Made Good
Made Good is a private US-based creative studio with ~9 employees providing content production, motion graphics, and videography services to enterprise brands such as StubHub, FanDuel, and Wynn Las Vegas, plus a small branded merchandise e-commerce line.
- Company typePrivate
- Founded2018
- Headquarters—
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Made Good does
Made Good is a privately held creative studio founded in 2018, operating with approximately 9 employees from a US base while executing work internationally under its 'Local Everywhere' positioning. The company offers three integrated service lines: content production (brand storytelling and strategic content), motion graphics (animation and design), and videography (full-service pre- to post-production including live event coverage). Its client roster comprises recognizable enterprise brands across live events/ticketing (StubHub at SXSW), sports betting (FanDuel), hospitality (Wynn Las Vegas' Delilah), tourism/government (LVCVA in Sao Paulo), and media (Penske Media's LA3C festival), indicating horizontal reach within the live-experience and branded entertainment economy.
The studio monetizes two revenue streams. The primary stream is professional services delivered on a custom-quote, multi-year contract basis, with engagements spanning single-event coverage (e.g., 100+ asset packages for FanDuel) to ongoing brand content production. A secondary, smaller stream is a direct-to-consumer merchandise e-commerce business selling branded apparel, headwear, bags, and drinkware at price points between $15 and $85. GTM is event-driven and portfolio-led: Made Good works major festivals (SXSW, LA3C) to generate case studies, supported by organic social presence on Instagram, YouTube, and Facebook, supplemented by paid LinkedIn Lead Generation forms. Distribution is primarily direct client engagement with no formal channel partner structure disclosed, plus the owned e-commerce storefront for merchandise.
The business model is operationally lean: 9 total employees suggest significant reliance on contractor/freelancer networks to deliver 'Local Everywhere' international coverage, and the absence of disclosed funding, ownership structure, or management team details indicates a bootstrapped or founder-led entity. Customer concentration risk is structurally elevated given the small headcount against a discrete set of marquee enterprise accounts, and there is no documented AI/ML capability or proprietary technology platform; the offering is fundamentally a services business grounded in creative and production craft.
Made Good firmographics
Firmographics- Name
- Made Good
- Legal name
- Made Good Co.
- Website
- https://madegood.world
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Made Good is a private US-based creative studio with ~9 employees providing content production, motion graphics, and videography services to enterprise brands such as StubHub, FanDuel, and Wynn Las Vegas, plus a small branded merchandise e-commerce line.
- Ownership category
- akta.pro rank
Made Good industry classification
Industry- Product category
- Creative Production Services
- NAICS
- Photographic Services (54192), Graphic Design Services (541430), Graphic Design Services (54143)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Mailing, Reproduction, Commercial Art & Photography (7330)
- akta.pro primary industry
- Integrated Full-Service Creative Agencies (MPAAAAAA)
- akta.pro secondary industries
- Content Production (Video, Design, Copy, Studio) (BPAFAAAF), Content & Creative Studio for Creators (Concepting/Production) (MPAAAHAD), Content Studio & Creative Resourcing (In-house/Embedded Teams) (BPAFAIAJ)
Keywords
Made Good business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Creative Production Services: Full-service creative production including content production, motion graphics, and videography for enterprise clients. Services span pre-production strategy through post-production delivery, covering broadcast, digital, and social content.
- Merchandise Sales: Direct-to-consumer e-commerce sales of branded merchandise including apparel (t-shirts, jackets), accessories (hats, fanny packs, bags), and drinkware. One-time purchase model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Apparel and accessories priced from $15 to $85 |
| Other | Multi-year contract | Creative production services - custom quotes |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Made Good product offering
Product offeringCore offering
Made Good is a modern creative studio that delivers end-to-end content production, motion graphics, and videography services for enterprise brands. Engagements span creative strategy, pre-production, on-site or studio shoots (including live event and festival coverage), and post-production delivery of broadcast, digital streaming, and social-native assets. The studio supplements its creative services revenue with direct-to-consumer sales of branded apparel, headwear, bags, drinkware, and pennant flags through its own e-commerce shop.
Product overview
Made Good operates as a modern creative studio offering three interconnected core services: Content Production (brand storytelling and strategic content), Motion Graphics (animation and design), and Videography (full-service video production including live events). The company also operates a merchandise line featuring branded apparel and accessories including t-shirts, jackets, headwear, bags, and drinkware sold through their online shop.
Differentiator
Problem solved
Functional benefit
Products and services
- Content Production
- Motion Graphics Animation and motion design service that brings brands to life through purposeful movement, capturing attention and creating emotional connections with audiences for enterprise clients.
- Videography Full-service video production from pre-production to post-production, including on-site and studio shoots, interviews, live event coverage, and product/educational content for enterprise clients.
- "FILM CREW" Pocket Tee Men's relaxed fit pocket tee made of 6.5 oz fabric featuring the FILM CREW branding, priced at $35, sold direct-to-consumer via the Made Good shop.
- "FILM CREW" Tee Women's faded black t-shirt with FILM CREW branding, available in sizes XS through XL, sold direct-to-consumer via the Made Good shop.
