The Madison Club
The Madison Club is a private, members-only luxury residential community in La Quinta, California, operated by Discovery Land Company. It offers ultra-high-net-worth families a Tom Fazio-designed championship golf course, spa and wellness amenities, outdoor pursuits, and luxury real estate across villas, custom homes, homesites, and clubhouse suites.
- Company typePrivate
- Founded-
- HeadquartersLa Quinta, United States
- Headcount51–100
- GTM typeB2C
- OfferingServices
What The Madison Club does
The Madison Club is a private, members-only luxury residential community located in La Quinta, California, in the Coachella Valley between the Santa Rosa and San Jacinto Mountains. It is operated by Discovery Land Company, LLC and functions as a unified lifestyle product combining a Tom Fazio-designed championship golf course (spanning over 150 acres with 120 acres of landscaping across 18 holes) with a members-only clubhouse, private day spa and fitness facility, and an outdoor pursuits program offering hiking, horseback riding, mountain biking, tennis, and pickleball. The community also delivers Discovery's signature hospitality including fine dining, craft cocktails, and family-oriented social programming. Its residential component comprises four distinct real estate products: 19 Addison Mizner-inspired villas priced $4.85M-$17.95M, five ~1,000 sq ft concierge-serviced Clubhouse Suites, premium Homesites from $4.5M to $15.5M, and Custom Homes ranging $12M to $29M (up to 17,003 sq ft and 11 bedrooms).
The company serves ultra-high-net-worth individuals and families seeking an exclusive private residential community with world-class golf, wellness, and recreational amenities in a sophisticated family-oriented environment. Its customer base is concentrated in a single horizontal segment (affluent families with secondary use cases around golf) with a go-to-market built on direct personal consultation via phone and email, supported by a website (madisonclubca.com) and Instagram presence. The business model combines three revenue streams: recurring private club membership subscriptions, one-time real estate sales across four price tiers, and transactional revenue from on-site dining, spa, fitness, and recreational services. No revenue or membership figures are publicly disclosed, and operations are supported by 61 employees under the founder-led private ownership of Discovery Land Company, LLC.
The Madison Club firmographics
Firmographics- Name
- The Madison Club
- Legal name
- Discovery Land Company, LLC
- Website
- https://madisonclubca.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- The Madison Club is a private, members-only luxury residential community in La Quinta, California, operated by Discovery Land Company. It offers ultra-high-net-worth families a Tom Fazio-designed championship golf course, spa and wellness amenities, outdoor pursuits, and luxury real estate across villas, custom homes, homesites, and clubhouse suites.
- Ownership category
- akta.pro rank
The Madison Club industry classification
Industry- Product category
- Luxury Private Club & Residential Community
- NAICS
- Golf Courses and Country Clubs (71391)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs) (MPAKABAE)
- akta.pro secondary industry
- Premium/Upmarket Membership Clubs (CRAEADAG)
Keywords
Where The Madison Club is headquartered
LocationHeadquarters
- HQ city
- La Quinta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Madison Club business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Private Club Membership: Exclusive membership to the club providing access to all amenities including golf, spa, wellness, dining, and recreational facilities. Members and their families enjoy the community's services and unparalleled recreational amenities.
- Real Estate Sales: Sale of luxury residences within the community including custom homes, villas, clubhouse suites, and homesites. Properties range from $4.5M to $29M. The club facilitates property transactions within this exclusive residential community.
- Club Amenities and Services: Revenue from on-site dining, spa treatments, fitness services, outdoor pursuits activities, and other recreational amenities offered to members and their guests.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Villas: $4.85M - $17.95M |
| One time/ perpetual license | Pay-as-you-go | Homesites: $4.5M - $15.5M |
| One time/ perpetual license | Pay-as-you-go | Custom Homes: $12M - $29M |
| Other | Multi-year contract | Clubhouse Suites: Not publicly disclosed |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
The Madison Club product offering
Product offeringCore offering
The Madison Club is a private, members-only luxury residential community that sells club membership (entitling access to a Tom Fazio-designed championship golf course, members-only clubhouse, spa and wellness facility, outdoor pursuits, and fine dining) along with luxury residential real estate including custom homes, homesites, villas, and clubhouse suites priced from $4.5M to $29M. Membership pricing is not publicly disclosed and requires direct inquiry.
Product overview
The Madison Club is a private, members-only luxury residential community operated by Discovery Land Company. The offering is a unified lifestyle product combining world-class recreational amenities with exclusive residential real estate. Core offerings include a Tom Fazio-designed championship golf course, a full-service spa and fitness facility, outdoor pursuits (hiking, mountain biking, tennis, pickleball), and members-only lifestyle programming featuring fine dining. The residential component offers four distinct real estate products: Custom Homes (luxury estates ranging from 6,985-17,003 sq ft), Homesites (premium lots from .50-1.5 acres), Clubhouse Suites (five 1,000 sq ft concierge-serviced units), and Villas (nineteen Addison Mizner-inspired luxury homes). The community is positioned as the finest family-oriented residential enclave in Coachella Valley.
