Mademoiselle Agency

What Mademoiselle Agency does

Mademoiselle Agency (legally CYRANO SAS) is a Paris-based modeling agency founded in 1994 that represents models across five specialized women's divisions (Main, Image, Development, Curve, Timeless) plus a parallel Men's division operated under the boysboysboys.fr brand. The agency serves enterprise clients in luxury fashion, beauty, fashion media, mass-market retail, e-commerce, eyewear, footwear, and lingerie — including Armani, Balmain, L'Oréal, Guerlain, ELLE, Harper's Bazaar (UK and Brasil), Veepee, La Redoute, Printemps, Veja, and Typology — placing models in campaigns, runway shows, and editorial work. Underlying technology is limited to a digital portfolio website with categorized model listings and an online model booking system; the website is GDPR-compliant (Regulation EU 2016/679) with EEA-based data storage and documented retention rules. The agency's stated core capabilities are human-driven: a dedicated scouting function, an in-house art department, a four-person booker team, and a development pipeline for new talent.

The business model is direct-to-business: brand and media clients request bookings through agency bookers (Cassandra Beltrey, Pierre Gandon, Michelle Loredo, Julia Rabaux), with rates negotiated privately rather than publicly disclosed. Revenue is generated through standard modeling-agency commission economics on bookings — the agency's revenue is not publicly disclosed. Marketing and demand generation rely on organic social channels (Instagram @mlleagency, LinkedIn), a regularly updated news/blog section, and the website portfolio itself; no paid acquisition, no app, no API, and no AI/ML capabilities are evidenced. Distribution is global in claim (models placed with UK, Brasil, and US-adjacent editorial clients) but operationally anchored to a single Paris headquarters.

The agency is independently and privately owned. In 2023, after 28 years under the original founders, leadership transitioned to Chloé Brami, who had joined as a booker in 2010 and was promoted to director before assuming the CEO/chair role. There is no parent company, no institutional investor, no subsidiaries, and no disclosed funding history. Operations are staffed by approximately 14 named personnel across booking, scouting, development, art, and finance functions, embedded in a 68-employee total headcount. The agency positions itself on diversity (the Curve division), inclusion of varied backgrounds and body types, and a "friendly atmosphere" culture under current leadership.

Name

Mademoiselle Agency

Legal name

CYRANO

Website

https://mademoiselleagency.fr

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

51–100 employees

Short description

Mademoiselle Agency is a Paris-based modeling agency founded in 1994 that represents women and men across five specialized divisions, placing models in campaigns and editorial work for luxury fashion, beauty, fashion media, and retail clients globally.

Ownership category

akta.pro rank

Product category

Modeling Agency Services

NAICS

Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (71141)

akta.pro primary industry

Talent Agency & Representation Services (HSACAHAK)

akta.pro secondary industry

Artist Booking, Talent Buying & Agency Services (MPAGAAAF)

Keywords

• Model talent representation
• Fashion model booking
• Luxury model agency
• Talent scouting services
• Fashion editorial models

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Distribution channels3 records

Marketing channels4 records

Core offering

Mademoiselle Agency is a Paris-based modeling agency that represents professional models across specialized divisions for fashion campaigns, runway shows, editorial photography, and brand marketing. The agency offers talent scouting, portfolio management, and international placement services for models working with luxury fashion brands, magazines, beauty companies, and large retailers.

Product overview

Mademoiselle Agency is a Paris-based modeling agency founded in 1994, offering a comprehensive portfolio of model representation services across multiple specialized divisions. The agency operates five distinct Women's divisions (Main, Image, Development, Curve, and Timeless) plus a Men's division, providing representation for fashion campaigns, runway shows, editorial work, and talent scouting. The agency focuses on scouting new talents with unique backgrounds and works with luxury brands and large retailers including Armani, ELLE magazine, Balmain, L'Oréal, Veepee, GALA, Harper's Bazaar, and La Redoute.

Differentiator

Problem solved

Functional benefit

Products and services

• Women's Division - Main
• Women's Division - Image
• Women's Division - Development
• Women's Division - Curve
• Women's Division - Timeless
• Men's Division
• Model Scouting Services
• Model Portfolio Management

Named customers32 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Next Management: International modeling agency with offices in Paris, London, New York, and Milan. Directly competes for the same fashion talent and luxury brand campaigns in the European market.
• Women Management: Paris and Milan-based international modeling agency with multiple divisions. Directly comparable in size, structure, and luxury fashion client base.
• Supreme Management: Paris-based boutique modeling agency with editorial and high-fashion focus. Competes directly for talent placements on luxury fashion campaigns and runway shows.
• Marilyn Agency: Long-established Paris modeling agency representing editorial and commercial talent. Operates in the same French market with overlapping luxury fashion and beauty clients.
• IMG Models: Global modeling agency representing editorial, runway, and commercial talent across multiple cities. Operates with the same multi-division model and serves overlapping luxury fashion clients.
• Storm Management: London-based international modeling agency representing both women and men. Directly comparable in tier, multi-division structure, and focus on luxury fashion campaigns.
• Elite Model Management: One of the world's largest modeling agencies with a Paris headquarters. Directly competes with Mademoiselle Agency for women's fashion bookings and shares the same French luxury client base.
• DNA Model Management: New York and Paris-based boutique modeling agency focused on editorial and high-fashion talent. Comparable scale and select positioning in the luxury fashion market.
• Ford Models Paris: Legacy American modeling agency with a Paris presence. Represents diverse talent across editorial and commercial categories, paralleling Mademoiselle's Main, Image, and Curve divisions.

Broad incumbents

• Wilhelmina Models: Large publicly-listed modeling and talent management group with broader celebrity and influencer representation. Wider portfolio but overlaps in fashion model representation.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mademoiselle-agency
• Instagraminstagram.com/mlleagency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mademoiselle Agency