The Mad Greek
The Mad Greek is a third-generation family-owned Greek and Mediterranean restaurant in Baker, California, serving travelers on the I-15 corridor between Los Angeles and Las Vegas since 1974 via dine-in, drive-thru, kiosk, and forthcoming online ordering.
- Company typePrivate
- Founded1974
- HeadquartersBaker, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Mad Greek does
The Mad Greek is a third-generation family-owned Greek and Mediterranean restaurant operating from a single location at 72112 Baker Blvd in Baker, California, situated on the I-15 corridor between Los Angeles and Las Vegas. Founded in 1974, the business serves travelers and local residents through four ordering channels: dine-in, drive-thru, in-store self-service kiosk, and an online ordering system currently listed as Coming Soon. The restaurant's menu centers on Greek specialties including gyro meals, chicken dinners, the house "Mad Greek Special," and signature items such as the World Famous Strawberry Shake, baklava, kourabiedes, and hummus, all prepared with what the company describes as fresh, vibrant ingredients.
The physical location functions as both restaurant and immersive environment, decorated with murals, photographs, and statues depicting Greek cities, art, and culture. The company employs approximately 11 people and operates 14 hours per day, seven days a week (Mon.-Sun. 8 am–10 pm). There is no parent company, no external funding, no subsidiaries, and no franchise system; ownership remains with the founding family.
The revenue model is purely transactional food and beverage sales at one physical site, with no subscription, licensing, catering, or B2B revenue streams identified. Marketing is conducted almost entirely through organic Facebook and Instagram presence. The business has no disclosed technology stack beyond a Wix-built marketing website and conventional point-of-sale/kiosk/online-ordering infrastructure, and shows no evidence of AI/ML, proprietary software, patents, or third-party integrations relevant to investment diligence.
The Mad Greek firmographics
Firmographics- Name
- The Mad Greek
- Legal name
- The Mad Greek
- Website
- https://madgreekcafe.com
- Company type
- Private
- Founded year
- 1974
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Mad Greek is a third-generation family-owned Greek and Mediterranean restaurant in Baker, California, serving travelers on the I-15 corridor between Los Angeles and Las Vegas since 1974 via dine-in, drive-thru, kiosk, and forthcoming online ordering.
- Ownership category
- akta.pro rank
The Mad Greek industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513), Full-Service Restaurants (722511)
- SIC
- Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mediterranean & Middle Eastern Fast Casual (THAFABAD)
- akta.pro secondary industry
- Ethnic & Regional Cuisine Restaurants (THAFACAD)
Keywords
Where The Mad Greek is headquartered
LocationHeadquarters
- HQ city
- Baker
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Mad Greek business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant Food and Beverage Sales: Point-of-sale transactions for food and beverages consumed on-premises or taken out. Revenue generated through dine-in service, drive-thru orders, online ordering, and self-service kiosk orders. No subscription or recurring revenue streams.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels2 records
The Mad Greek product offering
Product offeringCore offering
The Mad Greek is a third-generation family-owned Greek and Mediterranean restaurant in Baker, CA, selling gyros, chicken dinners, signature plates, fresh milkshakes, and traditional Greek desserts (baklava, kourabiedes) through dine-in, drive-thru, self-service kiosk, and (planned) online ordering channels. The business emphasizes fresh ingredients, authentic Mediterranean flavors, and an immersive Greek-themed atmosphere with murals, photographs, and statues, operating from a single location between Los Angeles and Las Vegas.
Product overview
The Mad Greek is a third-generation family-owned Mediterranean/Greek restaurant established in 1974, located in Baker, CA between Los Angeles and Las Vegas. The restaurant offers a diverse menu of Greek cuisine including gyro meals, chicken dinners, specialty dishes, and signature items like the World Famous Strawberry Shake. Desserts include baklava (walnut and pistachio varieties), kourabiedes, and cookies. The restaurant operates multiple ordering channels including online ordering (coming soon), in-store kiosk ordering, and drive-thru service. The business emphasizes fresh, vibrant ingredients and authentic Mediterranean flavors in a casual dining environment decorated with Greek cultural elements.
Differentiator
Problem solved
Functional benefit
Products and services
- Gyro Meal
Companies that use The Mad Greek
Customer profileSegments1 record
Ideal customer profiles2 records
The Mad Greek technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Mad Greek partnerships and signals
Strategic signalScale indicators2 records
Recent moves3 records
Expansion highlights2 records
The Mad Greek competitors and assessment
Company assessmentDirect peers
- Zoës Kitchen: Zoës Kitchen operates Mediterranean casual restaurants focused on Greek-influenced menu items including gyros, kabobs, and pita-based dishes. Comparable to The Mad Greek on cuisine and casual-dining positioning, though operating multi-unit versus The Mad Greek's single location.