Differentiator
Problem solved
Functional benefit
Products and services
- Golf (Championship Course)
Companies that use The Madison Club
Customer profileSegments2 records
Ideal customer profiles2 records
The Madison Club technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Madison Club partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Tom FaziocoreTom Fazio is the renowned golf course architect who designed The Madison Club's championship golf course. Fazio's commitment to enhancing each community's unique characteristics and innate beauty makes him a natural partner for Discovery Land Company. The Madison Club is described as a crown jewel in their combined portfolio of award-winning members-only golf courses.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
The Madison Club competitors and assessment
Company assessmentDirect peers
- The Tradition Golf Club: Private gated golf community in La Quinta combining a championship golf course with luxury home sites. Comparable small-footprint, member-driven, golf-anchored residential model in the immediate Madison micro-market.
- PGA West: Multiple-course golf and country club community in La Quinta featuring private and resort courses, clubhouses, and attached real estate. Comparable bundle of membership access, championship golf, and integrated residential product in the same local market.
- Kukio Golf Resort & Private Club: Sister Discovery Land Company community on Hawaii's Big Island, offering members-only golf, clubhouse, spa, and luxury residential product. Operates under the same DLC operating playbook and member-experience philosophy as The Madison Club.
- The Vintage Club: Private luxury golf and country club located in Indian Wells, immediately adjacent to La Quinta in the Coachella Valley, serving UHNW members with championship golf, clubhouse, spa, and tennis. It is the most direct competitor for both membership initiation and luxury home purchase.
- Hideaway Golf Club: Private member-owned golf club in La Quinta with two courses and on-site luxury real estate, located within miles of Madison. Closely comparable in geographic setting, member profile, and bundled golf-plus-residential offering.
- Bighorn Golf Club: Ultra-exclusive private golf and country club in Palm Desert, California, featuring two championship courses and luxury residential estates. It competes directly with Madison for UHNW Coachella Valley members and premium real estate buyers.
- Indian Wells Country Club: Long-established private country club in Indian Wells, California, with golf, tennis, dining, and a residential component. Comparable membership-style operating model serving a similar Coachella Valley demographic.
- Makena Golf & Beach Club: DLC-affiliated private club in Maui, Hawaii, providing members-only golf, beach, dining, and luxury residences. Operates on the identical Discovery members-only service model as Madison and shares brand DNA.
- Bakers Bay Golf & Ocean Club: Another Discovery Land Company members-only community in the Bahamas with golf, beach, and luxury residential product. Sister asset under DLC that reflects the same proprietary operational and member-experience standards.
Broad incumbents
- Discovery Land Company: Parent operating company and developer of The Madison Club and a broader portfolio of 20+ members-only luxury residential communities. Relevant as the platform that controls Madison's positioning, capital, and long-term strategy.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Madison Club social profiles
Digital presenceThe Madison Club financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Madison Club leadership team
Management profileNumber of profiles
The Madison Club funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Madison Club M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Madison Club
What does The Madison Club do?
The Madison Club is a private, members-only luxury residential community that sells club membership (entitling access to a Tom Fazio-designed championship golf course, members-only clubhouse, spa and wellness facility, outdoor pursuits, and fine dining) along with luxury residential real estate including custom homes, homesites, villas, and clubhouse suites priced from $4.5M to $29M. Membership pricing is not publicly disclosed and requires direct inquiry.
Is The Madison Club a public or private company?
The Madison Club is a private company. It is classified as corporate owned and is currently operating.
When was The Madison Club founded?
The Madison Club was founded in -1. It employs 51 to 100 people.
Where is The Madison Club based?
The Madison Club is headquartered in La Quinta, United States, in the North America region.
How does The Madison Club make money?
Three revenue lines are on record. Private Club Membership is the primary driver. The others are real Estate Sales and club Amenities and Services.
Who are The Madison Club's main competitors?
Direct peers on record are The Tradition Golf Club, PGA West, Kukio Golf Resort & Private Club, The Vintage Club, Hideaway Golf Club, Bighorn Golf Club, Indian Wells Country Club, Makena Golf & Beach Club and Bakers Bay Golf & Ocean Club. Discovery Land Company is listed as a broad incumbent.
Does The Madison Club have an API?
No public API is recorded for The Madison Club.
What industry is The Madison Club in?
The Madison Club's product category is Luxury Private Club & Residential Community. Its primary akta.pro industry code is MPAKABAE, Golf Clubs & Tournament-Host Clubs (Professional/Elite Golf Clubs), with a secondary code of CRAEADAG, Premium/Upmarket Membership Clubs. Its NAICS code is 71391 and its SIC code is 7997.