MADE SPECIFIC
Made Specific is a Danish bespoke lighting manufacturer (founded 1968) serving global hospitality, marine, commercial, and public-sector clients. It designs, engineers, and assembles custom lamps in-house at its Horsens factory, and runs a private label manufacturing business for third-party brands.
- Company typePrivate
- Founded1968
- HeadquartersHorsens, Denmark
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What MADE SPECIFIC does
Made Specific is a Danish bespoke lighting manufacturer founded in 1968 (formerly operating as Frandsen Bespoke and rebranded in November 2024), legally ASTARRI A/S and headquartered in Horsens, Denmark. The company designs, engineers, prototypes, and assembles custom lamps and lighting fixtures for hospitality, hotel, restaurant, cruise ship and marine, commercial, residential, and public-sector projects, with technical capabilities spanning color temperature specification (1800K to 6500K), high-CRI light source selection (typically CRI >90), light distribution engineering (direct, reflected, diffused, refracted) using opal glass, textiles, acrylic, and glass geometries, and in-house compliance testing across CB, CE, CCC, SAA, CUL, and UL approvals. A new London office in Shoreditch opened in April 2026 to support UK/European collaboration, and a US distribution partnership with NEO Architectural Lighting (50+ agents) was launched in November 2025.
MADE SPECIFIC firmographics
Firmographics- Name
- MADE SPECIFIC
- Legal name
- ASTARRI A/S
- Website
- https://made-specific.com
- Company type
- Private
- Founded year
- 1968
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Made Specific is a Danish bespoke lighting manufacturer (founded 1968) serving global hospitality, marine, commercial, and public-sector clients. It designs, engineers, and assembles custom lamps in-house at its Horsens factory, and runs a private label manufacturing business for third-party brands.
- Ownership category
- akta.pro rank
MADE SPECIFIC industry classification
Industry- Product category
- Bespoke Architectural Lighting
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131)
- SIC
- Electric Lighting & Wiring Equipment (3640)
- akta.pro primary industry
- Industrial/Product & Furniture Design (BPAHAKAM)
Keywords
Where MADE SPECIFIC is headquartered
LocationHeadquarters
- HQ city
- Horsens
- HQ country
- Denmark
- HQ region
- Europe
Offices2 records
Markets served
MADE SPECIFIC business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Bespoke Lighting Projects: Custom-designed lighting solutions for hospitality, hotels, restaurants, cruise ships, commercial, and garden/landscape projects. Full service from initial concept through design, development, procurement, production, and installation support.
- Private Label Manufacturing: Global leader in private label lamp production since 1968, managing projects from ideation through marketing. Three approaches: product development from scratch, design finalization/optimization, and sourcing existing products with better quality at lower prices.
- Hospitality Collection: Standard designs with bespoke customization options for hospitality projects, including bespoke solutions tailored to specific project needs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Custom project-based pricing |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
MADE SPECIFIC product offering
Product offeringCore offering
MADE SPECIFIC designs, engineers, and manufactures bespoke lighting products and fixtures tailored to specific interiors, serving hospitality, hotel, restaurant, cruise ship/marine, commercial, and garden/landscape projects. The company handles every step from first sketch to shipment and installation assistance, providing fully customized lamps for each unique space. Additionally, MADE SPECIFIC operates a private label manufacturing division that designs and produces lamps under third-party brands, managing the full lifecycle from ideation through marketing.
Product overview
MADE SPECIFIC is a Danish lighting expert specializing in premium bespoke and private label lighting products. Founded in 1968 and based in Horsens, Denmark, the company offers a complete bespoke lighting service from initial design concept through manufacturing, assembly, and installation support. Their core offerings include custom-designed lamps and fixtures for hospitality, hotels, restaurants, cruise ships/marine, commercial, and landscape projects. They operate a private label manufacturing division with over 50 years of experience, managing the full lifecycle from design through marketing and logistics. Additionally, they offer a Hospitality Collection of standard designs alongside their bespoke capabilities. The company combines Danish design heritage with modern engineering expertise, working with local and European suppliers while maintaining in-house assembly and quality control at their factory.
Differentiator
Problem solved
Functional benefit
Products and services
- Bespoke Lighting Solutions Custom-designed lamps and lighting fixtures tailored to specific interiors for hospitality, hotel, restaurant, cruise ship, commercial, and garden/landscape projects. Handles every step from first sketch to shipment and installation assistance.
- Private Label Lighting Manufacturing Global private label lamp production service where the company acts as a manufacturer for third-party brands. Manages all aspects from ideation to marketing, including design, R&D, compliance testing (CB, CE, CCC, SAA, CUL, UL), IT integration, EDI, logistics, quality assurance, and stock management.
- Hospitality Collection
Quantifiable outcome
- 48 pendant lamps delivered for Hvinningdal Church, nominated for The Danish Lighting Award
- +2 more outcomes
Companies that use MADE SPECIFIC
Customer profileNamed customers49 records
Segments6 records
Ideal customer profiles3 records
MADE SPECIFIC technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
MADE SPECIFIC partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- NEO Architectural LightingcoreU.S. distributor partnership marking Made Specific's entry into the American market. NEO Lighting is a respected architectural lighting distributor with deep technical expertise, strong design focus, and 40+ years of experience. Their network of 50+ agents across the continent supports projects from design phase through final installation. Launched November 2025.
