Mad Hatter Industries

What Mad Hatter Industries does

Mad Hatter Industries is a privately held, bootstrapped Canadian apparel brand founded in 2019 by Corey Hatt, a Canadian Armed Forces veteran who served as a Machine Gunner in Afghanistan. The company sells branded apparel, headwear, accessories, and tactical/riding gear — including t-shirts, hoodies, Kevlar riding shirts, motorcycle gloves, balaclavas, ponchos, hats, patches, and the MHI Bullet Bracelet — primarily to veterans, first responders, motorcycle enthusiasts, and supporters of mental health causes in Canada and the United States. The product catalog is priced from roughly $6 for small accessories to $182 for Kevlar riding apparel, with most items in the $15–$75 range.

The business is operated on a standard Shopify e-commerce platform with no proprietary technology. Distribution combines direct-to-consumer online sales, local pickup at the company's Kinburn, Ontario headquarters, a small wholesale dealer network across Ontario and British Columbia (Airsoft Depot Canada, Leading Edge Performance, Konquer Rides and Rods), custom bulk orders for groups of 50 or more, and event-based selling at motorcycle trade shows in Vancouver, Toronto, and Montreal. The brand operates under the 'No Quarter Given' motto with limited-edition product drops, and channels proceeds from select items to charitable partners including REORG, Wounded Warriors Canada, CAMH, and V-EH.

Revenue is generated entirely from one-time product sales (apparel, accessories, gift cards in $10–$125 denominations, and custom bulk orders). Since inception, the company reports having raised more than $31,703 for charitable organizations, with $10,009 donated to veteran causes in 2025 alongside 26 community events and 10,200 miles ridden for mental health awareness. There are no external funding rounds, no institutional investors, no parent company, and no disclosed headcount beyond the founder.

Name

Mad Hatter Industries

Legal name

Mad Hatter Industries

Website

https://madhatterindustries.ca

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Mad Hatter Industries is a veteran-owned Canadian DTC apparel brand founded in 2019, selling branded t-shirts, hoodies, tactical gear, and motorcycle riding apparel to veterans, first responders, and motorcycle enthusiasts across Canada and the United States via Shopify and a small dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Kinburn

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Apparel and Merchandise Sales: Primary revenue stream from direct sales of branded apparel including t-shirts, hoodies, hats, accessories, and tactical gear through the company's Shopify e-commerce platform. Products sold at various price points from $15 to $180.
2. Gift Cards: Digital gift cards sold in denominations of $10, $25, $50, $100, and $125, providing flexible gifting options for customers.
3. Custom Apparel Orders: Bulk custom orders for quantities of 50 or more with maximum 3 locations and 3 colours. Quote-based pricing.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Mad Hatter Industries is a veteran-owned Canadian brand that designs, sources, and sells branded apparel (t-shirts, hoodies, tanks, raglans, long sleeves, lined flannels, Kevlar riding apparel), headwear (trucker and 7-panel hats), tactical gear (balaclavas, ponchos, gloves), and accessories (patches, decals, notebooks, bandanas, the MHI Bullet Bracelet) through its Shopify e-commerce storefront. The brand channels proceeds from certain products and ongoing events to veteran and mental health charities, and offers custom bulk apparel orders for groups of 50 or more.

Product overview

Mad Hatter Industries is a veteran-owned Canadian apparel company founded in 2019 by Corey Hatt, specializing in motorcycle-inspired and tactical apparel designed for riders, veterans, and those embracing a resilient mindset. The product portfolio centers on apparel (t-shirts, hoodies, tanks, long sleeves, flannels, raglans) and headwear (trucker hats, 7-panel hats, embroidered hats, camo hats), complemented by accessories (bandanas, patches, decals, notebooks, bracelets), tactical gear (ponchos, balaclavas), and protective riding gear (Kevlar riding apparel, motorcycle gloves). The company operates primarily through its Shopify e-commerce platform, with products sold under the 'No Quarter Given' brand ethos. Gift cards and custom apparel services (minimum 50 units) round out the offering. The company maintains a charitable focus, donating proceeds from certain products (Legends Never Die Raglan to REORG) and having raised over $31,703.26 for various veteran and mental health causes since inception.

