's selection of Spain as Guest Country for 2027.

Others

• Smart Building Expo (SBE): Smart Building Expo is co-located with MADE expo under the MIBA alliance at Fiera Milano, focused on IoT, smart building, and digital building management. It is a sister event within MIBA rather than a direct competitor, sharing exhibitor and visitor audiences.
• Fiera Milano S.p.A. Fiera Milano is the majority shareholder of MADE Eventi Srl and operator of the Fiera Milano Rho venue. It hosts and provides integrated services to MADE expo while also operating competing shows, making it both a parent and ecosystem participant.

Broad incumbents

• Messe München (organizer of BAU): Messe München operates BAU and numerous other industry trade fairs as a venue and organizer. As a broad incumbent in European trade fair organization, it competes with Fiera Milano's exhibition portfolio across multiple construction and design categories.
• Salone del Mobile.Milano: Salone del Mobile is the world's leading design and furniture trade fair held annually at Fiera Milano Rho. While focused on furniture rather than construction, it shares the same venue and ecosystem with MADE expo and competes for international design/architecture visitor attention.

Market position

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/MADEexpo
• YouTubeyoutube.com/channel/UC817GfWuXtnLP7uhXWcrEbg
• Facebookfacebook.com/MADEexpo
• LinkedInlinkedin.com/company/made-expo
• Instagraminstagram.com/madeexpo

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MADE expo