Madeleine's Creperie

What Madeleine's Creperie does

Madeleine's Creperie is a privately held, independently operated artisan food retailer based at a single storefront at 1-3 Tranquil Vale, Blackheath, London SE3 0BU. The company sells handmade gelato ice cream, authentic French crepes, waffles, and hot drinks directly to walk-in consumers for immediate consumption, with menu-driven per-item pricing. Its brand is anchored in a 1901 heritage story originating in Port Blanc, Brittany, France, and the modern operating entity was formalized around 2022 based on the website copyright date.

The product range centers on award-winning gelato made with 100% organic and ethically sourced milk, French crepes inspired by traditional Brittany recipes, waffles with customizable toppings, and specialty flavors including a Great Taste 2025-recognized Blackcurrant Sorbet and Cinnamon Biscuit Gelato. Production relies on traditional artisan preparation methods rather than any proprietary technology or AI-driven systems, and the company emphasizes a sustainability proposition — 98% biodegradable plant-based packaging, renewable energy use, and organic milk sourcing — as a core differentiator.

The business operates a direct-to-consumer retail model with revenue derived almost entirely from in-store food and beverage sales at the Blackheath location. Distribution is limited to a single physical storefront plus an online shop page on the company website, with marketing concentrated on organic Instagram (@madeleines_creperie) activity. The company has no disclosed investors, parent entity, partnerships, or wholesale channels, and is operated by a 5-person team.

Name

Madeleine's Creperie

Legal name

Madeleine's Creperie

Website

https://madeleinescreperie.com

Company type

Private

Founded year

1901

Operating status

Operating

Headcount range

1–10 employees

Short description

Madeleine's Creperie is a privately held London artisan food retailer operating a single Blackheath storefront selling handmade gelato, French crepes, waffles, and hot drinks directly to walk-in consumers, with a heritage brand dating to 1901 Brittany.

Ownership category

akta.pro rank

Product category

Artisan Ice Cream and Crepes

NAICS

Other Specialty Food Retailers (44529)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Bubble Waffle, Crepe & Specialty Dessert Kiosks (THAFAGAK)

akta.pro secondary industries

Ice Cream & Gelato Shops (THAFAGAA), Dessert Cafes (Coffee + Desserts) (THAFADAH)

Keywords

• Artisan ice cream
• French crepes
• Handmade gelato
• Specialty food retail
• Organic ice cream

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Retail Food and Beverage Sales: The company generates revenue through direct retail sales of handmade gelato ice cream, French crepes, waffles, and hot drinks at their physical storefront location in Blackheath, London. Customers pay per item for immediate consumption.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Madeleine's Creperie is a single-location retail shop in Blackheath, London that sells handmade gelato ice cream, authentic French crepes, waffles, and hot drinks for immediate consumption. The gelato is made with 100% organic and ethically sourced milk, and the crepes are prepared from traditional Brittany recipes dating to 1901. The business emphasizes sustainable packaging and renewable energy in its operations.

Product overview

Madeleine's Creperie is a traditional ice cream and crepe shop offering a focused menu of handmade products. The core offerings include award-winning gelato ice cream made with 100% organic milk, authentic French crepes inspired by 1901 Brittany recipes, and waffles with customizable toppings. Specialty flavors include Blackcurrant Sorbet and Cinnamon Biscuit Gelato. The company operates a single retail location in Blackheath, London, with an emphasis on ethical sourcing and sustainable packaging.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 98% of packaging and disposables are sustainably sourced from plants, biodegradable

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Direct peers

• La Gelatiera: Independent London-based artisan gelateria producing handmade Italian-style gelato, directly competing with Madeleine's gelato line in the same local market of quality-focused, small-batch producers.
• Crêpeaffaire: UK-founded crepe-focused cafe chain; competes in the same crepe-led foodservice segment in London and other cities, with a similar quick-serve sweet and savory crepes model.
• Amorino: International gelato and crepe specialist with multiple UK stores offering artisan gelato and French-style crepes in a similar cafe format — the closest direct comparable to Madeleine's combined gelato-and-crepe offering.

Regional players

• Caffe Nero: UK high-street coffee chain with hot drinks, light pastries, and community-anchored locations including Blackheath; a regional comparable for the cafe, hot-drink and light-pastry side of Madeleine's offer.

Broad incumbents

• Gail's Bakery: UK bakery-cafe chain combining artisan baked goods with coffee and light food service; comparable as a London high-street specialist in fresh, hand-made, ethically positioned cafe food.
• Le Pain Quotidien: International bakery-cafe chain with London sites combining artisan baked goods and coffee; comparable as a broader incumbent in the same hand-made, ethical bakery/cafe space where Madeleine's competes for footfall and spend.
• Häagen-Dazs: Global premium ice cream brand with cafe-style UK presence; comparable as the dominant premium-positioned ice cream/gelato incumbent that defines quality expectations in the segment Madeleine's is operating in.
• Patisserie Valerie: UK patisserie cafe chain with London high-street presence; comparable as an established dessert-and-cafe operator targeting similar individual consumer occasions (treats, gifts, casual sit-in).

Emerging players

• Creams Café: UK dessert cafe franchise specializing in gelato, waffles, crepes and coffee; a larger-scale emerging dessert-cafe format that targets the same treat-oriented, individual customer segment Madeleine's serves.
• Snowflake Gelato: London-based artisan gelato maker with a Soho flagship producing small-batch Italian-style gelato — a peer in the same specialty, hand-made London gelato category.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/madeleines_creperie
• LinkedInlinkedin.com/company/madeleine's-creperie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madeleine's Creperie