Differentiator

Problem solved

Functional benefit

Products and services

• Woobie Hoodie

Quantifiable outcome

• Over $31,703.26 raised for charitable organizations since 2019
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

19 partnerships are on record, tiered core, major and minor.

• TNM DesignscoreStrategic or Co-development Partner · 1 January 2024Collaboration with TNM Designs to create the MHI Bullet Bracelet, a symbolic accessory supporting veterans. The bracelet features authentic bullet motif representing courage and perseverance, with proceeds supporting veteran causes.
• True Patriot Love FoundationcoreStrategic or Co-development PartnerOngoing charitable partnership supporting military members and veterans. MHI has donated $707.50 (November 2024) and hosted a motorcycle riding experience giveaway raffle for the foundation.
• Veterans and Everyday Heroes (V-EH)coreStrategic or Co-development PartnerDedicated V-EH! charity apparel line with proceeds supporting service dogs for members in need. Partnership includes T-shirt fundraisers and collaboration on events.
• Wounded Warriors CanadamajorStrategic or Co-development PartnerCharitable partner receiving donations from MHI, including $775 (July 2022) and $366 (April 2022) from various fundraisers.
• Searchlight Service DogscoreStrategic or Co-development PartnerPartnership to provide service dogs for veterans in need. Combined donation of $1,000 with V-EH (August 2021).
• Ruck 4 RemembranceminorStrategic or Co-development PartnerAnnual ruck march events raising awareness and funds for mental health. MHI supports through donations and participation.
• Centre of Addiction and Mental Health (CAMH)majorStrategic or Co-development PartnerMultiple donations totaling over $1,000 including Sunrise Challenge ($350), general fund ($456), and CAMH donations ($200).
• Stop Soldier SuicidecoreStrategic or Co-development PartnerMental health organization receiving $228.98 donation in June 2024, aligned with MHI's suicide prevention mission.
• Canadian Walk for VeteransminorStrategic or Co-development PartnerAnnual walking event supporting Canadian veterans, part of MHI's ongoing community support initiatives.
• Concert for KidsminorStrategic or Co-development PartnerCharity event supported by MHI, often with involvement from the Palehorsemen MC charter.
• Feed The Need in DurhamminorStrategic or Co-development PartnerCommunity food initiative receiving $517 donation (July 2020), with MHI's contribution supporting distribution of over $3,500 worth of food.
• REORGmajorStrategic or Co-development PartnerCharitable partner receiving proceeds from the 'Legends Never Die' raglan series sales, supporting the organization's mission.
• Corporal for LifecoreStrategic or Co-development PartnerCollaboration with another veteran-owned apparel brand to bring exclusive, limited-edition designs to market.
• Ontario Police CollegeminorStrategic or Co-development PartnerT-shirt fundraiser partnership raising $8,511.50 for V-EH! (August 2020).
• The Requirements GroupminorStrategic or Co-development PartnerBusiness collaboration announced in June 2020 with discussion of upcoming partnership projects.
• Honey Badger AllianceminorStrategic or Co-development PartnerPartner in the Everyday Stronger Initiative (ESI) movement, co-promoting content through #esitribe hashtag.
• Saving Heroes InitiativeminorStrategic or Co-development PartnerMental health organization receiving $1,252.04 donation in March 2023.
• Myeloma CanadaminorStrategic or Co-development PartnerCancer research and support organization receiving $150 donation in March 2024.
• CHEO FoundationminorStrategic or Co-development PartnerChildren's hospital foundation receiving multiple donations totaling $200 in 2023.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Market position

Weaknesses5 records

Competitive moat3 records

Customer concentration

• YouTubeyoutube.com/@madhatterindustries1076?si=YJYToxK0dLqC7cxE
• Facebookfacebook.com/MadHatterIndustries
• Instagraminstagram.com/madhatterindustries
• LinkedInlinkedin.com/company/madhatterindustries

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mad Hatter Industries