- The Kebab Shop: The Kebab Shop is a California-based Mediterranean fast-casual chain serving kabobs, gyros, and Greek/Mediterranean bowls. Directly comparable to The Mad Greek on cuisine category, fast-casual service model, and West Coast geographic footprint.
- Eat Greek Kouzina: Eat Greek Kouzina is a casual Greek restaurant chain offering traditional gyros, souvlaki, and Greek specialties. Comparable to The Mad Greek on authentic Greek casual-dining format and menu composition (gyros, baklava, Greek salads).
- Pita Mediterranean Street Food: Pita Mediterranean Street Food is a fast-casual Mediterranean chain serving customizable pitas, salads, and bowls with Greek/Mediterranean flavor profiles. Comparable to The Mad Greek on Mediterranean cuisine and counter-service / fast-casual operating model.
- Naya Mezze (Mila): Naya Mezze is a Mediterranean fast-casual chain specializing in Lebanese and Greek-leaning pitas, bowls, and mezze. Comparable to The Mad Greek in Mediterranean cuisine, counter-service model, and pita/gyro-centric menu anchors.
- Daphne's California Greek: Daphne's is a California-based Greek fast-casual chain serving gyros, pitas, and Mediterranean bowls in a quick-service format. It is a direct peer to The Mad Greek in cuisine (Greek), service model (fast-casual with dine-in and takeout), and core menu anchors (gyros, hummus, baklava).
Broad incumbents
- CAVA Group: CAVA is the largest publicly-traded Mediterranean fast-casual chain in the U.S. It is comparable to The Mad Greek in menu category (Mediterranean/Greek-leaning bowls, pitas, gyros) and fast-casual service model, but operates at vastly greater scale with 300+ locations versus The Mad Greek's single site.
- Olive Garden: Olive Garden is the largest U.S. Italian-themed casual dining chain, owned by Darden Restaurants. Comparable to The Mad Greek in the casual-dining restaurant model, themed-decor family dining experience, and broad-menu value positioning, though Italian-leaning versus Greek-leaning cuisine.
Regional players
- Mad Greek 24/7 (Bakersfield): Mad Greek 24/7 is an unrelated Greek diner in Bakersfield, CA operating around the clock with a similar Greek-casual menu format. Comparable to The Mad Greek on casual Greek cuisine and California geographic footprint, though primarily serves a local Bakersfield audience versus The Mad Greek's traveler customer base.
Others
- Peggy Sue's 50's Diner: Peggy Sue's is a long-running iconic roadside diner on historic Route 66 in Yermo, CA, near Baker. Comparable to The Mad Greek as a multi-decade roadside destination institution capturing impulse traveler traffic along the Southern California-to-Vegas corridor with a distinctive themed experience.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
The Mad Greek social profiles
Digital presenceThe Mad Greek financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Mad Greek leadership team
Management profileNumber of profiles
The Mad Greek funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Mad Greek M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Mad Greek
What does The Mad Greek do?
The Mad Greek is a third-generation family-owned Greek and Mediterranean restaurant in Baker, CA, selling gyros, chicken dinners, signature plates, fresh milkshakes, and traditional Greek desserts (baklava, kourabiedes) through dine-in, drive-thru, self-service kiosk, and (planned) online ordering channels. The business emphasizes fresh ingredients, authentic Mediterranean flavors, and an immersive Greek-themed atmosphere with murals, photographs, and statues, operating from a single location between Los Angeles and Las Vegas.
Is The Mad Greek a public or private company?
The Mad Greek is a private company. It is classified as family owned and is currently operating.
When was The Mad Greek founded?
The Mad Greek was founded in 1974. It employs 11 to 50 people.
Where is The Mad Greek based?
The Mad Greek is headquartered in Baker, United States, in the North America region.
How does The Mad Greek make money?
One revenue line is on record: restaurant Food and Beverage Sales.
Who are The Mad Greek's main competitors?
Direct peers on record are Zoës Kitchen, The Kebab Shop, Eat Greek Kouzina, Pita Mediterranean Street Food, Naya Mezze (Mila) and Daphne's California Greek. Broad incumbents are CAVA Group and Olive Garden. Mad Greek 24/7 (Bakersfield) is listed as a regional player. Peggy Sue's 50's Diner is listed as an others.
Does The Mad Greek have an API?
No public API is recorded for The Mad Greek.
What industry is The Mad Greek in?
The Mad Greek's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAD, Mediterranean & Middle Eastern Fast Casual, with a secondary code of THAFACAD, Ethnic & Regional Cuisine Restaurants. Its NAICS code is 722513 and its SIC code is 5810.