Madison & Co.

Name

Madison & Co.

Legal name

Madison & Co.

Website

https://madisonandco.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Services - Policy & Advocacy: Madison & Co. generates revenue through direct client engagements offering policy education, advocacy coaching, testimony writing, and speech coaching services. These appear to be one-time or project-based service engagements rather than recurring subscriptions.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Madison & Co. is a boutique policy education and advocacy consulting firm that sells services to individuals and organizations seeking to influence state and federal policy. Its service suite includes a Policy Education & Strategy Bundle (legislative analysis and policy brief creation), 1:1 Advocacy Event & Speech Coaching (including professional advocate representation), and Testimony Writing & Delivery training. The firm also publishes free educational Playbooks such as The Medicaid Waiver Playbook to support advocates navigating administrative policy processes.

Product overview

Madison & Co. is a policy education, strategy, and advocacy services firm rather than a technology product company. The company offers a suite of service bundles including the Policy Education & Strategy Bundle (for legislative analysis and policy brief creation), Advocacy Event & Speech Coaching (1:1 coaching for public speaking and professional representation), and Testimony Writing & Delivery (training for legislative testimony). The company also provides free educational resources called 'Playbooks,' including 'The Medicaid Waiver Playbook' which explains Medicaid waiver mechanisms for advocates. Services are delivered through strategy sessions, coaching, and educational content rather than software products.

Differentiator

Problem solved

Functional benefit

Products and services

• Policy Education & Strategy Bundle A bundled service that teaches advocates how to analyze legislation, draft white papers, and create persuasive policy briefs. Provides strategy, structure, and guidance for approaching lawmakers, stakeholders, and committees with confidence.
• Advocacy Event & Speech Coaching One-on-one coaching to help individuals channel nerves into passion, craft powerful messages, and speak with authenticity at rallies, press events, or conferences. Also offers professional advocate representation for testimony or speaking engagements.
• Testimony Writing & Delivery Training and support for writing compelling testimony and delivering it with clarity and conviction before legislatures or public boards. Helps advocates structure messages that move audiences.
• The Medicaid Waiver Playbook: How to Navigate and Influence the System A free educational playbook explaining Medicaid waiver types (Section 1115, Section 1915(b), Section 1915(c)) and their role in state policy decisions. Designed to help advocates understand where real Medicaid architectural decisions are made.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Cornerstone Government Affairs: A bipartisan government affairs firm providing federal lobbying and public policy consulting. Comparable in delivering policy advisory services to advocacy coalitions, though operating at federal scale rather than focused on Medicaid state policy.
• Venable LLP (Government Affairs Practice): A major law firm with a substantial government affairs, lobbying, and healthcare policy practice. Comparable in helping clients navigate healthcare and Medicaid regulatory processes, though offered within a much broader legal portfolio.
• APCO Worldwide: A large global public affairs and strategic communications firm with a dedicated advocacy practice. Comparable in offering policy and advocacy counsel, but as part of a much broader portfolio serving multinational corporate and government clients.
• Capstone National Partners: A bipartisan government relations and public affairs firm providing strategic counsel on legislative and regulatory issues. Comparable in policy consulting and stakeholder engagement for advocacy-focused clients.

Direct peers

• SKDK: A full-service strategic communications and political consulting firm that advises advocacy groups, nonprofits, and corporate clients on public affairs campaigns. Comparable in helping clients navigate legislative and public engagement around healthcare and social policy.
• Mehlman Consulting: A health policy lobbying and government affairs firm specializing in federal healthcare policy advocacy. Comparable to Madison & Co.'s deep specialization in Medicaid/health policy advocacy, though operating at the federal level rather than state-level.
• Subject Matter: An advocacy-focused strategic communications and public affairs firm that helps nonprofits, foundations, and coalitions craft messaging and engagement campaigns. Highly comparable to Madison & Co.'s combination of policy strategy, advocacy coaching, and stakeholder communications.
• Forbes Tate Partners: A bipartisan strategic communications and government affairs firm that advises advocacy organizations, corporations, and coalitions on public policy campaigns. Comparable in offering integrated advocacy strategy, stakeholder engagement, and policy narrative development.
• The Reis Group: A strategic communications and public affairs firm focused on the nonprofit and advocacy sector, helping mission-driven clients influence policy and public opinion. Comparable to Madison & Co.'s social-justice-aligned advocacy work and policy education focus.
• Wexler Public Policy: A public affairs and strategic communications firm focused on advocacy campaigns, public policy engagement, and coalition building. Comparable to Madison & Co.'s focus on helping mission-driven clients influence legislative outcomes.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/madisonandco

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Madison & Co.