- "FILM CREW" Ringer Tee Women's white and black ringer tee with FILM CREW branding, made of 100% combed cotton at 5.3 oz, priced at $30, sold direct-to-consumer via the Made Good shop.
- MG Logo Jacket Black 100% cotton drill jacket with regular fit at 8.8 oz featuring MG Logo branding, available in S-XXL sizes, priced at $80, sold direct-to-consumer via the Made Good shop.
- M Logo Ebbet's Field Ballcap Wool ballcap with a leather adjustable strap featuring the M Logo branding, priced at $85, sold direct-to-consumer via the Made Good shop.
- MG Logo Snapback Unstructured 5-panel snapback in poly cotton featuring MG Logo branding, priced at $30, sold direct-to-consumer via the Made Good shop.
- Local Everywhere Dad Hat Low profile dad hat in 100% cotton twill featuring the Local Everywhere branding, priced at $30, sold direct-to-consumer via the Made Good shop.
- MG Logo Coffee Mug Ceramic coffee mug with MG Logo branding, priced at $22, sold direct-to-consumer via the Made Good shop.
- MG Logo Fanny Pack 100% polyester fanny pack with MG Logo branding, priced at $25, sold direct-to-consumer via the Made Good shop.
- MG Logo Pennant Flag 100% canvas pennant flag sized 11.75 x 17.75 inches featuring MG Logo branding, priced at $15, sold direct-to-consumer via the Made Good shop.
Companies that use Made Good
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles2 records
Made Good technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Made Good partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LVCVA (Las Vegas Convention and Visitors Authority)coreMade Good partnered with LVCVA to execute a promotional event in downtown Sao Paulo, Brazil. The event 'brought a taste of Vegas to Brazil' with professional mixologists and performers. Made Good provided full video and photo coverage with same-day delivery, demonstrating LVCVA's international reach through Made Good's production capabilities.
Recent moves5 records
Expansion highlights5 records
Made Good competitors and assessment
Company assessmentBroad incumbents
- RSA Films: Established global commercial and branded content production company. Comparable in delivering high-end video for major advertisers but with deeper talent roster and broader geographic reach than Made Good.
- Radical Media: Long-standing production company producing commercials, branded content, and live event coverage for global brands. Comparable production capabilities but materially larger scale and broader IP/rights infrastructure.
- B-Reel: Global creative agency producing brand experiences, content, and interactive campaigns. Overlaps Made Good on branded video and motion content but with a larger cross-format and digital experience portfolio.
- The Mill: Global creative production studio specializing in VFX, motion graphics, and brand content for the world's largest advertisers. Overlaps Made Good on motion and brand video but operates at significantly larger scale and broader service offering.
Direct peers
- Variable: West Coast creative studio producing brand films, motion design, and integrated campaigns for enterprise clients. Similar in combining strategy, motion, and live-action production under one roof for brand clients.
- Prettybird: Creative production and talent-driven content studio producing commercials, music videos, and brand stories. Directly comparable as a boutique production partner delivering high-end video and motion content for major brands.
- Tool of North America: Boutique creative production studio producing commercials, branded content, and experiential video for global brands. Closely comparable to Made Good in offering strategy-plus-delivery video and motion content at boutique scale.
- Alkemy X: Independent creative production and post-production company offering content creation, motion graphics, and finishing for brand and entertainment clients. Comparable scope across production, motion, and brand content services.
- London Alley Entertainment: Creator-driven content and production studio producing social, commercial, and live event content for brand and talent clients. Comparable focus on short-form video, social-native content, and live event coverage.
- Think+Feel: Independent creative studio producing brand films, motion design, and integrated campaigns. Comparable boutique scale with combined strategy, design, and production capabilities.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Made Good social profiles
Digital presenceMade Good financial estimates
Financial estimateRevenue estimate
Valuation estimate
Made Good leadership team
Management profileNumber of profiles
Made Good funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Made Good M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Made Good
What does Made Good do?
Made Good is a modern creative studio that delivers end-to-end content production, motion graphics, and videography services for enterprise brands. Engagements span creative strategy, pre-production, on-site or studio shoots (including live event and festival coverage), and post-production delivery of broadcast, digital streaming, and social-native assets. The studio supplements its creative services revenue with direct-to-consumer sales of branded apparel, headwear, bags, drinkware, and pennant flags through its own e-commerce shop.
Is Made Good a public or private company?
Made Good is a private company. It is classified as unknown and is currently operating.
When was Made Good founded?
Made Good was founded in 2018. It employs 1 to 10 people.
How does Made Good make money?
Two revenue lines are on record. Creative Production Services are the primary driver. The others are merchandise Sales.
Who are Made Good's main competitors?
Broad incumbents on record are RSA Films, Radical Media, B-Reel and The Mill. Direct peers are Variable, Prettybird, Tool of North America, Alkemy X, London Alley Entertainment and Think+Feel.
Does Made Good have an API?
No public API is recorded for Made Good.
What industry is Made Good in?
Made Good's product category is Creative Production Services. Its primary akta.pro industry code is MPAAAAAA, Integrated Full-Service Creative Agencies, with a secondary code of BPAFAAAF, Content Production (Video, Design, Copy, Studio). Its NAICS code is 54192 and its SIC code is 7812.