- High-end European Suppliers NetworkcoreNetwork of specialized suppliers in proximity to the Horsens factory, covering metals, glass, wood, textiles, and coatings. Suppliers share company values for quality, safety, and social responsibility, with frequent factory visits for guidance and support.
- Asian Production UnitsminorLong-term partnerships with Asian production units enabling flexible production solutions. In-house Danish engineering team ensures close follow-up on specifications.
- External DesignerscoreCollaboration with both expert in-house design team and external designers. Examples include Norm Architects for Linden Palais and Pernille Arlien Søborg for Restaurant Aye Aye.
- Amfori / BSCIminorMembership in Amfori for third-party audits under BSCI (Business Social Compliance Initiative) on key suppliers, supporting workers' rights across supply chain.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
MADE SPECIFIC competitors and assessment
Company assessmentDirect peers
- Flos: Italian architectural and decorative lighting manufacturer known for designer collaborations and global commercial/hospitality distribution. Direct competitor for premium specifier-driven lighting projects worldwide.
- Vibia: Spanish designer architectural lighting brand focused on premium hospitality, residential, and commercial projects. Comparable specifier-driven commercial lighting model and emphasis on designer collaborations.
- Delta Light: Belgian architectural lighting manufacturer with strong presence in premium commercial, hospitality, and residential projects across Europe and internationally. Overlapping specifier channel and high-end project focus.
- Louis Poulsen: Copenhagen-based premium lighting manufacturer with Danish design heritage and a strong presence across residential, commercial, and architectural applications. Direct competitor in the designer/specifier-driven lighting market, particularly across hospitality projects in Europe and the US.
- Artemide: Italian architectural lighting manufacturer with extensive hospitality and commercial project references and global distributor network. Comparable premium design positioning and project-based commercial lighting supply.
- Foscarini: Italian designer decorative lighting manufacturer supplying residential and contract/hospitality projects globally through architectural specification channels. Overlapping customer base of architects, designers, and developers seeking statement designer lighting.
- Lasvit: Czech bespoke decorative lighting maker specializing in handcrafted glass and crystal installations for luxury hotels, cruise ships, restaurants, and residences. Almost identical customer profile and project-based bespoke service model, including marine/cruise ship work.
- Tobias Grau: German premium lighting designer and manufacturer serving architectural, hospitality, and residential markets. Comparable designer-led boutique maker with international project references.
- Tom Dixon: British luxury lighting and furniture designer/manufacturer with strong presence in hospitality, retail, and residential interiors. Comparable as a design-led boutique producer serving premium commercial and hospitality customers.
- Modular Lighting Instruments: Belgian architectural lighting company specializing in premium residential, hospitality, and commercial applications. Comparable design-led positioning and architectural specification business model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
MADE SPECIFIC social profiles
Digital presenceMADE SPECIFIC compliance and trust
Trust signalCompliance3 records
MADE SPECIFIC financial estimates
Financial estimateRevenue estimate
Valuation estimate
MADE SPECIFIC leadership team
Management profileNumber of profiles
MADE SPECIFIC funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MADE SPECIFIC M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MADE SPECIFIC
What does MADE SPECIFIC do?
MADE SPECIFIC designs, engineers, and manufactures bespoke lighting products and fixtures tailored to specific interiors, serving hospitality, hotel, restaurant, cruise ship/marine, commercial, and garden/landscape projects. The company handles every step from first sketch to shipment and installation assistance, providing fully customized lamps for each unique space. Additionally, MADE SPECIFIC operates a private label manufacturing division that designs and produces lamps under third-party brands, managing the full lifecycle from ideation through marketing.
Is MADE SPECIFIC a public or private company?
MADE SPECIFIC is a private company. It is classified as unknown and is currently operating.
When was MADE SPECIFIC founded?
MADE SPECIFIC was founded in 1968. It employs 1 to 10 people.
Where is MADE SPECIFIC based?
MADE SPECIFIC is headquartered in Horsens, Denmark, in the Europe region.
How does MADE SPECIFIC make money?
Three revenue lines are on record. Bespoke Lighting Projects are the primary driver. The others are private Label Manufacturing and hospitality Collection.
Who are MADE SPECIFIC's main competitors?
Direct peers on record are Flos, Vibia, Delta Light, Louis Poulsen, Artemide, Foscarini, Lasvit, Tobias Grau, Tom Dixon and Modular Lighting Instruments.
Does MADE SPECIFIC have an API?
No public API is recorded for MADE SPECIFIC.
What industry is MADE SPECIFIC in?
MADE SPECIFIC's product category is Bespoke Architectural Lighting. Its primary akta.pro industry code is BPAHAKAM, Industrial/Product & Furniture Design. Its NAICS code is 335132 and its SIC code is 3640.